The Granada LA

What The Granada LA does

The Granada LA is a privately held, single-location entertainment venue at 17 S 1st St., Alhambra, California, approximately eight miles from downtown Los Angeles. The three-story, 1930s-style property combines a ballroom/Latin dance studio, a multi-floor nightclub, a banquet facility, and a restaurant/bar under one roof. The owner-operated business, led by Earl Miller Jr. (Owner/CEO) with a nine-person management and operations team, generates revenue from five distinct streams: nightly nightclub cover charges ($15-$25 per entry), 25 weekly group dance classes plus private lessons ($15 prepaid per session), ticketed special concerts and themed events ($20-$35 via Eventbrite), private banquet and venue rentals (weddings, quinceañeras, corporate events, film/TV shoots), and on-site restaurant and bar service Thursday-Sunday.

The business serves three primary customer segments. Latin dance enthusiasts — from beginners to advanced competitors — are the core audience and drive recurring class attendance, social dance nights, dance-team participation, and showcases. A secondary segment of special-occasion dancers purchases wedding-first-dance and quinceañera choreography packages, often bundled with venue rental. A third segment of event hosters rents the banquet facility or the entire building for celebrations, corporate meetings, and film/TV production. Marketing is conducted primarily through Facebook, Instagram, the company website's event calendar, and Eventbrite, with community word-of-mouth from the dance studio as a recurring acquisition channel.

The operational model is event-driven and community-led, with no proprietary technology, no app, no API, and no disclosed digital product surface beyond the website and ticketing integrations. The venue has no outside capital, no institutional investors, and no parent company; all ownership and strategic control sits with the founder/owner-operator. No revenue, funding, or headcount-growth data is publicly disclosed, and the company does not appear in technology or AI/ML contexts.

Name

The Granada LA

Legal name

The Granada LA

Website

https://thegranadala.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Granada LA is a privately held, three-story entertainment venue in Alhambra, California, combining a Latin dance studio (25 weekly classes), a multi-floor salsa/bachata nightclub, a banquet facility, and a restaurant/bar, serving Latin dance enthusiasts, special-occasion dancers, and private event hosters in the Los Angeles area.

Ownership category

akta.pro rank

Product category

Live entertainment venue and dance studio

NAICS

Dance Companies (711120), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Nightclubs & Dance Clubs (THAFAEAC)

Keywords

• Latin dance studio
• Live salsa nightclub
• Banquet venue rental
• Latin dance classes
• Event entertainment venue

Headquarters

HQ city

Alhambra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Nightclub Cover Charges: Admission fees for Friday and Saturday night Latin nightclub events, with tiered pricing based on time of entry and whether tickets are purchased in advance or at the door.
2. Dance Classes and Private Lessons: Group dance classes and private lessons in salsa, bachata, ballroom, and other Latin dances. Classes are priced per session with discounts for prepaid multiple-class packages.
3. Special Event Concerts and Ticketed Performances: Ticketed live concerts by touring Latin music artists, sold through Eventbrite with presale and door pricing tiers.
4. Venue Rental and Banquet Services: Floor and room rentals for private events including wedding receptions, quinceañeras, birthday parties, corporate events, and film/television shoots. The on-site restaurant provides catering for these rentals.
5. Restaurant and Bar: Restaurant service operating Thursday through Sunday evenings, including dinner service and bar sales. Food and bar are also open during nightclub hours and special events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Granada LA is a three-story entertainment venue in Alhambra, California offering a Latin dance studio with 25 weekly group classes and private lessons, a multi-floor Latin nightclub (Salsa room, Bachata room, HipHop/reggaeton patio), a full-service restaurant and bar, and a banquet facility for private events. It also hosts ticketed live concerts and themed dance nights, and provides wedding and quinceañera dance choreography, floor rentals, filming rentals, and competitive dance team programs.

Product overview

The Granada LA is a three-story entertainment venue offering a multi-service experience centered around Latin dance and nightlife. The core offerings include a Ballroom/Latin Dance Studio with 25 weekly classes and private lessons, a Latin Nightclub with multiple dance rooms (Salsa, Bachata, HipHop/reggaeton), a Restaurant & Bar, and a Banquet Facility for private events. Additional services include wedding/quinceanera dance packages, floor rentals, filming rentals, and dance team programs. The venue hosts regular special events and live concerts featuring Latin music artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Latin Dance Studio Ballroom, Latin, Salsa, Bachata, Swing, and Tango dance instruction offering 25 group classes per week plus private lessons by appointment, including wedding first dance choreography and group performances.
• Latin Nightclub Multi-floor nightclub on Friday and Saturday nights featuring a Salsa room, Bachata room, and HipHop/reggaeton patio, with tiered cover charges by entry time.
• Restaurant and Bar Full-service restaurant and bar open Thursday through Sunday for dinner, also serving as the caterer for venue rentals and special events.
• Banquet Facility and Venue Rental Elegant banquet venue available for wedding receptions, quinceañeras, birthday parties, anniversaries, formal banquets, funeral receptions, corporate events, and conferences, with on-site catering provided by the restaurant.
• Wedding and Quinceañera Dance Packages Specialized dance lessons and choreography packages designed for wedding first dances and quinceañera celebrations.
• Floor and Room Rental Rental of dance floors and private rooms for rehearsals, practice sessions, or small private events.
• Filming Rentals Facility rental for film and television shoots, leveraging the venue's 1930s-style decor and multi-floor layout.
• Dance Team Programs Competitive dance team opportunities for advanced dancers to perform at events and competitions.
• Special Events and Live Concerts Ticketed special themed nights, live music concerts, and periodic events including Cuban timba Sundays, ballroom dinner dances, and holiday celebrations, sold via Eventbrite with presale and door pricing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• SOBs (Sounds of Brazil): New York City venue presenting live Latin, Brazilian, and world music performances. Comparable as a live Latin music venue with dining component, but operates in a different geographic market from The Granada LA.

Broad incumbents

• Palladium Hollywood: Large historic Hollywood concert and event venue hosting live music, dance events, and private rentals. Comparable on the live entertainment and venue rental dimensions, though at much larger scale and broader genre focus.
• Fred Astaire Dance Studios: Major U.S. ballroom and Latin dance instruction franchise with locations nationwide. Comparable on the dance studio side of the business; less comparable on the nightclub/banquet/event side.
• Arthur Murray Dance Studios: Large global franchise chain offering ballroom, Latin, salsa, and social dance instruction. Comparable as a ballroom/Latin dance instruction provider, though operates at scale through a franchise model rather than a single integrated entertainment venue.

Direct peers

• Cafe Sevilla: Long-running Southern California Spanish/Latin restaurant and nightclub with live flamenco and Latin dance entertainment. Directly comparable as a multi-format Spanish/Latin venue combining restaurant, live entertainment, and dance nights.
• Conga Room: Iconic Los Angeles Latin nightclub and live music venue that operated for years as a premier salsa/Latin entertainment destination. Directly comparable as an LA-based Latin nightclub with live music programming serving the same cultural demographic.
• The Mayan: Historic Downtown LA nightclub hosting live Latin music and themed dance nights. Comparable as a multi-floor LA nightclub focused on live Latin music performance and social dancing.
• La Descarga: Hollywood Cuban-themed speakeasy bar with live Latin music and salsa dancing. Comparable as an LA Latin nightclub experience with live music programming targeted at a similar demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegranadala
• Instagraminstagram.com/thegranadala
• LinkedInlinkedin.com/company/the-granada-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Granada LA