THE GUNTON ARMS LIMITED

What THE GUNTON ARMS LIMITED does

THE GUNTON ARMS LIMITED operates a hospitality business centered on a traditional pub with 16 individually designed bedrooms and a separate four-bedroom luxury cottage (Suffield Lodge), all set within a 1,000-acre 18th-century deer park near Cromer in North Norfolk, England. The property, owned by Ivor Braka, was converted from a country house hotel and opened in October 2011; interiors were designed by Robert Kime and the property houses a curated art collection including works by Tracey Emin, Damien Hirst, and Lucian Freud. The restaurant is led by chef Stuart Tattersall (ex-Mark Hix) and serves locally sourced ingredients including venison from the Gunton estate, beef from Blickling, and seafood from local fishermen, with cooking over an open fire in the Elk Room. The business has earned Michelin Guide 2025 recognition, the National Pub and Bar Awards 2026 National Winner designation, and a place in the Estrella Top 50 Gastropubs 2024.

The company runs a direct-to-consumer model with no enterprise contracts: accommodation is booked through the Mews booking engine, table reservations through SevenRooms, and gift vouchers through vouchable.co.uk, with telephone and email handled by a 14-person in-house team. Revenue streams span accommodation (rooms at £160–£380/night plus Suffield Lodge at £550–£600/night on 3-night minimums), restaurant covers, traditional bar sales, and vouchers. A sister pub, The Suffield Arms, operates under the same ownership near Gunton train station, offering a Mediterranean tapas concept and extending the brand footprint within North Norfolk. The company is privately held by Ivor Braka with Stuart and Simone Tattersall as partners; no venture or institutional investment is disclosed.

Name

THE GUNTON ARMS LIMITED

Legal name

The Gunton Arms Ltd

Website

https://theguntonarms.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Gunton Arms Limited operates a traditional pub with 16 bedrooms and the Suffield Lodge cottage within a 1,000-acre Norfolk deer park, serving individual travelers, couples, families, and day visitors through a Michelin-recognized restaurant led by ex-Mark Hix chef Stuart Tattersall.

Ownership category

akta.pro rank

Product category

Country Pub and Inn Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

National Park & Conservancy Lodges (THAGAIAI)

akta.pro secondary industries

Safari & Wilderness Luxury Resorts (THAGACAD), Boutique Inns (THAGAHAB), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Traditional pub hospitality
• Country inn accommodation
• Gastropub restaurant
• Luxury countryside lodging
• Rural dining venue

Headquarters

HQ city

Thorpe Market

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation: 16 individually designed rooms at The Gunton Arms plus Suffield Lodge (4-bedroom luxury cottage). Room rates include breakfast and VAT. Minimum stay requirements on weekends.
2. Restaurant: Restaurant serving lunch and dinner daily. Chef Stuart Tattersall cooks local ingredients including venison from Gunton estate, beef from Blickling, and seafood from local fishermen. A la carte menu available.
3. Bar Sales: Traditional bar with local real ales, cocktails, and beverages. Bar food served 12pm to 9pm daily.
4. Vouchers: Gift vouchers sold through vouchable.co.uk platform for pub and lodge stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Gunton Arms operates a traditional country pub with 16 individually designed bedrooms and a restaurant serving locally sourced ingredients, set within a 1,000-acre historic 18th-century deer park near Cromer, North Norfolk. The business also offers Suffield Lodge, a four-bedroom luxury self-catering cottage, and operates sister pub The Suffield Arms featuring Mediterranean tapas, saloon bar, and a private art collection.

Product overview

The Gunton Arms operates a portfolio of hospitality offerings centered on a traditional pub with rooms within an 18th-century deer park estate. Core products include The Gunton Arms pub and restaurant with 16 bedrooms, The Suffield Arms sister pub featuring Mediterranean tapas, and Suffield Lodge, a four-bedroom luxury self-catering cottage. The business emphasizes locally sourced ingredients, art curation, and historic estate settings.

Differentiator

Problem solved

Functional benefit

Products and services

• The Gunton Arms Pub and Rooms A traditional pub with 16 individually designed bedrooms set within an extensive historic 18th-century estate near Cromer in North Norfolk. The pub features a restaurant with locally sourced ingredients, venison from the Gunton estate, and a curated art collection.
• The Gunton Arms Restaurant Restaurant serving lunch and dinner daily, cooking locally sourced ingredients over an open fire in the Elk Room. Chef Stuart Tattersall uses seasonal produce including venison from the Gunton estate, beef from Blickling, and fresh seafood from local fishermen. A la carte menu available.
• Bedrooms at The Gunton Arms Sixteen individually designed rooms decorated by Robert Kime featuring antique furniture, exquisite textiles, and bathrooms with marble reclaimed from derelict mansions in Alexandria, Egypt. Room categories range from Small Standard Double to Barn House Suites. Rates include breakfast and VAT.
• Suffield Lodge A luxury four-bedroom flint and thatched cottage on the Gunton estate, accommodating up to six adults and two children. Interiors designed by Robert Kime with antique furniture and art chosen by owner Ivor Braka. Available for minimum 3-night stays, suitable for families and groups.
• The Suffield Arms Sister pub under same ownership featuring a Mediterranean Tapas Restaurant, saloon bar, and private collection of modern and traditional artworks. Located opposite Gunton Train Station, North Norfolk.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Samling: Luxury boutique hotel above Lake Windermere with renowned restaurant and arts-curated interiors. Comparable for combining a destination setting, art-driven design, and Michelin-recognized dining aimed at high-end leisure travelers seeking character over chain hotels.
• The Wild Rabbit: Boutique pub with rooms in Kingham, Cotswolds, part of the Daylesford estate. Highly comparable as a countryside estate-sited, food-led pub with individually designed rooms and an emphasis on locally sourced produce, operating in the same premium leisure-stay niche.
• Gravetye Manor: Michelin-starred country house hotel in East Sussex with celebrated gardens and estate dining. Comparable as a small historic English estate hotel combining recognized fine dining, heritage setting, and individually appointed rooms in the premium leisure segment.
• The Star Inn at Harome: Andrew Pern's Michelin-starred gastropub with rooms in a North Yorkshire village. Closely comparable rural-pub-with-rooms format, similar local-provenance cuisine philosophy, and recognition on Top 50 Gastropubs lists alongside The Gunton Arms.
• The Hand and Flowers: Tom Kerridge's two-Michelin-star gastropub with rooms in Marlow, Buckinghamshire. Most direct UK comparable as an award-winning pub-with-rooms concept combining destination dining and boutique accommodation, both targeting food-led leisure travelers.
• The Hind's Head: Heston Blumenthal's one-Michelin-star historic village pub with rooms in Bray. Comparable as a celebrated chef-led countryside pub combining recognized dining (Michelin), boutique rooms, and historic character — competing for the same high-end UK leisure guest.
• The Bell at Skenfrith: Michelin-recognized historic Welsh inn with rooms in Monmouthshire. Comparable as a small-room-count historic countryside pub-with-rooms offering recognized dining and a destination leisure-stay model in a rural setting.

Others

• Sticks 'n' Sushi: Premium UK-operated dining group (Danish origin) with upscale restaurant locations. Comparable only as an adjacent premium-leisure dining brand; The Suffield Arms' Mediterranean tapas concept is closer to this casual-upscale dining positioning than to a country inn.

Regional players

• The Crown at Stoke by Nayland: Two AA Rosette countryside pub with rooms in Suffolk, within an hour's drive of The Gunton Arms. Comparable as a recognized regional gastropub-with-rooms targeting leisure visitors to the East Anglian countryside, though not in the same Michelin bracket.

Broad incumbents

• The Newt in Somerset: Estate hotel and member club near Bruton combining historic grounds, gardens, multiple F&B outlets, and curated retail. Comparable at a larger scale as an estate-led luxury rural hospitality brand leveraging heritage setting and food provenance.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-gunton-arms-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE GUNTON ARMS LIMITED