What The Hearing Company does

The Hearing Company is an independent audiology practice headquartered in Castlebar, Co. Mayo, Ireland, founded by Peter Maguire (MSc Audiology, University of Manchester) and operating four clinic locations — two in Mayo (Castlebar, Ballina) and two in Dublin (Crumlin, Swords). Its service portfolio is built around diagnostic audiology: standard audiograms, video otoscope inspection, tympanometry/middle-ear analysis, otoacoustic emissions (OAE), speech mapping, and real-ear measurement, supplemented by microsuction and irrigation ear-wax removal, an online hearing screening test (claimed 85%+ accuracy), home-visit fittings, and an aftercare program. The company supplies Completely-in-Canal (CIC) and Receiver-in-Canal (RIC) hearing aids, notably the Widex EVOKE line, alongside accessories (batteries, streaming devices such as Call-Dex/Com-Dex/Phone-Dex/RC-Dex/TV-Dex/Uni-Dex, electronic drying stations with UV sanitization) and custom hearing protection (noise plugs, motorbike plugs, swimmers' plugs); it holds retailer relationships with Widex, Phonak, and Oticon and is accredited by the Irish Society of Hearing Aid Audiologists (ISHAA).

Revenue is generated primarily through one-time sales of hearing aids (with aftercare and a five-year warranty bundled into the initial fee), professional-service fees for diagnostic hearing tests and ear wax removal, and recurring low-ticket hardware sales (batteries, accessories). The go-to-market is sales-led: direct clinic appointments booked online, by phone, or via text, supplemented by insurance referrals from major Irish health insurers (VHI, Aviva, Laya, Glo Health, ESB, St. Paul's), content marketing through the company's educational blog, and the online hearing test as a top-of-funnel lead generator. The business is privately held and founder-owned, with no disclosed institutional investors or external capital events.

The practice distinguishes itself on clinical expertise (Peter Maguire's 15+ years of public and private audiology experience and 2019 Audiologist of the Year title for the Republic of Ireland), transparent un-bundled pricing, a five-year warranty and 90-day money-back guarantee, and brand-independence that allows it to dispense across multiple hearing-aid manufacturers rather than being captive to one.

Name

The Hearing Company

Legal name

The Hearing Company

Website

https://thehearingcompany.ie

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hearing Company is an independent audiology practice operating four clinics across Ireland (Castlebar, Ballina, Dublin/Crumlin, Swords), providing diagnostic hearing tests, digital hearing aid fittings, ear wax removal, aftercare, and home visits to individuals with hearing loss.

Ownership category

akta.pro rank

Product category

Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing tests
• Hearing aids
• Ear wax removal
• Audiology services
• Hearing healthcare

Headquarters

HQ city

Castlebar

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: One-time sales of digital hearing aids including Completely-in-Canal (CIC) and Receiver-in-Canal (RIC) models. Pricing transparent with warranty included.
2. Hearing Tests: Diagnostic audiogram and additional tests including video otoscope, tympanometry, acoustic reflexes, OAE testing, speech mapping and real ear measurement.
3. Ear Wax Removal: Professional ear wax removal using microsuction (gold standard) and irrigation techniques performed by qualified audiologists.
4. Batteries and Accessories: Standard battery packs (€20, lasting ~6 months), plus accessories including Call-Dex, Com-Dex, Phone-Dex, RC-Dex, Uni-Dex devices, cleaning tools, and electronic drying stations with UV sanitization.
5. Aftercare Services: Aftercare support included in initial hearing aid purchase fee, covering fine-tuning, follow-up appointments, and annual hearing tests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Hearing Company is an independent audiology practice that provides diagnostic hearing assessments (audiogram, video otoscope, tympanometry, OAE, speech mapping, real ear measurement), fits and supplies digital hearing aids (CIC and RIC models, including Widex EVOKE) from multiple brands (Widex, Phonak, Oticon), performs microsuction and irrigation ear wax removal, sells hearing aid batteries, streaming accessories, and custom-fitted earplugs, and delivers an included aftercare program with annual hearing tests and a 5-year warranty. Services are delivered through four Ireland-based clinics and home visits, with a free online hearing test used as an entry-point screening tool.

Product overview

The Hearing Company is an independent audiology service provider in Ireland offering a comprehensive portfolio of hearing healthcare products and services. The core offerings include professional hearing tests (audiogram, video otoscope, tympanometry, OAE testing, speech mapping, real ear measurement), digital hearing aids (CIC and RIC styles including Widex EVOKE), and ear wax removal services (microsuction and irrigation). The company provides a complete aftercare program with fine-tuning and annual tests, plus a five-year warranty. Accessories include batteries (€20 for six months), audio streaming devices (Call-Dex, Com-Dex, Phone-Dex, RC-DEX, TV-Dex, Uni-Dex), electronic drying stations, and custom earplugs (noise protection, motorbike, swimmers). Home visit services are available for customers who cannot visit clinics. The company operates from multiple clinic locations in Castlebar, Ballina, Dublin, and Swords, with online hearing testing as a preliminary screening option.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Hearing Aids (CIC and RIC models)

Quantifiable outcome

• 85% accuracy in online hearing screening test
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• VHIminorGTM or Marketing PartnerMajor Irish health insurer. The Hearing Company works with all major insurers including VHI, allowing customers to potentially claim reimbursement for hearing services and aids.
• AvivaminorGTM or Marketing PartnerMajor Irish health insurer. The Hearing Company works with all major insurers including Aviva, allowing customers to potentially claim reimbursement for hearing services and aids.
• Laya HealthcareminorGTM or Marketing PartnerMajor Irish health insurer. The Hearing Company works with all major insurers including Laya, allowing customers to potentially claim reimbursement for hearing services and aids.
• Glo HealthminorGTM or Marketing PartnerIrish health insurer. The Hearing Company works with Glo Health, allowing customers to potentially claim reimbursement for hearing services and aids.
• ESB (Electricity Supply Board)minorGTM or Marketing PartnerIrish state-owned electricity company offering health insurance benefits to employees. The Hearing Company accepts ESB health insurance for hearing services.
• St. Paul'sminorGTM or Marketing PartnerIrish health insurer. The Hearing Company works with St. Paul's, allowing customers to potentially claim reimbursement for hearing services and aids.
• Irish Society of Hearing Aid Audiologists (ISHAA)coreStrategic or Co-development PartnerProfessional accreditation body for hearing aid audiologists in Ireland. The Hearing Company is accredited by ISHAA, providing assurance of professional standards and regulatory compliance.
• WidexminorOthersHearing aid manufacturer. Widex EVOKE RIC hearing aids are offered as part of The Hearing Company's product portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonavox Hearing: Independent Irish audiology practice offering hearing tests, hearing aids, and ear wax removal services. Comparable independent clinic model competing for similar patient segments in the Irish market.
• Boots Hearingcare: UK and Ireland hearing care chain operating from Boots pharmacy locations, providing hearing tests, hearing aids, and aftercare services. Direct competitor in the same retail audiology category with broader geographic coverage.
• Connect Hearing: National hearing care chain operating clinics across Ireland, offering hearing assessments, hearing aids, and aftercare. Direct competitor in the Irish retail audiology market with broader geographic coverage.
• Specsavers Hearcare: High-street optical and hearing care chain operating across Ireland and the UK, offering hearing tests, hearing aids, and aftercare in-store. Competes head-to-head with The Hearing Company on price, brand recognition, and accessibility.
• Hidden Hearing: Ireland's largest hearing care retailer with dozens of clinics nationwide offering hearing tests, hearing aids, and aftercare. Directly competes with The Hearing Company for Irish patients and is the dominant chain player in the same audiology services category.
• Chime (formerly NCBI): Irish not-for-profit organization providing audiology, hearing aid, and support services to people with hearing loss across Ireland. Overlaps directly with The Hearing Company's service offering, particularly for state-referred and charity-supported patients.

Broad incumbents

• Demant (Oticon): Hearing healthcare group encompassing Oticon hearing aids and retail audiology operations. Vertically integrated competitor with global scale that overlaps on the hearing aid and audiology service category.
• Sonova (Phonak): Global hearing aid manufacturer and clinic operator (Phonak brand) with vertical integration from device manufacturing to retail audiology. Comparable as a hearing care provider with broader geographic and product reach than The Hearing Company.
• Amplifon: Global hearing care retail giant operating thousands of clinics worldwide including Ireland, with broad portfolio of hearing aids and audiology services. Significantly larger scale but overlaps directly on core audiology services offered by The Hearing Company.

Others

• Widex: Major hearing aid manufacturer whose EVOKE RIC devices are stocked by The Hearing Company. Functions as a product supplier and ecosystem partner rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thehearingcompany
• LinkedInlinkedin.com/company/the-hearing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hearing Company