The Kings Academy

What The Kings Academy does

The King's Academy (TKA) is a private Christian K-12 school located in Woodstock, Georgia, serving approximately 1,055 students across two hybrid sessions (Monday/Wednesday and Tuesday/Friday) with a Thursday lab/flex day. Founded in 1999 by three founding couples and accredited by Cognia since 2015, the school delivers college preparatory education from a biblical worldview to families in the metro Atlanta area seeking an alternative to conventional private schooling. Its primary customer segments are Christian families seeking biblically-based education with parental involvement and homeschool families seeking structured academic accountability while preserving family-led instruction.

The school's core offering is a parent-partnered hybrid model in which students complete a minimum of 12 hours of on-campus instruction weekly and the balance of a 30-hour instructional week at home under parent co-teacher supervision. The academic portfolio is organized into Lower School (K-5), Middle School (6-8), and Upper School (9-12) programs, supplemented by 16+ GIAA/GAPPS-sanctioned athletics, a Fine Arts Academy (theatre, visual arts, music), CTAE career-technical pathways via Chattahoochee Technical College, dual enrollment with four Georgia colleges/universities, Brainy Bytes STEM courses, accredited student media, and summer camps. Supporting technology consists of the FACTS family/financial portal, RenWeb for admissions, Naviance for college guidance, an Aireal Mobile-powered TKA mobile app, CampBrain for summer camps, and Squad Locker for spirit store purchases — all standard EdTech integrations rather than proprietary platforms.

TKA generates revenue predominantly through annual tuition billed per family (Grades K-2 at $4,895; Grades 3-5 at $5,233; Grades 6-8 at $5,401; Grades 9-11 at $5,851; Grade 12 tiered $3,800-$5,851 for 2025-2026), with non-refundable application ($125 first/$50 sibling, rising after May 2026), enrollment ($500), and testing ($75) fees providing smaller supplementary income. Additional revenue is sourced from summer camp enrollment (open to non-enrolled students) and the Foundations for the Future Fund, an annual fundraising campaign supporting student activities and capital projects. The school operates as a 501(c)(3) non-profit governed by a Board of Directors and School Board, with Kristi Brannen serving as Head of School and Jamey Wood as Academic Dean & Business Officer. Go-to-market is community-driven: mandatory information sessions, a structured admissions funnel (information session, online application, placement testing, family interview, references), and presence on Facebook, Instagram, Vimeo, and LinkedIn.

Name

The Kings Academy

Legal name

The King's Academy

Website

https://thekingsacademy.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The King's Academy is a private Christian K-12 school in Woodstock, Georgia, serving approximately 1,055 metro Atlanta families through a parent-partnered hybrid model combining 12 weekly on-campus hours with satellite home instruction under co-teacher supervision.

Ownership category

akta.pro rank

Product category

Private K-12 Education (Christian Hybrid)

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

Keywords

• Private Christian education
• K-12 college preparatory
• Hybrid learning model
• Parent-partnered schooling
• Private school tuition

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition: Annual tuition payments from families for K-12 education. Families commit to entire school year (August-May). Withdrawal fee equal to full year's tuition after first tuition date.
2. Application and Enrollment Fees: Non-refundable application fee ($125 first student, $50 each sibling, increasing after May 26, 2026) and enrollment fee ($500 per applicant)
3. Summer Camps: Revenue from sports camps, Chess, Math Adventure Camp, Theater, Drama, Reading, Art, Babysitting, and ACT/SAT Prep camps open to both enrolled and non-enrolled students
4. Foundations for the Future Fund: Annual fundraising campaign supporting student activities, special projects, and campus facility improvements

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The King's Academy delivers K-12 college preparatory Christian education through a distinctive hybrid model in which students attend classes on campus approximately two days per week (minimum 12 hours) and complete the remaining instructional hours (out of 30 hours weekly) at home under parent co-teacher supervision. The school serves 1,055 students across Lower School (K-5), Middle School (6-8), and Upper School (9-12), augmented by athletics, fine arts, dual enrollment, and CTAE career technical programs.

Product overview

The King's Academy is a unique hybrid private Christian school offering a K-12 college preparatory education through a distinctive parent-partnered hybrid model. The core offering consists of the Hybrid Education Model combining on-campus instruction with satellite learning at home, supported by Lower School (K-5th), Middle School (6th-8th), and Upper School (9th-12th) programs. Beyond academics, the school provides comprehensive Fine Arts (Theatre, Visual Arts, Music), an Athletics Program with 16+ sports, and extensive Student Clubs & Organizations. Additional offerings include Dual Enrollment and CTAE career technical programs, Technology & STEM courses (Brainy Bytes), Student Media (Journalism/Yearbook), Summer Camps, and a TKA Mobile App for parent/student access. The school also provides College Guidance Services and participates in GIAA (high school) and GAPPS (middle school) athletic conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Hybrid Education Model Distinctive hybrid private school model combining on-campus instruction (minimum 12 hours weekly) with satellite learning at home under parent co-teacher supervision. Students attend classes approximately 2 days per week and complete assignments at home 3 days per week, with 30 total hours of weekly instruction.
• Lower School Program (K-5th) Elementary education program focused on developing a love for learning through hands-on activities, building solid academic foundations in a Christian environment.
• Middle School Program (6th-8th) Middle school program preparing students for high school with increasingly challenging academics, foreign language (Spanish 1 for high school credit in 8th grade), and Algebra 1 option for selected 7th graders.
• Upper School Program (9th-12th) College preparatory high school program following Georgia postsecondary requirements, offering college preparatory diploma, dual enrollment, honors classes, comprehensive guidance services, and SAT/ACT preparation with Naviance.
• Athletics Program Comprehensive athletic program competing in GIAA (high school) and GAPPS (middle school), offering 16+ sports including Baseball, Basketball, Cheerleading, Cross Country, Football, Golf, Soccer, Softball, Swimming, Tennis, Track & Field, and Volleyball.
• Fine Arts Program Cultural arts opportunities including Theatre (A.C.T.S.), Visual Arts classes, Music (Band and Choir programs), and annual drama and choral performances.
• Student Clubs & Organizations Extensive extracurricular clubs and organizations across Elementary, Middle, and High School levels including academic clubs, arts, athletics, honor societies, and leadership programs.
• Summer Camps Various summer camp programs including sports camps, Chess, Math Adventure Camp, Theater Dance, Drama, Reading Camps, Art Camp, Babysitting, and ACT/SAT Prep, open to both enrolled and non-enrolled students.
• Dual Enrollment Program Program allowing high school students to take college courses at participating institutions (Kennesaw State, Chattahoochee Technical College, Reinhardt College, Georgia Highlands, University of North Georgia) earning credit at both high school and college levels.
• CTAE (Career, Technical, and Agriculture Education) Career and technical education program in partnership with Chattahoochee Technical College offering paths in business, computer information systems, digital media, health sciences, and technical studies leading to certificates or associate degrees for grades 10-12.
• Technology & STEM Courses Technology education including Brainy Bytes STEM courses (Junior Programming, Game Creation 101, Computer Animation) for elementary students, and Graphic Design and Information Systems for high school students.
• Student Media (Journalism & Yearbook) Accredited elective programs producing the award-winning newspaper 'The Verve' and annual yearbook; journalism includes opportunity for Quill and Scroll national honor society induction.
• College Guidance Services High school guidance program including SAT/ACT preparation, Naviance college exploration, freshman orientation, college fair, campus visits, and senior retreat for post-graduation planning.
• TKA Mobile App Native mobile application for iOS and Android providing parents and students access to Announcements, Calendar of Events, Student Grades, Homework, Athletics, and FACTS Financial information.

Quantifiable outcome

• 95% of graduates enter college
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CogniacoreStrategic or Co-development PartnerCognia (formerly AdvanceEd/SACS and Measured Progress merger) provides accreditation and certification, assessment, professional learning and improvement services. TKA received formal acceptance for accreditation from AdvancEd in July 2015.
• Georgia Independent Athletic Association (GIAA)coreChannel Partner/ Reseller/ DistributorTKA Knight's athletic program participates in GIAA for high school sports
• Georgia Association of Private and Parochial Schools (GAPPS)coreChannel Partner/ Reseller/ DistributorTKA participates in GAPPS for middle school sports
• Chattahoochee Technical CollegecoreStrategic or Co-development PartnerPartnership for CTAE (Career, Technical, and Agriculture Education) program preparing 10th-12th grade students for career readiness in technical paths including business sciences, computer information systems, digital media, health sciences, and more
• Kennesaw State UniversityminorStrategic or Co-development PartnerDual enrollment partner for high school students taking college courses
• Reinhardt CollegeminorStrategic or Co-development PartnerDual enrollment partner for high school students taking college courses
• Georgia HighlandsminorStrategic or Co-development PartnerDual enrollment partner for high school students taking college courses
• University of North GeorgiaminorStrategic or Co-development PartnerDual enrollment partner for high school students taking college courses
• Apogee Scholarship FundcoreGTM or Marketing PartnerFacilitates Qualified Education Expense Tax Credit program and need-based financial aid for TKA families through SSO Apogee Scholarship Program
• FACTScoreTechnology or IntegrationFACTS Family Portal for tuition management, grades, homework, report cards; FACTS also provides website services

Scale indicators8 records

Recent moves14 records

Expansion highlights4 records

Direct peers

• Mount Paran Christian School: Large private Christian K-12 in Kennesaw, GA. Similar college-preparatory focus, athletics breadth (GIAA participation), and metro Atlanta private Christian target market.
• Providence Christian Academy: Non-denominational Christian K-12 in Lilburn, GA. Comparable college-prep program, dual enrollment offerings, and metro Atlanta private Christian target base.
• Prestonwood Christian Academy: Large private Christian K-12 in Plano, TX with a hybrid-style college-prep model, athletics breadth, and dual-enrollment partnerships - structurally similar faith-based K-12 operator outside the Southeast.
• Pinecrest Academy: Catholic K-12 in Cumming, GA serving the same north-metro Atlanta private school segment. Comparable scale, tuition band, and faith-based college-prep positioning.
• North Cobb Christian School: Private Christian K-12 school in Kennesaw, GA in the same metro Atlanta market. Comparable college-prep, faith-based offering targeting overlapping Cobb/Cherokee families.
• Greater Atlanta Christian School: Large non-denominational Christian K-12 in Norcross, GA. Comparable scale, breadth of athletics/fine arts, and metro Atlanta private Christian target market.
• Johnson Ferry Christian Academy: Private Christian K-12 in Marietta, GA serving overlapping Cobb County families with comparable tuition, athletics, and college-prep model.
• Cherokee Christian School: Faith-based K-12 school in Woodstock, GA operating in the same immediate catchment as TKA. Most direct geographic and demographic competitor for Christian families in Cherokee County.
• Dominion Christian School: Private Christian K-12 in Marietta, GA with similar college-prep focus and metro Atlanta private Christian target market.

Broad incumbents

• Westminster Schools: Elite independent (non-religious) K-12 in Atlanta with extensive college-prep offerings; broader incumbent competing for the same college-bound metro Atlanta families at a significantly higher price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/thekingsacademy
• Facebookfacebook.com/tkawoodstock
• LinkedInlinkedin.com/school/the-kings-academy
• Instagraminstagram.com/tkawoodstock

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kings Academy