The Highland Dog

What The Highland Dog does

The Highland Dog is an independently owned, single-location pet boarding and daycare facility operating out of 1962 Roanoke Ave in the Highlands neighborhood of Louisville, Kentucky. The business serves local pet owners primarily in the Louisville metro and offers four core service lines: overnight boarding priced from $56.75 per night, daytime daycare at $9 per hour, a deluxe bath add-on, and medication administration for pets requiring ongoing treatment. The facility is staffed by a small team of approximately 5 employees, consistent with a micro-enterprise operating model.

The company's service delivery is entirely manual and on-premise, with no proprietary technology platform, mobile application, online booking API, or third-party marketplace integration disclosed. Customer acquisition is conducted through a direct-to-consumer model supported by a company website and organic social media presence on Facebook and Instagram. The business is privately held with no disclosed investors, funding rounds, or parent company.

Revenue is generated purely through transactional per-night and per-hour service fees paid by individual pet owners, with no subscription contracts, enterprise agreements, or recurring billing infrastructure evident in the data. The business does not franchise, license, or white-label its services, and operates solely from its single Louisville site.

Name

The Highland Dog

Legal name

The Highland Dog

Website

https://thehighlanddog.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Highland Dog is an independently owned, single-location pet boarding and daycare facility in the Highlands neighborhood of Louisville, Kentucky, serving local pet owners with overnight boarding, daytime daycare, bathing, and medication administration services.

Ownership category

akta.pro rank

Product category

Pet Boarding and Daycare Services

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro industry

PRIMARYHSANADAA

Overnight Kennel Boarding (Dogs)

Home & Personal Services/Pet Grooming & Boarding Services/Pet Boarding (Kennel/Cattery)

SECONDARYHSANAFAB

Half-Day & Hourly Dog Daycare

Home & Personal Services/Pet Grooming & Boarding Services/Dog Daycare

Keywords

• Pet boarding services
• Dog daycare
• Overnight pet care
• Pet boarding facility
• Animal boarding kennel

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Boarding Services: Overnight pet boarding in private suites with supervised play, potty breaks, and daily photo/video updates. Revenue generated on a per-night, per-suite basis with tiered pricing for multiple dogs from the same family.
2. Daycare Services: Daytime pet care with hourly or full-day pricing. Dogs receive supervised play, socialization, and updates throughout the day. Revenue generated on an hourly or daily rate basis.
3. Ancillary Services: Additional fee-based services including medication administration, deluxe baths, and afternoon check-out fees. These represent incremental revenue opportunities on top of core boarding and daycare services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Highland Dog is a small, locally-owned pet boarding and daycare facility in Louisville, KY that provides overnight boarding in private suites and daytime supervised play/daycare for dogs. Pricing is structured per night per suite (tiered for 1–4 dogs from the same family) and per hour or full day for daycare, with add-on services including medication administration, deluxe baths, and afternoon check-out.

Product overview

The Highland Dog operates as a dog boarding and daycare facility offering overnight boarding in private suites and daytime daycare services. The core offerings include Boarding Services (with nightly rates based on number of dogs) and Daycare Services (hourly or flat-rate pricing). Add-on services include Deluxe Bath and Medication Administration. The business operates as a small, locally-owned home-away-from-home facility in Louisville, Kentucky, and is not a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Boarding Services Overnight pet boarding in private suites at $56.75+tax per night for one dog, tiered up to $134.50+tax per night for four dogs from the same family. Includes a minimum of 30 minutes supervised group or solo play twice daily, four potty breaks (including a late-night break between 9–10pm), daily pictures or videos posted to Facebook or Instagram, and behavior-based socialization. Drop-off and pick-up hours are 8am–4pm, Monday through Sunday.
• Daycare Services Daytime supervised pet care with play and socialization. Hours are 8am–4pm Saturday–Tuesday and 8am–6pm Wednesday–Friday (open until 6pm only for daycare, not for drop-offs or pick-ups). Pricing is $9 per hour for one dog (up to 6 hours) / $51.75 past 6 hours, and $16 per hour for two dogs (up to 6 hours) / $77.50 past 6 hours.
• Deluxe Bath Bathing service priced at $33 per bath per dog (tip not included). Available for dogs staying at the facility for boarding.
• Medication Administration Administration of non-invasive medications for dogs staying at the facility, priced at $25 per stay. Time-specific medications may not be accommodated.

Quantifiable outcome

• Minimum 30 minutes supervised play twice daily, 4+ potty breaks including late night break

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Emerging players

• Rover: Online marketplace connecting pet owners with in-home boarding and dog walking providers. Indirect competitor diverting some demand from facility-based boarding to in-home alternatives.
• Wag!: On-demand marketplace for dog walking, boarding, and sitting services. Competes for a portion of the same customer wallet via in-home and drop-in pet care.

Direct peers

• PetSuites: Chain of pet resorts offering boarding, daycare, grooming, and training. Comparable premium overnight boarding with playgroup socialization.
• Dogtopia: Franchise dog daycare and boarding facility with open-play environments and webcams. Comparable core offering (daycare + boarding) delivered at multi-location scale.
• Camp Bow Wow: Franchise chain offering dog daycare, boarding, and grooming with supervised play groups. Closest comparable at scale, though operates through franchise model rather than single independent location.
• Best Friends Pet Hotel: Multi-location chain providing dog and cat boarding, daycare, grooming, and training. Direct competitor on overnight boarding and daycare with similar amenities focus.
• The Dog Stop: Franchise offering dog daycare, boarding, grooming, and retail with cage-free environments. Competes in the same locally-rooted, suite-based boarding/daycare niche.
• Holiday Barn Pet Resort: Independently operated pet resort offering boarding, daycare, and grooming with structured play groups. Comparable independent/resort-style boarding model.
• K9 Resorts: Luxury dog daycare and boarding franchise with cage-free suites and spa services. Directly comparable to The Highland Dog's premium, suite-based boarding model.

Broad incumbents

• PetSmart: Operates PetsHotel boarding facilities inside PetSmart retail stores. Offers overlapping boarding/daycare services as part of a much broader pet retail and services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thehighlanddog
• LinkedInlinkedin.com/company/the-highland-dog

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Highland Dog