Green Era Recyclers

What Green Era Recyclers does

Green Era Recyclers is a privately held, CPCB-authorized e-waste management company headquartered in Coimbatore, India, founded in 2017. It provides end-to-end electrical and electronic waste services to enterprises, hospitals, banks, IT companies, manufacturers, institutions, and public sector clients. The company has processed approximately 4.3 million kg of e-waste cumulatively (2017 through December 2025), with named enterprise customers including Xiaomi, Epson India, Canara Bank, TVS Electronics, V-Guard Industries, Hella, and Ganga Medical Centre.

Its service portfolio is anchored by a core Recycling offering (collection, refurbishment, recovery, circular-economy processing) and extended through six adjacent modules: IT Asset Disposition (ITAD) covering transportation, testing, repair, and value recovery; secure Data Destruction via HDD/SSD shredding to CPA-standard sanitization; Reverse Logistics for closed-loop material recovery; Compliance documentation (Forms 6 and 2, certificates of recycling, sustainable reporting) for central and state pollution control boards; Extended Producer Responsibility (EPR) implementation support for producers; and on-site/off-site Awareness Training. The technology is described as customisable and optimised dismantling, recycling, and disposal processes, with chain-of-custody maintained throughout.

The business operates on a direct B2B enterprise sales model with quote-based, customized pricing. Revenue streams span transaction fees (recycling) and professional services (ITAD, data destruction, compliance, EPR, training). Green Era Recyclers holds ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications, and was the first recycler in Tamil Nadu to introduce an E-waste bin channelization system. Distribution is single-country (India) via direct enterprise sales supplemented by multi-year partnerships with Hulladek Recycling and Saahas Zero Waste.

Name

Green Era Recyclers

Legal name

Green Era Recyclers

Website

https://thegreenera.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Era Recyclers is a CPCB-authorized Indian e-waste management company headquartered in Coimbatore, providing end-to-end collection, recycling, ITAD, secure data destruction, EPR, and compliance services to enterprises, hospitals, banks, manufacturers, and institutions across India.

Ownership category

akta.pro rank

Product category

E-waste Recycling Services

NAICS

Materials Recovery Facilities (56292), Waste Collection (5621)

SIC

Hazardous Waste Management (4955), Refuse Systems (4953)

akta.pro primary industry

E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH)

akta.pro secondary industries

Consumer Electronics Recycling (TVs, AV, Small Electronics) (BPALAIAH), Electronics Dismantling & Pre-processing (Depollution, Sorting, Shredding) (EUAIAIAC), Consumer E-waste Collection & Take-Back Programs (EUAIAIAA)

Keywords

• E-waste recycling
• IT asset disposal
• Data destruction
• Reverse logistics
• Environmental compliance

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-waste Recycling Services: Core recycling services for electrical and electronic waste including collection, processing, and material recovery. Services provided to businesses, institutions, and industries.
2. IT Asset Management: IT asset disposal and disposition (ITAD) services managing decommissioning of end-of-life IT equipment with data destruction and value recovery components.
3. Data Destruction Services: Secure shredding of HDDs and SSDs with certificate of destruction. Re-manufacturing of shredded components into quality refurbished IT solutions.
4. Compliance Services: Environmental compliance services including Form 6, Form 2, Certificate of recycling, and sustainable reporting for Central and state pollution control boards.
5. EPR Implementation & Partnering: Extended Producer Responsibility implementation support to help producers meet their environmental obligations for product take-back, recycling and final disposal.
6. Awareness Training: On-site and off-site awareness sessions for clients and educational institutions on e-waste management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Green Era Recyclers is a CPCB-authorised e-waste recycler providing end-to-end electrical and electronic waste management services. Core activities include collection, refurbishment, recycling and material recovery of e-waste, supported by IT asset disposal (ITAD), secure data destruction via HDD/SSD shredding, reverse logistics, Extended Producer Responsibility (EPR) support, and environmental compliance documentation.

Product overview

Green Era Recyclers operates as a unified e-waste management platform centred on its core Recycling service, supported by six complementary modules: IT Asset Management for decommissioning end-of-life hardware, Data Destruction for secure sanitisation and shredding, Reverse Logistics for closing material loops, Compliance for regulatory reporting (Forms 6 and 2, CPCB/SPCB submissions), EPR Implementation & Partnering for Extended Producer Responsibility obligations, and Awareness Training for client and student education. These services collectively deliver end-to-end e-waste management from collection through resource recovery, serving sectors including IT companies, hospitals, banks, industries and institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Recycling Core e-waste recycling service that collects, refurbishes, recycles and recovers electronic waste using customisable and optimised technology, ensuring a circular economy approach for enterprises, manufacturers, hospitals, banks, institutions and IT companies.
• IT Asset Management (ITAD) End-of-life IT equipment disposal service (IT Asset Disposition) managing transportation, identification, sorting, testing, repair, data destruction and value recovery for enterprises replacing IT hardware.
• Data Destruction Secure data sanitisation service using HDD and SSD shredding technology that cuts storage devices into tiny pieces, followed by environmentally responsible disposal and re-manufacturing of components into refurbished IT solutions, with 100% data sanitisation to CPA standard.
• Reverse Logistics Reverse supply chain and logistics support that closes material loops by recycling waste into secondary raw materials and extending product life through reuse, repair, refurbishment and re-manufacturing.
• Compliance Services Environmental compliance services including WEEE assessment, Form 6, Form 2, Certificate of recycling, sustainable reporting, and transparent data submission to Central and state pollution control boards.
• EPR Implementation & Partnering Extended Producer Responsibility service ensuring producers are responsible for their products' entire life cycle, including take-back, recycling and environmentally sound disposal at end of life.
• Awareness Training On-site and off-site awareness sessions on e-waste management for clients, employees and educational institutions, including student-focused programs to foster innovation in sustainable e-waste handling.

Quantifiable outcome

• 43,11,304 kg of e-waste diverted from landfills/open burning (2017-December 2025)
• +4 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Hulladek Recycling Pvt. LtdcoreStrategic or Co-development PartnerLong-term strategic partnership spanning 4 years for e-waste channelisation and recycling. Hulladek works actively with Green Era Recyclers, providing mutual growth and ensuring responsible e-waste management across different aspects of society.
• Saahas Zero WasteminorStrategic or Co-development PartnerPartnership for 3 years focused on responsible e-waste channelisation and recycling, promoting sustainable and responsible behaviour across different aspects of society.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ecoreco: Mumbai-based CPCB-authorized e-waste recycler offering collection, recycling, and EPR services to enterprises and producers. Directly comparable in service mix and compliance-led B2B model.
• Hulladek Recycling: Indian e-waste management company providing collection, channelization and recycling services to enterprises and consumers. Directly comparable to Green Era in service scope, B2B GTM, and EPR-driven operating model; existing long-term partner of Green Era.
• Attero Recycling: India's largest integrated e-waste recycler with proprietary hydrometallurgy-based metal recovery. Closest direct peer given scale of e-waste operations, enterprise customers, and pan-India EPR positioning.
• Saahas Zero Waste: India-based waste management company covering e-waste, plastic, and solid waste streams with EPR and recycling offerings. Comparable target customers and channelization services; existing partner of Green Era.
• Karma Recycling: CPCB-registered Indian e-waste recycler focused on enterprise IT asset disposal and EPR compliance. Directly comparable in ITAD, data destruction, and EPR service delivery.
• Nepra Resource Management: Indian waste management company offering e-waste collection, recycling, and EPR services. Directly comparable in B2B recycling and EPR compliance orientation.

Emerging players

• Cashify: Indian recommerce and device buy-back platform handling refurbishment and resale of used electronics. Adjacent overlap through reverse logistics and refurbished device recovery rather than full recycling services.

Regional players

• Ewaste Recycling India: Authorized Indian e-waste recycler offering collection, ITAD, and EPR services across multiple states. Comparable service portfolio with broader geographic reach than Green Era.

Broad incumbents

• TES-AMM India: Global ITAD and e-waste recycler with India operations serving enterprise clients. Comparable in ITAD, secure data destruction, and enterprise recycling services as a larger incumbent in the same niche.
• Re Sustainability (Ramky Enviro): Large Indian environmental services company with hazardous and e-waste management capabilities. Operates as a broad incumbent with overlapping enterprise and EPR services but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thegreenera
• Instagraminstagram.com/thegreenera.in

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Era Recyclers