e.m.c.2
Hotel EMC2 is a privately-held boutique hotel in downtown Chicago's Streeterville neighborhood, operating within Marriott's Autograph Collection and themed around art and science. It serves leisure travelers, couples, and business guests with themed rooms, two F&B outlets, event spaces, and robot-butler in-room dining.
- Company typePrivate
- Founded1999
- HeadquartersChicago, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What e.m.c.2 does
Hotel EMC2, Autograph Collection is a privately-held boutique hotel operating at 228 East Ontario Street in Chicago's Streeterville neighborhood as part of Marriott International's Autograph Collection portfolio. Opened in 2017 and developed by SMASHotels with design by KOO and Rockwell Group, the property operates a unified guest experience themed around the intersection of art and science, supported by differentiated physical and technological amenities including 360º wet lab showers, brass gramophones, Amazon Alexa voice controls integrated via Volara, and autonomous robot butlers Leo and Cleo that deliver in-room dining items.
The hotel generates revenue across five streams: nightly room rentals across King, Queen, and Double Queen configurations; food and beverage from two on-site outlets (the Albert signature restaurant managed by Executive Chef Larry Feldmeier and Archive Lounge) plus 24/7 in-room dining; private events and weddings in the Symmetry Room and Emmy Noether Room; valet parking at $65 daily; and a $125 non-refundable pet fee. Distribution runs through the hotel's direct website, Marriott.com and the Marriott Bonvoy loyalty program, and third-party OTAs including Booking.com, Expedia, and TripAdvisor. The customer base spans leisure travelers, couples, business travelers, and science-and-art enthusiasts, with primary personas concentrated in leisure and couple segments.
Operationally, the property operates as a single-asset hospitality business with no disclosed subsidiaries, no public capital structure, and no announced expansion plans. Community engagement is anchored by a partnership with Project SYNCERE that funds the E-CADEMY STEM program for 20 underrepresented Chicago high school students annually, tying the hotel's Einstein-inspired thematic identity to a branded social impact initiative.
e.m.c.2 firmographics
Firmographics- Name
- e.m.c.2
- Legal name
- Hotel EMC2, Autograph Collection
- Website
- https://hotelemc2.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Hotel EMC2 is a privately-held boutique hotel in downtown Chicago's Streeterville neighborhood, operating within Marriott's Autograph Collection and themed around art and science. It serves leisure travelers, couples, and business guests with themed rooms, two F&B outlets, event spaces, and robot-butler in-room dining.
- Ownership category
- akta.pro rank
e.m.c.2 industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Art & Culture (Gallery/Museum) Hotels (THAGADAC)
- akta.pro secondary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
Keywords
Where e.m.c.2 is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
e.m.c.2 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Guest Room Rentals: Primary revenue stream from hotel room bookings including various room types (King, Queen, Double Queen) with nightly rates. Integrated with Marriott Bonvoy loyalty program.
- Food & Beverage: Revenue from the Albert restaurant (award-winning signature dining), Archive Lounge (Italian wines, pizzas, desserts), and 24/7 in-room dining service featuring robot butler delivery.
- Private Events & Weddings: Revenue from hosting events in the Symmetry Room and Emmy Noether Room event spaces, including weddings, meetings, and private gatherings.
- Valet Parking: Valet parking services at $65 daily.
- Pet Fees: Non-refundable pet fee of $125 per stay for guests traveling with pets (dogs up to 50lbs, maximum 2 pets per room).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard hotel room rates - King, Queen, and Double Queen configurations |
| Unit Pricing | Pay-as-you-go | Valet parking service |
| One time/ perpetual license | Pay-as-you-go | Pet-friendly accommodations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
e.m.c.2 product offering
Product offeringCore offering
e.m.c.2 (Hotel EMC2) is a 195-room boutique hotel in downtown Chicago operating under Marriott's Autograph Collection that sells guest accommodations, food and beverage service across three on-site outlets (the Albert restaurant, Archive Lounge, and Leo & Cleo's in-room dining), and event space for weddings and private functions. Differentiated by an art-and-science design theme and smart-room features (robot butler delivery and Alexa voice control), the hotel serves leisure, couple, and business travelers in the Streeterville/Magnificent Mile corridor.
Product overview
Hotel EMC2, Autograph Collection is a boutique hotel in Chicago's Streeterville neighborhood offering a unified guest experience centered on art and science themes. The property provides overnight accommodations across multiple room types, complemented by three distinct dining venues: the Albert (signature restaurant), Archive Lounge (Italian cuisine), and Leo & Cleo's (robotic butler room service). Event and wedding services utilize the hotel's proprietary venues. A STEM youth community program through Project SYNCERE represents an ancillary social impact initiative. The hotel differentiates through technology integration including robot butlers, Alexa voice controls, and smart room features.
Differentiator
Problem solved
Functional benefit
Brands
- the Albert: Award-winning signature restaurant at Hotel EMC2 featuring modern American cuisine with Italian influence, globally inspired dishes, and handcrafted cocktails. Managed by Executive Chef Larry Feldmeier.
- Archive Lounge
- Leo & Cleo's
Products and services
- Hotel EMC2 Guest Rooms
- the Albert Restaurant
- Archive Lounge
- Leo & Cleo's In-Room Dining
- Event Spaces & Wedding Hosting
Quantifiable outcome
- Doubled in-room dining sales using concierge robots
- +1 more outcomes
Companies that use e.m.c.2
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
e.m.c.2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature4 records
e.m.c.2 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Project SYNCEREcoreHotel EMC2 partners with Project SYNCERE (Supporting Youth's Needs with Core Engineering Research Experiments) to support youth STEM education in underserved Chicago communities. Founded in 2008, the Chicago-based organization prepares underrepresented and disadvantaged students for STEM careers. Hotel EMC2 contributes through direct guest bookings, funding the E-CADEMY program that provides hands-on engineering experience for 20 high school students annually using the Project Lead The Way curriculum.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
e.m.c.2 competitors and assessment
Company assessmentBroad incumbents
- Marriott Autograph Collection: The Marriott brand portfolio Hotel EMC2 sits within. Comparable as the distribution, loyalty, and standards platform that governs EMC2's positioning, and whose other Autograph hotels compete for similar boutique demand.
- Kimpton Hotels (IHG): A large lifestyle/boutique hotel brand within IHG, with multiple downtown Chicago-area properties. Comparable to EMC2 in operating a scaled boutique-lifestyle platform with design differentiation, F&B venues, and event programming.
Direct peers
- The Gwen Hotel Chicago: A Luxury Collection hotel in Chicago's Magnificent Mile with design-led rooms, rooftop F&B, and a curated guest experience. Comparable to EMC2 as a design-driven, Marriott-affiliated upper-upscale Chicago property.
- The Robey Chicago: A design-led boutique hotel in Chicago's Wicker Park, also targeting lifestyle travelers with distinctive interiors and a destination F&B program. Closest comparable to Hotel EMC2 on the 'themed urban boutique' axis within the Chicago market.
- Viceroy Chicago: An upscale lifestyle hotel in Chicago's Gold Coast with design-forward rooms, rooftop F&B, and event spaces. Comparable to EMC2 in boutique luxury positioning, downtown Chicago location, and lifestyle-traveler targeting.
- Ace Hotel Chicago: Downtown Chicago boutique hotel with strong design identity, F&B venues, and a creative/lifestyle guest profile. Comparable to EMC2 as an independent-feeling urban boutique competing for the same leisure and creative-class demand.
- 21c Museum Hotel Chicago: An art-museum-embedded boutique hotel with on-site gallery programming, distinctive design, and themed F&B. Highly comparable to EMC2 given both hotels position curated art/concept-driven experiences at the center of their value proposition.
- The Hoxton, Chicago: London-born lifestyle hotel brand with a downtown Chicago property featuring an open lobby, multiple F&B outlets, and event programming. Comparable to EMC2 in boutique positioning, urban location, and multi-revenue-mix operating model.
Emerging players
- Yotel: A technology-forward hotel brand with robotic luggage handling, automated service, and compact rooms. Comparable to EMC2 on the robotics-and-automation-in-hospitality axis and similar targeting of experience-driven urban guests.
- citizenM Chicago: A tech-forward compact lifestyle hotel brand with app-driven check-in, smart rooms, and a single F&B concept. Comparable to EMC2's technology-led guest experience narrative (Alexa, robot butlers, smart-room integration).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
e.m.c.2 social profiles
Digital presencee.m.c.2 compliance and trust
Trust signalCompliance1 record
e.m.c.2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
e.m.c.2 leadership team
Management profileNumber of profiles
Profiles4 records
e.m.c.2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e.m.c.2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e.m.c.2
What does e.m.c.2 do?
e.m.c.2 (Hotel EMC2) is a 195-room boutique hotel in downtown Chicago operating under Marriott's Autograph Collection that sells guest accommodations, food and beverage service across three on-site outlets (the Albert restaurant, Archive Lounge, and Leo & Cleo's in-room dining), and event space for weddings and private functions. Differentiated by an art-and-science design theme and smart-room features (robot butler delivery and Alexa voice control), the hotel serves leisure, couple, and business travelers in the Streeterville/Magnificent Mile corridor.
Is e.m.c.2 a public or private company?
e.m.c.2 is a private company. It is classified as corporate owned and is currently operating.
When was e.m.c.2 founded?
e.m.c.2 was founded in 1999.
Where is e.m.c.2 based?
e.m.c.2 is headquartered in Chicago, United States, in the North America region.
How does e.m.c.2 make money?
Five revenue lines are on record. Guest Room Rentals are the primary driver. The others are food & Beverage, private Events & Weddings, valet Parking and pet Fees.
Who are e.m.c.2's main competitors?
Broad incumbents on record are Marriott Autograph Collection and Kimpton Hotels (IHG). Direct peers are The Gwen Hotel Chicago, The Robey Chicago, Viceroy Chicago, Ace Hotel Chicago, 21c Museum Hotel Chicago and The Hoxton, Chicago. Emerging players are Yotel and citizenM Chicago.
Does e.m.c.2 have an API?
No public API is recorded for e.m.c.2.
What industry is e.m.c.2 in?
e.m.c.2's product category is Boutique Hotels. Its primary akta.pro industry code is THAGADAC, Art & Culture (Gallery/Museum) Hotels, with a secondary code of THAGAAAE, Business & Corporate Full-Service Hotels. Its NAICS code is 721110 and its SIC code is 7011.