SOMEONES IN THE KITCHEN, INC.

What SOMEONES IN THE KITCHEN, INC. does

Someone's in the Kitchen, Inc. (operating as SITK Kitchen & Bath) is a private, family-owned home remodeling company founded in 1989 and headquartered in Princeton, Illinois. The company serves homeowners across 23 communities in North Central Illinois, focusing on kitchen and bathroom remodeling projects as well as new-construction kitchen and bath planning. SITK operates a single physical showroom at 1619 N. Main St, Princeton, IL, which functions as both a primary sales channel and a design inspiration center, displaying thousands of square feet of cabinetry, countertop, flooring, backsplash, and lighting samples.

The company operates two distinct engagement models. In the product-only path (representing roughly two-thirds of remodeling customers and nearly all new-construction customers), SITK supplies cabinets, countertops, flooring, backsplashes, fixtures, and appliances while the customer engages their own contractor for installation. The full-service path bundles SITK's design expertise, project management, and installation labor. Service categories include kitchen remodeling, bathroom remodeling, kitchen design (using 3D rendering), interior remodeling (laundry rooms, mudrooms, home offices, bars, libraries, fireplace treatments), new home plans, and product categories spanning cabinets, countertops, and flooring. The company is explicitly described as a home remodeling services provider rather than a technology company.

SITK's go-to-market is direct-to-consumer through its Princeton showroom, supplemented by local SEO via 23 location-specific landing pages and Google AdSense remarketing. Pricing is quote-based and not publicly disclosed, with free consultations and budget discussions initiated early in the customer journey. The company has 6 employees and operates with no disclosed external investors, parent company, funding rounds, or strategic partnerships, indicating a bootstrapped, family-run operation since inception.

Name

SOMEONES IN THE KITCHEN, INC.

Legal name

Someone's in the Kitchen, Inc.

Website

https://somekitchen.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Someone's in the Kitchen, Inc. (SITK Kitchen & Bath) is a family-owned home remodeling company founded in 1989 in Princeton, Illinois, serving homeowners across 23 North Central Illinois communities with kitchen and bathroom remodeling, cabinetry, countertops, flooring, and installation services.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF)

Keywords

• Kitchen remodeling services
• Bathroom remodeling services
• Custom cabinetry design
• Countertop installation
• Home interior remodeling

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Cabinets, Countertops, Flooring, Fixtures): The company sells kitchen and bathroom remodeling products including custom cabinets, countertops (granite, quartz, marble, laminate), flooring, backsplashes, and appliances. Customers purchase materials from their showroom inventory.
2. Installation and Remodeling Services: For customers choosing the 'SITK Labor' path, the company provides complete kitchen and bathroom installation services including project management, coordination with plumbers, and finishing work. This is a full-service remodeling engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Someone's in the Kitchen, Inc. (SITK Kitchen & Bath) sells kitchen and bathroom remodeling products and installation services to homeowners in North Central Illinois. From its Princeton, IL showroom, the company supplies custom cabinetry, countertops (granite, quartz, marble, laminate), flooring, backsplashes, and appliances, and either delivers them as products-only or combines them with full-service design, project management, and installation labor. The company has operated since 1989 and serves approximately 23 communities in the region.

Product overview

Someone's in the Kitchen, Inc. (SITK Kitchen & Bath) is a kitchen and bathroom remodeling company operating since 1989 in Princeton, IL. The company offers a unified set of remodeling services centered on kitchen and bathroom projects, supplemented by interior remodeling for adjacent spaces. The core offerings include Kitchen Remodeling and Bathroom Remodeling, supported by specialized product categories for Cabinets, Countertops, and Kitchen Flooring. Design services (Kitchen Design) leverage 3D rendering technology, while New Home Plans extends the company's expertise to new construction. The company also maintains a physical Showroom as a sales channel. Interior Remodeling serves as an add-on service covering laundry rooms, offices, living areas, and specialty rooms. The business operates through two engagement models: partnering with the customer's own contractor or with SITK providing full labor and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Full-service kitchen remodeling for homeowners, including layout planning, custom cabinetry, countertop installation, flooring, backsplash, and appliance selection and installation.
• Bathroom Remodeling Complete bathroom renovation services for homeowners, including fixture updates, tub-to-shower conversions, accessibility modifications, custom vanities, and spa-like retreat designs.
• Kitchen Design Expert kitchen design consultation for homeowners using 3D rendering technology to visualize layouts, materials, and finishes before construction begins.
• Cabinets Custom and semi-custom cabinetry sold to homeowners and remodelers, available in traditional, modern, and transitional styles including framed and frameless options with painted, stained, laminated, and toned finishes.
• Countertops Countertop selection and professional installation for homeowners, including natural stone (granite, marble), engineered quartz, and custom laminate surfaces.
• Kitchen Flooring Flooring products and installation for homeowners, featuring commercial-grade luxury vinyl glue-down flooring, plank styles, and tile patterns for kitchen-great-room areas and select baths and kitchens.
• Interior Remodeling Interior renovation services extending beyond kitchens and bathrooms to include laundry rooms, mudrooms, home offices, living rooms, bars, libraries, entertainment centers, and fireplace treatments.
• New Home Plans Kitchen and bathroom planning services for new home construction, providing professional input on layout, materials, and design to complement architectural plans for home builders and homeowners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• IKEA Kitchen & Bathroom Services: Global home furnishing retailer with dedicated kitchen and bathroom planning services, modular cabinet systems, and installation partners. Comparable to SITK's product-led engagement model, with a strong value positioning that competes with the product-only segment of SITK's customer base.
• The Home Depot (Kitchen & Bath): National big-box home improvement retailer with in-store kitchen and bath design centers, cabinet lines, countertop fabrication, and installation partnerships. Overlaps directly with SITK on product sales and design services but does not specialize in the community-level, family-service positioning.
• Lowe's (Kitchen & Bath): National big-box home improvement retailer with kitchen design services, cabinet collections, and installed sales programs. Comparable to SITK as a competing customer-acquisition channel for kitchen/bath product and installation, though broader in scope and assortment.

Direct peers

• Neil Kelly Company: Pacific Northwest design-build remodeling firm offering kitchen, bath, and whole-home remodeling with in-house designers and craftsmen. Comparable to SITK in combining design consultation, showroom/selection process, and full project execution for homeowners.
• Bath Planet: National bath-remodeling franchise offering tub-to-shower conversions, accessibility updates, and full bath remodels via a dealer network. Directly comparable to SITK's bathroom remodeling offering in customer segment, use cases (especially accessibility), and engagement model.
• Reico Kitchen & Bath: Mid-Atlantic regional kitchen and bath showroom chain offering products plus design and installation services across multiple states. Highly comparable business model to SITK — multi-location showroom, in-house designers, and both product-only and full-service engagement options.
• Bath Fitter: National bath-remodeling franchise specializing in acrylic tub and shower liners and full bath conversions, with a one-day installation promise. Comparable to SITK on the bathroom side of the business — both target homeowners seeking a defined, faster bathroom renovation with a national brand behind it.
• Reborn Home Solutions: Regional kitchen and bath remodeling company with showrooms, in-house design, and full-service installation. Closely comparable to SITK in operating model — showroom + design + install — though operating in larger metro markets (SoCal) with broader scale.
• Kitchen Tune-Up: National kitchen remodeling franchise network specializing in cabinet refacing, redooring, and full kitchen updates with a service-led (rather than showroom-led) model. Comparable to SITK in target customer (residential kitchen remodelers) and engagement style, but uses decentralized local operators rather than a single flagship showroom.

Emerging players

• Mr. Handyman: National residential repair and remodeling franchise covering kitchens, baths, and broader home maintenance. Comparable to SITK on the labor/install side and on targeting homeowners investing in their existing homes, though focused on smaller projects and repairs rather than full design-build remodels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/someones-in-the-kitchen-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOMEONES IN THE KITCHEN, INC.