The Lab Studios
The Lab Studios is a Dubai-based boutique fitness studio operating two locations that deliver four branded training concepts (STRENGTH, SYCLE, SWEAT, SCULPT) plus transformation programs, performance hydration products, and a fitness competition platform, serving individual fitness consumers and athletes across Dubai's premium market.
- Company typePrivate
- Founded2023
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Lab Studios does
The Lab Studios is a Dubai-based boutique fitness studio operating two physical locations (Downtown Dubai, opened August 2023, and Studio City, opened June 2026) under one brand that delivers four differentiated training concepts: STRENGTH (strength and conditioning with 8-week progressive blocks), SYCLE (indoor cycling with monthly choreography progression), SWEAT (performance running with Endurance, Sprint, and Hybrid formats), and SCULPT (music-driven Reformer Pilates). The studio serves individual fitness consumers in Dubai ranging from beginners to competitive athletes, with all programming scalable and structured around measurable progression, supported by supplemented offerings including THE FORMULA 8–12-week transformation program and HYROX-specific training.
The core operating technology is the Technogym MyWellness platform, integrated into a proprietary-branded mobile app on iOS and Android for class booking, membership management, and schedule access; the booking and membership commerce layer is also delivered through MyWellness widgets. Programming IP is the principal proprietary asset, embodying 8-week block periodization, daily muscle group splits, and monthly choreographed cycling progressions developed by the co-founders and coaching team. The extension into physical CPG — LAB Hydrate electrolytes (Raspberry and Mango & Peach, 24-pack) and a Performance Bottle — is supplemented by an own e-commerce storefront, with products positioned for Dubai's extreme-heat training conditions.
The business model is a class-based subscription and pack revenue engine, with single sessions at AED 145, first-timer intro packages at AED 250–275, and the AAA+ all-inclusive membership providing unlimited access across all four concepts on a monthly auto-renewing basis with commitment-free cancellation. Go-to-market is community-led, with member referrals, instructor-led sessions, social media, and frequent community events (Hyrox preparation, outdoor workouts at landmarks like Dubai Frame, Adidas co-branded activations, and the THRSHLD competition). Distribution is direct via in-studio sales, the MyWellness app, e-commerce, and phone/WhatsApp booking, with corporate referral programs as a B2B2C overlay. The company is privately held, founder-owned, and reports no external funding or institutional ownership.
The Lab Studios firmographics
Firmographics- Name
- The Lab Studios
- Legal name
- The Lab Studios
- Website
- https://thelabstudios.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Lab Studios is a Dubai-based boutique fitness studio operating two locations that deliver four branded training concepts (STRENGTH, SYCLE, SWEAT, SCULPT) plus transformation programs, performance hydration products, and a fitness competition platform, serving individual fitness consumers and athletes across Dubai's premium market.
- Ownership category
- akta.pro rank
The Lab Studios industry classification
Industry- Product category
- Boutique Fitness Services
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where The Lab Studios is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
The Lab Studios business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Group Fitness Classes: Revenue generated from single sessions, packages, and recurring memberships across four fitness concepts: STRENGTH, SYCLE, SWEAT, and SCULPT. Single sessions expire after 1 month. First-timer packages offer 3-5 sessions valid for 1 week.
- Performance Products: Sale of LAB Hydrate electrolytes and PERFORMANCE bottles. Electrolyte products contain 1000mg sodium, 200mg potassium, and 100mg magnesium per serving. Available in Raspberry and Mango & Peach flavours (24-pack).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Session [AAA+] |
| One time/ perpetual license | Pay-as-you-go | First Timer INTRO Package [AAA+] |
| One time/ perpetual license | Pay-as-you-go | First Timer INTRO Package [Studio City] |
| Subscription | Pay-as-you-go | 1 Week Summer Membership |
| Unit Pricing | Pay-as-you-go | Raspberry Electrolytes [24 Pack] |
| Unit Pricing | Pay-as-you-go | Mango & Peach Electrolytes [24 Pack] |
| Unit Pricing | Pay-as-you-go | Performance Bottle |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Lab Studios product offering
Product offeringCore offering
The Lab Studios operates a boutique fitness studio business in Dubai offering four proprietary group training concepts—STRENGTH (strength and conditioning), SYCLE (indoor cycling), SWEAT (performance running), and SCULPT (reformer Pilates)—delivered through in-studio group classes across two locations. The company also sells branded hydration products (LAB Hydrate electrolytes and Performance Bottle) and runs specialized programs including THE FORMULA transformation program, HYROX training sessions, and the THRSHLD fitness competition platform.
Product overview
The Lab Studios is a boutique fitness studio offering four distinct training concepts under one roof: STRENGTH (strength and conditioning), SYCLE (indoor cycling), SWEAT (performance running), and SCULPT (reformer Pilates). The offering is bundled with LAB Hydrate electrolyte products and a Performance Bottle for hydration support. Additional programs include THE FORMULA transformation program, HYROX training, and the THRSHLD competition platform. The studio operates on a class-based model with various membership packages including the AAA+ all-inclusive membership. Two locations serve members in Downtown Dubai and Studio City.
Differentiator
Problem solved
Functional benefit
Brands
- LAB HYDRATE: Performance electrolytes product line including Raspberry and Mango & Peach flavors, designed for high-output sessions with 1000mg sodium, 200mg potassium, and 100mg magnesium per serving.
Products and services
- STRENGTH Lab Signature strength and conditioning concept featuring progressive 8-week training blocks with structured programming, combining heavier lifts using barbells, dumbbells, and kettlebells with cardiovascular conditioning using rowers, skis, and bikes. Targeted at members seeking performance-based strength training.
- SYCLE Lab Indoor cycling concept combining high-energy coaching, powerful playlists, and immersive lighting. Offers rhythm-based SYCLE sessions and POWER sessions with greater resistance focus, plus monthly Choreo of the Month progression. Targeted at members seeking cardio-focused group cycling.
- SWEAT Lab Performance running concept featuring Endurance, Sprint, and Hybrid class formats, with complimentary bench exercises to support running goals and race preparation for HYROX and THRSHLD competitions. Targeted at runners and endurance athletes.
- SCULPT Lab Music-driven Reformer Pilates concept combining strength, stability, control, and endurance, with a structured weekly split featuring different daily muscle group focuses (Upper Body, Obliques, Glutes, Full Body). Targeted at members seeking Pilates with a high-energy environment.
- LAB Hydrate Electrolytes High-sodium hydration product containing 1000mg sodium, 200mg potassium, and 100mg magnesium per serving, with zero sugar. Available in Raspberry and Mango & Peach flavours (24-pack). Built for high-output training and Dubai's extreme heat conditions.
- Performance Bottle Squeeze bottle with matte finish for secure grip during high-output sessions, featuring wide neck for quick refills and easy mixing. Designed for daily use in heavy sessions and long miles.
- THE FORMULA Signature 8 or 12-week transformation program with two tracks: BUILD for muscle and strength, and SHRED for fat loss. Includes personalized programming, nutrition guidance, progress tracking, and expert coaching. Targeted at members seeking structured transformation outcomes.
- THRSHLD Fitness Competition First-of-its-kind fitness competition platform featuring Open and Pro divisions testing athletes across strength, conditioning, and endurance stations. Targeted at competitive fitness athletes in the UAE.
- HYROX Training Sessions Specialized training sessions designed to prepare athletes for HYROX fitness races, including race-specific running, functional stations, pacing strategies, and competition-style workouts. Targeted at athletes preparing for HYROX competitions.
Quantifiable outcome
- Members achieve goals previously thought out of reach within 12 months
Companies that use The Lab Studios
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
The Lab Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Lab Studios partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and flagship.
- Matter NutritionminorProvided complimentary meals at The Lab Studios Studio City Grand Launch event, supporting the community celebration.
- Red BullminorProvided live DJ set at The Lab Studios Studio City Grand Launch, bringing energy to the community celebration.
- adidas (THRSHLD)coreTHRSHLD is a first-of-its-kind fitness race created by The Lab Studios and powered by adidas. Designed to bring together Dubai's studios, athletes, and training communities under one competitive platform with Open and Pro divisions.
- HypericeminorPartner for THRSHLD competition and brand activations at The Lab Studios birthday event, providing recovery equipment and brand presence.
- Athletes JunctionminorPartner for THRSHLD fitness competition, supporting athlete participation and event execution.
- Mattar NutritionminorPartner for THRSHLD competition, contributing to the event that set the benchmark for fitness competitions in the UAE.
- Useful MenminorPartnership for Men's Mental Health Month workshop. Useful Men led an open discussion following a complimentary STRENGTH session, creating space for movement to spark conversation around mental wellbeing.
- Adidas (HEAL Rooftop)minorCollaboration for International Pilates Day event at HEAL Rooftop. Adidas rolled out mats for a morning dedicated to strength, balance, and connection above the city skyline.
- Beauty SolutionsminorInternational Women's Day pop-up featuring brands Murad and Rodial, reinforcing self-care as an essential part of strength.
- OPAminorCommunity giveaways at The Lab Studios first anniversary birthday event, providing prizes for members.
- Health NagminorBrand activations at The Lab Studios first anniversary birthday event, contributing to community celebration.
- AdidasflagshipExclusive sponsorship partnership making The Lab Studios the first fitness studio in Dubai to be exclusively sponsored by Adidas. Includes exclusive Adidas x Lab Studios apparel, special events, and activations. Partnership covers THRSHLD fitness competition and various community events.
Scale indicators3 records
Recent moves8 records
Expansion highlights12 records
The Lab Studios competitors and assessment
Company assessmentDirect peers
- 1Rebel: Premium boutique studio combining indoor cycling, strength, and boxing. Closest concept analog in the multi-discipline boutique space, with a similar premium positioning and design-led brand.
- F45 Training: Functional group-training franchise with multiple Dubai studios. Comparable on group HIIT format, programming-led differentiation, and Dubai market presence targeting similar performance-oriented members.
- Barry's Bootcamp: Global boutique strength/cardio studio with a Dubai presence. Most directly comparable premium boutique concept combining coached group training, branded apparel partnerships, and a performance-led identity.
- FORM8 Pilates: Dubai-based reformer Pilates studio competing in the SCULPT concept. Operates in the same premium Dubai fitness market, serving a similar female-skewing, performance-aware customer base.
- RISE Fitness Dubai: UAE-based premium boutique fitness brand with multiple concepts under one roof. Direct competitor in the Dubai premium segment with similar community-led positioning.
Broad incumbents
- Fitness First Middle East: Established regional fitness chain across the UAE and Gulf. Competes for premium members in Dubai, with a broader (less boutique) offering and a much larger operational footprint.
- Orangetheory Fitness: Large global group-training chain operating in the UAE. Competes for the same performance-driven, results-tracked member, but with a much larger footprint and franchise model rather than an independent boutique identity.
Others
- Technogym (MyWellness): Equipment and software provider whose MyWellness platform powers The Lab's booking app. Ecosystem partner rather than a competitor, but a meaningful enabler of the studio's technology stack and member experience.
- Hyperice: Recovery and performance brand partnered with The Lab for THRSHLD and birthday activations. Adjacent performance-wearables and recovery ecosystem player that validates The Lab's positioning at the intersection of fitness and performance.
Regional players
- GymNation UAE: UAE value-chain gym with multiple locations. Competes for the same Dubai consumer at the opposite end of the price spectrum; useful as a regional comparable for unit economics, though it targets a different price point.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Lab Studios social profiles
Digital presenceThe Lab Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lab Studios leadership team
Management profileNumber of profiles
Profiles3 records
The Lab Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lab Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lab Studios
What does The Lab Studios do?
The Lab Studios operates a boutique fitness studio business in Dubai offering four proprietary group training concepts—STRENGTH (strength and conditioning), SYCLE (indoor cycling), SWEAT (performance running), and SCULPT (reformer Pilates)—delivered through in-studio group classes across two locations. The company also sells branded hydration products (LAB Hydrate electrolytes and Performance Bottle) and runs specialized programs including THE FORMULA transformation program, HYROX training sessions, and the THRSHLD fitness competition platform.
Is The Lab Studios a public or private company?
The Lab Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lab Studios founded?
The Lab Studios was founded in 2023. It employs 11 to 50 people.
Where is The Lab Studios based?
The Lab Studios is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does The Lab Studios make money?
Two revenue lines are on record. Group Fitness Classes are the primary driver. The others are performance Products.
Who are The Lab Studios's main competitors?
Direct peers on record are 1Rebel, F45 Training, Barry's Bootcamp, FORM8 Pilates and RISE Fitness Dubai. Broad incumbents are Fitness First Middle East and Orangetheory Fitness. Others are Technogym (MyWellness) and Hyperice. GymNation UAE is listed as a regional player.
Does The Lab Studios have an API?
No public API is recorded for The Lab Studios.
What industry is The Lab Studios in?
The Lab Studios's product category is Boutique Fitness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual).