The Good Life

What The Good Life does

The Good Life is a nonprofit 501(c)(3) corporation (legally The Foundation for Sustaining The Good Life, Tax ID: 87-3303188) that delivers free, live interactive online wellness classes focused on healthy aging, exercise, brain health, and plant-based cooking. Founded in 2020 as a clinical research study through the UC Davis Alzheimer's Disease Research Center, the organization pivoted to virtual programming during pandemic shelter-in-place orders and now serves approximately 1,200 participants across classes, including roughly 700 in its La Buena Vida Spanish-language sub-brand. The program targets seniors and minoritised communities (Black and Latinx populations) in California's East Bay, addressing disproportionate rates of dementia, diabetes, and heart disease through culturally congruent instruction led by community members from the same backgrounds as participants.

Name

The Good Life

Legal name

The Foundation for Sustaining The Good Life

Website

https://thegoodlifepath.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

The Good Life is a nonprofit 501(c)(3) wellness organization that delivers free live online exercise, cooking, and brain-health classes via Zoom to underserved seniors and minoritised Black and Latinx communities in California's East Bay, anchored by UC Davis research partnerships.

Ownership category

akta.pro rank

Product category

Senior Wellness and Healthy Aging Programs

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industry

Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG)

Keywords

• Senior wellness programs
• Healthy aging
• Community fitness
• Nutrition education
• Mindfulness classes

Headquarters

HQ city

Oakland, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Contributions: The Good Life is a nonprofit 501(c)(3) organization (The Foundation for Sustaining The Good Life, Tax ID: 87-3303188) that accepts tax-deductible charitable contributions from individuals. The website offers recurring donation options (monthly, quarterly, or yearly) to build predictable revenue streams.
2. Government and Institutional Funding: Funding from UC Davis School of Medicine and California Department of Public Health. The U.C. Davis Alzheimer’s Disease Research Center received a $5 million grant from the state of California to study healthy lifestyle adoption differences among Black Americans.
3. Corporate Sponsorships: The organization recruits corporate sponsors for its annual health fair events, offering prominent brand placement, exclusive networking opportunities, and customized promotional packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Good Life is a 501(c)(3) nonprofit that provides free wellness programs for healthy aging, including exercise, cooking, nutrition, and mind/body/spirit classes. Its programs are delivered virtually via Zoom and are aimed at older adults in minoritised communities in the East Bay area of California.

Product overview

The Good Life is a nonprofit wellness organization offering a suite of free interactive online classes and community programs for healthy aging. The core offerings include Exercise Classes, Cooking and Nutrition Classes, Mind Body & Spirit Classes, and Brothas Building Brothas, all delivered live via Zoom with instructor interaction. La Buena Vida provides Spanish-language programming for Latinx communities. The organization also maintains a video archive and recipe library, conducts clinical research through its Effectiveness Study, and hosts the annual It Takes A Village Health Fair. All classes and resources are free to participants, with the program specifically targeting dementia, diabetes, and heart disease prevention in minoritised communities.

Differentiator

Problem solved

Functional benefit

Brands

• La Buena Vida: Spanish-language version of The Good Life supporting the Latinx community on their path to health and wellness

Products and services

• Exercise Classes Virtual group exercise classes delivered free of charge via Zoom to older adults in East Bay minoritised communities, supporting physical health and mobility for healthy aging.
• Cooking and Nutrition Classes Free virtual cooking and nutrition classes via Zoom teaching healthy eating habits to older adult participants in East Bay minoritised communities.
• Mind, Body, and Spirit Classes Free virtual mind/body/spirit sessions via Zoom (e.g., meditation, breathing, mindfulness) for older adult participants in East Bay minoritised communities, supporting holistic well-being.

Quantifiable outcome

• Participants report lower A1C levels (blood sugar measurement) after regularly attending cooking classes
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• UC Davis School of MedicinecoreStrategic or Co-development Partner · 1 January 2020The Good Life series was created by UC Davis School of Medicine as a clinical research study on dementia and diabetes prevention led by the UC Davis Alzheimer's Disease Research Center. Shanette Merrick serves as clinical research supervisor and executive director. Dr. David K. Johnson, Associate Professor of Neurology and Director of the California State Alzheimer's Disease Research Center, serves as Chief Scientist.
• City of Oakland Parks and RecreationcoreStrategic or Co-development PartnerCivic partner for the research initiative, with initial classes scheduled at the East Oakland Sports Center. The City of Oakland is a co-sponsor of The Good Life Program.
• Alameda County Food BanksupportingOthersProvides food donations including milk, eggs, vegetables, crackers, and chips that are distributed to participants during weekly food pickups at the East Oakland Sports Center.
• East Oakland Sports CentersupportingStrategic or Co-development PartnerPhysical location for in-person classes and weekly food pickup operations. Shares a parking lot with a senior center, making it accessible to the target population.
• Berkeley BowlsupportingOthersLegendary local supermarket from which The Good Life sources ingredients for cooking class recipes, typically purchasing weekly produce for participant pickups.
• Health Fair Vendors and Community PartnersminorChannel Partner/ Reseller/ DistributorHealth and community-based organizations invited to participate as vendors at the annual 'It Takes A Village' Health Fair, showcasing products and connecting with the community.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SilverSneakers: SilverSneakers provides older adults with fitness, wellness, and social programming through a broad partner network. It directly overlaps The Good Life's senior-focused exercise and healthy-aging offering, although SilverSneakers operates at substantially greater scale.
• Oasis Institute: OASIS is a nonprofit that delivers lifelong-learning, health, wellness, and social programs for adults aged 50 and older, frequently through local centers. Its mission, senior audience, and educational wellness model are closely comparable to The Good Life.
• YMCA of the USA: The YMCA operates community-based exercise, chronic-disease prevention, nutrition, and senior wellness programs. It compares through its nonprofit community model and broad portfolio of accessible healthy-aging services, while operating more facilities than The Good Life.
• Sound Generations: Sound Generations provides older adults with evidence-based fitness, nutrition, transportation, and social-engagement services, including the Enhance Fitness program. It is directly comparable in combining wellness programming with practical support to reduce isolation among seniors.
• OATS: OATS delivers free online technology education, digital-skills classes, and social programming to older adults. Its live virtual instruction and community-building model overlap The Good Life's Zoom-based delivery, although its curriculum is more focused on technology.

Broad incumbents

• AARP: AARP serves older adults through education, advocacy, and programs including Senior Planet, which provides online learning and technology resources. It overlaps The Good Life in free digital education and community engagement for seniors but is a much broader membership organization.
• National Council on Aging: NCOA is a national nonprofit that supports healthy aging through evidence-based fitness, chronic-disease self-management, benefits access, and community partnerships. It compares through its older-adult health programming and national partner distribution model.

Emerging players

• DOROT: DOROT provides older adults with social, educational, intergenerational, and wellness programs through local and virtual delivery. It is comparable to The Good Life in combining senior-focused education, community connection, and accessible support, but operates in a narrower regional footprint.
• Village to Village Network: Village to Village Network supports grassroots aging-in-place communities that help older adults remain connected, active, and independent. It is comparable through its community-led model and focus on reducing senior isolation, although it emphasizes coordinated local services rather than health classes.

Regional players

• SCAN Group: SCAN Group is a California-focused nonprofit healthcare organization serving older adults through health plans, care delivery, and community programs. It is regionally comparable because it targets the same geography and demographic with health and aging services, though it is more clinically focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/goodlifepath
• YouTubeyoutube.com/channel/UCWSD9WqrcZDCdcEO1Ok_F7g/videos
• Facebookfacebook.com/goodlifehealthyaging
• Instagraminstagram.com/goodlifehealthyaging
• LinkedInlinkedin.com/company/the-good-life-path

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good Life