The Local Project

What The Local Project does

The Local Project is a privately held Australian architecture and design media company headquartered in Alexandria, New South Wales, founded in 2016. It operates a multi-platform publishing model built around a tri-annual print periodical trio (The Local Project for residential architecture, The Commercial Project for commercial sectors, and The Local Marketplace for product/finishes), supplemented by hardcover books, a video library, and digital content across six social channels.

The company serves three primary audiences: architecture and design professionals (architects, interior designers, landscape architects, product designers) seeking portfolio visibility; design-conscious homeowners and enthusiasts seeking curated inspiration and vetted professional referrals; and design-product manufacturers and real estate agents seeking access to a high-intent design audience. Geographic coverage spans Australia, New Zealand, Canada, and the United States.

Revenue is generated through six streams: single-issue print sales (AUD $30), annual subscriptions (AUD $90 for three issues), hardcover book sales (AUD $90-$175 per volume), issue bundles (AUD $65-$340), advertising and sponsorship (with named principal partners including Fisher & Paykel and Artedomus), and the On The Local Market real estate listings platform. Distribution combines direct e-commerce, a network of physical stockists, and international shipping. As of July 2026, the company had published 21 issues and maintained a headcount of 89 employees, with no disclosed external funding or institutional ownership.

Name

The Local Project

Legal name

The Local Project

Website

https://thelocalproject.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Local Project is an Australian architecture and design media company that publishes a tri-annual print magazine trio, hardcover books, video content, and a real estate marketplace serving design professionals and enthusiasts across Australia, New Zealand, and North America.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Publications: Sale of print magazine issues published three times yearly, with each issue containing three components: The Local Project (residential), The Commercial Project, and The Local Marketplace product directory. Single issues priced at $30 plus shipping.
2. Subscriptions: 12-month subscription delivering three issues per year, priced at $90 plus shipping. Also available as gift subscriptions.
3. Hardcover Books: Sale of hardcover books including Architects & Designers at Home Bundle ($175), individual Architects at Home ($175), Designers at Home ($99.50), Habitats: City Coast Forest ($120), and 10 Celebrating 10 Issues ($90). Books span 600-800+ pages featuring architecture and design projects.
4. Issue Bundles: Bundle deals for multiple issues: 3-issue bundles at $65, 10-issue bundle at $180, Complete Collection (19 issues) at $340, and Hardcover Book Bundle at $185 for 4 books.
5. Advertising: Revenue from advertisers seeking to reach The Local Project's architecture and design audience. The site features sponsored content sections and display advertising partnerships with brands like Fisher & Paykel, Omega Watches, and others.
6. On The Local Market (Real Estate Listings): Real estate marketplace featuring architecturally significant properties across Australia, New Zealand, Canada, and the United States, including luxury homes, penthouses, and multi-residential developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Local Project is an architecture and design media company that publishes a tri-annual print periodical trio (The Local Project, The Commercial Project, and The Local Marketplace), a portfolio of hardcover design books, video content, an online product directory (The Local Marketplace), and a real estate listings service (On The Local Market). It sells individual issues, annual subscriptions, and books directly to consumers, while generating advertising and sponsorship revenue from design brands.

Product overview

The Local Project is a multi-platform architecture and design media company offering a portfolio of print publications, digital products, and services. The core offering is the tri-annual print periodical trio comprising The Local Project magazine (residential architecture), The Commercial Project (commercial architecture), and The Local Marketplace (product directory). Supporting products include hardcover books (Architects at Home, Designers at Home, Habitats series) and digital platforms including an online marketplace for design products, real estate listings (On The Local Market), and a video library. The company operates on a print-first, digitally-extended model where physical publications are complemented by website content, video series, and subscription services.

Differentiator

Problem solved

Functional benefit

Brands

• The Local Project Publication: Main print publication magazine covering architecture and design across Australia, NZ and North America.
• The Commercial Project
• The Local Marketplace
• The Local Production

Products and services

• The Local Project Publication (Issue No. 21 Trio) Flagship tri-annual print magazine trio covering residential architecture, commercial architecture, and product directory across Australia, New Zealand, and North America. Each issue combines The Local Project, The Commercial Project, and The Local Marketplace. Sold individually at $30 plus shipping or via $90 annual subscription.
• Annual Subscription

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered principal, supporting and core.

• ArtedomusprincipalGTM or Marketing PartnerPrincipal partner for The Local Project books. Artedomus is an Australian supplier of natural stone, tiles, and architectural surfaces.
• Fisher & PaykelprincipalGTM or Marketing PartnerPrincipal partner for The Local Project books. Fisher & Paykel is a New Zealand premium appliance manufacturer. Featured at events including EuroCucina at Milan Design Week.
• King LivingsupportingGTM or Marketing PartnerSupporting partner for The Local Project books. Australian furniture manufacturer.
• LaminexsupportingGTM or Marketing PartnerSupporting partner for The Local Project books. Australian surface materials brand.
• BlumsupportingGTM or Marketing PartnerSupporting partner for The Local Project books. Austrian manufacturer of precision fittings and hardware for furniture.
• VitrocsasupportingGTM or Marketing PartnerSupporting partner for The Local Project books. Swiss window and door systems manufacturer.
• Elton GroupsupportingGTM or Marketing PartnerSupporting partner for The Local Project books. Australian architectural hardware and accessories brand.
• BrickworkssupportingGTM or Marketing PartnerSupporting partner for The Local Project books. Australian brick and building materials manufacturer.
• The Local ProductioncoreStrategic or Co-development PartnerRelated production company acknowledged on the website. The Local Production is a separate entity producing content and creative work.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yellowtrace: Australia-based design publication covering architecture, interiors, art, and design with editorial features and product showcases. Closely comparable Australian design media brand with overlapping audience and content scope.
• ArchDaily: One of the world's most-visited architecture websites featuring projects, products, and events globally. Competes directly for architecture/design audience attention and advertiser spend with a digital-first, higher-volume content model.
• Dezeen: Leading global online architecture and design publication with editorial content, video, and product coverage. Directly comparable as a multi-region design media brand competing for the same audience and advertiser base, though Dezeen is digital-first versus The Local Project's print-led model.
• Dwell Magazine: US-based architecture and design magazine with print and digital editions covering residential design, products, and homes. Closely comparable print-plus-digital architecture media model targeting design-conscious consumers and advertisers.

Broad incumbents

• Wallpaper*: Global design, architecture, and lifestyle magazine (print + digital) published monthly with luxury positioning. Comparable as a premium design publication with print magazine heritage serving design-conscious audiences and brand advertisers.
• Architectural Digest: Global architecture and design magazine owned by Condé Nast, covering celebrity homes, design, and culture at massive scale. Comparable as a premium architecture/design media brand but operates at significantly broader scope and scale across luxury lifestyle.

Peers

• Indesign Magazine:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgxg48_pay4R67s-7WOgWFA
• Facebookfacebook.com/thelocalprojectpublication
• LinkedInlinkedin.com/company/the-local-project-publication
• Instagraminstagram.com/thelocalproject
• TikToktiktok.com/@thelocalproject
• Pinterestau.pinterest.com/thelocalproject

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Local Project