The Lawrence Advisory
The Lawrence Advisory is a boutique advisory firm founded in 2009 by Tracy L. Lawrence, providing C-suite coaching, retained executive search, and organizational consulting to senior leaders and enterprises across financial services, media, cultural institutions, and nonprofits.
- Company typePrivate
- Founded-
- HeadquartersCulver City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Lawrence Advisory does
The Lawrence Advisory is a boutique executive advisory firm founded in 2009 by Tracy L. Lawrence and headquartered in Culver City, California. The firm operates with a five-person team and delivers three integrated service lines: C-Suite Advisory (confidential coaching and strategic guidance for senior leaders), Executive Search (retained recruiting for C-suite and board positions), and Consulting (organizational design, culture assessment, leadership training, and team facilitation). A proprietary First-Time CEO Practice, built around a structured framework for executives stepping into the chief executive role for the first time, is sold as a differentiated sub-product within the advisory line. The firm's methodology leans on psychometric assessments administered by an in-house PhD psychologist (formerly of Korn Ferry) to support candidate evaluation, onboarding, and leadership development.
The client base is concentrated among marquee enterprises and institutions across financial services (Capital Group, State Farm, Kayne Anderson, Nile Capital), media and entertainment (Disney, Warner Bros, Paramount Pictures, HBO, NBC Universal, ABC News), cultural institutions and nonprofits (Hammer Museum, Geffen Playhouse, MOCA, Asian Art Museum, Skirball Cultural Center, Exceptional Children's Foundation), and adjacent verticals such as pet healthcare (Banfield) and technology. Engagements begin with a confidential consultation and run on a minimum 6-month basis, with many clients retained over multiple years as trusted advisors; pricing is custom and scope-driven rather than published.
The firm pursues a direct, consultative go-to-market with no resellers or self-serve channels. Demand generation is anchored on the founder's Forbes contributor platform, the firm's own blog, podcast and video appearances, and an email newsletter aimed at C-suite executives. There is no disclosed outside funding, no parent company, no subsidiaries, and no public revenue figures; the business is privately held and operates exclusively within the United States, with current market focus on the Los Angeles region.
The Lawrence Advisory firmographics
Firmographics- Name
- The Lawrence Advisory
- Legal name
- The Lawrence Advisory
- Website
- https://thelawrenceadvisory.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Lawrence Advisory is a boutique advisory firm founded in 2009 by Tracy L. Lawrence, providing C-suite coaching, retained executive search, and organizational consulting to senior leaders and enterprises across financial services, media, cultural institutions, and nonprofits.
- Ownership category
- akta.pro rank
The Lawrence Advisory industry classification
Industry- Product category
- Executive Search & Leadership Advisory
- NAICS
- Management Consulting Services (54161), Executive Search Services (561312), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Governance & Board Effectiveness Advisory (BPAHAFAC)
- akta.pro secondary industry
- Family Business & Succession Advisory (FSAAADAL)
Keywords
Where The Lawrence Advisory is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lawrence Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- C-Suite Advisory Services: Confidential advisory services for senior leaders including organizational effectiveness, blind spot identification, team dynamics elevation, and leadership coaching. Engagements run minimum 6 months with many clients remaining for several years.
- Executive Search: Retained executive search services for senior-level management and board of director positions. The firm has been recognized as a Top Retained Executive Search Firm in Los Angeles by Los Angeles Business Journal.
- Strategic Consulting: Advisory services including business scaling plans, strategic planning, workflow analysis, organizational design, culture assessment and transformation, leadership trainings, and team offsite facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Lawrence Advisory product offering
Product offeringCore offering
The Lawrence Advisory is a boutique advisory firm providing confidential C-suite advisory and coaching for senior leaders, retained executive search for senior-level and board positions, and strategic consulting covering organizational design, culture assessment and transformation, workflow analysis, and leadership trainings. The firm also operates a specialized First-Time CEO Practice supporting newly appointed chief executives through a proprietary framework.
Product overview
The Lawrence Advisory is a boutique advisory firm offering three integrated service lines: C-Suite Advisory (confidential coaching and strategic guidance for senior leaders), Executive Search (retained recruiting services), and Consulting (organizational development and transformation). The First-Time CEO Practice is a specialized sub-service within C-Suite Advisory that addresses the unique needs of newly appointed chief executives using a proprietary framework. These offerings work together as a comprehensive leadership advisory solution, with engagements often blending advisory, assessment, and coaching elements based on client needs.
Differentiator
Problem solved
Functional benefit
Products and services
- C-Suite Advisory Confidential advisory and coaching services for senior executives and first-time C-level leaders navigating growth, disruption, and internal complexity. Supports leaders in managing organizational effectiveness, uncovering blind spots, elevating team dynamics, and staying grounded under pressure. Engagements run a minimum of six months with many clients remaining for several years.
- Executive Search
Quantifiable outcome
- Delivered diverse slates of top-notch candidates exceeding client expectations
- +2 more outcomes
Companies that use The Lawrence Advisory
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
The Lawrence Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Lawrence Advisory partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Lawrence Advisory competitors and assessment
Company assessmentBroad incumbents
- DDI (Development Dimensions International): Global leadership consulting firm specializing in leadership development, assessment, and executive selection. Overlaps with TLA's consulting and assessment offerings but operates at much larger enterprise scale.
- Center for Creative Leadership: Nonprofit leadership research and executive education provider offering leadership development and coaching programs. Comparable to TLA's leadership training and First-Time CEO Practice, though at significantly larger scale.
Direct peers
- ghSMART: Boutique leadership advisory firm focused on CEO selection, executive coaching, and talent assessment. Directly comparable in serving senior executives and boards on high-stakes leadership decisions.
- Korn Ferry: Largest global executive search and organizational consulting firm; TLA's psychologist previously administered C-suite assessments at Korn Ferry. Direct competitor in retained executive search, executive coaching, and leadership consulting.
- Heidrick & Struggles: Global executive search and leadership advisory firm with deep C-suite and board practice. Competes directly with TLA in retained executive search across financial services, media, and cultural sectors.
- Spencer Stuart: Privately-held global executive search and leadership advisory firm serving boards and CEOs. Directly comparable in retained search and CEO succession advisory for major enterprises.
- Russell Reynolds Associates: Global executive search and leadership advisory firm where founder Tracy Lawrence was previously a Senior Partner and Practice Leader. Directly comparable in retained executive search and board advisory services, with deeper international scale.
- Egon Zehnder: Privately-held global executive search and leadership advisory firm known for board and CEO advisory. Directly comparable in senior-level management and board of director search mandates.
- RHR International: Boutique leadership consulting and executive coaching firm specializing in senior leader development and team effectiveness. Closely comparable to TLA's C-suite advisory and leadership coaching offering.
Emerging players
- BTS: Strategy and leadership consulting firm combining executive advisory with capability-building programs. Comparable to TLA's strategic consulting and leadership training services, with deeper global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Lawrence Advisory social profiles
Digital presenceThe Lawrence Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lawrence Advisory leadership team
Management profileNumber of profiles
Profiles4 records
The Lawrence Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lawrence Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lawrence Advisory
What does The Lawrence Advisory do?
The Lawrence Advisory is a boutique advisory firm providing confidential C-suite advisory and coaching for senior leaders, retained executive search for senior-level and board positions, and strategic consulting covering organizational design, culture assessment and transformation, workflow analysis, and leadership trainings. The firm also operates a specialized First-Time CEO Practice supporting newly appointed chief executives through a proprietary framework.
Is The Lawrence Advisory a public or private company?
The Lawrence Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lawrence Advisory founded?
The Lawrence Advisory was founded in -1. It employs 1 to 10 people.
Where is The Lawrence Advisory based?
The Lawrence Advisory is headquartered in Culver City, United States, in the North America region.
How does The Lawrence Advisory make money?
Three revenue lines are on record. C-Suite Advisory Services are the primary driver. The others are executive Search and strategic Consulting.
Who are The Lawrence Advisory's main competitors?
Broad incumbents on record are DDI (Development Dimensions International) and Center for Creative Leadership. Direct peers are ghSMART, Korn Ferry, Heidrick & Struggles, Spencer Stuart, Russell Reynolds Associates, Egon Zehnder and RHR International. BTS is listed as an emerging player.
Does The Lawrence Advisory have an API?
No public API is recorded for The Lawrence Advisory.
What industry is The Lawrence Advisory in?
The Lawrence Advisory's product category is Executive Search & Leadership Advisory. Its primary akta.pro industry code is BPAHAFAC, Governance & Board Effectiveness Advisory, with a secondary code of FSAAADAL, Family Business & Succession Advisory. Its NAICS code is 54161 and its SIC code is 8742.