The Ice Cream Bar

What The Ice Cream Bar does

The Ice Cream Bar is a privately-held Malaysian artisanal ice cream company founded in 2016 and headquartered in Desa Sri Hartamas, Kuala Lumpur, operating under the legal entity The Ice Cream Bar (Sri Hartamas) Sdn Bhd (1346219-M). It specializes in handcrafted alcoholic ("boozy") ice cream, building a portfolio of more than 20 flavors across 473ml pints (RM42 each) and 6–8 inch ice cream cakes (RM99–149), plus add-on products such as e-gift cards and mystery bundles. The company addresses a niche left open by mainstream frozen desserts in Malaysia, targeting adult consumers seeking premium cocktail-inspired frozen treats and corporate customers buying bulk gifts.

The underlying craft is alcohol-infusion formulation: balancing premium liquors — including Black Tears rum, Jim Beam whisky, Jinro soju, Baileys, Kahlúa, Bacardi, Captain Morgan, and Kirsch — into ice cream while preserving frozen texture and flavor complexity. Differentiated SKUs include cocktail-bar co-creations via "The Ice Cream Bartenders Series" with Coley, JungleBird, and Mizukami Collective (packaged in cans), a localized Mahjong-themed cake, and a Guinness Pistachio flavor. The business operates without disclosed external funding, patents, or holding-company structure, indicating a bootstrapped, founder-operated model.

The company generates revenue through five streams: retail ice cream sales at three Klang Valley outlets (Hartamas, 1 Utama Petaling Jaya, Bandar Puteri Puchong), a direct e-commerce storefront delivering within Klang Valley (RM10 fee), GrabFood third-party delivery, corporate/group gifting (8+ locations, min. 2 pints each), and digital e-gift cards (RM20/50/100, 6-month validity). Go-to-market is product-led via flavor innovation and bar collaborations, with retention layered through the "Alcoholics Anonymous" loyalty program (1 pt per RM1) and recurring promotions like Happy Hour Mondays (RM9.90 single scoop). Customer segments split between individual adult consumers in the Klang Valley (primary) and a smaller B2B corporate gifting tail.

Name

The Ice Cream Bar

Legal name

The Ice Cream Bar (Sri Hartamas) Sdn Bhd

Website

https://theicecreambar.com.my

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ice Cream Bar is a Malaysian artisanal ice cream company founded in 2016 that handcrafts premium alcoholic ("boozy") ice cream pints and cakes using top-shelf liquors, selling via three Klang Valley retail outlets, an online storefront, GrabFood delivery, and corporate gifting to adult consumers in Malaysia.

Ownership category

akta.pro rank

Product category

Specialty Alcoholic Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro industry

PRIMARYTHAFAGAA

Ice Cream & Gelato Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

SECONDARYAFAKAKAE

Ice Cream, Frozen Desserts & Novelties Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

Keywords

• Artisanal ice cream
• Alcoholic ice cream
• Handcrafted desserts
• Specialty frozen desserts
• Boozy ice cream

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Ice Cream Sales: Direct sales of alcoholic ice cream pints and cakes through physical retail stores at multiple Klang Valley locations. One-time purchase model with per-unit pricing.
2. E-commerce Online Store: Direct-to-consumer online sales through the company website with delivery to Klang Valley addresses. Products include ice cream pints, cakes, and e-gift cards.
3. Third-Party Delivery (GrabFood): Sales through GrabFood platform for on-demand delivery to customers in the Klang Valley region.
4. E-Gift Cards: Digital gift cards sold in denominations of RM 20, RM 50, and RM 100. Valid for 6 months from purchase date. Redeemable across multiple orders until balance is exhausted.
5. Corporate/Group Gifting: Bulk corporate orders for gifting to multiple recipients at 8+ locations. Discounts applicable for large orders. Minimum 2 pints per location.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Ice Cream Bar handcrafts alcoholic ice cream in pints (473ml) and cakes, infusing premium liquors such as rum, whisky, cognac, soju, Baileys and Kahlúa into frozen desserts while maintaining proper texture and flavor balance. The company also runs a corporate/group gifting program for bulk orders to multiple Klang Valley locations. Products are sold through three physical outlets, an online store, and the GrabFood delivery platform.

Product overview

The Ice Cream Bar is a Malaysian artisanal ice cream company specializing in handcrafted boozy ice creams. The product portfolio centers on two core offerings: Ice Cream Pints (473ml) featuring alcoholic ice cream flavors infused with premium liquors such as rum, whisky, cognac, soju, and liqueurs, sold at RM42 per pint; and Ice Cream Cakes (6-8 inch) combining ice cream with mousses and decorations, priced at RM99-RM149. The company supports its core products with add-on services including E-Gift digital cards (RM20-RM100 denominations), Group Buy bulk ordering for corporate gifting, the Alcoholics Anonymous loyalty program with points and birthday rewards, and Happy Hour Mondays promotions. All products emphasize premium ingredients, top-shelf liquors, and balanced flavors, with availability across physical outlets in Klang Valley, an online store, and GrabFood delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Cream Pints Handcrafted alcoholic ice cream sold in 473ml pints at RM42 each, made with premium liquors including Black Tears rum, Jim Beam whisky, Jinro soju, Baileys, Kahlúa, Guinness, Bacardi, and Captain Morgan across over 20 flavors.
• Ice Cream Cakes Specialty ice cream cakes (6-8 inch, serving 6-8 persons) including Rum & Raisin Cake (RM145), Coffee Whisky Cake (RM145), Mahjong Ice Cream Cake (RM149), and Bombe Alaska Ice Cream Cake (RM99), combining ice cream with mousse bases, chocolate shells, and toppings.
• E-Gift Digital gift cards available in RM20, RM50, and RM100 denominations, valid for 6 months from purchase and redeemable only at the online store across multiple orders until balance is exhausted.
• Group Buy / Corporate Gifting Bulk ordering service for corporate and group gifting, delivering a minimum of 2 pints to 8 or more locations across the Klang Valley with discounts on large orders.
• Mystery Packs Mystery bundle packs offering randomly selected alcoholic ice cream flavors, including the Lazy To Think Twin Pack (2 x 473ml pints, RM75) and the Anything Also Can Party Pack (4 x 300ml tubs with no repeat flavors, RM99).
• The Ice Cream Bartenders Series Limited-edition cocktail-inspired ice cream series co-developed with Asia's Best Bars (Coley, JungleBird, Mizukami Collective) and Bacardi, featuring four signature flavors: Jungle Bird, Popcorn Daiquiri, Mapled Churchill, and Absinthe Frangelico, packaged in cans.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• Coley (KL cocktail bar)flagshipStrategic or Co-development Partner · 23 September 2021Collaboration on The Ice Cream Bartenders Series. Coley co-created the Absinthe Frangelico flavor featuring Angelique absinthe, Frangelico hazelnut liqueur, vanilla, fresh lemon juice with toasted hazelnuts and gianduja drizzle. Coley is regarded as one of the stalwarts of the KL bartending scene.
• JungleBirdflagshipStrategic or Co-development Partner · 23 September 2021Collaboration on The Ice Cream Bartenders Series. JungleBird co-created the Jungle Bird flavor featuring Diplomatico Mantuano rum, Campari ice cream swirled with pineapple lime sorbet. JungleBird is a main stay on Asia's Best Bars and created the internationally recognized Jungle Bird cocktail (Malaysia's answer to Singapore Sling).
• Mizukami CollectiveflagshipStrategic or Co-development Partner · 23 September 2021Collaboration on The Ice Cream Bartenders Series. Mizukami Collective (Shawn Chong) co-created the Mapled Churchill flavor featuring Jim Beam White Label bourbon whiskey, Cinzano sweet vermouth, vanilla base with maple honeycomb and lime custard sauce.
• BacardicoreGTM or Marketing Partner · 23 September 2021Partnership for The Ice Cream Bartenders Series Popcorn Daiquiri flavor. Bacardi Carta Oro rum used in the ice cream, made with freshly popped corn kernels coated in buttered caramel, maple roasted almonds, and salted caramel sauce.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Cold Stone Creamery: International ice cream franchise specializing in mix-in novelties, custom ice cream cakes, and gifting occasions — comparable on occasion-based product lines (cakes, party packs) and scoop-shop retail model.
• Baskin-Robbins: Global ice cream chain operating physical scoop shops with extensive flavor variety — comparable retail-storefront model and Klang Valley presence (via franchisees), though positioned at lower price points and not focused on alcoholic or premium artisanal flavors.
• Talenti Gelato: Premium gelato and ice cream brand with pint-based retail positioning, distinctive flavor innovation, and adult-targeted marketing — comparable on premium ingredient narrative and adult/occasion-based positioning.
• Ben & Jerry's: Global premium ice cream brand with strong brand collaborations (e.g., with spirits brands for limited flavors), pint-based retail model, and a novelty/mix-in product approach — comparable on premium pricing, brand-led innovation, and adult consumer targeting.
• Magnum (Unilever): Global premium ice cream brand known for indulgent chocolate-coated novelties and limited-edition flavors — comparable on premium positioning, limited-edition flavor launches, and adult-targeted brand marketing.
• Häagen-Dazs: Global premium ice cream brand with broad retail distribution, brand authority in the premium pints category, and ongoing limited-edition flavor innovation — overlaps with The Ice Cream Bar's premium pint positioning and gifting occasions but does not focus on alcohol infusion.

Regional players

• Giap Ice Cream: Heritage Southeast Asian ice cream manufacturer and brand with regional retail distribution — comparable as a regional Southeast Asian ice cream operator serving similar tropical market conditions, though mass-market rather than premium positioning.

Direct peers

• Inside Scoop: Malaysian premium handcrafted ice cream brand with multiple outlets in the Klang Valley and beyond, selling premium pints and novel flavors at similar price points — closest in-country competitor and most directly comparable on retail model, geography, and target customer.
• Tipsy Scoop: US-based premium ice cream brand specializing in liquor-infused ice cream flavors, with cocktail-inspired product lines and direct-to-consumer pint sales — directly comparable concept, customer use case (gifting, adults, novelty dessert), and brand positioning to The Ice Cream Bar.

Emerging players

• Snog Frozen Yogurt: Specialty frozen dessert chain focused on premium toppings and customization with an adult-leaning brand identity — comparable as a small-format, premium, novel-flavor frozen dessert operator in adjacent geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theicecreambar.my
• Instagraminstagram.com/theicecreambar.my
• LinkedInlinkedin.com/company/theicecreambarmy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ice Cream Bar