The Inner Game Institute by Tim Gallwey

What The Inner Game Institute by Tim Gallwey does

The Inner Game Institute by Tim Gallwey is a Delaware LLC founded in 2012 to commercialize W. Timothy Gallwey's Inner Game performance methodology, originally developed in the early 1970s. The company delivers experiential coaching and training programs built around the formula Performance = Potential minus Interference and the Self 1 / Self 2 framework, targeting Fortune 500 enterprises, leadership and executive coaches, sales teams, sports professionals, and HR/L&D functions seeking to reduce self-interference (self-doubt, fear of failure, judgmental thinking) and improve focus, presence, and decision-making. Its product portfolio centers on a 16-hour core Methodology Workshop, verticalized tracks (For Coaching, For Performance, Of Selling), a Train-The-Trainer facilitator certification (US$1,350), and an annual Inner Game Conference.

Name

The Inner Game Institute by Tim Gallwey

Legal name

The Inner Game Institute by Timothy Gallwey LLC

Website

https://theinnergameinstitute.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Inner Game Institute by Tim Gallwey is a Delaware LLC that delivers experiential coaching and training programs based on Tim Gallwey's Inner Game methodology — Performance = Potential minus Interference — serving Fortune 500 enterprises, leadership coaches, sales teams, and sports professionals across 17+ countries through certified facilitator networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Train-The-Trainer Program: Certification program for individuals seeking to become certified Inner Game Facilitators. The complete fee is US$1,350, payable in two installments of US$675 each. After certification, facilitators pay license fees based on a percentage of revenue generated from delivering Inner Game programs.
2. Inner Game For Coaching Program: Interactive coaching certification program priced at US$1,160 for alumni and US$1,610 full price. Includes participation in 3 sessions, recorded video access, case studies, workbook, and follow-up session one month after training.
3. Inner Game Methodology Workshop: 16-hour workshop delivered live or online. Brazilian pricing in tiers: R$851 (first batch), R$920 (second batch), R$1,250 (third batch). Programs can be customized and delivered in multiple languages for corporate clients.
4. Annual Conference: The Inner Game Conference attracts 500+ attendees from 40+ countries. Conference revenue generates from registration fees and sponsorship.
5. Corporate Training Programs: Tailored programs for Fortune 500 companies, professional teams, and organizations delivered by certified facilitators. Programs cover leadership, sales, change management, team building, and performance optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Inner Game Institute delivers performance improvement training programs and facilitator certifications based on W. Timothy Gallwey's Inner Game methodology (Performance = Potential − Interference). Offerings include the foundational Inner Game Methodology Workshop (16 hours), specialized programs for coaching, sales, and performance, plus a Train-The-Trainer certification program that licenses facilitators to deliver the methodology globally. Programs are delivered live online via Zoom and in-person across 30+ countries in local languages.

Product overview

The Inner Game Institute offers a portfolio of performance coaching and training programs based on Timothy Gallwey's Inner Game methodology, which originated in the 1970s from tennis coaching insights. The core offering consists of The Inner Game Methodology Workshop (a foundational 16-hour program teaching Self 1/Self 2 concepts), which feeds into specialized programs: The Inner Game for Coaching (for professional coaches), The Inner Game of Selling (for sales performance), and The Inner Game of Performance (for executives and leaders). The Institute also operates a Train the Trainer certification program that prepares authorized facilitators to deliver programs globally. An annual Inner Game Conference serves as a flagship community event. All programs are delivered live online or in-person by certified facilitators across 30+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• The Inner Game Methodology Workshop

Quantifiable outcome

• Performance improvement through interference reduction using the equation P = Potential - Interference
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• DDI (Development Dimensions International): DDI is a direct peer in leadership development and selection, offering enterprise training, coaching, and assessment solutions. It competes for the same Fortune 500 leadership and L&D budget that TIGI targets with its methodology workshops.
• Landmark Worldwide: Landmark is a direct peer in personal development and transformation training, delivering high-touch workshops with a strong thought-leader brand. It competes for the same individual and corporate self-improvement budgets that TIGI addresses.
• iPEC Coaching:
• Wilson Learning: Wilson Learning is a direct peer in sales, leadership, and interpersonal skills training, selling enterprise programs to global organizations. Its sales training portfolio is directly comparable to TIGI's Inner Game of Selling program.
• Tony Robbins / Robbins Research International: Tony Robbins is a direct peer in the personal performance, mindset, and executive coaching space, with comparable methodology-driven programs, high-profile speaker events, and a global brand built around a single thought-leader founder, just like The Inner Game Institute.
• The Ken Blanchard Companies: Ken Blanchard Companies is a direct peer in leadership and management training built around a single founder's methodology (Situational Leadership). It sells enterprise programs, certifications, and coaching, mirroring TIGI's methodology-driven, founder-anchored model.
• Center for Creative Leadership (CCL): CCL is a direct peer in executive leadership development and coaching, offering research-backed programs for leaders, teams, and organizations. It targets the same enterprise L&D and HR buyer that TIGI's corporate programs address.
• Gallup: Gallup is a direct peer through its strengths-based coaching, leadership, and employee engagement practice, including CliftonStrengths. It sells enterprise training and certification programs that compete for the same corporate L&D budget as TIGI's leadership and team offerings.

Broad incumbents

• Dale Carnegie & Associates: Dale Carnegie is a 100+ year-old incumbent in professional training, leadership, sales, and communication courses with a global licensee network. The franchise-style distribution model and corporate training portfolio make it a structural analog to TIGI's facilitator network.
• FranklinCovey: FranklinCovey is a broad incumbent in leadership, execution, and organizational performance training. It sells enterprise-wide training programs to Fortune 500 clients, overlapping directly with TIGI's leadership and team-building offerings, but at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-inner-game-school-by-tim-gallwey

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Inner Game Institute by Tim Gallwey