The Magic Group

Name

The Magic Group

Legal name

Billy The Duck Ltd

Website

https://themagicgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Social Media Content Creation

NAICS

Independent Artists, Writers, and Performers (7115), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Social media content
• Viral marketing services
• Brand partnerships
• Multi-platform media
• Creator content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Creation & Social Media Monetization: Generating viral content across multiple social media platforms (Facebook, Instagram, TikTok, YouTube) with 100+ channels and 50+ billion views, monetizing through advertising, brand partnerships, and sponsored content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Magic Group is a content creation and influencer-led media company that produces viral social media content across 100+ channels on platforms such as Facebook, Instagram, TikTok, and YouTube. It works with brands to create content that goes viral, manages multi-platform channel portfolios, and operates sub-brands including Magic Labs (media production), Magic Product (e-commerce), Magic Ventures (business expansion), Magic Foundation (philanthropy), and Magic Academy (magic education).

Product overview

The Magic Group is a media and entertainment company operated by Billy The Duck Ltd, founded by London-born magician Julius Dein. The company operates as a platform-plus-multiple-sub-brands architecture consisting of Magic Labs (multi-platform media company with 100+ channels producing original content across social media platforms), Magic Product (e-commerce brand), Magic Ventures (business expansion division), Magic Foundation (philanthropy initiative building schools), and Magic Academy (magic education platform). The company has amassed over 70 million followers across platforms and achieved 50 billion+ views, making it one of the most viewed Facebook pages in the world.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Labs: Multi-platform social media content production and media company with 100+ channels across various platforms
• Magic Ventures
• Magic Foundation
• Magic Academy

Products and services

• Magic Labs Multi-platform media company operating 100+ social media channels, producing original content and managing creator operations across platforms including Facebook, Instagram, TikTok, YouTube, and Snapchat.
• Magic Product E-commerce brand under The Magic Group offering magic-related products and merchandise.
• Magic Ventures Ventures division of The Magic Group focused on business expansion into different verticals including e-commerce and new business initiatives.
• Magic Foundation Philanthropy arm of The Magic Group focused on charitable work and community development, including building schools in Kenya.
• Magic Academy Magic education platform where Julius Dein teaches and spreads magic to students worldwide.

Quantifiable outcome

• 50+ billion views achieved across platforms
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Criss Angel: Las Vegas-based magician and entertainer with a long-running Mind Freak television franchise, live residencies, and consumer products. Comparable as a magician who has built a corporate brand around magic entertainment, though Magic Group's distribution model is digital-native rather than TV-based.
• Dude Perfect: Creator-led entertainment brand that scaled from viral trick-shot videos to a multi-channel media company with merchandise, live shows, and brand partnerships. Comparable to Magic Group in creator-led model, multi-platform distribution, and CPG extension.
• David Blaine: Internationally renowned magician with a personal brand monetized through live specials, TV programming, and endorsements. Most directly comparable single talent analog to Julius Dein, though Blaine has not built a comparable multi-vertical corporate structure.
• Penn & Teller: Long-running magic entertainment brand with a successful Las Vegas residency, multiple television series, and live touring. Comparable as an established magic entertainment brand, though the duo's distribution model is venue and television based rather than social-led.
• Sidemen: UK-based creator collective operating multiple YouTube channels, a merchandise business (Sidemen Clothing), restaurant ventures (XXL, Sides), and beverages (OTW, SDMN). Closely mirrors Magic Group's London origin, creator-led media structure, and vertical expansion into consumer products.
• Beast Industries (MrBeast): Creator-led media empire built by Jimmy Donaldson with multiple verticals including media production, e-commerce (Feastables, Beast Burger), and a dedicated philanthropy arm (Beast Philanthropy). Most directly comparable to The Magic Group in business model architecture and multi-vertical strategy.
• Derren Brown: UK-based mentalist and performer with extensive television specials, live tours, and a strong personal brand. Most directly comparable UK magic talent, sharing both London origin and a content-rich brand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/juliusdein
• Facebookfacebook.com/Juliusmagic
• LinkedInlinkedin.com/company/the-magic-group
• Instagraminstagram.com/juliusdein/reels
• TikToktiktok.com/@juliusdein?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Magic Group