The Liv Project

Name

The Liv Project

Legal name

The Liv Project

Website

https://thelivproject.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Mental Health Non-Profit Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

akta.pro secondary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Youth mental health programs
• Suicide prevention education
• Conversation facilitation tools
• Mental health awareness
• Peer support resources

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Contributions: Tax-deductible donations from individuals, families, and organizations supporting the mission. The organization accepts stock donations through their Schwab brokerage account. All donations go directly to outreach and tool development.
2. Product Sales: Sale of The Game That Goes There conversation game and related merchandise through the organization's shop (shopthelivproject.com) and Cards for a Cause holiday affirmation card program.
3. Workshop and Speaking Fees: Revenue from booking Tess Talks storytelling speaker series and interactive workshops for schools, organizations, and communities. Pricing is quote-based, with contact required at [email protected].
4. Film Screenings: Revenue from documentary screening requests of My Sister Liv, with bookings handled through form submission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Liv Project is a non-profit creative collective that develops and distributes tools and programs for youth mental health awareness and suicide prevention. Its core offerings include The Game That Goes There® conversation game for ages 13+, a feature-length documentary (My Sister Liv), digital discussion guides using the L.I.V. and A.L.D. frameworks, storytelling speaker events (Tess Talks), interactive workshops, and a holiday affirmation card campaign (Cards for a Cause).

Product overview

The Liv Project is a non-profit creative collective offering a portfolio of mental health tools centered on three core products: The Game That Goes There® (a conversation card game for youth), My Sister Liv (a documentary film), and The Tess Talk (a speaker series). These are supplemented by interactive workshops, digital discussion guides with the L.I.V. and A.L.D. frameworks, the LIV Series educational content, and the Liv Library resource hub. The organization also offers Cards for a Cause (holiday affirmation cards) as a supplementary product. All offerings are designed to spark fearless conversations about youth mental health and suicide prevention through creative storytelling, gameplay, and educational content.

Differentiator

Problem solved

Functional benefit

Brands

• The Game That Goes There: A fun conversation game for youth ages 13+ that allows players to openly share their feelings and develop connection and empathy, eliminating the stigma associated with mental health.
• My Sister Liv
• Tess Talks
• Cards for a Cause
• The Liv Library

Products and services

• The Game That Goes There® A conversation card game for youth ages 13+ that allows players to openly share their feelings and develop connection and empathy, eliminating stigma and shame associated with mental health.
• Tess Talks A storytelling speaker series featuring Tess Beuf delivering lived-experience narratives about Liv's life, mental health struggles, and turning grief into purpose through The Liv Project. Bookable through [email protected] with quote-based pricing.
• Interactive Workshops Custom interactive workshops about the power of creativity and fearless conversations using The Game That Goes There® and creative prompts, where participants build community art together as a means of generating meaningful connections. Tailored to specific groups and communities.
• Digital Discussion Guides (L.I.V. and A.L.D. Frameworks) Easy-to-remember, action-oriented digital tools with two paths: 'I'm Worried About Myself' (L.I.V. - Listen. Identify. Vocalize.) and 'I'm Worried About Someone' (A.L.D. - Ask. Listen. Do.) to guide users experiencing or supporting a mental health crisis.
• My Sister Liv (Documentary Film) A feature-length documentary film about the love between two sisters, the aftermath of teen suicide, and finding hope and connection, following Liv's sister Tess as she navigates grief while engaging with mental health experts and young adults.
• Cards for a Cause A holiday-themed affirmation card program where donors receive affirmation cards while supporting youth mental health programs, with options for physical card delivery.

Quantifiable outcome

• Suicide is the second leading cause of death for people ages 10-34 (CDC data cited)
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Children's Hospital ColoradocoreStrategic or Co-development Partner · 19 September 2024The Liv Project participated in a panel on youth mental health epidemic in El Paso County alongside Children's Hospital Colorado. Dr. Jenna Glover from Children's Hospital Colorado was quoted in related coverage. 11 News/KKTV featured both organizations in this mental health initiative.
• Charting Pediatrics PodcastcoreGTM or Marketing Partner · 18 August 2024The Liv Project co-sponsored Charting Pediatrics podcast episodes including 'Suicide Prevention in Practice' (Season 9, Episode 1) and 'Courageous Conversations Around Suicide'. The organization was featured as a guest in episode content.
• Brought To RealitycoreStrategic or Co-development Partner · 1 June 2022Brought To Reality (BTR) is an organization founded by Nick Bales in 2016 to erase the stigma of mental health. Nick experienced anxiety and depression in high school and found that running the business helped him stay grounded. After losing his battle to mental illness in 2018, BTR is now run by the Bales family to continue Nick's mission. The Liv Project is a proud collaborative partner with BTR.
• 60 Minutes / CBS NewsminorGTM or Marketing Partner · 8 May 2022The Liv Project shared the 60 Minutes segment 'I Felt So Alone' on rising rates of suicide and depression accelerated by the pandemic among U.S. kids, which aligned with their mission focus.
• The Bullying Recovery Resource CenterminorStrategic or Co-development Partner · 1 May 2022The Liv Project was featured in The Bullying Recovery Resource Center's newsletter, an organization dedicated to awareness, prevention, and recovery of bullied youth. The newsletter discussed The Liv Project's mission, The Game That Goes There, and the upcoming My Sister Liv film.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Erika's Lighthouse: Nonprofit providing no-cost adolescent depression and mental health programs for schools. Highly comparable school-channel mental health education model with founder-led origin story.
• Active Minds: Nonprofit delivering mental health education and peer-led programming in K-12 and college settings. Closest mission and channel match to The Liv Project's school workshop and discussion guide model.
• Sandy Hook Promise: Nonprofit founded after a tragedy to prevent youth violence and suicide through school-based education programs. Comparable founder-driven mission, school-channel delivery, and awareness content engine.
• To Write Love on Her Arms (TWLOHA): Nonprofit focused on mental health and suicide prevention, primarily among young adults, with merch-based funding model. Closest comparable peer to The Liv Project's conversation tools and product-driven funding approach.
• Born This Way Foundation: Lady Gaga-founded nonprofit focused on youth mental health, kindness, and ending stigma. Comparable creative programming, youth-led engagement, and digital-first awareness model.

Broad incumbents

• Child Mind Institute: Independent nonprofit in children's mental health providing education and clinical resources to families and educators. Comparable donor-supported nonprofit addressing youth mental health at scale.
• American Foundation for Suicide Prevention (AFSP): National nonprofit funding research, education programs, and survivor support for suicide prevention. Comparable mission and donor-supported nonprofit model targeting youth mental health.
• JED Foundation: Nonprofit focused on protecting emotional health and preventing suicide among teens and young adults, with school-based mental health programs. Comparable SEL and youth suicide prevention mission.
• The Trevor Project: Largest US nonprofit focused on youth suicide prevention, particularly LGBTQ+ youth. Operates a 24/7 crisis line and large-scale digital education programs — directly comparable nonprofit model and youth mental health mission to The Liv Project.

Others

• Crisis Text Line: Nonprofit providing 24/7 text-based mental health crisis support. Referenced and integrated throughout The Liv Project's programs as a resource partner — adjacent ecosystem player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-liv-project

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Liv Project