The Little Cleaning Co.

What The Little Cleaning Co. does

The Little Cleaning Co. is a privately held, founder-operated domestic and commercial cleaning services company headquartered at Fairfield Enterprise Centre, Lincoln Way, Louth, Lincolnshire, United Kingdom. Founded in January 2021 by Emma Jacklin during the COVID-19 lockdown with a single part-time cleaner, it has grown to 30 staff serving Louth, NE Lincolnshire, Mablethorpe, Alford, Lincoln and surrounding areas. The company's core technology stack is operational rather than software-based: antiviral fogging to BS EN 14476 standard for COVID-19 sanitisation, environmentally safe cleaning chemistry, and a Shopify-backed e-commerce storefront with integrated booking/payment.

Its service portfolio spans recurring and one-off domestic cleaning, commercial workplace cleaning, end-of-tenancy deep cleans, oven and fridge cleaning, COVID-19 fogging sanitisation, rapid-dry carpet and upholstery cleaning (typically under two hours), and a 5-mile-radius ironing collection/return service. A small charity merchandise line (Lily Harley Unicorn Charity Tees) is operated with all profits directed to Lily's fund. The Little Cleaning Co. serves both individual households and commercial customers spanning holiday parks (Butlins Skegness, Tingden Lifestyle Parks), property management (Harley Flynn Group, Stevens Property Management), sports (Lincoln City FC), local government (Louth Town Council), surveying, technical services and waste management. Go-to-market is direct-to-consumer via website, phone, email and social (Facebook, Instagram), with awards recognition anchoring regional positioning (England Business Awards 2023 'Best Cleaning Company in Lincolnshire').

Name

The Little Cleaning Co.

Legal name

The Little Cleaning Co.

Website

https://thelittlecleaning.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Little Cleaning Co. is a founder-operated, Louth-based domestic and commercial cleaning services firm serving households and businesses across Lincolnshire, offering recurring cleans, end-of-tenancy, oven/fridge, COVID-19 fogging sanitisation, carpet/upholstery and ironing services via direct website, phone and email channels.

Ownership category

akta.pro rank

Product category

Residential & Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

SIC

Sanitary Services (4950)

akta.pro primary industry

Spring Cleaning (Seasonal Refresh) (HSAEAFAB)

akta.pro secondary industries

Small Appliance Deep Cleaning (Toaster Oven/Air Fryer/Coffee Maker) (HSAEAKAG), Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH)

Keywords

• Domestic cleaning services
• Commercial cleaning services
• End of tenancy cleaning
• Carpet and upholstery cleaning
• COVID-19 sanitisation fogging

Headquarters

HQ city

Louth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Domestic Cleaning Services: Recurring and one-time domestic cleaning services for households covering Louth, NE Lincolnshire, Mablethorpe, Alford, Lincoln and surrounding areas.
2. Commercial Cleaning Services: Commercial cleaning services for workplaces, end of tenancy cleaning, and holiday lets.
3. Specialist Cleaning Services: Oven cleaning, fridge cleaning, COVID sanitisation, and carpet & upholstery cleaning services offered as individual or recurring services.
4. Ironing Service: Collection and return ironing service within a 5 mile radius from Louth.
5. Charity Merchandise: Sale of charity t-shirts (Lily Harley Unicorn Charity Tees) with all profits going to Lily's fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Little Cleaning Co. provides domestic and commercial cleaning services across Lincolnshire, including regular home cleaning, end of tenancy cleaning, oven and fridge cleaning, COVID-19 fogging sanitisation to BS EN 14476 standard, carpet and upholstery cleaning with rapid drying, and a local ironing collection-and-return service. Services are sold individually or on a recurring basis via the company's website, phone, and email, with a small charity merchandise line of Lily Harley Unicorn Charity Tees sold through its Shopify storefront.

Product overview

The Little Cleaning Co. is a domestic and commercial cleaning services company offering a unified suite of cleaning services rather than a software platform. Core offerings include domestic and commercial cleaning, end of tenancy cleaning, oven cleaning (from £38.00+VAT), fridge cleaning (from £28.00+VAT), COVID-19 sanitisation via fogging (BS EN 14476 standard), carpet and upholstery cleaning with rapid drying times, and ironing collection/return service within a 5-mile radius of Louth. The company also operates a small merchandise line of charity t-shirts (The Lily Harley Unicorn Charity Tees in Kids, Ladies, and Mens sizes) to raise funds for a child with cancer, with all profits donated to her fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Cleaning Regular and one-off home cleaning service for individual households in Lincolnshire, with all cleaning products provided and full insurance coverage. Targeted at customers who lack time for daily cleaning demands.
• Commercial Cleaning Commercial cleaning service for workplaces, end of tenancy properties, and holiday lets, delivered by a dedicated commercial team for local businesses, property managers, and holiday parks.
• End of Tenancy Cleaning Deep cleaning service for rental properties at the end of tenancies, with quotes provided individually based on property requirements; oven and inside-of-fridge cleaning are quoted separately.
• Oven Cleaning Professional oven cleaning service for households and commercial clients, priced from £38.00+VAT on a pay-as-you-go basis.
• Fridge Cleaning Professional fridge cleaning service for households and commercial clients, priced from £28.00+VAT on a pay-as-you-go basis.
• COVID-19 Sanitisation (Fogging) Fogging sanitisation service for homes and commercial buildings using an antiviral disinfectant solution to BS EN 14476 standard. Offered as emergency call-out and scheduled risk reduction programs with no-obligation quotes.
• Carpets & Upholstery Cleaning Professional carpet and upholstery cleaning service with rapid drying times (normally under two hours, sometimes as quick as 30 minutes), using environmentally safe products and offering no-obligation quotes for smaller or larger properties.
• Ironing Service Collection-and-return ironing service within a 5-mile radius of Louth, Lincolnshire, with ironing returned straight to the customer's door by a dedicated team.
• Lily Harley (Kids) Unicorn Charity Tee Charity t-shirt for children (sizes 1-2 years to 12-13 years) featuring Lily Harley's unicorn design, sold via the company's Shopify storefront with all profits donated to Lily's fund.
• Lily Harley (Ladies) Unicorn Charity Tee Ladies loose-fit charity t-shirt featuring Lily Harley's unicorn design, sold via the company's Shopify storefront with all profits donated to Lily's fund.
• Lily Harley (Mens) Unicorn Charity Tee Men's charity t-shirt featuring Lily Harley's unicorn design with her signature, sold via the company's Shopify storefront with all profits donated to Lily's fund.

Quantifiable outcome

• Rapid drying times for carpet/upholstery cleaning: normally 2 hours or less, can be as quick as 30 minutes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Lily Harley's Family (Charity Fund)minorOthersThe Little Cleaning Co. created and sells Lily Harley Unicorn Charity Tees with all profits going to Lily's fund to help a child with brain cancer. Owner Emma Jacklin's son Arthur designed the unicorn t-shirt.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bright & Beautiful: UK domestic cleaning franchise (part of BHL Group) offering regular home cleans with a premium positioning, similar to The Little Cleaning Co.'s local award-winning domestic cleaning service. Competes on quality and trust rather than price.
• Maid2Clean: UK domestic cleaning agency providing regular and one-off household cleans, with a similar local-service-area model and SMB/individual customer base to The Little Cleaning Co., and a comparable recruitment-led operating model.
• Merry Maids: Established UK domestic cleaning franchise (under ServiceMaster) offering regular and one-off household cleans, comparable to The Little Cleaning Co. in service mix but operating at significantly greater scale and brand recognition.
• Time For You: UK domestic cleaning franchise providing regular and one-off cleans with local owner-operators, directly comparable to The Little Cleaning Co. in operating model, geographic strategy, and target customer segment.
• MOLLY MAID: UK domestic cleaning franchise offering regular and one-off home cleans, with a comparable direct-to-consumer service model and target customer base to The Little Cleaning Co. Operates across multiple UK regions with a franchise structure.
• Fantastic Services: UK-based platform offering domestic cleaning alongside a wider portfolio of home services (handyman, removals, pest control). Comparable to The Little Cleaning Co. in core domestic cleaning offering, but operates a tech-enabled, multi-service marketplace model.
• Ovenu: UK oven cleaning franchise network offering specialist oven valeting services, directly comparable to The Little Cleaning Co.'s oven cleaning line (priced from £38+VAT). A relevant peer for the company's specialist, high-margin service tier.

Broad incumbents

• ServiceMaster Clean: National commercial and residential cleaning franchise with broad service portfolio including carpet cleaning and specialist disinfection. Overlaps with The Little Cleaning Co. across domestic, commercial, and specialist cleaning categories but operates at much larger scale across multiple UK regions.
• Jani-King: Global commercial cleaning franchise with UK operations providing janitorial services to offices, retail, and industrial clients. Comparable to The Little Cleaning Co.'s commercial cleaning segment but with substantially broader geographic and vertical reach.

Regional players

• Whistles Cleaning: UK-based commercial and specialist cleaning provider with regional service delivery similar to The Little Cleaning Co.'s Lincolnshire footprint. Comparable in offering (commercial cleans, end-of-tenancy, specialist cleans) but operates across different UK regions rather than directly competing in Lincolnshire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheLittleCleaningCoLincolnshire
• Instagraminstagram.com/thelittlecleaningco_
• LinkedInlinkedin.com/company/the-little-cleaning-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Little Cleaning Co.