The Homan Group Brokered by Southern Crown Realty Group
- Company typePrivate
- Founded2023
- HeadquartersSpring Hill, Florida, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Homan Group Brokered by Southern Crown Realty Group does
Homan Realty Group Inc., operating as The Homan Group Brokered by Southern Crown Realty Group, is a private Florida residential real estate brokerage founded in 2023 and headquartered at 18 S Main Street, Brooksville, FL. The firm serves home buyers, home sellers, and investors across Hernando County and the broader Tampa Bay metro, with dedicated community pages for Spring Hill, Brooksville, Weeki Wachee, Hernando Beach, Wesley Chapel, Brandon, Riverview, Trinity, and multiple Hernando County neighborhoods. The brokerage is co-owned by Thomas Homan Sr. (Broker) and Thomas Homan Jr. (Director of Operations), supported by ~14 administrative and specialized staff and a network of 90+ licensed real estate agents.
The firm's core products include traditional residential buying and selling services delivered through licensed agents, a Home Valuation tool, and a VIP Buyer Program offering registered buyers exclusive listing access and priority service. Its differentiated product is the Instant Offer program, which uses an online questionnaire to deliver all-cash offers to homeowners within 48 hours and supports closings in as few as 10 days; this cash-offer flow is enabled by a partnership with a major national bank. The technology stack is a Squarespace-based marketing website with per-agent subdomain sites, a separate home-search portal, and a lead-form-driven sales process — there are no proprietary AI/ML systems, mobile apps, or APIs disclosed.
Homan Realty Group generates revenue through transaction-based real-estate commissions on closed deals, supplemented by spread/cash-buy economics on Instant Offer transactions. Distribution is direct-to-consumer via its 90+ agent network conducting in-person showings, negotiations, and closings, with self-service home search and home valuation on the website. Marketing is anchored by a persona-segmented blog (Buyer, Seller, Empty Nester, Retiree, Veteran, Luxury Home, etc.) and community/neighborhood pages used for organic lead capture across 18+ submarkets.
The Homan Group Brokered by Southern Crown Realty Group firmographics
Firmographics- Name
- The Homan Group Brokered by Southern Crown Realty Group
- Legal name
- Homan Realty Group Inc.
- Website
- https://thehomangroupflorida.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Homan Group Brokered by Southern Crown Realty Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where The Homan Group Brokered by Southern Crown Realty Group is headquartered
LocationHeadquarters
- HQ city
- Spring Hill, Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Homan Group Brokered by Southern Crown Realty Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue where agents earn a percentage of each transaction they facilitate. The brokerage operates as a franchise-style model where agents work under the Homan Realty Group broker.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate agent representation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
The Homan Group Brokered by Southern Crown Realty Group product offering
Product offeringCore offering
The Homan Group Brokered by Southern Crown Realty Group (legally Homan Realty Group Inc.) is a residential real estate brokerage serving the Spring Hill, FL and greater Tampa Bay metro area. The firm provides home buying and home selling representation through a network of 90+ licensed real estate agents, supplemented by differentiated programs including an Instant Offer cash home buying platform (offers within 48 hours, closings in as few as 10 days), a VIP Buyer Program, and home valuation tools.
Product overview
The Homan Realty Group Inc. operates as a real estate brokerage offering a unified platform of residential real estate services. The core offerings consist of real estate buying and selling services, supported by a team of licensed agents and administrative staff. Additional services include an Instant Offer cash buying program (providing fast all-cash offers with closing in as few as 10 days), a VIP Buyer Program for exclusive listing access, and Home Valuation tools. The company serves communities throughout the Tampa Bay and Spring Hill, FL metro areas including Spring Hill, Brooksville, Weeki Wachee, Hernando Beach, Wesley Chapel, Riverview, Brandon, Trinity, and surrounding neighborhoods.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Buying Services
- Real Estate Selling Services
- Instant Offer
- VIP Buyer Program
- Home Valuation
Quantifiable outcome
- Cash closings in as few as 10 days
- +1 more outcomes
Companies that use The Homan Group Brokered by Southern Crown Realty Group
Customer profileSegments3 records
Ideal customer profiles3 records
The Homan Group Brokered by Southern Crown Realty Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Homan Group Brokered by Southern Crown Realty Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Homan Group Brokered by Southern Crown Realty Group competitors and assessment
Company assessmentEmerging players
- Offerpad: iBuyer providing cash offers and fast closings on residential homes. Comparable to Homan's Instant Offer in customer segment (sellers wanting speed/convenience) and closing speed promise.
- Opendoor: iBuyer offering direct cash offers on residential homes with fast closings. Directly competes with Homan's Instant Offer program for speed-motivated sellers, though via owned-balance-sheet model.
- HomeVestors: National 'We Buy Houses' franchise offering cash purchases of residential properties. Comparable niche as Homan's Instant Offer for as-is, speed-motivated sellers, though with a different go-to-market.
Direct peers
- Redfin: Tech-enabled brokerage with an integrated cash-offer / instant-offer program (RedfinNow). Highly comparable to Homan's combination of traditional brokerage plus Instant Offer cash service.
- eXp Realty: Cloud-based residential brokerage with a large agent network and revenue-share model. Directly comparable to Homan as a commission-driven, agent-affiliated brokerage serving residential buyers and sellers.
- Compass: Tech-enabled residential brokerage competing for agent recruitment and seller/buyer mandates. Comparable end-customer base (residential) and agent-affiliated revenue model, though at much larger scale.
Broad incumbents
- RE/MAX: Large global residential real estate franchise with strong Florida presence. Competes for agent affiliations and residential seller/buyer clients in the same Tampa Bay / Hernando market.
- Century 21 Real Estate: Global residential real estate franchise with significant Florida presence. Competes for residential sellers/buyers and agent affiliations in the same Tampa Bay/Hernando County market.
- Keller Williams Realty: Largest U.S. residential brokerage by agent count with significant Florida market share. Directly competes for agent recruitment and buyer/seller mandates in the Tampa Bay region.
- Coldwell Banker: Established national residential real estate franchise operating across Florida and beyond. Competes in the same residential brokerage category but with far broader geographic reach and brand infrastructure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Homan Group Brokered by Southern Crown Realty Group social profiles
Digital presenceThe Homan Group Brokered by Southern Crown Realty Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Homan Group Brokered by Southern Crown Realty Group leadership team
Management profileNumber of profiles
Profiles6 records
The Homan Group Brokered by Southern Crown Realty Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Homan Group Brokered by Southern Crown Realty Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Homan Group Brokered by Southern Crown Realty Group
What does The Homan Group Brokered by Southern Crown Realty Group do?
The Homan Group Brokered by Southern Crown Realty Group (legally Homan Realty Group Inc.) is a residential real estate brokerage serving the Spring Hill, FL and greater Tampa Bay metro area. The firm provides home buying and home selling representation through a network of 90+ licensed real estate agents, supplemented by differentiated programs including an Instant Offer cash home buying platform (offers within 48 hours, closings in as few as 10 days), a VIP Buyer Program, and home valuation tools.
Is The Homan Group Brokered by Southern Crown Realty Group a public or private company?
The Homan Group Brokered by Southern Crown Realty Group is a private company. It is classified as family owned and is currently operating.
When was The Homan Group Brokered by Southern Crown Realty Group founded?
The Homan Group Brokered by Southern Crown Realty Group was founded in 2023. It employs 11 to 50 people.
Where is The Homan Group Brokered by Southern Crown Realty Group based?
The Homan Group Brokered by Southern Crown Realty Group is headquartered in Spring Hill, Florida, United States, in the North America region.
How does The Homan Group Brokered by Southern Crown Realty Group make money?
One revenue line is on record: real Estate Commission.
Who are The Homan Group Brokered by Southern Crown Realty Group's main competitors?
Emerging players on record are Offerpad, Opendoor and HomeVestors. Direct peers are Redfin, eXp Realty and Compass. Broad incumbents are RE/MAX, Century 21 Real Estate, Keller Williams Realty and Coldwell Banker.
Does The Homan Group Brokered by Southern Crown Realty Group have an API?
No public API is recorded for The Homan Group Brokered by Southern Crown Realty Group.
What industry is The Homan Group Brokered by Southern Crown Realty Group in?
The Homan Group Brokered by Southern Crown Realty Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.