LeRoy Wealth Management Group - IPC Securities Corporation

What LeRoy Wealth Management Group - IPC Securities Corporation does

LeRoy Wealth Management Group is a small Canadian wealth advisory practice operating under the regulatory umbrella of IPC Securities Corporation, a subsidiary of Investment Planning Counsel Inc. (IPCC). Founded in 1990 and headquartered in Ottawa, Ontario with a secondary presence in Toronto, the practice employs approximately six people led by Senior Wealth Advisor Sonia LeRoy (30+ years experience) and Wealth Advisor Adrian LeRoy (10+ years experience), supported by an Associate Advisor, Investment Associate, and Administrative Assistant. The firm serves three primary client segments — affluent families, professionals and business owners, and parents/families — with a deliberate specialization in responsible/socially responsible investing, as evidenced by all advisors holding Responsible Investment Specialist (RIS) certifications.

The firm's offering is organized around seven core wealth management services: Portfolio Management, Retirement Income, Wealth Transfer, Estate Planning, Tax Planning, Charitable Giving, and Risk Management, complemented by Responsible Investing capabilities (ESG integration, values-based exclusion, impact investing) and a proprietary specialized product called Kidsurance™ for children's financial planning. The overarching technology is The Personal Wealth Management Strategy™, a proprietary process framework that walks clients through examination of their current financial state, life goals, and personalized plan construction. The practice does not deploy proprietary software, AI, or digital platforms; delivery is human-centered with flexible engagement (in-person, virtual, phone).

Go-to-market is direct sales/direct advisory via referrals, the firm website (theleroygroup.com), content marketing (blog, video, podcast appearances), email newsletter, and community involvement through the IPC Cares network. Revenue is generated through three streams: (1) ongoing AUM-based wealth management fees, (2) professional services fees for comprehensive financial planning, and (3) insurance commissions on life and disability products sold through IPC Estate Services Inc., Financial Horizons, and direct licensing. Pricing is not publicly disclosed and is quote-based on a personalized basis. The firm has no external funding, no public listing, and is owned indirectly through its parent IPC network.

Name

LeRoy Wealth Management Group - IPC Securities Corporation

Legal name

IPC Securities Corporation

Website

https://theleroygroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LeRoy Wealth Management Group is a small Ottawa-based advisory practice under IPC Securities Corporation serving affluent Canadian families, professionals, and business owners with portfolio management, retirement, tax, estate, and responsible investing services via a six-person team.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Tax-Focused Wealth Management RIAs (FSAAACAD)

Keywords

• Wealth management services
• Financial planning advisory
• Portfolio management
• Responsible investing
• Retirement income planning

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wealth Management / AUM Fees: Provides portfolio management and wealth advisory services, generating revenue through fees on assets under management
2. Financial Planning Services: Comprehensive financial planning including retirement income, tax planning, estate planning, and wealth transfer advice
3. Insurance Products: Risk management and insurance products available through IPC Estate Services Inc. and Financial Horizons, as well as direct licensing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

LeRoy Wealth Management Group provides personalized wealth management and financial planning advisory services to affluent families, professionals, and business owners. Operating under IPC Securities Corporation licensing, the firm delivers an integrated suite of services covering portfolio management, retirement income planning, estate planning, tax planning, wealth transfer, charitable giving, risk management, and responsible (ESG/socially responsible) investing. The practice is anchored by its proprietary Personal Wealth Management Strategy(TM) framework and is differentiated by every advisor holding the Responsible Investment Specialist (RIS) designation.

Product overview

LeRoy Wealth Management Group is a wealth management advisory practice operating under IPC Securities Corporation. The firm offers an integrated suite of wealth management services organized around seven core service areas: Portfolio Management, Retirement Income, Wealth Transfer, Estate Planning, Tax Planning, Charitable Giving, and Risk Management. These services are complemented by specialized Responsible Investing offerings that include ESG integration, engagement strategies, values-based exclusion, and impact investing. The firm also offers a proprietary specialized service called Kidsurance™ for children's financial strategies. The service architecture is designed as a unified wealth management approach, with the Personal Wealth Management Strategy™ as the overarching framework that connects all service areas to help clients achieve financial peace of mind and align their money with their life values.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Management Customized portfolio management designed to meet clients' investment objectives and help achieve target returns. Provided to affluent families, professionals, and business owners as part of an integrated wealth management engagement.
• Retirement Income Planning Retirement income planning to help clients retire with confidence regardless of their starting financial point. Provided as part of an integrated wealth management engagement.
• Wealth Transfer Planning Advisory services for clients preparing to pass on wealth or getting ready to inherit, tailored for clients and their families. Provided as part of an integrated wealth management engagement.
• Estate Planning Estate planning to establish a financial legacy, take care of loved ones, and contribute to causes important to the client. Provided as part of an integrated wealth management engagement.
• Tax Planning Proactive tax planning advice to manage the tax impact of financial strategies. Provided as part of an integrated wealth management engagement.
• Charitable Giving Planning Advisory services to help clients contribute to causes that matter to them through a structured charitable giving plan. Provided as part of an integrated wealth management engagement.
• Risk Management & Insurance Insurance and risk management advisory that matches the right amounts and types of insurance to client needs, protecting their future and helping meet their goals. Provided as part of an integrated wealth management engagement.
• Responsible Investing Advisory Advisory service aligning clients' money with their values through ESG integration, engagement, values-based exclusion, and impact investing approaches. Delivered by RIS-certified advisors.
• Kidsurance(TM) Insurance For Kids Long-term financial strategies for children combining permanent insurance, tax-advantaged growth, and flexible planning options. Founded by Adrian LeRoy; targeted at parents and families planning for their children's financial futures.

Quantifiable outcome

• Multiple award recognitions including WP Advisor of the Year - Responsible Investments (2020, 2022, 2023), Financial Literacy Champion awards, and 5-Star Leading Women in Wealth recognition

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Kids Kicking CancerminorStrategic or Co-development Partner · 1 January 2015Sonia LeRoy volunteers as a martial arts therapist with Kids Kicking Cancer, teaching breathing, visualization, and relaxation techniques to empower children with cancer.
• CN Cycle for CHEOminorStrategic or Co-development Partner · 1 January 2014Kay Mistry participates with her family in the CN Cycle event which raises funds for CHEO (Children's Hospital of Eastern Ontario) to support cancer treatment and research.
• Maison de la GarecoreStrategic or Co-development Partner · 1 January 2010Since 2010, Sonia LeRoy and her family have partnered with Maison de la Gare in Saint Louis, Senegal - a sanctuary for forced begging street children (talibes). The partnership involves over 20 trips to Africa, supporting education programs, computer communications, medical clinic, emergency shelter, karate program, garden, library, and village schools. The Canadian charitable foundation fundraises for this organization.
• IPC Investment CorporationcoreChannel Partner/ Reseller/ DistributorLeRoy Wealth Management Group operates under the IPC Securities Corporation license as part of the IPC Investment Corporation network. Mutual funds are available through IPC Investment Corporation and IPC Securities Corporation. The team is securities licensed through IPC.
• Investment Planning Counsel (IPCC)coreChannel Partner/ Reseller/ DistributorIPC Investment Corporation and IPC Securities Corporation are subsidiaries of Investment Planning Counsel Inc. IPCC is a fully integrated wealth management company that provides the operational infrastructure, compliance framework, and brand for advisors.
• Canadian Investment Regulatory Organization (CIRO)coreOthersIPC Investment Corporation and IPC Securities Corporation are members of CIRO, the national self-regulatory organization that oversees investment dealers, mutual fund dealers, and trading activity on Canada's debt and equity marketplaces.
• Community Association for Riders with Disabilities (CARD)minorStrategic or Co-development PartnerRowan Hughes volunteers with CARD in Toronto, which provides therapeutic horseback riding for children and adults with disabilities since 1969.
• The Ottawa MissionminorStrategic or Co-development PartnerAdrian LeRoy volunteers at The Ottawa Mission in the food services program, preparing and serving breakfast which serves over 1000 meals daily to those in need.
• Central Ward CrewminorStrategic or Co-development PartnerAdrian LeRoy founded Central Ward Crew (CWC), a community workout group in Toronto that runs weekly Saturday morning workouts to make a positive impact in the community.
• IPC Cares - Ottawa Youth in ActionminorStrategic or Co-development PartnerIPC Cares Ottawa Youth in Action program enables teenagers to identify their passions, raise awareness about important issues, and become leaders through Me to We activities and events. Client families' teenagers are welcome to join.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jarislowsky Fraser: Jarislowsky Fraser is a Canadian investment-counsel firm serving affluent families, foundations, and institutions, with a long-standing emphasis on quality and ESG-integrated research — directly comparable to LeRoy Wealth's responsible-investing tilt and HNW-family book.
• PWL Capital: PWL Capital is a Canadian independent portfolio-management and wealth-advisory firm built around fee-only advisors serving affluent families — directly comparable to LeRoy Wealth's RIA-style model under IPC Securities, with similar multi-advisor team structure and focus on personalized wealth planning.
• Wellington-Altus Private Wealth: Wellington-Altus is one of Canada's largest independent wealth-management firms, built by aggregating independent advisor teams under a common dealer and brand — directly comparable to LeRoy's advisor-team-under-dealer model within IPC Securities.
• Leith Wheeler Investment Counsel: Leith Wheeler is a Canadian independent investment-counsel firm providing discretionary portfolio management and wealth planning to affluent families and institutions — closely comparable to LeRoy Wealth's portfolio-management-led advisory practice and Canadian HNW client focus.

Broad incumbents

• Raymond James Ltd. (Canada): Raymond James Ltd. is a Canadian full-service wealth-management dealer serving affluent individuals and families through a national advisor network — comparable to LeRoy's advisor-under-dealer model but at far larger scale and broader product offering.
• CI Private Wealth (CI Financial): CI Private Wealth is the high-net-worth advisory arm of CI Financial in Canada, providing discretionary wealth management to affluent families — comparable to LeRoy's HNW-family service model but as part of a much larger financial group.
• IG Wealth Management: IG Wealth Management is one of Canada's largest wealth-management firms, part of IGM Financial, serving mass-affluent and HNW clients with a broad product shelf including responsible-investing options — comparable to LeRoy in offering breadth but operating at vastly greater scale.
• MD Financial Management: MD Financial Management is a Canadian wealth manager serving professionals and affluent families — comparable to LeRoy's professional/business-owner segment focus but operating nationally through a much larger advisor base.

Emerging players

• Nest Wealth: Nest Wealth is a Canadian digital/hybrid wealth platform offering SRI-focused portfolios and advisor-supported accounts — comparable to LeRoy in responsible-investing focus but competing from a digital-first, lower-fee model.
• Wealthsimple: Wealthsimple is a Canadian digital wealth manager with a prominent responsible-investing/SRI product line targeting younger and mass-affluent investors — comparable to LeRoy in responsible-investing positioning but addressing the mass-affluent end via technology rather than human advisors.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/planpeaceofmind
• LinkedInlinkedin.com/company/the-leroy-wealth-management-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeRoy Wealth Management Group - IPC Securities Corporation