访问 The Interview

What 访问 The Interview does

访问 The Interview (访问网 / The Interview) is a Malaysian independent Chinese-language digital media platform that publishes in-depth journalism, long-form video series, podcasts, and opinion columns aimed primarily at Malaysian Chinese audiences and, increasingly, the broader Chinese-speaking diaspora. Founded in 2019 by 陈文贵, a journalist and editor with 35+ years of Malaysian Chinese-media experience across outlets including Guang Ming Daily, Tong Bao, Nanyang Shang Bao, ntv7, 8TV, and The Malaysian Insight Chinese edition, the platform is positioned around editorial depth and cultural-heritage storytelling rather than news speed. Core products include the documentary series 原乡柔情 (Homeward Journey, now in multiple seasons covering Malaysian Chinese dialect groups), business and entrepreneurship video programs (绿盛世峰会·商业启势, 后企之秀), community-leader profiles (宗乡情浓), celebrity and vox-pop interview formats (传召大人物, 随便问问你), craftsman profiles (工具人), a podcast channel, and 20+ named written column verticals spanning politics, food, finance, health, psychology, and literature.

The platform is built on a standard WordPress content-management system with multi-platform distribution infrastructure pushing content to Facebook, YouTube, Instagram, LinkedIn, TikTok, and Telegram, alongside the primary website theinterview.asia. There are no disclosed proprietary technology features, APIs, SDKs, or AI/ML capabilities. The business model is not publicly disclosed; observable revenue signals consist of episodic brand sponsorships tied to named content series — notably 万富山庄 (Perpetual) sponsoring the 原乡柔情 documentary (announced 2023-03-29) and 小孝恩 (Xiao En Group) sponsoring the 十二味熟成 food-and-culture column (announced 2025-07-01). Operating geographies include Malaysia as the primary market, with content reach extending into Taiwan and mainland China. The legal entity is The Interview Media Sdn. Bhd., a private limited company in Malaysia with no public listing, no disclosed parent company, no subsidiaries, no disclosed funding rounds, and an operational headcount of approximately five employees.

Name

访问 The Interview

Legal name

The Interview Media Sdn. Bhd.

Website

https://theinterview.asia

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

访问 The Interview is a Malaysian independent Chinese-language digital media platform producing in-depth journalism, documentary video series, podcasts, and opinion columns for the Malaysian Chinese community and broader Chinese-speaking diaspora.

Ownership category

akta.pro rank

Product category

Online Media and Digital Journalism

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABAEAG

International Multilingual/Diaspora Broadcasters

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

Keywords

• Chinese digital media
• Online journalism
• Documentary series
• Video content production
• Opinion columns

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels7 records

Core offering

访问 The Interview is a Malaysian independent Chinese-language online media platform that produces original journalism, in-depth features, documentary series, video programs, podcasts, and opinion columns. Its content focuses on Malaysian Chinese cultural heritage, community stories, business, politics, lifestyle, and social commentary, distributed via its website and multiple social media channels.

Product overview

访问 The Interview (访问网) is a Malaysian independent Chinese-language online media platform producing in-depth journalism, documentaries, video series, podcasts, and opinion columns. The platform operates as a unified content platform offering original news reporting, feature articles, and multiple branded video/documentary series including 原乡柔情 (documentary series on Chinese cultural heritage), 绿盛世峰会·商业启势 (business series), 后企之秀 (entrepreneurship profiles), 宗乡情浓 (community leader profiles), 传召大人物 (celebrity interviews), podcasts, and over 20 column categories covering topics from politics to food culture.

Differentiator

Problem solved

Functional benefit

Brands

• 专题: 深度专题报道栏目
• 特写
• 人物
• 视频
• 专栏
• 网热
• 健康
• 播客

Products and services

• 原乡柔情 (Homeward Journey) A documentary series exploring Chinese dialect groups and their cultural heritage in Malaysia, including seasons covering Penang, Perak, and other regions. Hosted by 叶剑锋 (Owen Yap), the series examines the history, traditions, and contemporary lives of various Chinese communities in Malaysia.
• 绿盛世峰会·商业启势 A business-focused video series examining commercial trends and economic topics in Malaysia, featuring episodes on topics such as ASEAN rise, AI era adaptation, brand building for influencers, and oil market impacts from US-Iran conflicts.
• 后企之秀 An entrepreneurship video series profiling Malaysian businesses and entrepreneurs, covering topics such as retail solutions, financial consulting, and various business models and strategies.
• 宗乡情浓 A video interview series profiling Chinese community leaders and clan associations in Malaysia, exploring the stories behind community organizations and their cultural contributions.
• 传召大人物 An interview video series featuring celebrity and public figure interviews, covering entertainment industry personalities and public figures.
• 播客 (Podcast) Audio podcast content featuring dialogue-based interviews and discussions on various topics.
• 专栏 (Columns) Written opinion columns covering topics including politics, culture, lifestyle, food, finance, health, and social commentary. Features over 20 distinct column categories with regular contributing writers.
• 随便问问你 A video series featuring vox-pop style interviews and discussions on various social topics and trending questions.
• 琪遇记 A video series featuring encounters and meeting stories.
• 工具人 A video series profiling skilled craftsmen and tradespeople, featuring occupations such as hairdressers, tailors, photographers, lion dance head makers, electricians, and cake decorators.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and major.

• 小孝恩 (Xiao En)minorOthers · 1 July 2025Sponsorship support for 符颂勤专栏 十二味熟成 (Column series on food and culture). The sponsor 孝恩集团 supports cultural and lifestyle content through the platform.
• 万富山庄 (Perpetual)majorOthers · 29 March 2023万富山庄 (Perpetual) is a sponsor for the documentary series 原乡柔情 (Homeward Journey), which explores the heritage and culture of Malaysian Chinese communities. The sponsor provides financial support for the production and distribution of cultural content.
• 大将文化minorOthers · 29 March 2023
• 孝恩 (Xiaoen)minorOthers孝恩 is mentioned in relation to funeral services content, including articles about funeral directors and bereavement care professionals. The platform covers stories related to the funeral industry and life planning.
• MdroidminorOthers
• Asian News HubminorOthers
• EV AutominorOthers

Recent moves5 records

Expansion highlights5 records

Regional players

• Free Malaysia Today: Malaysian independent online news outlet. Regional player — analogous independent digital-first media operating in the same Malaysian market, providing a benchmark for sponsorship-driven digital news model.
• Malay Mail: Malaysian independent online news outlet. Regional player — operates a similar independent digital media model in Malaysia but in English, providing a comparable peer in terms of operating model and market, not language.

Broad incumbents

• Oriental Daily News: Malaysian Chinese-language daily newspaper with digital edition. Broad incumbent — competing for the same Malaysian Chinese reader base, but operates a traditional newspaper-plus-digital model.
• Sin Chew Daily: Largest Chinese-language newspaper in Malaysia with substantial digital presence. Broad incumbent — competes for the same Malaysian Chinese audience and advertising dollars but operates at much larger scale across print and digital.
• Nanyang Siang Pau: Historic Malaysian Chinese-language newspaper with digital edition. Broad incumbent — serves overlapping Malaysian Chinese audience with news and cultural content; legacy media with much larger resources.
• Guang Ming Daily: Malaysian Chinese-language daily where The Interview's founder previously worked. Broad incumbent — directly comparable audience and content focus, but established legacy newspaper rather than independent digital platform.
• China Press: Major Malaysian Chinese-language daily newspaper with significant online operations. Broad incumbent — directly targets Malaysian Chinese readers with news and lifestyle content, but as a legacy broadsheet rather than digital-native independent.

Direct peers

• Cari.com.my: Malaysian Chinese-language online community and news portal. Direct peer — the founder served as editor-in-chief at Cari.com.my, and both target Malaysian Chinese users with online-first news and community content.
• The Malaysian Insight (Chinese edition): Malaysian Chinese-language digital news platform. Direct peer — the founder of The Interview was part of the founding team of The Malaysian Insight Chinese edition, and both target the same Malaysian Chinese audience with in-depth Chinese-language journalism.
• Malaysiakini (Malaysian Chinese-language content): Major independent Malaysian online news outlet with Chinese-language content. Direct peer — operates a digital-first independent media model serving Malaysian Chinese readers with news, opinions, and video.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw8jV9eiYDhGzLOGRCukBaw
• Facebookfacebook.com/theinterviewasia
• LinkedInlinkedin.com/company/theinterviewasia
• Instagraminstagram.com/theinterviewasia
• TikToktiktok.com/@theinterviewasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 访问 The Interview