Cafe Sevilla
Cafe Sevilla is a privately held Spanish restaurant and tapas bar chain operating three Southern California locations (San Diego, Costa Mesa, Long Beach) since 1987, combining authentic Spanish dining, nightly live Latin music, weekly Flamenco dinner shows, private events, and off-site paella catering for consumers and corporate clients.
- Company typePrivate
- Founded1987
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cafe Sevilla does
Cafe Sevilla is a privately held Spanish restaurant and tapas bar chain founded in 1987 by Spanish-born owners Rogelio and Janet Huidobro, operating three brick-and-mortar locations in Southern California — San Diego (Gaslamp Quarter at 353 Fifth Ave), Costa Mesa (Triangle Square at 1870 Harbor Blvd), and Long Beach. The core product is a multi-format hospitality experience combining full-service dinner (30+ tapas items, traditional paellas, Spanish-focused wine list of 40+ selections, craft cocktails, sangria program), live Latin music six to seven nights per week, and the longest-running weekly Saturday Flamenco Dinner Show in California (San Diego $95/person, Costa Mesa $85/person, ticketed via Eventbrite). The technology stack is built entirely on third-party SaaS platforms — BentoBox for website, Yelp for reservations, TripleSeat for private event bookings, Zenreach for email, SLK Text for SMS, QuickGifts for gift cards, and UberEats/GrubHub/DoorDash for delivery — with no proprietary technology platform disclosed. The company also operates the adjacent Sevilla Nightclub & Lounge at two locations, salsa/bachata dance classes, and off-site Backyard Paella catering. The customer base spans dine-in consumers (tourists, Gaslamp/SoCo visitors, date-night diners), private events (weddings, corporate, social gatherings for 10-350+ guests), entertainment seekers, and catering clients (minimum 25 guests, $1,500 order floor). Revenue mechanics are predominantly per-cover transaction-based across dine-in and event channels, with ticketed entertainment and private event packages providing higher-margin supplementary streams.
Cafe Sevilla firmographics
Firmographics- Name
- Cafe Sevilla
- Legal name
- North Restaurants, LLC
- Website
- https://cafesevilla.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cafe Sevilla is a privately held Spanish restaurant and tapas bar chain operating three Southern California locations (San Diego, Costa Mesa, Long Beach) since 1987, combining authentic Spanish dining, nightly live Latin music, weekly Flamenco dinner shows, private events, and off-site paella catering for consumers and corporate clients.
- Ownership category
- akta.pro rank
Cafe Sevilla industry classification
Industry- Product category
- Spanish Restaurant & Entertainment Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Pubs & Gastropubs (CRANACAB)
- akta.pro secondary industries
- Nightclubs & Dance Clubs (CRANACAG), Neighborhood Bars & Taverns (CRANACAA), Cocktail Bars & Lounges (CRANACAD)
Keywords
Where Cafe Sevilla is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Cafe Sevilla business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-in Restaurant & Bar Sales: Core revenue from food and beverage sales across all three locations (San Diego, Costa Mesa, Long Beach). Includes tapas, paellas, main courses, cocktails, wine, sangria, and beer. Average check estimated at $50-$70 per person based on menu pricing.
- Flamenco Dinner Show Tickets: Ticketed dining entertainment events every Saturday night at both San Diego ($95/person) and Costa Mesa ($85/person). Three-course paella dinner combined with two-part flamenco dance performance. Tickets sold via Eventbrite and prepaid.
- Private Event Catering & Venue Rental: Private event bookings for groups from 10 to 350+ guests including weddings, corporate events, rehearsal dinners, social gatherings. Menu packages (4-course and 5-course La Familia) priced per person. Backyard Paella Party catering at $28/person minimum for 25-100+ guests.
- Third-Party Delivery & Pickup: Online ordering via UberEats, GrubHub, and DoorDash for pick-up and delivery. Full dinner menu available through third-party platforms. Phone orders not accepted.
- Gift Cards: Gift cards sold for all three locations (San Diego, Costa Mesa, Long Beach) through QuickGifts digital platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular dinner menu pricing (tapas, paellas, mains, desserts, drinks) |
| Unit Pricing | Pay-as-you-go | Costa Mesa Happy Hour (Wednesday-Sunday 5-00-7:00pm) |
| Unit Pricing | Pay-as-you-go | San Diego Happy Hour (Daily 4:30-6:30pm) |
| Unit Pricing | Pay-as-you-go | San Diego Flamenco Dinner Show |
| Unit Pricing | Pay-as-you-go | Costa Mesa Flamenco Dinner Show |
| Unit Pricing | Pay-as-you-go | 5-Course La Familia Private Event Menu |
| Unit Pricing | Pay-as-you-go | 4-Course La Familia Private Event Menu |
| Unit Pricing | Pay-as-you-go | Backyard Paella Party Catering |
| Unit Pricing | Pay-as-you-go | Journey Through Spain 5-Course Dinner for Two |
| Unit Pricing | Pay-as-you-go | Thursday Date Night Special - Journey Through Spain |
| Unit Pricing | Pay-as-you-go | Military Discount |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
Cafe Sevilla product offering
Product offeringCore offering
Cafe Sevilla operates three Southern California full-service Spanish restaurants and tapas bars (San Diego, Costa Mesa, Long Beach) offering authentic Spanish cuisine (30+ tapas, traditional paellas, fresh seafood, Spanish wines, craft cocktails), live Latin music 6-7 nights weekly, and the longest-running flamenco dinner show in California. Beyond dining, the company sells ticketed flamenco entertainment, rents private event space for 10-350+ guests (weddings, corporate, social), and provides off-site paella catering.
Product overview
Cafe Sevilla is a Spanish restaurant and tapas bar chain operating three Southern California locations (San Diego, Costa Mesa, Long Beach) since 1987, founded by Spanish-born owners Rogelio and Janet Huidobro. The company operates a multi-venue hospitality concept combining full-service dining (Restaurant & Tapas Bar), live entertainment (Tapas Bar Live with live Latin music six to seven nights weekly), and signature Flamenco Dinner Shows every Saturday. Beyond core dining, the portfolio includes private event venues (San Diego: up to 130 seated/350 standing; Costa Mesa: up to 275 seated/500 standing), wedding and corporate event services, and off-site Backyard Paella Party catering (25-100+ guests, $28+ per person). The company also operates the adjacent Sevilla Nightclub & Lounge at each location. Value-added offerings include Happy Hour programs, Wine Down Wednesdays, Taco Tuesday, Journey Through Spain five-course dining, E-Club and Text Club loyalty programs, and an extensive beverage program spanning Spanish wines, craft cocktails, sangrias, and specialty tequilas. Gift cards are available through QuickGifts. Online ordering is available via UberEats, GrubHub, and DoorDash third-party delivery platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant & Tapas Bar Dining Full-service Spanish restaurant at three Southern California locations offering over 30 tapas, traditional paellas (Saffron and Bomba rice with lobster stock), fresh seafood, meat dishes, an extensive 40+ Spanish wine list, craft cocktails, and sangria programs. Open for dinner daily with late-night dining; San Diego and Costa Mesa locations also offer live music seven nights a week.
- Flamenco Dinner Show Ticketed dinner show every Saturday night featuring a three-course Spanish dinner (salad, Paella Valenciana, dessert) combined with a two-part Flamenco dance performance by professional artists. San Diego priced at $95 per person and Costa Mesa at $85 per person; not including tax or tip. Doors open 6pm, show starts 6:30pm; children under 10 not permitted.
- Salsa & Bachata Dance Classes Instructional dance classes offered at both locations: San Diego offers salsa/bachata classes on Tuesdays; Costa Mesa offers them on Wednesdays and Sundays. Classes are followed by open dancing in the nightclub space, providing a participatory cultural offering alongside dining.
- Private Event Venue Rentals Private event space across both San Diego and Costa Mesa locations hosting weddings, corporate events, and social gatherings for 10 to 350+ guests. San Diego venue offers Tapas Bar (65 seated/150 reception), Mezzanine (60 seated/75 reception), and Showroom theater (70 seated/200 reception), up to 130 seated/350 standing. Costa Mesa venue offers Barcelona Room (24 seated), Ibiza/San Sebastian/Mallorca Patios (150 seated/275 reception), Theater (60 seated/200 reception), and Tapas Bar (40 seated/75 reception), up to 275 seated/500 standing. Booking via TripleSeat.
- Backyard Paella Party Catering Off-site catering featuring on-site paella cooking by a classically trained chef at the customer's chosen location. Menus start at $28 per person; events for 25-100+ guests. Minimum catering order $1,500. Available throughout Southern California with authentic Spanish ingredients imported from Spain.
- Cafe Sevilla Gift Cards Digital and physical gift cards available for purchase for use at San Diego and Costa Mesa locations, sold through the QuickGifts merchant platform and promoted on the Cafe Sevilla website as the "perfect gift for all occasions."
Quantifiable outcome
- Named 'Best Spanish Cuisine' and 'Best Restaurant with Live Music' in San Diego Magazine's 'Best Restaurants 2025' Poll
- +5 more outcomes
Companies that use Cafe Sevilla
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Cafe Sevilla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Cafe Sevilla partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- UberEatscoreThird-party delivery and pickup partner for both San Diego and Costa Mesa locations. Customers can order full dinner menu via UberEats platform. Separate store pages for each location.
- GrubHubcoreThird-party delivery and pickup partner for San Diego and Costa Mesa. Full dinner menu available for ordering through GrubHub platform.
- DoorDashcoreThird-party delivery and pickup partner. Full dinner menu and special meal deals available for delivery. Separate store links for San Diego and Costa Mesa.
- EventbritecoreOfficial ticketing partner for Flamenco Dinner Show tickets at both San Diego ($95/person) and Costa Mesa ($85/person). Shows are prepaid via Eventbrite. Separate event pages for each location.
- YelpcoreRestaurant reservations and waitlist management through Yelp Reservations platform at both San Diego and Costa Mesa locations. Also used for waitlist joining at Costa Mesa.
- TripleSeatcorePrivate event booking platform for groups 21+. Event request forms for both San Diego and Costa Mesa locations integrated through TripleSeat. La Familia menu requirements managed through this system.
- BentoBoxsupportingWebsite platform provider (getbento.com). Cafe Sevilla's website is built on the BentoBox platform which is certified accessible to WCAG 2.1 AA standards by Accessible360. BentoBox handles online ordering, menus, reservations integration, and gift cards.
- QuickGiftssupportingDigital gift card platform for Cafe Sevilla. Gift cards sold for San Diego and Costa Mesa locations through QuickGifts merchant links on the website.
- ZenreachsupportingE-Club email marketing platform. Zenreach widget forms used for E-Club sign-ups at both San Diego and Costa Mesa locations. Handles email capture, birthday/anniversary data, and promotional email delivery.
- SLK Text / SMS PlatformsupportingSMS text club platform for promotional text messages. Separate opt-in links for San Diego and Costa Mesa locations (slktxt.io). Delivers special offers and event announcements via text message.
- Sevilla Nightclub & LoungecoreRelated but distinct entity operating nightclub and lounge at both San Diego and Costa Mesa (sevillanightclub.com). Offers bottle service, salsa dance lessons, dress code, and event calendar. Separate from the restaurant but marketed alongside it on the Cafe Sevilla website.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Cafe Sevilla competitors and assessment
Company assessmentDirect peers
- Barcelona Wine Bar: Multi-location Spanish tapas and wine bar concept on the U.S. East Coast. Most directly comparable to Cafe Sevilla as a Spanish restaurant group operating multiple tapas-focused venues with an extensive Spanish wine program and bar-driven social atmosphere.
- Boqueria: New York-based Spanish tapas bar and restaurant group with multiple locations. Directly comparable to Cafe Sevilla in offering authentic Spanish tapas, paellas, and sangria in a high-energy bar setting.
- Cafe Ba-Ba-Reeba!: Chicago-based Spanish tapas restaurant from Lettuce Entertain You Enterprises. Comparable to Cafe Sevilla as a multi-decade Spanish tapas concept that has built a destination restaurant brand around shareable Spanish small plates.
- Jaleo: José Andrés Group's flagship Spanish restaurant concept with multiple U.S. locations. Comparable to Cafe Sevilla in offering traditional Spanish cuisine, tapas, and paellas in an immersive Spanish dining environment.
- Toro: Spanish-influenced tapas restaurant from Ken Oringer and Jamie Bissonnette (with NYC location). Comparable to Cafe Sevilla in offering an upscale, chef-driven Spanish tapas experience with cocktail program emphasis.
Broad incumbents
- José Andrés Group: Multi-concept Spanish-rooted restaurant group operating Jaleo, The Bazaar, and other brands. Comparable to Cafe Sevilla as a broader, well-capitalized Spanish-themed hospitality operator with diverse restaurant formats and national brand recognition.
- Hard Rock Cafe: Iconic themed restaurant and entertainment venue with global locations. Comparable to Cafe Sevilla as a destination dining concept that layers live entertainment and brand storytelling onto a full-service restaurant platform.
- Medieval Times: Multi-location themed dinner-theater concept. Comparable to Cafe Sevilla in monetizing dinner plus a unique live entertainment performance into a single ticketed experience (parallel to Cafe Sevilla's flamenco dinner show).
- House of Blues: Restaurant, bar, and live music venue concept. Comparable to Cafe Sevilla in combining full-service dining with nightly live music programming and a bar-driven nightlife atmosphere.
Regional players
- Andalé Mexican Restaurant: Regional themed dining concept; included as a Southern California themed-dining comparison for foot-traffic-driven, entertainment-augmented restaurant formats in similar geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cafe Sevilla social profiles
Digital presenceCafe Sevilla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cafe Sevilla leadership team
Management profileNumber of profiles
Profiles4 records
Cafe Sevilla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cafe Sevilla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cafe Sevilla
What does Cafe Sevilla do?
Cafe Sevilla operates three Southern California full-service Spanish restaurants and tapas bars (San Diego, Costa Mesa, Long Beach) offering authentic Spanish cuisine (30+ tapas, traditional paellas, fresh seafood, Spanish wines, craft cocktails), live Latin music 6-7 nights weekly, and the longest-running flamenco dinner show in California. Beyond dining, the company sells ticketed flamenco entertainment, rents private event space for 10-350+ guests (weddings, corporate, social), and provides off-site paella catering.
Is Cafe Sevilla a public or private company?
Cafe Sevilla is a private company. It is classified as family owned and is currently operating.
When was Cafe Sevilla founded?
Cafe Sevilla was founded in 1987. It employs 51 to 100 people.
Where is Cafe Sevilla based?
Cafe Sevilla is headquartered in San Diego, United States, in the North America region.
How does Cafe Sevilla make money?
Five revenue lines are on record. Dine-in Restaurant & Bar Sales are the primary driver. The others are flamenco Dinner Show Tickets, private Event Catering & Venue Rental, third-Party Delivery & Pickup and gift Cards.
Who are Cafe Sevilla's main competitors?
Direct peers on record are Barcelona Wine Bar, Boqueria, Cafe Ba-Ba-Reeba!, Jaleo and Toro. Broad incumbents are José Andrés Group, Hard Rock Cafe, Medieval Times and House of Blues. Andalé Mexican Restaurant is listed as a regional player.
Does Cafe Sevilla have an API?
No public API is recorded for Cafe Sevilla.
What industry is Cafe Sevilla in?
Cafe Sevilla's product category is Spanish Restaurant & Entertainment Hospitality. Its primary akta.pro industry code is CRANACAB, Pubs & Gastropubs, with a secondary code of CRANACAG, Nightclubs & Dance Clubs. Its NAICS code is 7224 and its SIC code is 5810.