The Heroes Foundation
The Heroes Foundation is a Trinidad and Tobago non-profit founded in 2002 that delivers the three-year Heroes Development Programme, digital learning via Heroes Connect, mentorship, and psychosocial support to secondary school youth aged 11–17, funded by individual donations, corporate sponsors (ANSA McAL, Scotiabank, Republic Bank), and UNICEF Eastern Caribbean grants.
- Company typePrivate
- Founded2002
- HeadquartersPort-of-Spain, Trinidad & Tobago
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Heroes Foundation does
The Heroes Foundation is a Trinidad and Tobago-registered non-profit founded in 2002 by Philip Julien with a mission to deliver psychosocial development, 21st-century skills, sustainability education, and youth-led project-based learning to children and youth aged 11–17. Its core offering is the Heroes Development Programme (HDP), a three-year blended English/Spanish curriculum delivered in partner secondary schools and updated in 2021 with UNICEF Eastern Caribbean support, complemented by the Heroes Connect digital learning platform, the Heroes Academy self-paced course catalogue (which integrates Cisco Networking Academy IT/cybersecurity content and the We Say Yes skills series), the Big Brothers Big Sisters of Trinidad and Tobago 1-to-1 mentorship programme, the Heroes Generation-to-Generation Council youth advisory body, sequential arts publications, and the UNICEF-derived Return to Happiness psychosocial recovery programme. The organisation reaches six secondary schools (Belmont, Woodbrook, Marabella South, South East Port of Spain, Trinity Moka, Chaguanas South, and previously Diego Martin North), with a 2022–2024 cycle that produced 102 graduates, and lists a wider Caribbean operating footprint across Antigua and Barbuda, Grenada, Saint Lucia, Turks and Caicos, Saint Vincent and the Grenadines, and the British Virgin Islands.
The Foundation operates a donation-based revenue model with three principal streams: individual recurring and one-time donations priced at TT$600 monthly, TT$1,800 quarterly, or TT$7,200 annually for child sponsorship; corporate sponsorships anchored by ANSA McAL (programme champion across three schools), Scotiabank/Scotiabank Trinidad and Tobago Foundation, and Republic Bank; and institutional grants led by UNICEF Eastern Caribbean. Distribution is hybrid — direct school-based delivery under MOU agreements with corporate-per-school funding pairing, plus self-serve digital access via Heroes Connect/Heroes Academy — and outreach is amplified across social media (Facebook, Instagram, X, LinkedIn, YouTube, TikTok), email, earned media, and event-based fundraising (galas, movie premieres, graduation ceremonies). The team comprises roughly 11–50 staff including a CEO, Programme Manager, two Youth Development Coordinators, a Technology & Administration Lead, and Multimedia/Media roles, overseen by a 9-member 2026 Board of Directors featuring senior executives from ANSA McAL, Republic Financial Holdings, Proman Trinidad, and BP alumni.
The Heroes Foundation firmographics
Firmographics- Name
- The Heroes Foundation
- Legal name
- The Heroes Foundation
- Website
- https://theheroesfoundation.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Heroes Foundation is a Trinidad and Tobago non-profit founded in 2002 that delivers the three-year Heroes Development Programme, digital learning via Heroes Connect, mentorship, and psychosocial support to secondary school youth aged 11–17, funded by individual donations, corporate sponsors (ANSA McAL, Scotiabank, Republic Bank), and UNICEF Eastern Caribbean grants.
- Ownership category
- akta.pro rank
The Heroes Foundation industry classification
Industry- Product category
- Youth Development Services
- NAICS
- Educational Services (611), Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
- akta.pro secondary industries
- After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)
Keywords
Where The Heroes Foundation is headquartered
LocationHeadquarters
- HQ city
- Port-of-Spain
- HQ country
- Trinidad & Tobago
- HQ region
- Latin America
Offices1 record
Markets served
The Heroes Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations: One-time and recurring donations from individuals supporting youth development programmes. Monthly supporters contribute $600TT, quarterly $1800TT, or annually $7200TT through the website.
- Corporate Sponsorships: Corporate partners sponsor schools, specific programmes, or individual students. Partners include ANSA McAL, Scotiabank, Scotiabank Trinidad and Tobago Foundation, and Republic Bank. Sponsorship tiers include programme sponsorship, school adoption, and child sponsorship.
- Institutional Grants: Support from institutional partners such as UNICEF Eastern Caribbean for curriculum development and programme delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Child Sponsorship - $600TT per month |
| Subscription | Quarterly | Quarterly Child Sponsorship - $1800TT |
| Subscription | Annual | Annual Child Sponsorship - $7200TT |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Heroes Foundation product offering
Product offeringCore offering
The Heroes Foundation operates a 3-year blended youth development programme (Heroes Development Programme, HDP) delivered to secondary school students (Forms 1-3) in Trinidad and Tobago, combining psychosocial development, 21st-century skills, sustainability education, and youth-led project-based learning in English and Spanish. The foundation supplements this with a digital learning platform (Heroes Connect), mentorship (BBBSTT), psychosocial recovery curriculum (Return to Happiness), and self-paced online courses (Heroes Academy including Cisco Networking Academy content).
Product overview
The Heroes Foundation operates a multi-product youth development ecosystem centered on the Heroes Development Programme (HDP), a 3-year blended intervention for secondary school students. This core programme is supported by the Heroes Connect digital learning platform and Heroes Academy for self-paced courses. Additional offerings include Big Brothers Big Sisters mentorship, the Heroes Generation-to-Generation Council youth advisory body, Sequential Arts Publications for storytelling-based education, the Return to Happiness psychosocial recovery programme, Psychosocial Support Curriculum, Cisco Networking Academy IT courses, and We Say Yes skill-building series. The organisation also operates a donation/e-commerce platform for sponsorships.
Differentiator
Problem solved
Functional benefit
Brands
- Heroes Connect: A platform providing young people with access to resources, experiences, and opportunities outside their regular environment, including online self-paced courses through Heroes Academy.
- Heroes Development Programme (HDP)
- Heroes Academy
- Heroes Generation-to-Generation Council (G2G)
- Return to Happiness (RTH)
Products and services
- Heroes Development Programme (HDP) A 3-year blended youth development programme delivered to secondary school students (Forms 1-3) and migrant youth ages 11-17, focusing on psychosocial development, 21st-century skills, sustainability education, and youth-led project-based learning in both English and Spanish.
- Heroes Connect A digital learning platform providing young people with access to resources, certified training, self-paced courses, and opportunities for skills development and career exploration. Delivered via Heroes Academy content integrated with Cisco Networking Academy curriculum.
- Heroes Academy Online self-paced courses helping young people learn skills in technology, career preparation, and emerging technologies through the Heroes Connect platform, including Cisco Networking Academy content in networking, cybersecurity, Python, JavaScript, data science, and cloud security.
- Big Brothers Big Sisters of Trinidad and Tobago (BBBSTT) A structured and monitored 1-to-1 mentorship programme connecting children and youth to positive adult influences outside their regular circles as part of the Heroes Foundation ecosystem.
- Return to Happiness (RTH) A UNICEF-developed psychosocial recovery programme for children aged 0-18 who have experienced trauma from disaster, conflict, or violence, delivered through guided play activities over 12 days.
- Psychosocial Support (PSS) Curriculum A life skills curriculum for children aged 5-17 focusing on emotional awareness, communication, decision-making, problem-solving, and social skills development.
- Cisco Networking Academy Courses IT and cybersecurity courses delivered through partnership with Cisco Networking Academy, including Python, JavaScript, networking, cybersecurity, data science, and cloud security curricula, accessible to youth via the Heroes Connect platform.
- We Say Yes Series Online courses empowering youth with communication and entrepreneurship skills, covering spoken word poetry, culinary arts, entrepreneurship, dance, STEM, etiquette, videography, agripreneurship, and photography.
- Donation Platform E-commerce donation platform allowing one-time and recurring donations, with options to sponsor a child monthly ($600TT), quarterly ($1,800TT), or annually ($7,200TT), as well as corporate sponsorship options.
- Heroes Generation-to-Generation Council (G2G) A youth advisory team bringing together different generations to lead intergenerational collaboration for positive behaviour change and sustainable development.
Quantifiable outcome
- 97% of participants report standing up for what they believe in
- +8 more outcomes
Companies that use The Heroes Foundation
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
The Heroes Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Heroes Foundation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ANSA McAL GroupcoreANSA McAL is a programme champion sponsoring HDP delivery in three schools: Belmont Secondary, Woodbrook Secondary, and Marabella South Secondary. They host Heroes Day at Work events exposing students to careers in finance, HR, marketing, and technology.
- UNICEF Eastern CaribbeancoreUNICEF Eastern Caribbean supported the revision and update of the Heroes Development Programme (HDP) curriculum in 2021. The updated curriculum focuses on psychosocial development, 21st-century skills, sustainability education, equality, and elimination of violence.
- Scotiabank Trinidad and Tobago FoundationcoreScotiabank and Scotiabank Trinidad and Tobago Foundation support HDP delivery, including the Christmas Angels initiative and programme support at South East Port of Spain Secondary School.
- Republic Bank (Power to Make a Difference Programme)coreRepublic Bank, through the Power to Make a Difference Programme (PMAD), supported youth participation in the Green Pioneer ammonia-powered ship tour and other programme activities.
- Big Brothers Big Sisters of Trinidad and Tobago (BBBSTT)coreBBBSTT is a structured and monitored 1-to-1 mentorship programme connecting children and youth to positive adult influences outside their regular circles as part of the Heroes Foundation ecosystem.
- FortescueminorFortescue, a global green technology and energy company, collaborated with Heroes Foundation to provide youth access to tour the Green Pioneer, one of the world's first ammonia-powered demonstration vessels.
- Cisco Networking AcademycoreHeroes Connect offers IT and cybersecurity courses through Cisco Networking Academy, providing students access to certification-aligned content including Linux, Python, cybersecurity, and networking curricula.
- Ministry of Youth Development and National ServicecoreThe Ministry awarded Heroes Foundation the Outstanding Youth Organisation Award recognizing consistent youth development activities and positive impact on young people.
- International Coastal Cleanup (ICC) and CNIRDminorHeroes Foundation leads the national Youth Coastal Cleanup in Trinidad and Tobago, recognized as Champions of Trinbago Coast by ICC and CNIRD for environmental stewardship.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Heroes Foundation competitors and assessment
Company assessmentDirect peers
- 4-H Caribbean: Global youth development organization focused on leadership, citizenship, and life skills, with regional Caribbean presence. Directly comparable as a school- and community-based youth leadership and life skills programme operator.
- Boys and Girls Clubs of Trinidad and Tobago: Local affiliate of the global Boys & Girls Club movement, providing after-school youth development programming in Trinidad and Tobago. Directly comparable as a youth development nonprofit serving the same demographic and Caribbean market.
- Junior Achievement Trinidad and Tobago: National affiliate of Junior Achievement Worldwide delivering work-readiness, entrepreneurship, and financial literacy programmes to Caribbean youth in schools. Directly comparable as a school-based youth education and development nonprofit in the same geographic market.
Broad incumbents
- Big Brothers Big Sisters International: The global umbrella for 1-to-1 youth mentoring programmes, including the BBBSTT chapter operated by Heroes Foundation. Directly comparable as the dominant global brand in structured youth mentoring — the same core intervention model Heroes offers.
- UNICEF Eastern Caribbean: UN agency delivering child rights, education, and psychosocial programming across the Eastern Caribbean — and a documented strategic partner that validated Heroes' HDP curriculum. Comparable as the dominant institutional actor in Caribbean youth psychosocial development.
- YMCA Trinidad and Tobago: National chapter of the global YMCA movement providing youth and family programming in Trinidad and Tobago. Comparable as an established youth-serving nonprofit with broader programming scope competing for similar corporate sponsors and volunteer pools.
Others
- Republic Bank Power to Make a Difference (PMAD): Corporate social responsibility programme of Republic Bank supporting youth development initiatives in Trinidad and Tobago. Comparable as a corporate youth-development funding peer with overlapping beneficiary pool.
- Scotiabank Trinidad and Tobago Foundation: Corporate foundation of a major Heroes sponsor, funding youth and community development programmes in T&T. Comparable as a youth-focused grantmaker in the same funding ecosystem, not a direct competitor but a peer in outcomes orientation.
Regional players
- ChildLine Trinidad and Tobago: National helpline and support service for children and youth in Trinidad and Tobago. Comparable as a youth-serving nonprofit addressing psychosocial, safety, and welfare needs in the same geographic market.
- Caribbean Children's Foundation: Regional nonprofit serving vulnerable children across Caribbean nations through education and welfare programmes. Comparable as a Caribbean-focused child and youth development nonprofit operating across multiple island states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Heroes Foundation social profiles
Digital presenceThe Heroes Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Heroes Foundation leadership team
Management profileNumber of profiles
Profiles12 records
The Heroes Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Heroes Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Heroes Foundation
What does The Heroes Foundation do?
The Heroes Foundation operates a 3-year blended youth development programme (Heroes Development Programme, HDP) delivered to secondary school students (Forms 1-3) in Trinidad and Tobago, combining psychosocial development, 21st-century skills, sustainability education, and youth-led project-based learning in English and Spanish. The foundation supplements this with a digital learning platform (Heroes Connect), mentorship (BBBSTT), psychosocial recovery curriculum (Return to Happiness), and self-paced online courses (Heroes Academy including Cisco Networking Academy content).
Is The Heroes Foundation a public or private company?
The Heroes Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Heroes Foundation founded?
The Heroes Foundation was founded in 2002. It employs 11 to 50 people.
Where is The Heroes Foundation based?
The Heroes Foundation is headquartered in Port-of-Spain, Trinidad & Tobago, in the Latin America region.
How does The Heroes Foundation make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships and institutional Grants.
Who are The Heroes Foundation's main competitors?
Direct peers on record are 4-H Caribbean, Boys and Girls Clubs of Trinidad and Tobago and Junior Achievement Trinidad and Tobago. Broad incumbents are Big Brothers Big Sisters International, UNICEF Eastern Caribbean and YMCA Trinidad and Tobago. Others are Republic Bank Power to Make a Difference (PMAD) and Scotiabank Trinidad and Tobago Foundation. Regional players are ChildLine Trinidad and Tobago and Caribbean Children's Foundation.
Does The Heroes Foundation have an API?
No public API is recorded for The Heroes Foundation.
What industry is The Heroes Foundation in?
The Heroes Foundation's product category is Youth Development Services. Its primary akta.pro industry code is BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits, with a secondary code of BPAGADAC, After-School, Tutoring & Academic Enrichment Nonprofits. Its NAICS code is 611 and its SIC code is 8200.