The Legend at Bergamont, LLC

What The Legend at Bergamont, LLC does

The Legend at Bergamont, LLC, operating as The Legend Clubs, is a Wisconsin-based private country club organization operating the state's only 72-hole private golf portfolio across four properties: Brandybrook (Wales, flagship), Bristlecone (Hartland), Merrill Hills (Waukesha), and Bergamont (Oregon). The portfolio was assembled through a series of acquisitions beginning with Bergamont in March 2007 (converted from a daily-fee course to a private non-equity refundable club via a partnership with Fiduciary Real Estate), followed by Bristlecone Pines in May 2009 and Merrill Hills Country Club in June 2013, with nearly $10 million of subsequent capital invested in Bergamont alone.

The club targets affluent Wisconsin families rather than individual golfers, positioning itself as a "vacation resort lifestyle year-round" with family-focused programming that spans junior golf development (a five-time Wisconsin PGA Junior Golf Leader), men's, ladies', and couples' golf associations, plus non-golf amenities including pool complexes, tennis, pickleball, and fitness facilities at each location. Each course carries distinct architectural provenance (Andy North at Bergamont, Jack Nicklaus-inspired Scott Miller design at Bristlecone, Pete Dye-inspired at Brandybrook, traditional C.H. Hardy at Merrill Hills), and the club has accumulated industry recognition including Golf Digest's Top 10 New Courses in America (2006), a 4.5/5 Golf Digest rating at Bristlecone, and a #3 Milwaukee ranking for Brandybrook.

Revenue is generated through a layered model: recurring annual membership dues across Full Golf, Sport, and Pool/Social tiers (pricing undisclosed), initiation fees for new members, F&B operations across multiple on-site restaurants and bars (including Stewart's Steakhouse at Bristlecone), wedding and corporate event hosting at venues accommodating 200-300 guests with dedicated event sales, and ancillary programming fees for MGA/LGA memberships ($85/year), junior golf ($155-$299), and clinics ($15/session). The organization sells primarily through a consultative direct sales motion led by a dedicated Membership Sales Associate, supplemented by website-driven inquiries, tournament hosting (including AJGA Future Legends), and word-of-mouth referrals. The ForeTees platform handles tee time and event reservations. The company is privately held by a Milwaukee-based ownership group associated with Fiduciary Real Estate, with no venture capital or public-market ownership indicated.

Name

The Legend at Bergamont, LLC

Legal name

The Legend at Bergamont, LLC

Website

https://thelegendatbergamont.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Legend at Bergamont, LLC operates as The Legend Clubs, a private Wisconsin country club organization offering 72 holes of golf across four locations in Central Wisconsin. It serves affluent families through tiered memberships, family-focused programming, junior golf development, weddings and events, and on-site dining and amenities.

Ownership category

akta.pro rank

Product category

Private Country Club and Golf Membership Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf membership
• Wedding venue
• Junior golf program
• Club amenities

Headquarters

HQ city

Wales

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Private Club Membership: Annual membership dues paid by members for access to all four facilities. Includes initiation fees for new members. Membership categories mentioned include Golf, Sport, and Pool/Social tiers.
2. Event Hosting: Wedding and special event venue rentals. Event Coordinator assists with planning. Venues accommodate groups of 200-300 guests depending on location. Catering and banquet services provided.
3. Junior Golf Programming: Revenue from junior golf programs including AJGA Future Legends Tournament, Tuesday Junior Golf, PGA Junior League, and Drive Chip & Putt qualifiers. Programs have entry fees ranging from $155-$299.
4. Ladies Golf Association & Mens Golf Association: Annual association fees for organized golf groups. MGA and LGA fees of $85 annually, plus Hole-in-One Club charges of $10 per member. Organized tournaments and weekly play days.
5. Food & Beverage: On-site dining at multiple restaurants including Stewart's Steakhouse at Bristlecone, Golfer's Grill, Casual Bistro & Patio, and full-service bars. Sunday Couples Golf includes dinner service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Legend at Bergamont, LLC (operating as The Legend Clubs) is a private country club organization offering membership-based access to 72 holes of championship golf across four Wisconsin locations—Brandybrook, Bristlecone, Merrill Hills, and Bergamont. Each facility provides clubhouse amenities, pool complexes, tennis, pickleball, and fitness facilities, with supplemental revenue from event hosting, dining, and structured golf programs for men, women, couples, and juniors.

Product overview

The Legend at Bergamont, LLC (operating as The Legend Clubs) is a private country club offering a multi-location portfolio of golf, recreation, dining, and event services. The company operates four distinct championship golf courses across Wisconsin—Brandybrook (Wales), Bristlecone (Hartland), Merrill Hills (Waukesha), and Bergamont (Oregon)—totaling 72 holes of private golf. Each location features its own clubhouse, pool complex, tennis/pickleball facilities, and fitness amenities. The four courses differ in design: Brandybrook offers a Pete Dye-inspired design, Bristlecone features Jack Nicklaus-inspired design by Scott Miller, Merrill Hills provides a traditional C.H. Hardy design, and Bergamont was designed by Andy North. The company also provides wedding and event venues accommodating groups up to 300, plus comprehensive golf programming including men's, ladies', couples', and junior programs with tournaments and leagues.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Golf Digest recognized Bergamont as one of Top 10 New Courses in America 2006
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Ozaukee Country Club: Private member-owned country club in Mequon, Wisconsin with golf, pool, tennis, and dining amenities. Comparable as a competing private club seeking the same Milwaukee-area affluent family demographic.
• Geneva National Golf Club: Wisconsin multi-course private golf and residential community with championship layouts and member amenities. Comparable as a multi-course private golf operator in Wisconsin targeting affluent families.
• Erin Hills Golf Course: Wisconsin destination golf course that has hosted US Opens. Comparable as a Wisconsin-based championship-caliber golf property competing for premium golf outings, tournaments, and corporate event business.
• University Ridge Golf Club: Wisconsin-based golf course and event venue. Comparable as a regional golf facility competing for tournament, outing, and event hosting business in the same geography.
• Big Foot Country Club: Southern Wisconsin private country club with golf, pool, and event hosting. Comparable as a regional private club serving affluent families and competing for wedding and corporate event business.
• Brown Deer Park Golf Course: Milwaukee-area public golf course that has hosted PGA Tour events. Comparable as a regional Wisconsin golf facility competing for tournament and recreational golf play.
• Whispering Pines Golf Club: Wisconsin-area private country club operating championship golf and member amenities; comparable as a competing private club within the same regional market competing for the same affluent Wisconsin families.
• Milwaukee Country Club: Long-established private country club in the Milwaukee metro offering golf, pool, dining, and family programming. Comparable as a direct competitor for traditional affluent family memberships in the same metro area.
• Blue Mound Golf & Country Club: Historic private country club in the Milwaukee/Waukesha area offering championship golf, pool, dining, and family programming. Comparable as a direct competitor for the same affluent Wisconsin member base as The Legend's Merrill Hills and Brandybrook locations.

Emerging players

• The Club at Strawberry Creek: Wisconsin private club with golf and event amenities serving a similar affluent family demographic. Comparable as a multi-amenity private club targeting junior programming, family events, and weddings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-legend-at-bergamont-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Legend at Bergamont, LLC