What Nest Wealth does

Nest Wealth Asset Management Inc. is a Toronto-based, OSC-regulated digital wealth management platform founded in 2014 as Canada's first robo-adviser, operating as the North American subsidiary of Italian fintech Objectway Group. The company runs two product lines: Nest Wealth Direct, a self-serve platform that builds personalized ETF portfolios for individual investors through an online risk-tolerance questionnaire and charges fixed monthly fees of $5 to $150 based on portfolio value; and Nest Wealth Plus, an enterprise platform for financial advisors, planners, dealers, and MGAs that supports digital onboarding in under 15 minutes, advisor dashboards, and integration with RazorPlan financial planning software and Forstrong's actively managed portfolios.

The technology stack leverages Objectway's infrastructure for portfolio construction, automated rebalancing, and compliance workflows, with client custody and trade execution provided by Fidelity Clearing Canada and National Bank Independent Network. The platform supports a broad range of registered and non-registered accounts (RRSP, TFSA, RESP, LIRA, RRIF, corporate, trust, joint, individual) and operates under multi-jurisdictional Canadian regulatory coverage across 10 provinces and territories with CIRO, CIPF, OBSI, PMAC, and SIMA memberships.

Revenue is generated through two primary streams: fixed monthly portfolio management fees from direct clients ($5-$150/month tiered by AUM) and 0.35% annual management fees on referred client assets (capped at $150/month), with referral fees paid to financial professionals who introduce clients. The company has raised approximately $55.9M across three funding rounds (2015 Metroland, 2017 National Bank of Canada, 2020 NAventures) and acquired Razor Logic Systems in 2019 to bring financial planning capabilities in-house.

Name

Nest Wealth

Legal name

Nest Wealth Asset Management Inc.

Website

https://nestwealth.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Nest Wealth is a Toronto-based, OSC-regulated digital wealth management platform (Canada's first robo-adviser, founded 2014) operating as a subsidiary of Objectway Group. It serves individual investors via Nest Wealth Direct with fixed-fee ETF portfolios and financial advisors via Nest Wealth Plus with digital onboarding and RazorPlan financial planning tools.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Robo-Advisors & Digital Wealth Managers (FSAAAAAD)

akta.pro secondary industries

Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA), Target-Risk / Risk-Profile Model Portfolios (FSAAAJAD), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Digital wealth management
• Robo-advisor services
• Portfolio management
• ETF investing
• Financial advisor platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Portfolio Management Fees (Direct Clients): Fixed monthly fees ranging from $5 to $150 per portfolio based on invested portfolio value. Fees are tiered by AUM brackets: under $10k ($5), $10k-$25k ($25), $25k-$150k ($50), $150k-$325k ($100), $325k+ ($150). Revenue is predictable and recurring, scaling with client AUM.
2. Investment Management Fee (Referred Clients): 0.35% annual management fee on net asset value per client, with minimum $5 and maximum $150 per month. Collected monthly at 1/12th of annual rate applied to month-end account value.
3. Referral Fees: Nest Wealth pays referral fees to financial professionals who refer clients to the platform. Fee amounts and structures outlined in Referral Fee Disclosure Statement provided during account opening.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nest Wealth operates Canada's first SaaS-based robo-adviser platform, delivering automated ETF-based portfolio management to Canadian investors. Through Nest Wealth Direct, individual investors build personalized portfolios in minutes via an online questionnaire and receive ongoing professional management with automated rebalancing. Through Nest Wealth Plus, financial professionals access an enterprise platform for client onboarding, multi-account management, and book transfer with optional RazorPlan financial planning tools. Portfolios are constructed across seven ETF asset classes with average MERs of 0.13% and held in custody at Fidelity Clearing Canada or National Bank Independent Network.

Product overview

Nest Wealth offers two interconnected digital wealth management products: Nest Wealth Direct for individual investors and Nest Wealth Plus for financial professionals. Nest Wealth Direct provides simplified, low-cost portfolio management using personalized ETF portfolios built from seven asset classes. Nest Wealth Plus is a comprehensive platform for financial advisors that includes digital onboarding, portfolio management, and access to RazorPlan financial planning tools. Both products share core technology including portfolio rebalancing, automated compliance workflows, and integration with third-party custodians (NBIN and FCC). The platform is built on technology provided by parent company Objectway Financial Solutions Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Nest Wealth Direct: Digital wealth management platform for individual investors offering simplified portfolio management with low fees.
• Nest Wealth Plus

Products and services

• Nest Wealth Direct Digital wealth management solution for individual Canadian investors offering personalized ETF portfolios, automated rebalancing, and professional portfolio manager oversight. Users build a customized portfolio in minutes by answering risk-tolerance and goal-based questions. Supports individual, joint, corporate, trust, RRSP, TFSA, RESP, LIRA, and RRIF accounts. Fixed monthly fees range from $5 to $150 per portfolio based on portfolio value.
• Nest Wealth Plus All-in-one digital wealth management platform for financial professionals including advisors, planners, agents, brokers, dealers, and MGAs. Features include digital client onboarding in under 15 minutes, automated portfolio rebalancing, seamless book-of-business transfer, customized ETF portfolios, access to actively managed portfolios via Forstrong Global Asset Management, and integrated RazorPlan financial planning tools.
• RazorPlan (via Nest Wealth Plus) Financial planning software available to Nest Wealth Plus advisors for creating client financial plans, projecting retirement income, calculating rate of return, planning cash flow, and presenting life insurance sales opportunities. Included in the Nest Wealth Plus advisor service level offering.

Quantifiable outcome

• Average portfolio Management Expense Ratios (MERs) are 0.13%
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, strategic and supporting.

• Objectway GroupcoreOthersParent company and technology provider. Objectway is a global Top-100 FinTech provider (IDC FinTech Rankings) that administers over €1 trillion of assets and supports 100,000+ investment professionals managing €700 billion AUM for 5+ million investors. Nest Wealth operates as part of Objectway's North American operations.
• Fidelity Clearing Canada (FCC)coreTechnology or IntegrationThird-party custodian for client accounts. FCC is a member of CIRO and CIPF, providing trade execution, clearing, and account custody services. Accounts are protected up to $1,000,000 CDN through CIPF coverage. FCC is an indirect subsidiary of 483 Bay Street Holdings LP, a joint venture between FIL Limited and Fidelity Canada Investors LLC.
• National Bank Independent Network (NBIN)coreTechnology or IntegrationThird-party custodian for client accounts. NBIN is a subsidiary of National Bank Financial, providing trade execution, clearing, and account custody services. Combined with FCC, custodians have $2 trillion in assets under management. Accounts protected up to $1,000,000 CDN through CIPF.
• Forstrong Global Asset ManagementstrategicTechnology or IntegrationProvides actively managed investment portfolios used in Nest Wealth Plus offerings for financial professionals. Forstrong's managed portfolios are integrated into the Nest Wealth platform to offer clients actively managed investment options alongside passive ETF portfolios.
• DocuSignsupportingTechnology or IntegrationElectronic signature provider integrated into the Nest Wealth platform for digital account opening and documentation. Enables paperless account applications and document completion without physical signatures.
• Equifax / TransunionsupportingTechnology or IntegrationCredit reporting agencies used for client identity verification during account opening, in accordance with anti-money laundering (AML) laws and Know-Your-Client (KYC) requirements.
• RazorPlan (Objectway)strategicTechnology or IntegrationFinancial planning software tool offered through Nest Wealth Plus. Enables advisors to create financial plans, project retirement income, calculate rate of return, plan cash flow, and present life insurance opportunities. Included in advisor service level offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wealthsimple: Canada's largest robo-advisor and digital wealth platform serving individual investors with automated ETF portfolios and a broader product suite including trading, crypto, and tax software. Directly competes with Nest Wealth Direct for the same Canadian retail investor segment, though with significantly larger scale and broader product offering.
• Questwealth (Questrade): Robo-advisor arm of Questrade, one of Canada's largest independent online brokerages. Offers automated portfolio management to Canadian investors with percentage-based pricing, directly competing with Nest Wealth Direct for cost-conscious retail investors in the same Canadian market.
• Justwealth: Canadian digital wealth management platform offering low-cost automated portfolios to individual investors. Competes directly with Nest Wealth Direct in the Canadian robo-advisor segment with a similar fee-conscious value proposition targeting self-directed investors seeking professional management.
• ModernAdvisor: Vancouver-based Canadian robo-advisor providing automated investment management for individual investors and an advisor platform. Directly comparable to Nest Wealth across both the direct-to-consumer and advisor-facing segments in the Canadian market.
• Wealthfront: US-based pioneer in automated investment management serving retail and HNW investors with diversified ETF portfolios, automated rebalancing, and tax-loss harvesting. Operates in the same robo-advisor category as Nest Wealth but in the US market, making it a functional/product peer though not a direct geographic competitor.
• Betterment: One of the largest US robo-advisors offering automated portfolio management to retail investors with both self-directed and advisor-supported tiers. Closely comparable to Nest Wealth in product (automated ETF portfolios, rebalancing, goal-based planning) and target customer (mass-affluent digital investors), though operating in the US market.

Broad incumbents

• BMO SmartFolio: Bank-owned robo-advisor offering from Bank of Montreal, one of Canada's largest banks. Provides automated portfolio management to mass-affluent Canadian investors under a major incumbent brand, competing with Nest Wealth Direct with greater capital resources and cross-sell potential from BMO's broader banking franchise.
• Schwab Intelligent Portfolios: Robo-advisor offering from Charles Schwab, one of the largest US brokerages. Provides automated portfolio management to a broad retail and HNW customer base as part of a wider investment platform, directly comparable in product category though with the distribution scale of a major incumbent brokerage.
• Personal Capital (Empower): Hybrid digital wealth manager combining automated investing with human advisor access, now part of Empower Retirement. Competes in the same digital wealth management category as Nest Wealth with a broader service offering and HNW focus, though US-market focused.

Emerging players

• Advisornity (AdvisorPlatform / Conquest Planning): Canadian financial planning technology companies serving advisors with planning, portfolio, and practice management tools. Comparable to Nest Wealth Plus on the advisor-facing technology side, though typically focused on planning rather than the full wealth management stack Nest Wealth Plus offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nestwealth
• LinkedInlinkedin.com/company/nest-wealth

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nest Wealth