The LaSalle Chicago, Autograph Collection

What The LaSalle Chicago, Autograph Collection does

The LaSalle Chicago is a 21-story boutique luxury hotel at 208 South LaSalle Street in Chicago's Loop financial district, operating under Marriott International's Autograph Collection soft-brand affiliation. The property opened in 2022 and employs 23 people; its offering includes rooms and suites, the Grill on 21 restaurant, meetings and event space (including a ballroom accommodating up to 120 guests), weddings, and a wellness program.

The hotel's product stack is built around five revenue verticals: rooms (distributed via Marriott's Bonvoy platform and direct channels), food and beverage through Grill on 21, meetings and corporate events, weddings (up to 120 guests), and wellness via partnerships with LUXXE | HONOR, Technogym, Peloton, Leaf Spa, and the Spa at JW Chicago. Sales and marketing tooling includes TrueTour virtual 3D tours for remote event and wedding planning. The property carries a Forbes Travel Guide Recommended rating.

The business model is a standard upper-upscale hospitality asset: room revenue at luxury ADR levels, supplemented by F&B, banqueting, weddings, and wellness/spa attachments. Pricing is quote-based and segment-specific rather than standardized. Day-to-day operations are run by an external management company (Aimbridge Hospitality per careers/operating signals in the source material), while the Autograph Collection relationship provides brand standards, distribution, and loyalty access under Marriott.

Name

The LaSalle Chicago, Autograph Collection

Legal name

The LaSalle Chicago, Autograph Collection

Website

https://thelasallechicago.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The LaSalle Chicago is a 21-story boutique luxury hotel in Chicago's Loop operating under Marriott's Autograph Collection brand, serving business and leisure travelers, wedding parties, and event planners with upscale rooms, dining, meetings, and wellness amenities.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel accommodations
• Boutique hotel services
• Wedding venue services
• Corporate meeting venues
• Hotel dining services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings across various room types including rooms, suites, and presidential suite
2. Food and Beverage: Dining revenue from Grill on 21 restaurant and bar, room service, and private dining
3. Meetings and Events: Revenue from meeting spaces, ballroom, and event venues for corporate and social gatherings
4. Wellness Services: Partnership-based wellness services including spa and meditation programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The LaSalle Chicago is a 21-story boutique luxury hotel in Chicago's Loop financial district operating under Marriott's Autograph Collection brand. It sells upscale guest accommodations (rooms and suites), elevated dining at the Grill on 21 restaurant, meeting and event spaces (including a ballroom for up to 120 guests), wedding venues, and wellness amenities including a 24-hour fitness center and guided meditation programs.

Product overview

The LaSalle Chicago, Autograph Collection is a 21-story boutique luxury hotel in Chicago's Loop, part of Marriott's Autograph Collection. The property offers a unified hospitality experience comprising Rooms & Suites with museum-quality art and high-end amenities, Grill on 21 for elevated dining, Meetings & Events spaces including an Executive Boardroom and Ballroom with Monumental Staircase, Weddings & Events services, and Wellness facilities including a 24-hour fitness center and meditation programs. The hotel positions itself as a sophisticated club-like escape for business and leisure travelers seeking personalized, engaging service.

Differentiator

Problem solved

Functional benefit

Brands

• Grill on 21: The hotel's signature dining restaurant located on the 21st floor, offering upscale dining experiences.

Products and services

• Rooms & Suites

Quantifiable outcome

• Ballroom accommodates up to 120 guests
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Marriott InternationalcoreStrategic or Co-development PartnerOperates as part of Marriott's Autograph Collection, a portfolio of independent hotels. Benefits include Marriott Bonvoy loyalty program integration, global distribution through Marriott.com, and Marriott's brand standards and marketing support.
• Forbes Travel GuideminorOthersThird-party rating organization that has recognized the property with a Recommended rating.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Drake Hotel: Historic luxury hotel on the Magnificent Mile with comparable F&B, banquet and wedding business, and luxury leisure/corporate customer segments - long-established Chicago luxury competitor.
• Virgin Hotels Chicago: Boutique lifestyle hotel in Chicago's Loop competing for similar upscale business and leisure travelers with comparable F&B and event offerings, though differentiated lifestyle positioning.
• Park Hyatt Chicago: Luxury flagship on the Magnificent Mile; closely comparable in luxury positioning, business traveler mix, and meeting/event capacity within Chicago's competitive set.
• The Peninsula Chicago: Iconic luxury hotel on the Magnificent Mile competing head-to-head for the highest-end business, leisure, and wedding/social event demand in Chicago, with comparable meeting and F&B footprint.
• The Langham, Chicago: Luxury flagship hotel on the Chicago River competing in the same downtown submarket with comparable F&B, spa/wellness, meeting space, and luxury leisure/business traveler mix.
• Chicago Athletic Association Hotel: Autograph Collection property in downtown Chicago sharing the same Marriott soft-brand positioning, historic building conversion heritage, and full-service hotel + F&B + event mix - the most direct inside-portfolio comparable.
• The Westin Chicago River North: Full-service Marriott-brand hotel in Chicago's River North operating in the same competitive set; comparable meeting and event platform and serves overlapping business and group demand in the same city.
• Waldorf Astoria Chicago: Luxury hotel in Chicago's Gold Coast/Galleria district; comparable luxury positioning, sizeable meeting and event business, and similarly priced room and event product aimed at the same high-end corporate and leisure demand.
• The Gwen, Chicago, a Luxury Collection Hotel: Sister Marriott soft-brand boutique luxury hotel (Luxury Collection) in Chicago's Magnificent Mile/River North, comparable in size, boutique positioning, full-service F&B, and meeting space - directly competitive for luxury leisure and group business in the same city.
• Hotel EMC2, Autograph Collection: Autograph Collection boutique hotel in downtown Chicago with comparable boutique luxury positioning, smaller footprint, and full-service amenities; directly competes within the same Marriott brand and sub-market for the same business and leisure traveler segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubemarriott.com/loyalty.mi
• Facebookfacebook.com/loyalty.mi
• LinkedInlinkedin.com/company/the-lasalle-chicago

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The LaSalle Chicago, Autograph Collection