The Good Shift
The Good Shift is an Australian for-purpose social innovation consultancy that helps communities, governments, philanthropies, industry and systems innovation collectives design the 'invisible' institutions, governance models and resourcing frameworks needed for greener, more just futures.
- Company typePrivate
- Founded2024
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Good Shift does
The Good Shift is an Australian for-purpose social innovation consultancy that grew out of the Griffith Centre for Systems Innovation (GCSI) — itself incubated by Griffith Business School from 2019 to 2024 and previously known as The Yunus Centre Griffith. Founded in 2024 by Dr Ingrid Burkett, Dr Joanne McNeill, and Cathy Boorman and now led by Co-Directors Burkett and Boorman, the firm operates from Brisbane and Newcastle with a team of approximately nine staff and associates. It works with communities, governments, philanthropies, industry, and systems innovation collectives to grow the capabilities, conditions, and infrastructures — described as 'invisible' — that support transitions toward greener and more just futures.
Its work is organized around three areas of action — Civic Innovation, Institutional Innovation, and Systems Capital — addressing complex issues such as biodiversity loss, inequality, energy transitions, and ageing populations. The core delivery model is consulting and advisory services: the firm acts as a 'critical friend,' convenes diverse stakeholders, runs action research and iterative test-and-learn cycles, and helps partners grow new resourcing and governance models. Complementing the consulting practice, The Good Shift publishes an open-source content portfolio via Medium and its website, including short Provocations, longer-form Deeper Dives (e.g., 'Everyday Patterns,' 'Shaping Innovation Futures Discovery Report,' 'Design Foundations for Systems Capital'), and adaptable tools such as 'Patterns for Change' and the 'Challenge-Led Innovation Workbook.'
The Good Shift is a private, unlisted for-purpose enterprise with no disclosed external equity funding. Revenue is generated through custom-priced professional services engagements — described as multi-year contracts with competitive rates and 'innovative funding configurations' — supplemented in principle by open-source knowledge products. The go-to-market is hybrid: direct, relationship-driven enterprise partnerships alongside a community-led open publishing model intended to seed collaborations. The company is a member of the Pledge 1% movement and currently serves customers regionally across Queensland and Australia, with no disclosed global footprint.
The Good Shift firmographics
Firmographics- Name
- The Good Shift
- Legal name
- The Good Shift
- Website
- https://thegoodshift.co
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Good Shift is an Australian for-purpose social innovation consultancy that helps communities, governments, philanthropies, industry and systems innovation collectives design the 'invisible' institutions, governance models and resourcing frameworks needed for greener, more just futures.
- Ownership category
- akta.pro rank
The Good Shift industry classification
Industry- Product category
- Social Innovation Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Change Management & Transformation Consulting (BPAHAGAC), Change Management & Transformation Leadership (EDABAAAD)
Keywords
Where The Good Shift is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Good Shift business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Consulting and Advisory Services: Professional services engagements with partners on systems innovation initiatives. They work with communities, governments, philanthropies, industry and systems innovation collectives. Rates are competitive with innovative funding configurations.
- Open-Source Knowledge Products: Publishing work as open-source resources and publications, potentially including tools and frameworks developed through partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
The Good Shift product offering
Product offeringCore offering
The Good Shift is a for-purpose social innovation consultancy that works with communities, governments, philanthropies, industry, and systems innovation collectives to grow the capabilities, conditions, and infrastructures needed for transitions toward better futures. Their core offerings include three consulting service areas — Civic Innovation, Institutional Innovation, and Systems Capital Approaches — focused on 'invisible' infrastructures such as institutions, governance models, systemic resourcing models, and measurement frameworks. Engagements are delivered through direct, collaborative partnerships rather than off-the-shelf solutions.
Product overview
The Good Shift is a for-purpose social innovation consultancy that offers a portfolio of interconnected services and resources focused on systems change. Their core offerings include three main service areas: Civic Innovation, Institutional Innovation, and Systems Capital Approaches. Complementing these are three types of intellectual outputs: Provocations (short publications exploring emerging ideas), Deeper Dives (comprehensive reports and research), and Tools (practical workbooks and frameworks). All work is context-driven, starting with partner needs rather than pre-set frameworks.
Differentiator
Problem solved
Functional benefit
Products and services
- Civic Innovation Services
- Institutional Innovation Services
- Systems Capital Approaches
Companies that use The Good Shift
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
The Good Shift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Good Shift partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Griffith Centre for Systems Innovation (GCSI)coreGCSI was The Good Shift's parent organization. The Good Shift was established as a stand-alone purpose-built spin-out of GCSI, which had been incubated by Griffith Business School from 2019-2024. GCSI experimented with a different kind of business model within a university setting, demonstrating how a university can play an Anchor Institution role around fostering innovation.
- Griffith UniversitycoreGriffith Business School incubated GCSI from 2019-2024, providing space and institutional support to test innovative approaches. The university played an Anchor Institution role around fostering innovation and new approaches to tackling complex issues.
- Pledge 1% MovementminorThe Good Shift has joined the Pledge 1% movement as one of the ways they are choosing to enact their for-purpose business model. This is a corporate philanthropy initiative where companies pledge to give 1% of equity, profit, or product to charitable causes.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Good Shift competitors and assessment
Company assessmentEmerging players
- Dark Matter Labs: Global research and design lab working on regenerative and distributive futures through institutional and governance innovation. Highly comparable in focus on 'invisible infrastructures' and designing new systemic models.
- Kaospilot: Nordic 'creative business school' and consultancy focused on entrepreneurship, leadership, and social innovation. Comparable in methodology around transformative learning, action research, and systems change work.
Direct peers
- Reos Partners: Global social consultancy that convenes multi-stakeholder teams to address complex systemic challenges. Comparable methodology around systems change, transformative learning, and convening diverse actors for institutional change.
- Centre for Public Impact: Foundation founded to reimagine government so it works better for everyone. Directly comparable focus on transforming public institutions and working with governments on systemic capability building.
- Social Ventures Australia (SVA): Australian impact organization supporting social ventures and systems change. Comparable in purpose-driven consulting work with communities, governments, and philanthropies across Australia.
- TACSI (The Australian Centre for Social Innovation): Australian social innovation organization that designs and tests new approaches to complex social issues. Directly comparable to The Good Shift as both are Australia-based, purpose-driven entities working on systems change with communities and government.
- FSG (now shared value initiative): Mission-driven consulting firm supporting foundations and corporations to create social change. Comparable as a systems change consultancy serving philanthropy and institutional clients with similar methodology and scale.
- ThinkPlace: Australian design and innovation consultancy specializing in human-centered approaches to public sector and social challenges. Comparable in size, geography, and focus on complex systems work with governments and communities.
Broad incumbents
- NESTA: UK innovation foundation working on systemic challenges including future of work, health, and government innovation. Comparable as a larger, established systems innovation organization with research, publications, and consulting arms.
- McKinsey Social Sector & Sustainability Practice: Established management consulting firm with dedicated practice areas for social sector, sustainability, and institutional transformation. Comparable as a provider of large-scale organizational change consulting to governments and foundations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Good Shift social profiles
Digital presenceThe Good Shift financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Shift leadership team
Management profileNumber of profiles
Profiles5 records
The Good Shift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Shift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Shift
What does The Good Shift do?
The Good Shift is a for-purpose social innovation consultancy that works with communities, governments, philanthropies, industry, and systems innovation collectives to grow the capabilities, conditions, and infrastructures needed for transitions toward better futures. Their core offerings include three consulting service areas — Civic Innovation, Institutional Innovation, and Systems Capital Approaches — focused on 'invisible' infrastructures such as institutions, governance models, systemic resourcing models, and measurement frameworks. Engagements are delivered through direct, collaborative partnerships rather than off-the-shelf solutions.
Is The Good Shift a public or private company?
The Good Shift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Good Shift founded?
The Good Shift was founded in 2024. It employs 1 to 10 people.
Where is The Good Shift based?
The Good Shift is headquartered in Brisbane, Australia, in the Oceania region.
How does The Good Shift make money?
Two revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are open-Source Knowledge Products.
Who are The Good Shift's main competitors?
Emerging players on record are Dark Matter Labs and Kaospilot. Direct peers are Reos Partners, Centre for Public Impact, Social Ventures Australia (SVA), TACSI (The Australian Centre for Social Innovation), FSG (now shared value initiative) and ThinkPlace. Broad incumbents are NESTA and McKinsey Social Sector & Sustainability Practice.
Does The Good Shift have an API?
No public API is recorded for The Good Shift.
What industry is The Good Shift in?
The Good Shift's product category is Social Innovation Consulting. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 54161 and its SIC code is 8742.