The Jonathan Project

What The Jonathan Project does

The Jonathan Project is a small, privately operated non-profit counseling ministry based in Florida that delivers confidential Nouthetic biblical counseling to Christian individuals and couples. Its core methodology, derived from the Greek nouthesia (admonish, correct, instruct) and grounded in the work of Dr. Jay Adams, uses the Bible as the sole counseling framework along three principles: confrontation (counseling from Scripture), concern (counseling for the counselee's benefit), and change (supporting God-directed life change). The ministry employs six staff, of whom two — Charles A. Bennett and Susan Smith Bennett — are the active service providers; both are certified through the Association of Certified Biblical Counselors (ACBC) and trained at the Biblical Counseling Institute of Garrettsville, OH, and Susan additionally holds a Florida Licensed Marriage and Family Therapist (LMFT, MT3240) credential. Couples are counseled jointly by both Bennetts to provide male and female perspectives; individuals are assigned to a same-sex counselor; sessions run one hour (1.5-2 hours for the first session).

Name

The Jonathan Project

Legal name

The Jonathan Project

Website

https://thejonathanproject.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jonathan Project is a Florida-based non-profit counseling ministry providing confidential Nouthetic biblical counseling to Christian individuals and couples, delivered by two ACBC-certified counselors at $100 per session without insurance billing.

Ownership category

akta.pro rank

Product category

Religious Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Religious Organizations (8131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)

Keywords

• Biblical counseling services
• Nouthetic counseling ministry
• Christian marriage counseling
• Individual pastoral counseling
• Faith-based therapy services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Counseling Session Fees: Direct fee-for-service model where clients pay $100 per counseling session at the time of arrival. The organization does not accept or bill insurance companies. Church scholarship programs are available for clients who cannot afford the fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Jonathan Project is a Nouthetic Counseling Ministry that provides confidential, in-depth biblical counseling sessions to Christian individuals and couples. Sessions are delivered using a Scripture-based methodology rooted in the principles developed by Dr. Jay Adams, with couples seen jointly by Charles and Susan Bennett and individuals matched to a same-sex counselor. Each session costs $100, is paid at the time of arrival, and is not billed to insurance.

Product overview

The Jonathan Project is a Nouthetic Counseling Ministry offering a single unified service: confidential, in-depth biblical counseling. The organization provides two primary service offerings—Couples Counseling (delivered by Charles and Susan Bennett together) and Individual Counseling (assigned to a same-sex counselor). The ministry also requires two intake documents: the Personal Data Inventory Form and the Understanding Biblical Counseling document. All services are priced at $100 per session and are not covered by insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Biblical Counseling Services Confidential, in-depth counseling sessions led by biblically trained counselors using a Nouthetic approach, focusing on seeing circumstances in light of who God is as revealed in the Bible and what Christ has done for His Church. Designed for Christian individuals and couples seeking Scripture-based guidance for personal and relational issues.
• Couples Counseling Confidential couples counseling sessions led jointly by Charles and Susan Bennett, providing both male and female perspectives in the same session. Sessions are 1 hour (first session 1.5-2 hours) priced at $100 per session, with no insurance billing. Designed for Christian couples seeking marriage and relationship counseling from a biblical perspective.
• Individual Counseling One-on-one counseling sessions assigned to a counselor of the same sex to protect dignity and propriety. Addresses issues including depression, anxiety, fear, worry, anger, addictions, grief, and sickness using the Nouthetic methodology. Sessions are 1 hour (first session 1.5-2 hours) priced at $100 per session. Designed for Christian individuals seeking personal biblical counseling.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Association of Certified Biblical Counselors (ACBC)minorOthersThe Jonathan Project's counselors (Susan and Charles Bennett) are certified through the Association of Certified Biblical Counselors. ACBC is a fellowship promoting excellence in biblical counseling, primarily a certifying organization founded in 1975.
• Biblical Counseling Institute of Garrettsville, OHminorOthersBoth Susan Bennett and Charles Bennett completed their training at the Biblical Counseling Institute in Garrettsville, OH, preparing them for ACBC certification.
• Stetson University Graduate Program of Marriage and Family TherapyminorOthersSusan Bennett graduated from Stetson University's Graduate Program of Marriage and Family Therapy, which is referenced as part of her professional credentials.
• Saint Andrews Chapel, Sanford, FLminorOthersSusan Bennett serves as the Women's Ministries Coordinator at Saint Andrews Chapel in Sanford, FL. This represents her individual accountability to a local church.
• Parkside Church, Cleveland, OHminorOthersCharles Bennett served on the biblical counseling team (Iron Sharpens Iron) at Parkside Church in suburban Cleveland, OH. This represents his past ministry experience.

Recent moves5 records

Expansion highlights1 record

Direct peers

• Faithful Counseling: Faithful Counseling is an online Christian teletherapy platform connecting clients with licensed therapists who integrate faith into counseling. It competes directly with The Jonathan Project for Christian individuals and couples seeking biblically-informed counseling, but at national scale and via video rather than in-person.
• Christian Counseling & Educational Foundation (CCEF): CCEF is a long-established biblical counseling training and ministry organization explicitly listed as a resource on The Jonathan Project's website. It offers biblical counseling from a Nouthetic foundation very similar to Jonathan Project's, including counseling services, training courses, and counselor certification — directly comparable in mission, methodology, and target audience.
• Hope for the Heart: Hope for the Heart is a biblical counseling ministry founded by June Hunt providing one-on-one biblical counsel, scripturally based resources, and counselor training. It directly parallels The Jonathan Project in offering exclusively Scripture-based counseling for individual issues (depression, anxiety, grief, addiction) within a faith-based framework.
• Peacemaker Ministries: Peacemaker Ministries is a biblical conflict-resolution and counseling organization that also operates from a Nouthetic/Adams-influenced methodology. It serves individuals, couples, and churches with biblical counsel and training — a directly comparable biblical counseling peer.
• Biblical Counseling Institute: The Biblical Counseling Institute of Garrettsville, OH is where the Bennetts themselves trained, and it offers training, certification, and biblical counseling resources. It is a directly comparable peer in methodology and target market, with overlapping training pipeline and similar doctrinal commitments.
• Institute for Biblical Counseling and Discipleship (IBCD): IBCD is a biblical counseling training and ministry organization providing certification and counseling services rooted in the Nouthetic tradition. It is highly comparable in mission, doctrinal commitments, and target audience to The Jonathan Project, though at a larger scale.

Others

• Association of Certified Biblical Counselors (ACBC): ACBC is the certifying body that credentials both Bennetts and is explicitly listed as a partner/resource on The Jonathan Project's website. While not a direct service competitor, ACBC shapes the standards and pipeline of biblical counselors that The Jonathan Project draws from and competes against.
• New Growth Press: New Growth Press is a Christian publishing house focused on biblical counseling and discipleship books for both counselors and counselees, and is listed as a recommended resource on The Jonathan Project's website. It is adjacent ecosystem infrastructure — supplying the content library that supports Nouthetic-style ministries — rather than a direct service competitor.

Broad incumbents

• American Association of Christian Counselors (AACC): AACC is the largest professional association for Christian counselors, offering credentialing, conferences, training, and a broad ecosystem of faith-integrated counseling resources. It sits in the same faith-based counseling space but covers a much broader doctrinal and methodological spectrum than The Jonathan Project's strict Nouthetic stance.
• Biola University Rosemead School of Psychology: Rosemead is one of the most established faith-based clinical psychology graduate programs and operates counseling clinics as part of its training mission. It serves an overlapping Christian counseling market but at much larger institutional scale and with a faith-integrative rather than purely Nouthetic orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-jonathan-project

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Jonathan Project