Green Man

What Green Man does

Premium Country Pub Collection, operating under the Green Man brand, is a UK-based curated collection of country pubs headquartered in Tamworth. The company operates physical pub venues across seven UK regional clusters, covering North East & Scotland, East & West Midlands, North West, London, South East, and South West & Wales, serving consumer customers seeking premium pub dining and private event experiences. Its core offerings include on-premise food and beverage service and venue hire for graduations, weddings, family gatherings, and corporate events.

The business is consumer-facing (B2C) with revenue generated through on-premise food and beverage sales, private event hire, and ancillary services. A mobile-app-based loyalty program drives repeat visitation through rewards points and exclusive offers such as complimentary Moet Champagne and Sparkling Fridays promotions. Marketing and customer acquisition run through the company website (thegreenmanmiddleton.co.uk), Instagram, Facebook, and the mobile app, supporting direct booking and brand visibility.

The company is privately held with a small corporate headcount of 14 employees, indicating a centralized support structure overseeing a multi-site estate. There is no disclosed funding history, ownership structure, financial performance, or technology platform beyond the consumer loyalty app. No AI/ML, data platform, or proprietary technology stack is evidenced in the available data.

Name

Green Man

Legal name

Premium Country Pub Collection

Website

https://thegreenmanmiddleton.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Premium Country Pub Collection, operating as Green Man, is a UK-based multi-site country pub collection headquartered in Tamworth, serving consumer customers across seven UK regions with pub dining, private event hire, and a mobile-app loyalty program.

Ownership category

akta.pro rank

Product category

Pub Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (THAFAEAB)

Keywords

• Premium country pubs
• Pub hospitality services
• Loyalty rewards program
• Event venue hosting
• Gift card sales

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Distribution channels1 record

Marketing channels4 records

Core offering

Green Man runs a curated collection of premium country pubs across the UK, providing dine-in hospitality, drinks, and event hosting for special occasions. The business is supported by a loyalty rewards program accessible via a mobile app, where members accumulate points and unlock exclusive offers. Additional revenue is generated through gift card sales offered on the company website.

Product overview

No product information available for Green Man in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Country Pub Collection A curated collection of premium UK country pubs providing dine-in hospitality, food and beverage service, and distinctive countryside ambiance for individual and group visits.
• Loyalty Rewards Program A points-based loyalty program accessible via a reward card and mobile application, allowing members to accumulate points and unlock exclusive offers and benefits at participating pubs.
• Gift Cards Stored-value gift cards sold through the company website, redeemable across the Premium Country Pub Collection for food, beverage, and visit-related purchases.
• Wedding and Event Venue Hosting Event venue hosting at pubs across the collection for weddings, with food, beverage, and setting suitable for ceremonies and receptions.
• Mobile Application A dedicated mobile application providing loyalty program access, points management, exclusive member offers, and easy engagement with the pub collection.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Young & Co.'s Brewery: Historic London-based brewer and pub operator running a portfolio of premium pubs, gastro venues, and hotels. Comparable in targeting premium pub experiences across multiple UK locations, but owned-asset model differs from Green Man's curation model.
• Fuller Smith & Turner: UK brewer and pub operator with a portfolio of managed and tenanted pubs, often in premium locations. Comparable as a quality-led UK pub operator; differs in being an asset-heavy brewer-retailer versus Green Man's asset-light collection concept.
• Shepherd Neame: Britain's oldest brewer, operating a portfolio of premium pubs and hotels, predominantly in Kent and the South East. Comparable in curating premium heritage pubs across multiple UK locations, though as an asset-heavy brewer-operator rather than a curation platform.
• Mitchells & Butlers: UK pub group operating brands such as Harvester, All Bar One, and Toby Carvery. Comparable as a multi-brand UK pub operator targeting similar food-and-drink-led occasions, but operates on a significantly larger, asset-heavy scale versus Green Man's curated model.
• Marston's: National UK pub and brewing operator with both managed and franchised pub estates. Comparable in operating multi-region UK pub portfolios at scale; differs in scale, capital structure, and asset ownership versus Green Man.
• Greene King: One of the UK's largest pub retailers and brewers, operating thousands of managed and tenanted pubs nationwide. Directly comparable as a multi-region UK pub operator with a portfolio-style brand strategy, though much larger and asset-heavy versus Green Man's curated collection approach.
• JD Wetherspoon: Large UK pub chain operating hundreds of pubs nationwide with a well-known app and value-driven positioning. Comparable as a UK pub operator with a national app/loyalty presence; differs significantly in scale, pricing tier, and venue style versus Green Man's premium country positioning.
• Stonegate Pub Company: Major UK pub operator with brands including The Slug and Lettuce and Yates's. Comparable as a large-scale UK pub operator with multiple brand concepts, though asset-heavy and focused on high-street venues versus Green Man's countryside curation.

Direct peers

• Revolution Bars Group: UK bar and pub operator focused on cocktail-led venues and group occasions. Comparable as a multi-venue UK drinking-led operator with experience and event-driven marketing; differs by focusing on late-night cocktail bars versus Green Man's countryside pubs.
• Loungers plc: UK operator of neighbourhood café-bars and pubs (Lounges, Cosy Club) with a growing multi-site estate. Comparable as a multi-venue UK food-and-drink operator with a curated brand-led portfolio; differs in being asset-heavy with owned-operated venues rather than a partner-pub aggregator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/premiumcountrypubcollection?igsh=Zm5tNzZyeGgwZmJ3
• LinkedInlinkedin.com/company/green-man

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Man