New Growth Press

What New Growth Press does

New Growth Press is a privately held Christian book publisher and online bookstore founded in 2006 and headquartered in Greensboro, North Carolina. The company produces gospel-centered books, minibooks (pamphlet-format booklets), children's and teen resources, small-group Bible studies, Sunday school curricula (Gospel Story for Kids and Hearts Alive), audiobooks, and eBooks, working with a roster of more than 200 authors and co-publishing with 16 established ministry organizations including CCEF, ACBC, the Biblical Counseling Coalition, Rooted Ministry, Truth 78, Joni and Friends, Harvest USA, and Serge. Its primary customers are churches and ministries purchasing for discipleship, counseling, and outreach programs, families seeking devotionals and parenting resources, and children and teens using age-appropriate Christian content.

The business runs on a BigCommerce-powered direct-to-consumer storefront with global checkout in 15 currencies and multi-format fulfillment. Revenue is generated through three streams: transactional book and audiobook sales to individual consumers, tiered wholesale/bulk discounts (25–40% off) for churches and ministries, and a recurring minibook subscription plan for counseling ministries. Distribution is reinforced by an affiliate program, email capture (offering a 15% new-subscriber coupon), and an International Partners Program that extends reach into the UK and other markets. The company has no disclosed outside funding, no subsidiaries, and no M&A activity in the input data, consistent with an independently operated niche publisher.

From a strategic posture, New Growth Press has prioritized editorial credibility and ministry partnerships over technology differentiation — there are no proprietary AI capabilities, APIs, or platform integrations disclosed. Its moat is built on long-tenured author relationships, a recognized niche brand (validated by the 2018 ECPA Christian Book Award for Young People's Literature), and the institutional trust conferred by its ministry co-publishing network. The primary commercial expansion levers visible in the data are the recurring minibook subscription, international direct e-commerce, and incremental curriculum sales to churches and schools.

Name

New Growth Press

Legal name

New Growth Press

Website

https://newgrowthpress.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

New Growth Press is a privately held Christian book publisher founded in 2006 in Greensboro, North Carolina, producing gospel-centered books, minibooks, curricula, and digital formats for churches, families, children, and counseling ministries through a direct e-commerce storefront and 16 ministry co-publishing partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Book Sales: Primary revenue from selling published books in multiple formats including print hardcovers, paperbacks, eBooks, and audiobooks. Direct-to-consumer sales through online bookstore with global shipping in 15 currencies.
2. Bulk/Wholesale Sales: Volume discounts for churches, ministries, and groups purchasing for study programs, discipleship groups, or outreach efforts. Tiered pricing from 10-24 products up to 100+ products with 25-40% discounts.
3. Minibook Subscription: Subscription plan for minibooks (pamphlet-sized Christian booklets) providing recurring revenue from churches and counseling ministries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

New Growth Press is a Christian book publisher that acquires, produces, and sells gospel-centered books, minibooks (pamphlet-sized booklets), children's and teen resources, small group Bible studies, church curriculum, eBooks, and audiobooks. Founded in 2006 and based in Greensboro, NC, the company distributes content from over 200 authors through its own e-commerce bookstore, wholesale/bulk program for ministries, and international partner program.

Product overview

New Growth Press is a premier Christian book publisher and online Christian bookstore offering a multi-format publishing portfolio spanning physical books, minibooks (pamphlet-sized booklets), audiobooks, and eBooks. Founded in 2006 and based in Greensboro, NC, the company serves churches, families, schools, and individuals with gospel-centered resources. The core offerings include Books (biblical counseling, Christian living, devotionals, parenting, marriage, pastoral resources), Minibooks (concise topical pamphlet-format resources), Children & Teens Resources (picture books, fiction, theology, devotionals), Small Group Study Resources (Bible studies, topical studies), Church Resources (Sunday school curriculum including Gospel Story for Kids and Hearts Alive, youth ministry, pastoral care), and Audiobooks/eBooks. The company partners with over 200 authors and multiple ministry organizations including CCEF, ACBC, and Biblical Counseling Coalition to distribute resources grounded in biblical truth and the gospel of grace.

Differentiator

Problem solved

Functional benefit

Products and services

• Christian Books

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, regional and minor.

• ACBC (Association of Certified Biblical Counselors)coreStrategic or Co-development PartnerPublishing partnership for ACBC-certified biblical counseling resources and materials for certification programs.
• CCEF (Christian Counseling & Educational Foundation)coreStrategic or Co-development PartnerLong-standing partnership publishing CCEF counseling resources and materials written by prominent counselors including David Powlison and Edward T. Welch.
• Biblical Counseling CoalitioncoreStrategic or Co-development PartnerPartnership with Biblical Counseling Coalition for publishing resources that advance the biblical counseling movement.
• Biblical Counseling UKregionalChannel Partner/ Reseller/ DistributorUK-based partnership for distributing biblical counseling resources in the British market.
• Rooted MinistrycoreStrategic or Co-development PartnerPartnership with Rooted Ministry for youth ministry resources, with founder Cameron Cole serving as founding chairman.
• Joni and FriendscoreStrategic or Co-development PartnerPublishing partnership for Joni and Friends disability ministry resources authored by Joni Eareckson Tada.
• Truth 78coreStrategic or Co-development PartnerPartnership with Truth 78 for publishing children's and family ministry resources.
• SergecoreStrategic or Co-development PartnerPartnership with Serge (SERGE) for global mission and ministry resources.
• Be Broken MinistriescoreStrategic or Co-development PartnerPartnership for publishing Be Broken Ministries resources on sexual integrity and recovery.
• Harvest USAcoreStrategic or Co-development PartnerPartnership for publishing Harvest USA resources on sexual addiction and recovery ministry.
• Bible Study MediaminorStrategic or Co-development PartnerPartnership for Bible study media resources and visual Bible study materials.
• Key LifeminorStrategic or Co-development PartnerPartnership for Key Life ministry resources on grace-centered teaching.
• GRACE (God's Riches At Christ's Expense)minorStrategic or Co-development PartnerPartnership for GRACE resources on abuse awareness and prevention in churches.
• Faith Biblical CounselingminorStrategic or Co-development PartnerPartnership for Faith Biblical Counseling resources for local church counseling ministries.
• World Reformed FellowshipminorStrategic or Co-development PartnerPartnership with World Reformed Fellowship for globally distributing reformed theological resources.
• HolmanminorStrategic or Co-development PartnerPartnership with Holman for publishing resources with Holman Bible publisher.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crossway: Independent evangelical publisher of Bibles, theology, and Christian living books with a broad author network; directly comparable in mission, product format, and target audience.
• Moody Publishers: Christian book publisher focused on discipleship, biblical living, and ministry resources — overlapping strongly on counseling, parenting, and small group content.
• David C Cook: Publisher of Bible-based curriculum and books for church, family, and personal growth — directly comparable on Sunday school curriculum and ministry resources like Gospel Story for Kids.
• Harvest House Publishers: Independent Christian publisher producing books, Bible studies, and family/parenting resources — overlapping on ministry, parenting, and small group materials.
• B&H Publishing Group: Evangelical imprint (formerly Broadman & Holman) publishing academic, ministry, and trade Christian titles — directly competitive in the ministry and Bible study category.
• P&R Publishing: Reformed evangelical publisher with particular strength in biblical counseling, theology, and family discipleship — the closest single competitor to NGP's editorial niche.

Broad incumbents

• Tyndale House Publishers: Large evangelical publisher including the New Living Translation Bible line; broader portfolio but overlapping in Christian living, fiction, and Bible study categories.
• Baker Books (Baker Publishing Group): Established mid-sized evangelical publisher with a wide catalog including counseling, theology, and reference; comparable in core offerings but broader and longer-established than NGP.

Emerging players

• Truth78: Children's discipleship ministry and curriculum developer; functions as both a content partner and adjacent ministry publisher in NGP's exact strategic orbit.
• Shepherd Press: Small Reformed publisher emphasizing biblical counseling, marriage, and parenting materials — closest editorial overlap with NGP's counseling catalog at similar scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newgrowthpress
• YouTubeyoutube.com/c/NewGrowthPress
• Facebookfacebook.com/ngpbooks
• Instagraminstagram.com/newgrowthpress
• Pinterestpinterest.com/newgrowthpress

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Growth Press