Wellness 360 Physical Therapy and Massage
Wellness 360 Physical Therapy and Massage is a Rochester, NY-based outpatient rehabilitation practice, now part of Limitless Physical Therapy Specialists, offering physical therapy, massage, and specialty programs across five clinic locations in the Rochester metro and Cortland.
- Company typePrivate
- Founded2019
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wellness 360 Physical Therapy and Massage does
Wellness 360 Physical Therapy and Massage was a patient-centered outpatient rehabilitation practice headquartered in Rochester, New York, operating five clinical sites across the Rochester metropolitan area (Victor, Brighton, Greece, Penfield) and Cortland. Founded in 2019, the firm delivered fee-for-service physical therapy, therapeutic massage, group classes, and patient engagement tools including the Limitless Life App and a Circle.so online community. The core clinical offering spanned initial evaluations and personalized treatment plans across orthopedic, post-surgical, sports medicine, vestibular, concussion, and pelvic health (men's and women's) programs, with specialized gender-affirming care and older adult fall-prevention services. Underlying technology was limited to conventional digital engagement infrastructure rather than proprietary clinical platforms.
The practice served a diverse SMB consumer patient base — athletes, post-surgical patients, older adults, women in pregnancy/postpartum, men recovering from prostatectomy, and individuals with vestibular conditions — typically reimbursed through health insurance or paid out-of-pocket per session. The go-to-market motion was direct-to-consumer, driven by physician and word-of-mouth referrals, organic social media (Facebook, Instagram @limitlesspts_roc, YouTube), patient testimonials, a branded blog (#BeLimitlessBlog), and community classes. Wellness 360 has been acquired by Limitless Physical Therapy Specialists and now operates under that parent brand, with the same care team continuing to serve patients across the existing site network.
Wellness 360 Physical Therapy and Massage firmographics
Firmographics- Name
- Wellness 360 Physical Therapy and Massage
- Legal name
- Wellness 360 Physical Therapy and Massage
- Website
- https://wellness360fitness.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Wellness 360 Physical Therapy and Massage is a Rochester, NY-based outpatient rehabilitation practice, now part of Limitless Physical Therapy Specialists, offering physical therapy, massage, and specialty programs across five clinic locations in the Rochester metro and Cortland.
- Ownership category
- akta.pro rank
Wellness 360 Physical Therapy and Massage industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
Keywords
Where Wellness 360 Physical Therapy and Massage is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Wellness 360 Physical Therapy and Massage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Physical Therapy Services: Fee-for-service physical therapy treatments including initial evaluations, follow-up sessions, and specialized programs such as pelvic health, vestibular therapy, and post-surgical rehabilitation. Services are likely reimbursable through health insurance plans.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Wellness 360 Physical Therapy and Massage product offering
Product offeringCore offering
Wellness 360 Physical Therapy and Massage delivers outpatient physical therapy and therapeutic massage services through five clinic locations in the Rochester, NY metropolitan area and Cortland, NY. Its core offering includes initial evaluations, personalized treatment plans, and ongoing therapy sessions organized into specialized programs covering athletes, post-surgical rehabilitation, orthopedics, older adults, women's and men's pelvic health, vestibular conditions, and gender-affirming care.
Product overview
Wellness 360 Physical Therapy and Massage is now part of Limitless Physical Therapy Specialists, a healthcare practice offering physical therapy and massage therapy services. The company operates multiple locations in the Rochester, NY area (Victor, Brighton, Greece, Penfield) and Central NY (Cortland). The core offering includes physical therapy services with specialized programs for athletes, post-surgical rehabilitation, orthopedics, older adults, pelvic health (men's and women's), vestibular conditions, and gender affirming care. Additional offerings include massage therapy, fitness classes, the Limitless Life App for patient engagement, and Limitless University for staff education. The practice follows a three-step process: Initial Evaluation, Personal Treatment Plan, and Life-Changing Results.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Services Expert physical therapy services provided by trained physical therapists, including initial evaluations, personalized treatment plans, and ongoing therapy sessions for various conditions affecting individual patients.
- Massage Therapy
Companies that use Wellness 360 Physical Therapy and Massage
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles7 records
Wellness 360 Physical Therapy and Massage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wellness 360 Physical Therapy and Massage partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights6 records
Wellness 360 Physical Therapy and Massage competitors and assessment
Company assessmentBroad incumbents
- U.S. Physical Therapy: Public operator of nearly 600 outpatient physical therapy clinics across the U.S., offering orthopedic, sports, and industrial rehabilitation services. Comparable multi-clinic PT business model at substantially greater scale, serving as a public-market benchmark for the specialty PT clinic category.
- Concentra: Large national provider of occupational health, physical therapy, and workplace injury services through clinics co-located with employer and payer relationships. Overlaps with Wellness 360 on PT delivery but is substantially broader in scope, focused on workers' compensation.
Direct peers
- Ivy Rehab Network: Multi-state outpatient physical therapy network offering orthopedic, sports, pediatric, and pelvic health specialties in clinic-based settings. Comparable to Wellness 360 in delivery model and multi-specialty PT scope, though operating at significantly larger scale across the Northeast.
- BenchMark Physical Therapy: Outpatient physical therapy chain operating multiple clinic locations with specialized programs in orthopedics, sports, and manual therapy. Comparable multi-clinic ambulatory PT model with similar patient-centered treatment philosophy.
- Athletico Physical Therapy: National outpatient physical therapy chain with specialized programs for athletes, vestibular, pelvic health, and post-surgical rehab delivered in clinic locations. Directly comparable to Wellness 360's specialty-driven, multi-clinic ambulatory PT model, with similar emphasis on personalized treatment plans.
- NovaCare Rehabilitation: Multi-state outpatient physical therapy provider (part of Select Medical) offering sports medicine, orthopedic, vestibular, and pelvic health services. Directly comparable to Wellness 360's specialized PT service mix and clinic-based delivery model.
- ATI Physical Therapy: Large multi-state physical therapy operator offering orthopedic, sports, pelvic health, and workers' compensation services through a clinic network. Directly comparable in service mix and clinic-based delivery, with overlapping specialization in pelvic health and sports rehabilitation.
- Results Physiotherapy: Outpatient physical therapy provider with specialty programs in orthopedic manual therapy, pelvic health, and vestibular rehabilitation across multiple states. Comparable specialty-driven clinic model with similar emphasis on hands-on, personalized PT care.
- Select Physical Therapy: Outpatient physical therapy provider (part of Select Medical) with specialties in sports medicine, pelvic health, vestibular, and post-surgical rehabilitation across a multi-state clinic footprint. Highly comparable service line breadth and clinical focus to Wellness 360's specialty programs.
Emerging players
- Massage Envy: National franchise network of membership-based massage and skin care services. Compares to Wellness 360 on the massage therapy component of its offering, but differs in being a subscription/wellness model rather than clinically integrated PT care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wellness 360 Physical Therapy and Massage social profiles
Digital presenceWellness 360 Physical Therapy and Massage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellness 360 Physical Therapy and Massage leadership team
Management profileNumber of profiles
Wellness 360 Physical Therapy and Massage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellness 360 Physical Therapy and Massage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellness 360 Physical Therapy and Massage
What does Wellness 360 Physical Therapy and Massage do?
Wellness 360 Physical Therapy and Massage delivers outpatient physical therapy and therapeutic massage services through five clinic locations in the Rochester, NY metropolitan area and Cortland, NY. Its core offering includes initial evaluations, personalized treatment plans, and ongoing therapy sessions organized into specialized programs covering athletes, post-surgical rehabilitation, orthopedics, older adults, women's and men's pelvic health, vestibular conditions, and gender-affirming care.
Is Wellness 360 Physical Therapy and Massage a public or private company?
Wellness 360 Physical Therapy and Massage is a private company. It is classified as corporate owned and is currently acquired.
When was Wellness 360 Physical Therapy and Massage founded?
Wellness 360 Physical Therapy and Massage was founded in 2019. It employs 11 to 50 people.
Where is Wellness 360 Physical Therapy and Massage based?
Wellness 360 Physical Therapy and Massage is headquartered in Rochester, United States, in the North America region.
How does Wellness 360 Physical Therapy and Massage make money?
One revenue line is on record: physical Therapy Services.
Who are Wellness 360 Physical Therapy and Massage's main competitors?
Broad incumbents on record are U.S. Physical Therapy and Concentra. Direct peers are Ivy Rehab Network, BenchMark Physical Therapy, Athletico Physical Therapy, NovaCare Rehabilitation, ATI Physical Therapy, Results Physiotherapy and Select Physical Therapy. Massage Envy is listed as an emerging player.
Does Wellness 360 Physical Therapy and Massage have an API?
No public API is recorded for Wellness 360 Physical Therapy and Massage.
What industry is Wellness 360 Physical Therapy and Massage in?
Wellness 360 Physical Therapy and Massage's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HSALAEAO, Medical/Therapeutic Massage (Rehab/Pain Management). Its NAICS code is 62134 and its SIC code is 8090.