The Grid TO

Alternative Weekly Newsthegridto.com

The Grid TO was a Toronto-based alternative weekly publication launched in 2011 under Torstar Corp, serving Toronto-area readers with local news and cultural coverage. It ceased publication on July 3, 2014, and now redirects to thestar.com.

Company typePrivate
Founded-
Headquarters—
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

The Grid TO firmographics

Firmographics

Name: The Grid TO
Website: https://thegridto.com
Company type: Private
Operating status: Closed
Headcount range: 1–10 employees
Short description: The Grid TO was a Toronto-based alternative weekly publication launched in 2011 under Torstar Corp, serving Toronto-area readers with local news and cultural coverage. It ceased publication on July 3, 2014, and now redirects to thestar.com.
Ownership category
akta.pro rank

The Grid TO industry classification

Industry

Product category: Alternative Weekly News
NAICS: Newspaper Publishers (513110), Newspaper Publishers (51311)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

Alternative weekly news
Local journalism
Toronto news coverage
Print news publication
Online news media

The Grid TO business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales

The Grid TO product offering

Product offering

Core offering

The Grid TO was a Toronto-based alternative weekly news publication that produced and distributed original local news, features, and editorial content targeting Toronto readers via a print edition and an associated website. Following its July 3, 2014 closure, the website no longer publishes content and simply directs visitors to thestar.com.

Differentiator

Problem solved

Functional benefit

Products and services

The Grid (print and online alternative weekly) Free alternative-weekly print publication and companion website (thegridto.com) delivering Toronto-focused local news, features, and editorial content to individual readers; the publication ceased operations on July 3, 2014 and the website now only redirects to thestar.com.

Companies that use The Grid TO

Customer profile

Ideal customer profiles1 record

The Grid TO technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

The Grid TO partnerships and signals

Strategic signal

Scale indicators1 record

The Grid TO competitors and assessment

Company assessment

Emerging players

BlogTO: Toronto-focused digital local-media and city-guide platform that competes for the same arts, culture, food, and neighborhood-news audience that The Grid targeted, especially after The Grid's closure.

Direct peers

NOW Magazine: Toronto's other major alternative weekly, covering arts, culture, and city life on a weekly print and digital cadence. Most directly comparable to The Grid TO in format, audience, and Toronto local-market focus.
Toronto Life: Long-running Toronto city magazine covering local news, dining, and culture. Comparable as a recurring Toronto-focused print/digital publication competing for the same local urban reader.

Regional players

Post City Magazines: Network of Toronto-focused community magazines published by Postmedia. Comparable as a hyper-local Toronto print/digital publication serving the same neighborhood-news niche The Grid occupied.
Georgia Straight (Vancouver): Long-running Vancouver alternative weekly in the same alt-weekly category as The Grid. Comparable as a Canadian city alt-weekly with similar editorial mix and target reader, though in a different metro.

Broad incumbents

National Post: Postmedia-owned national Canadian newspaper with a Toronto print edition. Comparable as a larger, established Canadian newspaper publisher with overlapping digital local-news coverage in the same market.
The Globe and Mail: National Canadian newspaper with a strong Toronto readership and digital local-news coverage. Comparable as a Toronto news publisher competing for the same advertiser and reader attention as The Grid.
Toronto Star (Torstar): The Grid's parent and the dominant Toronto daily newspaper, into which The Grid was absorbed in 2014. Comparable as a Toronto news publisher and as the acquirer of the alt-weekly's audience.

Market position

Customer concentration

The Grid TO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Grid TO leadership team

Management profile

Number of profiles

The Grid TO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Grid TO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grid TO

What does The Grid TO do?

Is The Grid TO a public or private company?

The Grid TO is a private company. It is classified as corporate owned and is currently closed.

When was The Grid TO founded?

The Grid TO was founded in -1. It employs 1 to 10 people.

Who are The Grid TO's main competitors?

BlogTO is listed as an emerging player. Direct peers are NOW Magazine and Toronto Life. Regional players are Post City Magazines and Georgia Straight (Vancouver). Broad incumbents are National Post, The Globe and Mail and Toronto Star (Torstar).

Does The Grid TO have an API?

No public API is recorded for The Grid TO.

What industry is The Grid TO in?

The Grid TO's product category is Alternative Weekly News. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.