The Laura Hotel, Houston Downtown, Autograph Collection

Name

The Laura Hotel, Houston Downtown, Autograph Collection

Legal name

The Laura Hotel

Website

https://thelaurahotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: Revenue from 223 guest rooms and suites across 21 floors, including various room categories from Classic King to Presidential Suite.
2. Food & Beverage: On-site dining at Hull & Oak (Southern-inspired cuisine), The Bar at The Laura, The Deck rooftop lounge, and in-room dining. Restaurant hours Monday-Friday 6:30am-2:00pm, Saturday-Sunday 7:00am-2:00pm.
3. Spa & Wellness Services: Full-service spa offering Swedish, deep tissue, hot stone massages, CBD-infused treatments, maternity and athletic massages.
4. Meetings & Events: Event hosting including weddings, corporate meetings, and social events across multiple venues including Laurel Bay (3,300 sq. ft.), White Oak/Buffalo rooms, and Allen's Landing on Floor 21.
5. Wedding Packages: Three wedding packages: Oasis ($129/person), Harmony ($149/person), Symphony ($179/person). Includes ceremony and reception services, catering, and accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Laura Hotel is a luxury boutique hotel operating 223 guest rooms and suites across 21 floors in downtown Houston. It provides accommodations, on-site dining at three venues (Hull & Oak, The Bar, The Deck), a full-service spa, a rooftop pool, and meeting and event spaces for weddings and corporate functions. The property operates under Marriott's Autograph Collection, integrating the Marriott Bonvoy loyalty program and global distribution systems.

Product overview

The Laura Hotel is a 21-floor luxury hotel featuring 223 elegantly appointed rooms and suites, offering European-inspired accommodations with floor-to-ceiling windows and city views. The property operates a portfolio of dining venues including Hull & Oak (Southern-inspired restaurant), The Bar (cocktail lounge), and The Deck (rooftop outdoor lounge). Wellness amenities include a full-service spa, rooftop pool, and fitness center. The hotel provides meeting and event spaces for corporate and social occasions, along with wedding packages and venues. Additional offerings include VIP membership, special stay packages, in-room dining, and virtual tours. The property participates in the Marriott Bonvoy loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• The Spa at The Laura: Full-service spa offering Swedish, deep tissue, and hot stone massages, CBD-infused treatments, maternity massages, and athletic massages.
• Hull & Oak
• The Deck
• The Bar

Products and services

• Room Accommodations European-inspired guest rooms and suites featuring floor-to-ceiling windows and city views, with categories ranging from Classic King/Double Queen rooms to Presidential Suites, offered to leisure and business travelers.
• Hull & Oak Southern-inspired restaurant offering breakfast, lunch, dinner, and Sunday brunch with Texas-inspired dishes and signature cocktails, recognized as a 2025 OpenTable Diners' Choice Award winner.
• The Bar at The Laura Elevated cocktail bar featuring handcrafted cocktails, premium spirits, and bar bites with floor-to-ceiling views of Downtown Houston and live music on Friday nights.
• The Deck Rooftop outdoor lounge atop the hotel offering handcrafted cocktails, food and beverage service, live music events, and city views in the GreenStreet area.
• The Spa at The Laura Full-service spa offering therapeutic massages (Swedish, deep tissue, hot stone), CBD-infused treatments, maternity massages, and athletic massages, located on-site at the hotel.
• Meeting & Event Spaces Event spaces including Laurel Bay (3,300 sq. ft.), Laurel Bay I/II, White Oak/Buffalo, and Allen's Landing on Floor 21, featuring natural light, no pillars, and AV support for corporate meetings, conferences, and social events.
• Wedding Packages and Venues Wedding venues and customizable packages (Oasis at $129/person, Harmony at $149/person, Symphony at $179/person) offering ceremony and reception services with complimentary couple rooms, menu tastings, and décor elements.
• VIP Membership Program Membership program offering 15% discount on Food & Beverage, 20% off spa services, exclusive member-only events including cocktail classes and mixers, and special staycation rates.
• Special Stay Packages Curated stay packages including Stay for Breakfast, Bubbles & Brews, Laura Spa Package, Park & Rec Package, City Flavor & Relaxation, and Stay, Park & Savor with F&B credits, complimentary valet, and Wi-Fi upgrades.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Marriott InternationalcoreStrategic or Co-development PartnerThe Laura Hotel is part of the Marriott Autograph Collection, leveraging Marriott's global distribution, loyalty program (Bonvoy), and brand standards. This partnership provides access to Marriott's 150+ million Bonvoy members worldwide.
• Life Time FitnessminorStrategic or Co-development PartnerPartnership with Life Time Fitness for day passes, allowing hotel guests to access Life Time Fitness facilities.
• AVMSminorImplementation/ SI/ Consulting PartnerAudio-visual equipment and support partnership for meetings and events at the hotel.
• PinnacleminorImplementation/ SI/ Consulting PartnerProfessional audio-visual support for meetings, conferences, and social events.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform for Hull & Oak dining, enabling diners to book tables online.
• SinglePlatformminorChannel Partner/ Reseller/ DistributorDigital menu platform used for Hull & Oak restaurant menu hosting and display.

Scale indicators5 records

Market position

Weaknesses4 records

Customer concentration

• LinkedInlinkedin.com/company/the-laura-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Laura Hotel, Houston Downtown, Autograph Collection