The Julius
The Julius Prague is a five-star 168-unit serviced apartment hotel in central Prague, operated by Julius Meinl Living PLC under the 1862-founded House of Julius Meinl family brand, serving business travelers, leisure tourists, golf and marathon event guests, and M&E clients with apartment-style rooms, on-site Brasserie F&B, and digital-first guest services.
- Company typePrivate
- Founded1862
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Julius does
The Julius Prague is a five-star serviced apartment hotel operating 168 fully serviced apartment-style units on Senovážné náměstí in the historic center of Prague, Czech Republic. Room categories range from 25m² Superior Rooms to 70m² Deluxe One-Bedroom Suites with Bathtub, with options including private terraces, and all feature fully equipped kitchens or kitchenettes designed for both short city breaks and extended stays. The property is operated by Julius Meinl Living PLC, a Malta-incorporated subsidiary of the family-owned House of Julius Meinl (Vienna, 1862), and operates under DBA names "The Julius" and "The Julius Prague."
Revenue is generated through four streams: room accommodations (primary), Brasserie The Julius (Italian-inspired F&B open 07:00–midnight daily, with breakfast at 825 CZK/33.50 EUR and à la carte lunch at 690–790 CZK), 119 sqm of flexible M&E space with integrated audiovisual equipment, and ancillary services including underground parking (35 EUR/day), EV charging (30 EUR/charge), airport transfers (46–71 EUR), and Thai massage. Pricing on rooms is quote-based; ancillary and F&B are unit-priced pay-as-you-go. Distribution runs through a multilingual direct website (English, Czech, German), Booking.com (9.6 rating — best-reviewed five-star in Prague), phone/email reservations, and a dedicated corporate sales channel for meetings and groups.
Technology consists of a "digital-first" operating model: a Smart Connectivity web application consolidates hotel directory, front desk messaging, and concierge services; all rooms include Smart TVs with Chromecast and high-speed Wi-Fi; and a highly digitalized reception environment supports operations across 168 units. The property holds LEED Gold (2023) and Green Key (2024) sustainability certifications. Customer segments include business and leisure travelers (primary), golf tourists (via Oaks Prague partnership), marathon runners (via RunCzech partnership), literary tourists, and meeting/event organizers. GTM combines direct-to-consumer booking with event-driven experiential packages.
The Julius firmographics
Firmographics- Name
- The Julius
- Legal name
- Julius Meinl Living PLC
- Website
- https://thejulius.eu
- Company type
- Private
- Founded year
- 1862
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Julius Prague is a five-star 168-unit serviced apartment hotel in central Prague, operated by Julius Meinl Living PLC under the 1862-founded House of Julius Meinl family brand, serving business travelers, leisure tourists, golf and marathon event guests, and M&E clients with apartment-style rooms, on-site Brasserie F&B, and digital-first guest services.
- Ownership category
- akta.pro rank
The Julius industry classification
Industry- Product category
- Boutique Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), City/Urban Convention Hotels (THAGALAA)
Keywords
Where The Julius is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
The Julius business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Room Accommodations: The primary revenue stream consists of fully serviced apartment-style rooms, studios, and suites. Room types include Superior Rooms (25m²), Deluxe Studios (36m²), One-Bedroom Suites (45m²), Deluxe One-Bedroom Suites with Bathtub (70m²), and options with terraces. The property operates 168 fully serviced units with check-in from 15:00 and check-out until 11:00.
- Food and Beverage (Brasserie The Julius): The on-site Brasserie restaurant generates revenue through breakfast service (825 CZK/33.50 EUR buffet), à la carte lunch and dinner menus, lunch specials (690-790 CZK), room service, and bar offerings. The restaurant features Italian-inspired cuisine with seasonal ingredients and is open daily from 07:00 to midnight.
- Meetings and Events: Conference and event spaces including the Co-working Lounge, Venue A, B, C, and combined B+C configurations. The 119 sqm of flexible conference space on one floor includes built-in audiovisual equipment (laser projector, frameless screen, integrated speakers). Revenue from venue rental, audiovisual services, and tailored food and beverage catering arrangements.
- Ancillary Services: Additional revenue from parking (35 EUR/day), electric vehicle charging (30 EUR/charge), airport transfers (46-71 EUR), Thai massage services, and special room arrangements (romantic setups, birthday cakes, flowers, balloons).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full breakfast buffet including seasonal items, warm dishes, live omelette station, and beverages |
| Unit Pricing | Pay-as-you-go | Two or three-course lunch menu featuring seasonal Czech and international cuisine |
| Unit Pricing | Pay-as-you-go | Underground parking with monitored spaces and EV charging facilities |
| Unit Pricing | Pay-as-you-go | Sedan or minivan airport transfer services |
| Subscription | Multi-year contract | Room pricing based on unit type, size, and included amenities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Julius product offering
Product offeringCore offering
The Julius Prague is a five-star serviced apartment hotel located on Senovážné náměstí in Prague's historic center, operating 168 fully serviced apartment-style units (Superior Rooms, Deluxe Studios, One-Bedroom Suites, and terrace variants). The hotel features the on-site Brasserie The Julius restaurant serving Italian-inspired cuisine, a Technogym-equipped fitness facility, a co-working lounge, 119 sqm of flexible meetings and events space, monitored underground parking with EV charging, and a Smart Connectivity web app for digital guest services. It is operated by Julius Meinl Living PLC under the family-owned House of Julius Meinl heritage brand established in 1862.
Product overview
The Julius Prague is a five-star serviced apartment hotel offering 168 fully serviced apartment-style units. The portfolio includes six accommodation categories: One-Bedroom Suite (45m²), Deluxe One-Bedroom Suite with Bathtub (70m²), Deluxe Studio, Superior Room (25m²), One-Bedroom Suite with Terrace, and Deluxe Studio with Terrace. All feature fully equipped kitchens or kitchenettes, with room categories varying by size and amenities (bathtub, terrace). Dining is centered at Brasserie The Julius serving breakfast, lunch, and dinner daily. Additional services include Co-work Lounge, The Gym (Technogym equipment), Parking & Charging, Smart Connectivity app, and Meetings & Events venues. The hotel is adjacent to House of Julius Meinl Gourmet Shop. Sustainability certifications include LEED Gold (2023) and Green Key (2024).
Differentiator
Problem solved
Functional benefit
Brands
- The Brasserie: The hotel's Italian-inspired restaurant serving breakfast, lunch, and dinner with seasonal ingredients and a carefully curated drinks list.
- The Julius Journal
- Co-Working Lounge
Products and services
- One-Bedroom Suite 45m² serviced apartment with separate living and sleeping areas, fully equipped kitchen, and oak-wood divider for flexible space division. Suitable for short stays and extended visits in Prague's historic center.
- Deluxe One-Bedroom Suite with Bathtub 70m² one-bedroom suite offering separate living and sleeping areas, fully equipped kitchen, walk-in rainforest shower, and bathtub. Designed for extended stays seeking premium comfort.
- Deluxe Studio 36m² flexible studio with private kitchenette including ceramic hob, microwave, and fridge. Layout supports work, rest, and everyday rhythm with generous proportions.
- Superior Room 25m² compact yet comfortable room with king-size bed, walk-in rainforest shower, sustainable amenities, and coffee selection. Ideal for city breaks and business travel.
- One-Bedroom Suite with Terrace One-bedroom suite with private terrace, separate living and sleeping areas that open toward outdoor space, and fully equipped kitchen.
- Deluxe Studio with Terrace Deluxe studio with private outdoor terrace and well-equipped kitchenette (ceramic hob, microwave, fridge), supporting both work and rest.
- Brasserie The Julius Italian-inspired on-site restaurant serving breakfast buffet (825 CZK / 33.50 EUR), à la carte lunch and dinner, lunch specials (690–790 CZK), room service, and bar offerings. Open daily 07:00 to midnight with seasonal ingredients and curated drinks list.
- Meetings & Events Venues 119 sqm of flexible conference and event space on one floor, comprising Venue A (intimate), Venue B (signature), Venue C (flexible), and combined Venue B+C. Features integrated audiovisual equipment including laser projector, frameless screen, and integrated speakers, with tailored catering arrangements for corporate meetings, presentations, private gatherings, and celebrations.
- The Gym 98 sqm fitness facility equipped with Technogym equipment across dedicated cardio, strength, and recovery zones, including the Technogym Kinesis Personal system. Open daily 06:00–22:00 with natural daylight.
- Co-work Lounge Quiet, well-equipped co-working space available to guests throughout the day, featuring work desks, lounge seating, high-speed Wi-Fi, Smart TV, and a kitchenette with refrigerator, coffee, and tea.
- Parking & EV Charging Monitored underground parking on site (35 EUR per day) with electric vehicle charging available upon request (30 EUR per charge), plus bicycle racks and camera surveillance. Airport sedan or minivan transfer services also offered (46 EUR / 71 EUR).
Quantifiable outcome
- 9.6 rating on Booking.com as best-reviewed five-star property in Prague market
- +2 more outcomes
Companies that use The Julius
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Julius technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
The Julius partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oaks PraguecoreOaks Prague is the only PGA National licensed golf course in the Czech Republic, designed by Kyle Phillips and named Best Course in Europe at the World Golf Awards. The Julius Prague maintains a close relationship with Oaks Prague, arranging tee times, transfers, and comprehensive golf day experiences for guests. The partnership includes coordinated breakfast timing before golf departures and post-round recovery recommendations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Julius competitors and assessment
Company assessmentBroad incumbents
- Hilton Prague Old Town: A globally branded upscale 5-star property in central Prague with extensive event and conference capacity. While less boutique than The Julius, it competes for the same corporate MICE and leisure luxury travelers and benefits from a global loyalty program.
- InterContinental Prague: A flagship 5-star chain hotel on the Vltava River with extensive rooms, F&B, spa, and meeting space. Competes with The Julius for luxury travelers but operates at a much larger scale and benefits from the IHG global distribution and loyalty platform.
- Prague Marriott Hotel: A large chain-operated 5-star hotel in central Prague with full F&B, fitness, and meeting amenities. Comparable to The Julius on segment and location but materially larger and more reliant on chain-driven corporate demand.
Direct peers
- Four Seasons Hotel Prague: Set on the Vltava River in Prague's Old Town, the Four Seasons is a flagship luxury 5-star hotel competing for the same high-end business and leisure travelers as The Julius. It offers comparable full-service amenities (F&B, spa, event space) and serves as a global benchmark for ADR and ratings in the Prague luxury segment.
- Augustine, a Luxury Collection Hotel, Prague: A heritage luxury 5-star property set in a 13th-century monastery in Prague's Lesser Town. Comparable to The Julius in its emphasis on heritage architecture, understated luxury, and premium location, and a direct competitor for the same luxury leisure and corporate guests.
- Hotel Paris Prague: A historic Art Nouveau 5-star hotel steps from Prague's Municipal House and Old Town Square. Comparable to The Julius on heritage architecture, central location, and luxury positioning, targeting a similar mix of leisure and business travelers.
- The Grand Mark Prague: A luxury 5-star hotel in central Prague offering elegant accommodations, F&B, and event facilities. Comparable to The Julius on location, segment positioning, and amenity breadth, with a similarly strong focus on premium guest experience.
- Mandarin Oriental Prague: A former Dominican monastery in Prague's Old Town converted into a luxury 5-star hotel. Comparable on heritage positioning, full-service amenities, and target luxury traveler, competing directly for premium room nights and event bookings.
Emerging players
- Mosaic House Design Hotel: A design-led boutique hotel and aparthotel in Prague's New Town, blending hotel rooms with apartment-style units. Comparable to The Julius in its apartment-style offering and central Prague location, though positioned at a more accessible price point than the five-star tier.
- BoHo Prague Hotel: A boutique 4-star-plus property in Prague's historic center offering a design-forward, intimate alternative to full-service luxury hotels. It overlaps with The Julius in targeting design-conscious leisure travelers but at a slightly lower price point and smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Julius social profiles
Digital presenceThe Julius compliance and trust
Trust signalCompliance2 records
The Julius financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Julius leadership team
Management profileNumber of profiles
The Julius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Julius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Julius
What does The Julius do?
The Julius Prague is a five-star serviced apartment hotel located on Senovážné náměstí in Prague's historic center, operating 168 fully serviced apartment-style units (Superior Rooms, Deluxe Studios, One-Bedroom Suites, and terrace variants). The hotel features the on-site Brasserie The Julius restaurant serving Italian-inspired cuisine, a Technogym-equipped fitness facility, a co-working lounge, 119 sqm of flexible meetings and events space, monitored underground parking with EV charging, and a Smart Connectivity web app for digital guest services. It is operated by Julius Meinl Living PLC under the family-owned House of Julius Meinl heritage brand established in 1862.
Is The Julius a public or private company?
The Julius is a private company. It is classified as family owned and is currently operating.
When was The Julius founded?
The Julius was founded in 1862. It employs 11 to 50 people.
Where is The Julius based?
The Julius is headquartered in Prague, Czechia, in the Europe region.
How does The Julius make money?
Four revenue lines are on record. Room Accommodations are the primary driver. The others are food and Beverage (Brasserie The Julius), meetings and Events and ancillary Services.
Who are The Julius's main competitors?
Broad incumbents on record are Hilton Prague Old Town, InterContinental Prague and Prague Marriott Hotel. Direct peers are Four Seasons Hotel Prague, Augustine, a Luxury Collection Hotel, Prague, Hotel Paris Prague, The Grand Mark Prague and Mandarin Oriental Prague. Emerging players are Mosaic House Design Hotel and BoHo Prague Hotel.
Does The Julius have an API?
No public API is recorded for The Julius.
What industry is The Julius in?
The Julius's product category is Boutique Luxury Hotels. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use). Its NAICS code is 721110 and its SIC code is 7011.