The Little Voice

What The Little Voice does

The Little Voice is a Brussels-based creative agency that operates as a wholly-owned brand within VO Group SA, a Belgian communication group (Société Anonyme) headquartered at Rue Haute 139/16, 1000 Brussels. The agency develops communication campaigns across strategy, brand development, digital and social media, content creation, and public engagement for corporate clients, NGOs, and government/institutional buyers. Named engagements include a complete rebrand for Caritas International built around a "Humanity is Unstoppable" platform, a Pride campaign for JCDecaux that reached 59% recognition among target audiences, and a Brussels waste-sorting campaign for Net Brussel that drove a 138% increase in food-waste sorting and won four Best of Awards in 2023.

The firm's commercial model is project-based professional services, with revenue earned on a quote-by-engagement basis through direct client relationships, account management, and proactive proposals. Pricing is not publicly disclosed. The Little Voice sits inside a five-agency VO Group portfolio (alongside VO Event, VO Europe, VO Lab, and SIGN), which lets the agency bundle creative services with event production, EU institutional communications, co-creation facilitation, and graphic design for tenders that demand multi-disciplinary delivery. The group has held ISO 14001 and EMAS certifications since 2022 and added B Corp status in 2024, credentials that increasingly pre-qualify suppliers for ESG-mandated public-sector and corporate RFPs.

Customer segmentation is horizontal across Corporate & Institutional Clients (the primary segment) and Government & Public Sector. Leadership is led by General Manager Philippe De Wulf, with Laurie Lacourt as Executive Creative Director, Pascal Kemajou as Business Director, and Nicolas Vanderseypen as Connexions Director. Reported firmographic headcount for the agency is 30 employees. The business is privately held, has no disclosed funding rounds, and is owned by VO Group SA with no venture or private equity capital indicated in the data.

Name

The Little Voice

Legal name

The Little Voice (brand of VO Group SA)

Website

https://thelittlevoice.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Little Voice is a Brussels-based creative agency, part of VO Group SA, that crafts purpose-driven communication campaigns in strategy, branding, digital, social, and content for corporate, NGO, and government clients across Belgium and EU institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Project-based creative agency services including campaign development, branding, digital and social media, and content creation for corporate and institutional clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Little Voice is a creative agency that crafts campaigns to spark real change, helping brands and institutions cut through communication noise by creating authentic connections with audiences and driving cultural, social, and economic impact. It delivers project-based creative services spanning communication strategy, brand development and rebranding, digital and social media campaigns, content creation, and citizen/public engagement campaigns for corporate and institutional clients.

Product overview

The Little Voice operates as part of VO Group, a Brussels-based communication group combining complementary agencies. The portfolio consists of VO Event (event experiences), The Little Voice (creative campaigns), VO Europe (European institutional communication), VO Lab (co-creativity and innovation), and SIGN (visual impact). Together they cover strategy, content, storytelling, sustainability, and innovation from advice and strategy through to full implementation across event, graphic, digital, artistic, and technological communication.

Differentiator

Problem solved

Functional benefit

Brands

• The Little Voice: Creative agency that crafts campaigns to spark real change. Amplifies voices that create meaningful impact and turn momentum into cultural, social, and economic movements.

Products and services

• Creative Campaign Services (The Little Voice) End-to-end creative campaign services for corporate and institutional clients, spanning communication strategy, creation, design, media, and content. Campaigns are designed to cut through communication noise, awaken the inner voice, and drive cultural, social, and economic change.
• Brand Strategy and Rebranding Brand strategy development and full rebranding services for institutional and corporate clients. Includes manifesto development, identity work, and campaign launching to activate the new brand (e.g., Caritas International rebrand built around 'Humanity is Unstoppable' conviction).
• Digital and Social Media Campaigns Digital and social media-led campaigns, including influencer and Key Opinion Leader collaborations, targeted content production, and community engagement. Proven track record with campaigns reaching 60,000+ followers and 70% positive sentiment.
• Citizen and Public Engagement Campaigns Public awareness and behavior-change campaigns for government and institutional clients, including waste sorting, road safety, and civic engagement initiatives. Achieved 138% increase in food waste sorting and 80% adoption of new collection calendar with Bruxelles Propreté.

Quantifiable outcome

• Pride Campaign achieved 8% above average recognition rate, 59% recognition among target audience (men and youth), 70% positive sentiment
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• VO EventcoreStrategic or Co-development PartnerThe Little Voice is one of three core agencies under VO Group. VO Event specializes in event experiences and live, virtual, or hybrid events for conferences, conferences, staff events, product launches, and public events. The agencies work together on integrated projects.
• VO EuropecoreStrategic or Co-development PartnerThe Little Voice collaborates closely with VO Europe on EU and international institution projects. VO Europe specializes in impactful events and project management for European and international institutions.
• VO LabcoreStrategic or Co-development PartnerVO Lab is VO Group's co-creativity service dedicated to innovation and collaboration processes. The Little Voice can access co-creation and facilitation capabilities for projects requiring collaborative approaches.
• Them StudiominorStrategic or Co-development PartnerCollaborated with The Little Voice on Pride Campaign for JCDecaux, providing additional creative and design capabilities.
• KET MagazineminorChannel Partner/ Reseller/ DistributorLocal queer media partner for Pride Campaign, helping amplify campaign reach to LGBTQIA+ community in Belgium.
• Brussels Influencers NetworkminorChannel Partner/ Reseller/ DistributorNetwork of Brussels-based influencers used for Barlos road safety campaign to reach young target audience through authentic voices.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• BBDO Belgium: Brussels-based full-service creative agency within the BBDO/Omnicom network, competing for the same brand and institutional clients with similar campaign development, branding, and content capabilities.
• DDB Brussels: Established Brussels creative agency within DDB Worldwide offering brand strategy and integrated campaigns to corporate and government clients, matching The Little Voice's core deliverable on similar Belgian and EU accounts.
• Duval Guillaume: Belgian independent creative agency in Antwerp/Brussels known for award-winning campaigns, operating in the same independent-agency tier as The Little Voice and competing for similar Belgian enterprise clients.
• Publicis Groupe Belgium: Publicis's Belgian operations provide creative, media, and digital campaign services to enterprise and institutional clients across Brussels, directly overlapping The Little Voice's full-service creative offering.
• Famous (Grey) Brussels: Belgian creative agency within Grey/WPP network delivering brand and integrated campaigns to corporate clients, with comparable scope to The Little Voice's creative and social media offerings.
• TBWA Brussels: Network-affiliated Brussels creative agency working on corporate, brand, and public-sector campaigns, with a comparable mix of strategy, creative, and content production capabilities to The Little Voice.
• Saatchi & Saatchi Brussels: Brussels office of Saatchi & Saatchi offering brand-building and creative campaign work for corporate clients in Belgium, overlapping with The Little Voice on project-based creative engagements.
• Havas Brussels: Havas's Belgian creative and communications operations span brand campaigns, public affairs, and content production, with overlapping enterprise and EU institutional client bases.
• Ogilvy Brussels: Ogilvy's Brussels office provides creative, PR, and social impact communications to enterprises and EU institutions, directly comparable to The Little Voice's positioning around cultural and behavioural-change campaigns.

Emerging players

• Happiness Brussels: Independently branded Brussels agency within the Happiness group offering creative, PR, and brand activation services, competing for some of the same brand and public-sector briefs as The Little Voice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLWyKBuhDoqdkxIz_9N6jIa-_6ZGtGe-S0
• Facebookfacebook.com/VOGroupBruxelles
• LinkedInlinkedin.com/company/thelittlevoice
• Instagraminstagram.com/vogroup_be

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Little Voice