Home Square
Home Square is an India-based ceramic and vitrified tile manufacturer and sanitaryware supplier, operating under Rooflux Tiles and Sanitary Pvt. Ltd. since 2012. It sells tiles and bathware through an authorized pan-India dealership network, direct website sales, and government project supply to homeowners, builders, architects, and commercial customers.
- Company typePrivate
- Founded2012
- HeadquartersNoida, India
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Home Square does
Home Square is the consumer-facing brand of The Home Square LLP, an India-domiciled ceramic and vitrified tile manufacturer and sanitaryware supplier that operates as a vertically integrated arm of Rooflux Tiles and Sanitary Pvt. Ltd. Founded in 2012 and headquartered in Noida with zonal offices in Mumbai and Patna, the company produces a full portfolio spanning ceramic wall tiles, GVT (Glazed Vitrified Tiles), PVT (Polished Vitrified Tiles) including Double Charged and Soluble Salt variants, Full Body tiles in large formats up to 800X3000MM, and specialized anti-skid Parking and Slip Shield bathroom tiles. Its sanitaryware line extends the catalogue into bathware fixtures and accessories.
The company monetizes through unit-priced hardware sales of tiles and sanitaryware, with no publicly listed pricing and quotes directed through phone and email. Its go-to-market is a hybrid model: a pan-India authorized dealership network with exclusive territorial rights and tiered dealer capital commitments from 25 Lakhs to 3 Crore+, direct-to-consumer sales through thehomesquare.in with room-organized catalogues, and direct enterprise supply to government projects via approved-supplier status with NBCC India Ltd and Haryana Government. Customer segments span residential homeowners, architects and interior designers, builders and contractors, government projects, commercial buildings, and the dealer channel itself.
Operationally, Home Square is led by CEO Umashankar Sharma, who is also the founder-CEO of the parent Rooflux entity and has been recognized as one of India's 50 Most Promising Entrepreneurs. The brand is positioned regionally as the 'Tiles King of Bihar,' with an active social media presence, downloadable product catalogues, blog content on tile trends and (broadly) industry technology, and a 14-role active hiring pipeline across sales, IT, accounts, logistics, and HR functions supporting an ongoing national distribution buildout. No public funding rounds, revenue figures, or AI/ML capabilities are disclosed in the available sources.
Home Square firmographics
Firmographics- Name
- Home Square
- Legal name
- The Home Square LLP
- Website
- https://thehomesquare.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Home Square is an India-based ceramic and vitrified tile manufacturer and sanitaryware supplier, operating under Rooflux Tiles and Sanitary Pvt. Ltd. since 2012. It sells tiles and bathware through an authorized pan-India dealership network, direct website sales, and government project supply to homeowners, builders, architects, and commercial customers.
- Ownership category
- akta.pro rank
Where Home Square is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Home Square business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Tile Sales: Revenue from manufacturing and selling ceramic tiles, vitrified tiles (GVT, Full Body, Double Charged, Soluble Salt), and ceramic wall/floor tiles in various sizes and finishes. Products sold through dealership network and direct retail.
- Sanitaryware Sales: Revenue from sanitaryware products as evidenced by the Sanitaryware Catalogue section on the website. Home Square markets bathware products under Rooflux Tiles and Sanitary Pvt. Ltd.
- Catalogue/Download Sales: Products available through downloadable catalogues for tiles and sanitaryware. Revenue generated through dealer network sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Direct retail pricing for consumers |
| Other | — | Dealership investment capacity tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Home Square product offering
Product offeringCore offering
No source-provided content was available to describe the core offerings of Home Square.
Product overview
Home Square is a leading tiles manufacturer and exporter in India operating under Rooflux Tiles and Sanitary Pvt Ltd. The company offers a comprehensive portfolio of ceramic and vitrified tile products organized into two main categories: (1) Tile Product Lines including Ceramic Tiles, GVT (Glazed Vitrified Tiles), PVT (Polished Vitrified Tiles), Full Body Tiles, and Parking Tiles, available in various sizes and finishes; and (2) Room-Specific Products covering Living Room, Bedroom, Bathroom, Kitchen, and Terrace applications. Additionally, the company provides Sanitaryware products. The product portfolio spans from wall tiles (300X450MM to 1200X1800MM) to floor tiles, with specialized offerings like anti-skid Slip Shield tiles for bathrooms and parking areas.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Quality commitment since 2012
- +1 more outcomes
Companies that use Home Square
Customer profileSegments6 records
Home Square technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Home Square partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rooflux Tiles and Sanitary Pvt. Ltd.coreHome Square operates as a brand under THE HOME SQUARE LLP, which is also marketed by Rooflux Tiles and Sanitary Pvt. Ltd. This is the parent manufacturing entity responsible for producing Home Square's tiles and bathware products. CEO Umashankar Sharma leads both entities, establishing a vertically integrated operation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Home Square competitors and assessment
Company assessmentDirect peers
- Nitco Tiles: Indian tile manufacturer offering ceramic, vitrified, and designer tiles with dealer and project sales channels. Closely comparable to Home Square in product portfolio and institutional/project customer focus, though currently operating at smaller scale.
- Kajaria Ceramics: India's largest manufacturer of ceramic and vitrified tiles, offering ceramic floor/wall tiles, polished vitrified tiles, and bathware through a pan-India dealer and institutional network. Directly competes with Home Square across the same product categories, customer segments, and dealership-led GTM, with substantially larger scale and brand recognition.
- Somany Ceramics: Large Indian tile and sanitaryware manufacturer with GVT, PVT, ceramic wall/floor tiles and bathware sold through an extensive dealer network. Comparable to Home Square in product mix (tiles + sanitaryware) and channel model, but at a much larger national scale.
- Asian Granito India: Indian manufacturer of ceramic tiles, vitrified tiles (GVT, PVT), and engineered marble/stone. Competes with Home Square in mid-market vitrified and ceramic tile categories via a similar pan-India dealership model and overlapping end-customer segments.
- Simpolo Ceramics: Indian manufacturer of GVT, PVT, ceramic tiles and bathware distributed through an authorized dealer network. Highly comparable in product mix (vitrified + ceramic + sanitaryware) and dealer-led GTM to Home Square.
- Orient Bell: Listed Indian tile maker producing ceramic wall/floor tiles, vitrified tiles, and bathware for residential and commercial use. Overlaps directly with Home Square's tile product categories and dealership-led distribution, with comparable mid-market positioning.
- Cera Sanitaryware: Indian sanitaryware and tile brand selling faucets, washbasins, and bathware alongside tiles. Directly comparable to Home Square's sanitaryware plus tile combination, with a similar premium project/architect customer base.
Emerging players
- Varmora Granito: Indian manufacturer of GVT, PVT, ceramic wall/floor tiles and bathware with a growing pan-India dealer network. Comparable emerging-scale peer to Home Square in product breadth, channel model, and target residential/commercial customers.
- Regal Tiles: Smaller Indian tile manufacturer focusing on GVT, PVT, and ceramic tiles with a regional dealer footprint. Comparable to Home Square as a mid-tier player competing in similar SKUs with overlapping dealer channels in select states.
Broad incumbents
- Hindware (Somany Hindware Bath Fittings): Large Indian home solutions brand offering tiles, bathware, faucets and sanitaryware across residential and commercial segments. Broader incumbent with overlapping tile and sanitaryware categories where Home Square competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Home Square social profiles
Digital presenceHome Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Square leadership team
Management profileNumber of profiles
Home Square funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Square
What does Home Square do?
No source-provided content was available to describe the core offerings of Home Square.
Is Home Square a public or private company?
Home Square is a private company. It is classified as unknown and is currently operating.
When was Home Square founded?
Home Square was founded in 2012. It employs 1 to 10 people.
Where is Home Square based?
Home Square is headquartered in Noida, India, in the Asia region.
How does Home Square make money?
Three revenue lines are on record. Tile Sales are the primary driver. The others are sanitaryware Sales and catalogue/Download Sales.
Who are Home Square's main competitors?
Direct peers on record are Nitco Tiles, Kajaria Ceramics, Somany Ceramics, Asian Granito India, Simpolo Ceramics, Orient Bell and Cera Sanitaryware. Emerging players are Varmora Granito and Regal Tiles. Hindware (Somany Hindware Bath Fittings) is listed as a broad incumbent.
Does Home Square have an API?
No public API is recorded for Home Square.