The London Project Group

What The London Project Group does

The London Project is a single-site restaurant and event venue located on Bluewaters Island in Dubai, United Arab Emirates, operating in the leisure hospitality segment. Its core offering is the Notting Hill Carnival Brunch, a weekly Saturday Caribbean-themed experience featuring signature cocktails, a Gin Garden food menu, mocktails, spirits, and desserts, supported by live entertainment including Samba dancers, an Afro Beats DJ, a saxophonist, and steel drummers. The venue extends its programming with a Saturday Carnival After Party and themed events such as the NYE Party and White & Gold Party, generating revenue through food and beverage sales and ticketed event covers.

The business runs a direct-to-consumer model targeting leisure and social diners in Dubai seeking distinctive brunch and celebration venues. Distribution is anchored by the physical Bluewaters Island location, supplemented by an online reservation system through SevenRooms and a points-based loyalty program offering VIP benefits and a 50 AED welcome discount to drive repeat visits. Marketing is concentrated on organic social channels (Instagram, Facebook, LinkedIn) and downloadable PDF menus that act as mid-funnel content assets. The company has 44 employees and was founded in 2018, with no disclosed funding, ownership structure, or financial metrics in the available data.

The underlying technology stack is minimal and non-proprietary: a WordPress-based website, the SevenRooms third-party reservation platform, and standard social media presence. There is no app, no API, no proprietary software product, and no AI/ML capability disclosed. The strategic center of gravity is the themed experiential product and the high-traffic Bluewaters location rather than a technology or platform play.

Name

The London Project Group

Legal name

The London Project

Website

https://thelondonproject.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The London Project is a single-site restaurant and event venue on Bluewaters Island, Dubai, operating a weekly Notting Hill Carnival Brunch with live entertainment, signature cocktails, and themed event nights for leisure and social diners in the UAE.

Ownership category

akta.pro rank

Product category

Restaurant and Hospitality Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Restaurant dining services
• Themed brunch experiences
• Food and beverage
• Hospitality events
• Customer loyalty programs

Headquarters

HQ city

Dubai

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from food and beverage sales including signature cocktails, mocktails, spirits, main menu items (Gin Garden), and desserts.
2. Loyalty Program: Points-based loyalty program where members earn rewards, access VIP benefits, and unlock gifts. New members receive 50 AED welcome discount on first visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The London Project is a restaurant and event venue on Bluewaters Island, Dubai, offering a full-service food and beverage experience anchored by the signature weekly Notting Hill Carnival Brunch on Saturdays. The venue combines a curated menu of signature cocktails, mocktails, spirits, main dishes (Gin Garden), and desserts with live entertainment such as Samba dancers, DJs, and steel drummers. Supporting offerings include a customer loyalty program and themed party events.

Product overview

The London Project is a food and beverage venue located on Bluewaters Island in Dubai, operating as a single unified restaurant and events destination rather than a platform-plus-modules architecture. The core offering centers on the Notting Hill Carnival Brunch—a weekly Saturday event featuring Caribbean-inspired cuisine, signature cocktails, live entertainment including Samba dancers, DJs, saxophonists, and steel drummers—complemented by a Carnival After Party. The venue's food and drink portfolio includes a Gin Garden menu, signature cocktails, mocktails, spirits, and desserts. Additional offerings include a loyalty program for repeat customers and themed event parties such as the White & Gold Party.

Differentiator

Problem solved

Functional benefit

Products and services

• Notting Hill Carnival Brunch A weekly Saturday brunch event featuring Caribbean-inspired cuisine, signature cocktails, live Samba dancers, Afro Beats and Carnival Classics music by DJ Rootical Deep, saxophone performances, and steel drummers. Targeted at leisure diners and social groups in Dubai.
• Carnival After Party A Saturday afternoon after-party running from 4pm-6pm following the Notting Hill Carnival Brunch, featuring DJ Marcella and views of JBR.
• Signature Cocktails A curated collection of signature cocktails available at the venue.
• Gin Garden (Main Food Menu) The main food menu offering at the venue, branded as Gin Garden.
• Mocktails and Soft Drinks Non-alcoholic beverage offerings including mocktails and soft drinks.
• Spirit Menu Selection of spirits available at the venue.
• Desserts Dessert offerings available at the venue.
• The London Project Loyalty Program A loyalty program allowing customers to earn points, access VIP benefits, and unlock gifts. New members receive a 50 AED welcome discount on their first visit.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SevenRoomscoreChannel Partner/ Reseller/ DistributorSevenRooms provides the online reservation platform used by The London Project for table bookings. Customers can book tables through the SevenRooms link on the website.

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Cipriani Dubai: Italian fine dining and lounge venues operating in Dubai with an emphasis on premium hospitality, signature cocktails, and a celebrity/social occasion customer base. Comparable positioning in Dubai's premium full-service dining market.
• LPM Restaurant & Bar Dubai: Established French-Mediterranean full-service restaurant with a Dubai location and multiple global outposts. Comparable as a destination full-service dining venue in Dubai with a strong cocktail and bar program, though less entertainment-led than The London Project.
• Nobu Dubai: Global upscale Japanese restaurant brand with a Dubai location offering full-service dining, signature cocktails, and VIP/celebrity clientele. Comparable as a high-end Dubai destination dining venue, though it operates a more cuisine-defined rather than entertainment-defined concept.

Direct peers

• Nammos Dubai: Mykonos-origin luxury beachside restaurant and beach club in Dubai known for daytime brunches, live DJs, and premium cocktail-led dining. Comparable as a destination dining + entertainment venue with similar target customer (leisure/social diners, celebrations) and Dubai F&B market positioning.
• Billionaire Dubai: Italian fine dining restaurant combined with live entertainment, DJs, and a club atmosphere at the Taj Hotel. Comparable as a Dubai venue that combines full-service F&B with theatrical/nightlife entertainment aimed at social occasion diners.
• COYA Dubai: Latin American restaurant and Pisco Bar with a vibrant party atmosphere, weekend brunch programming, and signature cocktail focus. Similar in offering curated signature cocktails, themed dining experiences, and Dubai's premium party-brunch crowd.
• 1 OAK Dubai: Nightlife-driven restaurant and lounge venue in Dubai combining dinner service with live DJs and bottle-service culture. Comparable as a Dubai venue blending full-service F&B with entertainment programming for social occasion and celebration diners.
• Soho Garden Dubai: Multi-concept F&B and nightlife destination in Dubai featuring restaurants, bars, and outdoor spaces with regular DJ/entertainment programming. Comparable as a Dubai party-dining venue targeting the same leisure and social diner segment.
• Miss Lily's Dubai: Caribbean-themed restaurant and bar operating in Dubai with a strong brunch and live DJ/entertainment proposition. Highly comparable to The London Project given its themed cuisine, signature cocktails, and party-driven brunch experience targeting Dubai's nightlife-leaning diners.
• Treehouse Dubai: Bohemian-themed rooftop restaurant and bar in Dubai known for weekend brunches, live DJs, and casual-chic dining. Comparable venue style, weekend brunch demand, and loyalty-driven repeat customer base in Dubai.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheLondonProjectDubai
• LinkedInlinkedin.com/company/the-london-project-group
• Instagraminstagram.com/thelondonprojectdubai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The London Project Group