Hotel Retlaw, llc

What Hotel Retlaw, llc does

Hotel Retlaw, LLC operates a historic 121-room boutique hotel in downtown Fond du Lac, Wisconsin, originally opened in 1923 by Walter Schroeder and renovated in 2019. The eight-story neoclassical property, listed on the National Register of Historic Places, operates under the Wyndham Hotels & Resorts Trademark Collection soft-brand and offers Superior through Residential Suite accommodations (270 to 1,125 sq ft), three on-site dining venues (Table One farm-to-table restaurant, Lobby Bar, One Main Café), and over 10,000 sq ft of event space including the 300-guest Crystal Ballroom.

The business generates revenue primarily through guest room rentals, on-site food and beverage, event venue rentals (weddings, corporate meetings, social gatherings), and ancillary services such as pet fees and parking. Distribution is multi-channel: direct website booking via an SHR-powered reservation engine, phone reservations (local and toll-free), the Wyndham platform, and TripAdvisor, with event bookings handled through a dedicated RFP process. On-site curated partners (La Belle FDL boutique, Jenna H. Beauty salon, Wellness 360 Spa) add secondary retail and service revenue.

The company serves four primary customer segments: business travelers and corporate clients (including named regional employers Mercury Marine, Grande Cheese, JF Ahern, and Fives), leisure and tourist travelers visiting the Lake Winnebago area, wedding parties seeking a historic venue, and meeting/event planners. Operationally the property uses standard hospitality technology (SHR booking, HEBS Digital/Adobe Analytics web stack on AWS, Paycom HR, OpenTable for restaurant reservations) and is privately held as an LLC with no disclosed institutional ownership, funding history, or public financial reporting.

Name

Hotel Retlaw, llc

Legal name

Hotel Retlaw, LLC

Website

https://thehotelretlaw.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Retlaw is a historic 121-room boutique hotel in downtown Fond du Lac, Wisconsin, operating under the Wyndham Trademark Collection since its 2019 renovation. It serves business travelers, leisure tourists, wedding parties, and event planners through lodging, three on-site dining venues, and 10,000+ sq ft of event space.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industries

Heritage & Historic Boutique Hotels (THAGADAD), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Conference Retreat Hotels (THAGALAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel lodging
• Wedding event venues
• Corporate meeting spaces
• Historic hotel hospitality
• Hotel dining services

Headquarters

HQ city

Fond du Lac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Rentals: Primary revenue from guest room rentals across 121 guestrooms and suites. Rooms range from Superior Queen (270 sq ft) to Residential Suites (1,125 sq ft). Occupancy-based pricing with seasonal variations.
2. Food and Beverage: On-site dining revenue from Table One restaurant (fine dining, dinner service), Lobby Bar (cocktails, beer, wine), and One Main Cafe (breakfast, coffee). Lounge and restaurant service with varying hours.
3. Event Venue Rental: Revenue from renting event spaces including Crystal Ballroom (3,120-3,400 sq ft, up to 300 guests), Lake/Terrace spaces (1,800+ sq ft), Wood Violet Room (918 sq ft), Sturgeon Boardroom (330 sq ft), and outdoor terrace (up to 80 guests). Includes catering services.
4. Parking Services: Complimentary evening covered self-parking for guests in adjacent structure with 125 assigned spaces. Additional oversize vehicle parking at nearby city-owned lot (fees vary).
5. Pet Services: Pet accommodation fee of $100 non-refundable charge for dogs, with restrictions on room types and weight limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hotel Retlaw is a historic 1923 boutique hotel in downtown Fond du Lac, Wisconsin, operating under Wyndham's Trademark Collection brand. The property offers 121 guestrooms and suites, three on-site dining venues (Table One Restaurant, Lobby Bar, One Main Café), and over 10,000 square feet of event space including the Crystal Ballroom, Lake/Terrace spaces, Wood Violet Room, and Sturgeon Boardroom for weddings, corporate meetings, and social gatherings. The hotel underwent a major renovation completed in 2019, blending historic neoclassical architecture with contemporary amenities.

Product overview

Hotel Retlaw is a historic boutique hotel offering a unified hospitality experience. The property features 121 guestrooms and suites (including Superior Queen, Superior King, Deluxe Queen, Deluxe King, Deluxe Double Queen, Regal King rooms, plus One Bedroom Suite, Dillinger Suite, and Residential Suite), three dining venues (Table One Restaurant, Lobby Bar, and One Main Café), over 10,000 square feet of event space including the Crystal Ballroom, Wood Violet Room, Sturgeon Boardroom, and Lake/Terrace spaces for weddings and meetings, plus on-site spa and wellness services. Amenities include complimentary Wi-Fi, covered parking, fitness studio, and pet-friendly accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Table One: Signature farm-to-table restaurant offering creative local cuisine with Wisconsin flair, featuring timeless chandeliers and an inviting ambiance for dinner service.
• Lobby Bar
• One Main Café

Products and services

• Superior Queen Room Cozy guest room featuring one queen-size bed with a lush featherbed mattress, limited city views, small table with two chairs, and multi-media charging station built into nightstand. Approximately 270 square feet. Available for individual leisure and business travelers.
• Superior King Room Luxurious guest room featuring one king-size bed with a lush featherbed mattress, small table with two chairs, and multi-media charging station built into nightstand. Approximately 270-320 square feet. For individual travelers seeking additional space.
• Deluxe Queen Room Guest room featuring one queen-size bed with a lush featherbed mattress, city views, 32-inch flat screen television tucked into footboard, small table with two wingback chairs, and multi-media charging station. For guests seeking upgraded amenities and views.
• Deluxe King Room Spacious guest room featuring one king-size bed with lush featherbed mattress, city views, desk with chair, and multi-media charging station built into nightstand. Approximately 290-365 square feet. Ideal for business travelers and extended stays.
• Deluxe Double Queen Room Spacious and bright room perfect for groups or families, featuring two queen-size beds with lush featherbed mattresses, small table with two wingback chairs, and 32-inch flat screen television. Designed for multi-guest occupancy.
• Regal King Room Premium guest room offering more space to rest and relax, featuring one king-size bed with lush featherbed mattress, desk with chair, and multi-media charging station built into nightstand. Positioned as an upgraded accommodation tier.
• One Bedroom Suite Luxury suite with separate bedroom and living area, plus two bathrooms. Features king-size bed with lush featherbed mattress, desk with chair, and multi-media charging station. Approximately 600-650 square feet. For guests seeking premium accommodations.
• Dillinger Suite Signature top-floor suite with downtown views, separate bedroom with fireplace, large master bathroom with walk-in shower and clawfoot tub, living room with dining table, and additional half bathroom. A heritage-themed premium suite.
• Residential Suite Spacious suite with home-like comforts including kitchenette and washer/dryer. Features separate bedroom with king bed, large master bathroom, living room area, and additional half bathroom. Approximately 1,125 square feet. Designed for extended stays.
• Table One Restaurant Farm-to-table signature restaurant offering creative menu with locally sourced ingredients and Wisconsin flair, featuring timeless chandeliers and inviting ambiance for dinner service. Open to hotel guests and the public. Reservations via OpenTable.
• Lobby Bar Stylish bar on the main level offering hand-crafted cocktails, craft beers, Wisconsin Old Fashioneds, and comprehensive wine list for socializing or relaxing. Open to hotel guests and the public.
• One Main Café Cozy neighborhood coffee shop offering daily dine-in or grab-and-go breakfast items including freshly brewed coffee, breakfast sandwiches, and freshly baked morning treats. Open to hotel guests and the public.
• Crystal Ballroom Grand event venue with approximately 3,120-3,400 square feet of timeless elegance, seating up to 300 guests, featuring sparkling details and historic charm for weddings, receptions, and large celebrations. Booked through RFP process.
• Wood Violet Room Refined event space with 918 square feet accommodating up to 70 guests. Ideal for milestone celebrations, intimate weddings, and gatherings with a warm, sophisticated atmosphere.
• Sturgeon Boardroom Intimate meeting space with 330 square feet seating up to 12 guests. Designed for focused meetings, executive sessions, and board gatherings.
• Lake/Terrace Event Spaces Versatile event spaces with over 1,800 square feet, featuring an outdoor Terrace for up to 80 guests and indoor Lake Room accommodating up to 70 guests for weddings, receptions, and social occasions.
• Meetings & Events Services Professional meeting and event services encompassing 10,000 square feet of meeting space across multiple venues, AV technology, customizable layouts, and experienced on-site coordination. Serves corporate meetings, conferences, and social gatherings via RFP process.
• On-Site Spa, Salon & Boutique Services Curated on-site services including La Belle FDL boutique for fashion and gifts, Jenna H. Beauty for hair and beauty services, and Wellness 360 Spa for advanced aesthetics, wellness treatments, hair extensions, and massage therapy. Available to hotel guests and the public.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wyndham Hotels & Resorts (Trademark Collection)coreChannel Partner/ Reseller/ DistributorHotel Retlaw operates as part of Wyndham's Trademark Collection, a soft brand affiliation providing booking platform access, loyalty program integration, and brand recognition. The hotel maintains its independent identity while benefiting from Wyndham's distribution network and reservation system.
• SHR (Stewart Hospitality Resources)coreTechnology or IntegrationThird-party booking engine provider powering the online reservation system. Provides secure reservation infrastructure with privacy practices governed by SHR's own policies.
• HEBS DigitalcoreTechnology or IntegrationWebsite operator and digital marketing partner. Operates the hotel's website on their behalf, hosted on Amazon Web Services infrastructure. Handles website analytics and digital presence.
• La Belle FDLminorChannel Partner/ Reseller/ DistributorOn-site boutique located off the lobby offering fashion, gifts, and accessories. Curated retail partnership enhancing the hotel guest experience.
• Jenna H. BeautyminorChannel Partner/ Reseller/ DistributorOn-site hair and beauty salon providing styling services to hotel guests. Personalized beauty services complementing the guest stay experience.
• Wellness 360 SpaminorChannel Partner/ Reseller/ DistributorOn-site spa and wellness center offering advanced aesthetics treatments, wellness services, hair extensions, massage therapy, and more. Located on property for guest convenience.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Edgewater: Historic full-service hotel on Lake Mendota in Madison, Wisconsin. Comparable as a Wisconsin lakeside heritage hotel with event space and multiple F&B outlets.
• The Iron Horse Hotel: Boutique hotel in a converted historic warehouse in Milwaukee's Walker's Point. Comparable as a Wisconsin-based independent boutique hotel targeting both corporate and leisure travelers with on-site dining and event space.
• Hotel Metro: Boutique hotel in downtown Milwaukee housed in a historic 1920s building. Comparable as a small Wisconsin urban heritage boutique property with event and F&B offerings.
• Hotel Northland: Historic 1924 hotel in Green Bay, Wisconsin, also originally built by Hotel Retlaw founder Walter Schroeder and recently renovated. Highly comparable as a Wisconsin heritage full-service hotel of similar vintage and scale.
• The Delafield Hotel: Boutique hotel in Delafield, Wisconsin (between Milwaukee and Madison). Comparable as a Wisconsin independent boutique property with event/wedding focus.
• The Astor Hotel: Boutique hotel in Milwaukee, Wisconsin, also originally developed by Walter Schroeder. Comparable as a Wisconsin heritage urban hotel with event space and F&B.

Broad incumbents

• The Pfister Hotel: Historic AAA Four Diamond full-service hotel in downtown Milwaukee operated by Marcus Hotels & Resorts. Comparable as a Wisconsin historic full-service hotel, but at significantly larger scale and broader amenities.
• The Marcus Corporation (Marcus Hotels & Resorts): Wisconsin-based owner/operator of multiple historic full-service hotels including The Pfister and Grand Geneva. Comparable as a Wisconsin-based operator of heritage hotels with event and F&B operations at greater scale.

Regional players

• Cobblestone Hotels & Suites (Fond du Lac): Mid-market limited-service hotel brand with a presence in Fond du Lac, Wisconsin. Comparable as a competitor in the same local lodging market but at a different price point and service tier than Hotel Retlaw.

Emerging players

• The Dillinger Suite (Peer) — A同级 Wyndham Trademark Collection property: Other Wyndham Trademark Collection properties (e.g., The Hub Bungalow, Hotel Retlaw's sister soft-brand hotels) are the most direct channel and positioning peers because they share the same distribution platform, soft-brand model, and target customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelRetlaw
• Instagraminstagram.com/hotelretlaw
• LinkedInlinkedin.com/company/hotel-retlaw-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Retlaw, llc