The Manner
The Manner is a 97-room luxury boutique hotel in SoHo, New York City, operating within Hyatt's Unbound Collection. It serves affluent leisure travelers, fashion and creative industry guests, and corporate event clients through room bookings, four on-site food and beverage venues, and curated event programming.
- Company typePrivate
- Founded2024
- HeadquartersNew York, New York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Manner does
The Manner is a 97-room luxury boutique hotel located at 58 Thompson Street in SoHo, New York City, operating as a property within Hyatt's Unbound Collection. The hotel features a residential, design-forward character with interiors by Hannes Peer, an adults-only check-in policy (21+, 16+ for rooms), no in-room televisions by design, and an integrated sensory environment built around Dampf audio systems, Light IQ ambient lighting, and custom Anim linens. It serves affluent leisure travelers, fashion and creative industry professionals tied to the New York Fashion Week calendar, and corporate group and event clients.
The property monetizes through three principal streams: overnight room bookings across nine categories (from 220 sq ft King rooms to the 1,800 sq ft Duplex Penthouse), four distinct food and beverage venues (The Otter seafood restaurant, Sloane's cocktail bar, The Apartment guest-exclusive lounge, and The Rooftop) supplemented by in-room dining, and a Meetings & Events platform offering semi-private and full buyouts. Pricing is quote-based, varies by season and package, and is supplemented by a $50 plus tax per night amenities fee; offers bundle room discounts with F&B and wellness credits (ONDA Beauty spa, Remedy Place SoHo, ClassPass fitness). Distribution runs through direct website booking, the Hyatt Unbound Collection platform and World of Hyatt, a dedicated corporate sales team, and OpenTable for F&B reservations.
The Manner's strategic position is anchored by extensive earned-media coverage and 25+ industry awards across 2024-2025 (Travel + Leisure World's Best, Condé Nast Traveler Hot List, Hospitality Design, AHEAD Global Top 10, Architectural Digest Great Design, Esquire Best New Hotels, Restaurant & Bar Design Awards for The Otter, and editorial features in VOGUE, GQ, Forbes, Wallpaper*, and Elle Decor). The hotel has assembled an exclusive partner ecosystem including ClassPass, ONDA Beauty, Remedy Place SoHo, Equinox SoHo, Costa Brazil, BLADE helicopter service, Vuarnet, and Editions de Parfum Frederic Malle, and runs a curated event calendar anchored by US Open and New York Fashion Week programming.
The Manner firmographics
Firmographics- Name
- The Manner
- Legal name
- The Manner
- Website
- https://themanner.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Manner is a 97-room luxury boutique hotel in SoHo, New York City, operating within Hyatt's Unbound Collection. It serves affluent leisure travelers, fashion and creative industry guests, and corporate event clients through room bookings, four on-site food and beverage venues, and curated event programming.
- Ownership category
- akta.pro rank
The Manner industry classification
Industry- Product category
- Luxury Boutique Hotel
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Luxury Boutique & Lifestyle Resorts (THAGACAO)
- akta.pro secondary industries
- Urban Luxury Hotels (City Luxury) (THAGACAE), Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where The Manner is headquartered
LocationHeadquarters
- HQ city
- New York, New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Manner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Guest Room Bookings: The Manner generates primary revenue through overnight room bookings across 97 rooms in 10 room categories, ranging from standard King (220 sq ft) to the Duplex Penthouse (1,800 sq ft). Rates vary by season and offer type, with packages bundling dining credits and wellness benefits.
- Food and Beverage Operations: Revenue from four distinct culinary venues: The Otter (all-day seafood restaurant open to the public with indoor/outdoor seating), Sloane's (cocktail bar on the second floor, open to the public), The Rooftop (guest-exclusive with limited public reservations), and In-Room Dining (available 6am–11pm with overnight menu until 6am). F&B represents a significant secondary revenue stream and a key marketing driver for hotel bookings.
- Meetings, Events, and Group Room Blocks: The hotel hosts semi-private and fully-private events across multiple spaces (The Otter, Sloane's, The Rooftop, The Duplex Penthouse, Studio Deluxe rooms) including weddings, fashion previews, product launches, influencer dinners, and corporate meetings. Group room blocks and full/partial hotel buyouts are offered for event hosts and corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Summer in SoHo Package — 10% off best available rate + $150 dining credit to The Rooftop |
| Subscription | Multi-year contract | Stay Longer Offer — 25% off for stays of 4+ nights |
| One time/ perpetual license | Multi-year contract | Make it a Suite — Studio Suite or Deluxe Suite with Personal Host, champagne, $250 dining credit |
| One time/ perpetual license | Multi-year contract | The Remedy Reset — Any room type + $150 credit at Remedy Place SoHo |
| One time/ perpetual license | Multi-year contract | The Wellness Escape — Any room type + $350 spa credit at ONDA Beauty, green juice, Costa Brazil gift bag |
| One time/ perpetual license | Multi-year contract | Game. Set. SoHo. (US Open) — Corner Room+ with 2 tickets to First Round, transport, $150 dining credit, athlete meet-and-greet |
| One time/ perpetual license | Multi-year contract | Duplex Penthouse Getaway — 2-night minimum, curated tasting menu, BLADE helicopter available on request |
| Subscription | Monthly | Amenities Fee — $50.00 plus tax per night per room |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Manner product offering
Product offeringCore offering
The Manner is a 97-room luxury boutique hotel in SoHo, New York City, offering overnight accommodations across 10 room categories ranging from 220 sq ft King Bed rooms to an 1,800 sq ft Duplex Penthouse. The property operates four integrated food and beverage venues—The Otter seafood restaurant, Sloane's cocktail bar, The Apartment guest-exclusive lounge, and The Rooftop terrace—alongside meetings and events hosting, in-room dining, and curated wellness and cultural-event packages tied to the NYC calendar.
Product overview
The Manner is a 97-room boutique hotel in SoHo, New York City, operating a single-property hospitality platform with integrated accommodation and F&B offerings. The room portfolio spans nine categories from 220 sq ft standard King rooms to the 1800 sq ft Duplex Penthouse. Food and beverage operations include four distinct concepts: The Otter (seafood restaurant), Sloane's (cocktail bar), The Apartment (guest-exclusive lounge), and The Rooftop (rooftop terrace), all accessible to in-house guests with The Otter and Sloane's also open to outside visitors. The property offers meetings and events services across all venues with group bookings and full buyout options.
Differentiator
Problem solved
Functional benefit
Brands
- The Otter: Neighborhood seafood restaurant serving simply prepared seafood using fresh ingredients from carefully selected purveyors. Located on a tree-lined street in SoHo with indoor and outdoor seating.
- Sloane's
- The Apartment
- The Rooftop
Products and services
- King Bed Room Entry-level guest room at 220 sq ft with a plush king bed, marble bathroom, integrated Dampf audio system, and access to The Apartment guest lounge
- King Bed Deluxe Room Enhanced guest room at 250 sq ft offering additional space and premium appointments over the standard King Bed Room
- King Bed Corner Room Corner-positioned guest room at 280 sq ft with marble desk, velvet sitting area, and views
- King Bed Corner Room Deluxe Deluxe east-facing corner room at 320 sq ft with marble desk, velvet sitting area, full-length mirrored wall, and luxe marble bathroom
- King Bed Corner Room ADA (Roll-In Shower)
Quantifiable outcome
- The Otter won the Restaurant & Bar Design Awards 2025
- +5 more outcomes
Companies that use The Manner
Customer profileSegments3 records
Ideal customer profiles3 records
The Manner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
The Manner partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- ONDA BeautycoreONDA Beauty provides luxe spa treatments and wellness experiences to guests of The Manner. Hotel guests receive exclusive access, priority bookings, 20% savings on all signature massages and facials, and 10% savings on one-time product purchases. In-room treatments can be arranged for guests in Studio Suites. Guests book using code THEMANNER20 for treatments or THEMANNERSHOP for retail.
- Remedy Place SoHocoreRemedy Place SoHo brings social self-care to The Manner's wellness offering, with services including guided ice-baths, sauna suites, vitamin IV drips, red light therapy, AI massages, and acupuncture. Guests receive 20% savings on transformative experiences. The hotel's Remedy Reset package ($150 credit) is built around this partnership.
- ClassPasscoreThe Manner is the exclusive hotel partner of ClassPass, granting guests effortless access to hundreds of fitness, wellness, and beauty experiences in SoHo — including Solidcore, Barry's Bootcamp, and Soul Cycle — all included as part of the guest stay. The Penthouse includes exclusive ClassPass credits.
- Costa BrazilcoreThe Manner's signature scent and bathroom amenities are sourced from Costa Brazil, featuring sustainably harvested Amazon ingredients. Costa Brazil products reflect a shared philosophy that the spirit of beauty is inseparable from the health of the planet. The partnership also extends to in-room amenity provisioning and gifting (e.g., Costa Brazil candle in the Remedy Reset package, gift bags in the Wellness Escape package).
- Equinox SoHosupportingThe Manner guests are invited to enjoy preferred access to Equinox SoHo — a luxury fitness club offering innovative programming, expert-led classes, and state-of-the-art equipment. Access to the daily guest list is arranged through the Front Desk.
- BLADE Helicopter ServicesupportingBLADE Helicopter Service offers The Manner guests expedited helicopter transport between Manhattan and JFK, Newark, LaGuardia, or Teterboro airports, providing a scenic 5-minute flight option versus ground traffic. BLADE is featured in the Penthouse Getaway package and is available upon request for all guests at an additional charge.
- Hyatt Unbound CollectioncoreThe Manner is listed as part of Hyatt's Unbound Collection, providing global distribution through Hyatt's booking platform (hyatt.com), access to World of Hyatt loyalty program members, corporate rate agreements, and integration with Hyatt's enterprise sales infrastructure. All booking links for offers and packages on the hotel's website route through Hyatt's booking engine.
- VuarnetsupportingVuarnet (French luxury eyewear Maison founded in 1957) offers The Manner guests up to 20% savings on the full collection. Inquire through the Front Desk for details.
- Editions de Parfum Frederic MallesupportingThe avant-garde fragrance house offers The Manner guests 15% savings on their collection of perfumes crafted by the world's greatest perfumers. Located at 120 Prince St, New York, NY 10012.
- AnimsupportingAnim is a contemporary design house based in Istanbul that collaborated with The Manner to design custom linens and terry for all guest rooms and suites, reflecting the hotel's design-forward positioning.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Manner competitors and assessment
Company assessmentDirect peers
- The Bowery Hotel: The Bowery Hotel is a luxury boutique hotel in downtown Manhattan with strong fashion-industry clientele. Comparable as an intimate luxury downtown NYC hotel serving creative/fashion segments, similar to The Manner's NYFW-driven demand.
- The Greenwich Hotel: The Greenwich Hotel is a 88-room luxury boutique hotel in Tribeca, NYC. Comparable as a small-footprint, design-driven downtown Manhattan luxury boutique with strong F&B and residential-style service ethos similar to The Manner's "home of a dear friend" positioning.
- The NoMad Hotel: The NoMad is a luxury boutique hotel in NoMad, NYC. Comparable as a design-forward, F&B-centric NYC boutique with award-winning restaurant and bar concepts targeting the same affluent lifestyle segment.
- Ace Hotel New York: Ace Hotel New York is a lifestyle/boutique hotel in Midtown Manhattan. Comparable as a culturally-engaged boutique hotel with strong event programming, F&B venues, and creative-industry clientele — a direct competitor for the same design-conscious traveler segment.
- 11 Howard: 11 Howard is a design-forward boutique hotel in SoHo-adjacent NYC. Comparable as a contemporary, design-pedigree downtown NYC boutique targeting the same affluent lifestyle traveler segment with curated programming.
- Crosby Street Hotel: Crosby Street Hotel is a 96-room luxury boutique hotel in SoHo, NYC, operated by Firmdale Hotels. Directly comparable as an intimate, design-forward SoHo luxury boutique with similar scale, neighborhood, and luxury positioning targeting affluent travelers.
- The Beekman Hotel: The Beekman is a luxury boutique hotel in downtown Manhattan (Financial District/Tribeca border). Comparable as a recently renovated downtown NYC luxury boutique with strong design pedigree and F&B positioning.
Broad incumbents
- Hyatt Centric Times Square New York: Hyatt Centric Times Square is a sibling Hyatt lifestyle hotel in NYC. Comparable as a Hyatt-affiliated NYC lifestyle hotel targeting similar design-conscious travelers via shared Hyatt distribution, though at larger scale and Midtown location.
- The Mark Hotel: The Mark is an established luxury hotel on Manhattan's Upper East Side. Comparable as a high-end NYC luxury hotel with strong F&B (The Mark Restaurant by Jean-Georges) and fashion-industry clientele, though at a larger scale and longer operating history than The Manner.
Emerging players
- Hotel Barrière Fouquet's New York: Hotel Barrière Fouquet's New York is a recently launched French luxury boutique hotel in Tribeca. Comparable as a new luxury NYC boutique with strong design, F&B, and Tribeca/SoHo-adjacent positioning targeting similar international luxury travelers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Manner social profiles
Digital presenceThe Manner financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Manner leadership team
Management profileNumber of profiles
The Manner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Manner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Manner
What does The Manner do?
The Manner is a 97-room luxury boutique hotel in SoHo, New York City, offering overnight accommodations across 10 room categories ranging from 220 sq ft King Bed rooms to an 1,800 sq ft Duplex Penthouse. The property operates four integrated food and beverage venues—The Otter seafood restaurant, Sloane's cocktail bar, The Apartment guest-exclusive lounge, and The Rooftop terrace—alongside meetings and events hosting, in-room dining, and curated wellness and cultural-event packages tied to the NYC calendar.
Is The Manner a public or private company?
The Manner is a private company. It is classified as corporate owned and is currently operating.
When was The Manner founded?
The Manner was founded in 2024. It employs 11 to 50 people.
Where is The Manner based?
The Manner is headquartered in New York, New York, United States, in the North America region.
How does The Manner make money?
Three revenue lines are on record. Guest Room Bookings are the primary driver. The others are food and Beverage Operations and meetings, Events, and Group Room Blocks.
Who are The Manner's main competitors?
Direct peers on record are The Bowery Hotel, The Greenwich Hotel, The NoMad Hotel, Ace Hotel New York, 11 Howard, Crosby Street Hotel and The Beekman Hotel. Broad incumbents are Hyatt Centric Times Square New York and The Mark Hotel. Hotel Barrière Fouquet's New York is listed as an emerging player.
Does The Manner have an API?
No public API is recorded for The Manner.
What industry is The Manner in?
The Manner's product category is Luxury Boutique Hotel. Its primary akta.pro industry code is THAGACAO, Luxury Boutique & Lifestyle Resorts, with a secondary code of THAGACAE, Urban Luxury Hotels (City Luxury). Its NAICS code is 72111 and its SIC code is 7011.