Opa!
Opa! (OpaLink, Inc.) operates a commission-free restaurant marketplace for diners and a white-label B2B ordering platform (OPA! Connect) that POS and loyalty providers embed across their merchant networks, serving independent restaurants, multi-unit QSR/fast-casual brands, and now convenience-store retail.
- Company typePrivate
- Founded2023
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Opa! does
Opa! (OpaLink, Inc.) is a US-based, private restaurant commerce company founded in 2023 and headquartered in Orlando, Florida. It operates two product lines: OPA! Marketplace, a consumer-facing commission-free restaurant marketplace available on iOS, Android, and web; and OPA! Connect, a white-label B2B ordering platform that POS providers, loyalty platforms, payment processors, and commerce platforms embed under their own brand across their merchant networks. The platform natively integrates with 30+ POS systems (Toast, Square, Clover, Shift4, Olo, NCR Aloha, Oracle MICROS, Lightspeed, and others) and major loyalty platforms (PAR Punchh, Thanx, Lunchbox), with orders firing directly into merchant kitchen displays via API without tablets or middleware. The technology stack includes 14+ AI operators that automate menu digitization, inventory reconciliation, tax filing, settlement, marketing campaigns, customer support, and identity verification, plus an automated compliance layer handling sales-tax registration, age verification, and geo-fenced SKU restrictions.
The company generates revenue primarily through subscription fees: direct merchants pay $65/month per location for the Marketplace tier or $120/month per location for the Marketplace + Loyalty tier, with zero commission on any order. OPA! Connect enterprise pricing combines a one-time platform certification fee, activation milestone payments as retailers go live, and an ongoing GMV participation share aligned to partner success — terms are scoped on partnership calls with no public fee schedule. Delivery is powered by a partnership with dlivrd Technologies, providing nationwide coverage across all 50 states and 4,000+ cities with sub-30-minute average delivery times, where the delivery fee is paid by the guest or absorbed by the brand rather than taken as commission.
OPA! serves multiple customer segments: independent SMB restaurants self-onboarding through the website, multi-unit fast casual and QSR brands (60+ to 500+ locations), pizza chains with established delivery infrastructure, and franchise systems. The first OPA! Connect partner — a leading commerce platform — brings 34,500 convenience-store locations into production go-live in August 2026, extending the platform into convenience stores, bodegas, gas stations, and dollar stores. As of analysis, the platform has 2,400+ live restaurant locations, 60+ active brands, and a stated pipeline of 100,000+ additional QSR and casual-dining locations beyond the first Connect partner. Strategic partnerships include Lunchbox (announced January 2026, targeting up to 32,000 restaurant locations) and dlivrd (delivery infrastructure). The company was bootstrapped with a $280,000 seed from Newchip Accelerator in June 2023 and is led by four co-founders — Teddy Doodnauth (CEO, ex-Robinhood, ex-Deloitte), William Doodnauth (CRO, ex-KPMG, ex-EY, ex-PwC), Rohan Doodnauth (Head of Partnerships, ex-Citrix, ex-Lockheed Martin), and Charran Harrichand (CPO, 13+ years telecom/product).
Opa! firmographics
Firmographics- Name
- Opa!
- Legal name
- OpaLink, Inc.
- Website
- https://opalink.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Opa! (OpaLink, Inc.) operates a commission-free restaurant marketplace for diners and a white-label B2B ordering platform (OPA! Connect) that POS and loyalty providers embed across their merchant networks, serving independent restaurants, multi-unit QSR/fast-casual brands, and now convenience-store retail.
- Ownership category
- akta.pro rank
Opa! industry classification
Industry- Product category
- Restaurant Ordering Platform
- NAICS
- Grocery and Convenience Retailers (4451), Convenience Retailers and Vending Machine Operators (44513), Limited-Service Restaurants (722513)
- SIC
- Retail-Food Stores (5400), Retail-Convenience Stores (5412)
- akta.pro primary industry
- B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)
- akta.pro secondary industries
- Chain vs. Independent Convenience Retail (Franchise/Dealer-Owned) (CRAHABAG), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Opa! is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Opa! business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Merchant Subscription (Marketplace): Flat monthly subscription fee per location for direct merchants accessing OPA! Marketplace. Marketplace tier at $65/mo/location with zero commission on all orders. Marketplace + Loyalty tier at $120/mo/location with additional native loyalty features.
- OPA! Connect (B2B White-Label Platform): Three-component pricing model for POS and loyalty platform partners: (1) one-time platform certification fee for integration and go-live, (2) activation milestone payments as retailers are activated across partner network, (3) ongoing GMV participation share aligning OPA!'s upside with partner success. Terms scoped on partnership calls with no public fee schedules.
- Delivery Fee Revenue: Delivery fee is paid by the guest or absorbed by the brand — not a commission. OPA! does not take a percentage of delivery orders, maintaining zero commission promise while delivery infrastructure is provided via dlivrd partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | OPA! Marketplace — $65/mo/location with zero commission |
| Subscription | Monthly | OPA! Marketplace + Loyalty — $120/mo/location with zero commission |
| Subscription | Multi-year contract | OPA! Connect (B2B White-Label) — Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Opa! product offering
Product offeringCore offering
OPA! sells a white-label B2B ordering and loyalty infrastructure platform (OPA! Connect) that POS providers, loyalty platforms, payment processors, and commerce platforms embed under their own brand to power branded ordering, native loyalty, and automated compliance across their retailer networks. On top of that infrastructure, the company operates OPA! Marketplace, a consumer-facing, commission-free restaurant ordering app (iOS, Android, web) where direct merchant restaurants subscribe for a flat monthly fee, retain 100% of their order revenue, and own first-party customer data. Both products share a single ordering engine with native POS integrations to Toast, Square, Clover, Shift4, and Olo, plus 14+ AI operators handling operations, finance, marketing, and support.
Product overview
OPA! operates as a two-product company: OPA! Connect (white-label B2B infrastructure layer) and OPA! Marketplace (consumer-facing app). Connect is a white-label ordering platform that POS and loyalty platforms embed to activate branded ordering across their retailer networks, featuring native POS integrations (Toast, Square, Clover, Shift4, Olo), 14+ AI operators for automation, and automated tax/compliance. OPA! Marketplace serves as the consumer app running on Connect's stack, demonstrating the platform's capabilities while serving direct merchants. Additional products include Mobile Pickup, Delivery (via dlivrd), Loyalty Integration, and Gifting. The platform targets convenience stores, bodegas, gas stations, restaurants, and QSR chains, with direct merchants paying $65/month/location and enterprise partners pricing via certification, activation milestones, and GMV participation.
Differentiator
Problem solved
Functional benefit
Brands
- OPA! Connect: White-label ordering platform for retail and restaurants that POS and loyalty platforms embed under their own brand.
- OPA! Marketplace
Products and services
- OPA! Connect White-label ordering and loyalty infrastructure platform that POS providers, loyalty platforms, payment processors, and commerce platforms embed under their own brand to power branded ordering, native loyalty, and automated compliance across their retailer networks. Features native POS integrations (Toast, Square, Clover, Shift4, Olo, plus 25+ more), 14+ AI operators for operations, finance, marketing, and support, and a single API go-live model that activates individual retailers in under a week each.
- OPA! Marketplace Consumer-facing, commission-free restaurant ordering marketplace (iOS, Android, and web) that runs on OPA! Connect's stack and serves as live proof of the platform with pickup, delivery, gifting, and loyalty capabilities. Direct merchant restaurants subscribe for a flat $65-$120 per location per month and keep 100% of order revenue while owning first-party customer data. Live with 60+ brands across 6 markets and over 400 active retailer locations, with nationwide delivery via dlivrd covering 4,000+ cities.
Quantifiable outcome
- Zero commission ($0 per order) vs 15-30% on third-party marketplaces — saving $3.74M/year for 50-location brand
- +12 more outcomes
Companies that use Opa!
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles4 records
Opa! technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration48 records
AI capability7 records
Feature7 records
Opa! partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- LunchboxcoreStrategic partnership announced January 2026 between OPA! and Lunchbox (enterprise restaurant technology platform) to launch commission-free ordering solution allowing restaurants to own guest data and avoid inflated third-party delivery fees. Integration aims to help restaurants retain more revenue, own guest data, and provide guests with a more affordable ordering experience. Orders placed on OPA! are ingested directly into Lunchbox's API. Island Fin Poké is the first Lunchbox-powered brand to go live on OPA! marketplace. Partnership positioned to build white-label marketplace infrastructure for up to 32,000 restaurant locations.
- dlivrd TechnologiescoreDelivery partnership providing nationwide delivery coverage across all 50 states. dlivrd's AI-powered Expedite platform auto-dispatches nearest driver with real-time tracking sent directly to guest. Less than 30-minute average delivery time. 4,000+ cities with delivery coverage. Restaurant pays zero commission on delivery orders — delivery fee paid by guest or absorbed by brand.
- ToastcoreNative POS integration via direct API. Orders fire to Toast kitchen display in real-time. Average integration time 48 hours. Menu, pricing, modifiers sync automatically. Works with existing Toast configuration — no extra tablets or workflow changes.
- SquarecoreNative POS integration via direct API. Orders fire to Square kitchen display in real-time. Average integration time 48 hours. Menu, pricing, modifiers sync automatically. Multi-location management from single OPA! dashboard for 500+ Square locations.
- ClovercoreNative POS integration via direct API. Orders fire to Clover kitchen display in real-time. Average integration time 48 hours. Menu, pricing, modifiers sync automatically. Multi-location management from single OPA! dashboard for 500+ Clover locations.
- Shift4coreNative POS integration via direct API. Orders fire to Shift4 kitchen display in real-time. Average integration time 48 hours. Menu, pricing, modifiers sync automatically. Multi-location management from single OPA! dashboard for 500+ Shift4 locations.
- OlocoreNative POS integration via direct API. Orders fire to Olo kitchen display in real-time. Average integration time 48 hours. Menu, pricing, modifiers sync automatically. Multi-location management from single OPA! dashboard for 500+ Olo locations.
Scale indicators23 records
Recent moves6 records
Expansion highlights6 records
Opa! competitors and assessment
Company assessmentDirect peers
- ChowNow: Commission-free restaurant online ordering platform offering direct ordering, branded apps, and POS integrations for independent restaurants and small chains — closest direct competitor to OPA!'s zero-commission model and SMB marketplace positioning.
- Lunchbox: Enterprise restaurant technology platform offering branded online ordering, marketing, and guest data tools to multi-unit operators — directly comparable as a restaurant-tech partner and strategic integration partner for OPA! Connect.
- Olo: Enterprise restaurant ordering platform serving large multi-unit brands with branded ordering, guest data, and POS integrations — directly comparable as a white-label/enterprise ordering platform, and also an OPA! integration partner.
- Bbot: Restaurant online ordering and marketing platform offering commission-free direct ordering, text-based ordering, and POS integrations — comparable to OPA! in targeting independent and small-chain restaurants with zero-commission positioning.
- Cuboh: Restaurant tech aggregator that consolidates online orders from multiple delivery platforms into a single dashboard — comparable to OPA! in serving restaurants seeking to manage multi-channel digital orders more efficiently.
- GloriaFood: Commission-free online ordering system for restaurants offering branded websites, mobile apps, and POS integrations — directly comparable to OPA!'s zero-commission SMB offering and similar self-serve onboarding model.
Broad incumbents
- DoorDash: Dominant U.S. third-party food delivery marketplace with owned delivery fleet, consumer brand recognition, and enterprise restaurant relationships — the primary incumbent competitor OPA! is positioned against on both marketplace and delivery.
- Uber Eats: Global third-party food delivery marketplace operated by Uber — broad incumbent competitor with massive consumer mindshare and an integrated mobility/logistics backbone.
- Toast: Restaurant POS system with a native online ordering module and broad restaurant-tech platform — broad incumbent in the same ecosystem, also a direct POS integration partner for OPA! Connect.
- Block (Square for Restaurants): POS and payments platform with Square for Restaurants offering online ordering, delivery, and marketing tools — broad incumbent in restaurant commerce and a direct POS integration partner for OPA! Connect.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Opa! social profiles
Digital presenceOpa! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opa! leadership team
Management profileNumber of profiles
Profiles4 records
Opa! funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opa! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opa!
What does Opa! do?
OPA! sells a white-label B2B ordering and loyalty infrastructure platform (OPA! Connect) that POS providers, loyalty platforms, payment processors, and commerce platforms embed under their own brand to power branded ordering, native loyalty, and automated compliance across their retailer networks. On top of that infrastructure, the company operates OPA! Marketplace, a consumer-facing, commission-free restaurant ordering app (iOS, Android, web) where direct merchant restaurants subscribe for a flat monthly fee, retain 100% of their order revenue, and own first-party customer data. Both products share a single ordering engine with native POS integrations to Toast, Square, Clover, Shift4, and Olo, plus 14+ AI operators handling operations, finance, marketing, and support.
Is Opa! a public or private company?
Opa! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opa! founded?
Opa! was founded in 2023. It employs 11 to 50 people.
Where is Opa! based?
Opa! is headquartered in Orlando, United States, in the North America region.
How does Opa! make money?
Three revenue lines are on record. Direct Merchant Subscription (Marketplace) is the primary driver. The others are OPA! Connect (B2B White-Label Platform) and delivery Fee Revenue.
Who are Opa!'s main competitors?
Direct peers on record are ChowNow, Lunchbox, Olo, Bbot, Cuboh and GloriaFood. Broad incumbents are DoorDash, Uber Eats, Toast and Block (Square for Restaurants).
Does Opa! have an API?
Yes. OPA! Connect provides a single API integration for POS and loyalty platforms to embed white-label ordering and loyalty functionality. Orders placed on OPA! are ingested directly into the partner's POS API, enabling restaurants to avoid marketplace fees while retaining full ownership of guest and order data. The API handles menu sync, loyalty events, order routing, inventory updates, and payment processing. Integration timelines are measured in weeks, with individual retailers typically going live within a week. Developer documentation is at opa.streamorders.com/welcome.
What industry is Opa! in?
Opa!'s product category is Restaurant Ordering Platform. Its primary akta.pro industry code is THAKAAAO, B2B OTA/White-Label Booking Platforms & Affiliate Networks, with a secondary code of CRAHABAG, Chain vs. Independent Convenience Retail (Franchise/Dealer-Owned). Its NAICS code is 4451 and its SIC code is 5400.