The Marq Southlake

What The Marq Southlake does

The Marq Southlake is a municipal recreation and event complex located at 285 Shady Oaks Drive in Southlake, Texas, owned and operated by the City of Southlake's Community Services Department. The facility consists of two anchored operations: Legends Hall, a 23,000+ square-foot event venue opened in December 2015 that hosts weddings, corporate meetings, and social events in the nearly 5,000 sq ft Traditions Ballroom and a 1,500-capacity Aria Amphitheater; and Champions Club, an 82,000 square-foot fitness and aquatic center opened in April 2019 featuring Life Fitness and Hammer Strength equipment with Fitness Connect technology, a 35-yard indoor turf, a 50-yard outdoor turf, a gymnasium, an indoor pool with two-story water slides and lap lanes, a hot tub, a dry sauna, an indoor track, group fitness studios, child watch services, and adaptive fitness programming through a Special Strong partnership. The campus is augmented by a Southlake Pickleball complex and a Senior Activity Center under the Experience Southlake civic brand.

Champions Club operates on a subscription membership model with individual memberships starting at $45/month and family memberships at $89/month, with no initiation, annual, or cancellation fees and a 20% discount for Southlake residents. Complementary revenue streams include day passes, personal training ($24–$75 per session), private swim lessons, youth athletics and camps, child watch, gym and aquatic rentals (Court 2 at $75/$94 member/non-member; Full Gym at $225/$281), and private facility rentals ranging up to $1,800/$2,250 per hour for the Ultimate Bash package. Legends Hall monetizes through four wedding tiers ($2,950 to $14,000), three corporate packages ($550 to $2,200), and hourly space rentals (Executive Boardroom at $220/hour; Club Lounge at $170/hour), supported by a network of preferred caterers and suggested vendors. Corporate memberships, a referral program with free gym bag incentives, and a local sponsorship program provide additional distribution. Marketing is conducted via the official experienceouthlaketexas.com portal, Facebook and Instagram presence, an email newsletter, and direct sales outreach to local businesses and Carroll ISD-affiliated schools.

Name

The Marq Southlake

Legal name

City of Southlake

Website

https://themarqsouthlake.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Marq Southlake is a municipal recreation and event complex in Southlake, Texas, owned and operated by the City of Southlake. It houses Champions Club, an 82,000-square-foot fitness and aquatic center, and Legends Hall, a 23,000-plus-square-foot event venue, serving residents, families, corporate clients, and event customers in the North Texas region.

Ownership category

akta.pro rank

Product category

Municipal Recreation and Event Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Municipal recreation facility
• Fitness center services
• Event venue rentals
• Aquatic center programs
• Community wellness services

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Fees: Champions Club generates primary revenue through monthly/annual membership fees. Memberships start as low as $45 for single members and $89 for families, with no initiation, annual, or cancellation fees. Southlake residents receive a 20% discount.
2. Day Passes: Non-members can purchase day passes to access facility amenities. Day passes allow access to the fitness center, aquatics, and other facilities without a long-term commitment.
3. Facility Rentals: Champions Club rents out various spaces including gymnasiums, indoor/outdoor turf, aquatic center, classrooms, and party rooms. Legends Hall rents out event spaces including Traditions Ballroom, Club Lounge, Legacy Meeting Rooms, Aria Amphitheater, and Boardroom.
4. Personal Training Services: Individual training from $70/session, partner training from $45/person/session, small group training from $24/person/session, and adaptive personal training with Special Strong from $75/session.
5. Programs and Classes: Revenue from swim lessons, athletic leagues, camps, and special programs. Private swim lessons are $135 for members and $170 for non-members for four 30-minute lessons.
6. Event Package Sales: Legends Hall generates revenue through wedding and event packages ranging from $2,950 to $14,000 depending on package tier and day of week. Hourly venue rentals also available.
7. Corporate Memberships: Corporate partnerships offering employee memberships at subsidized rates, with exclusive perks and administrative support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Marq Southlake operates a municipal recreation complex comprising Champions Club, an 82,000 sq ft fitness and aquatic center offering personal training, 60+ weekly group fitness classes, indoor/outdoor pools, gymnasium, turf fields, and child watch services; and Legends Hall, a 23,000+ sq ft event venue hosting weddings, corporate meetings, and social events. The facility generates revenue through memberships, facility rentals, event packages, programs, and personal training sessions.

Product overview

The Marq Southlake is a two-phase municipal recreation and event complex in Southlake, Texas operated by the City of Southlake. Phase I (opened December 2015) is Legends Hall, a 23,000+ square-foot event venue offering wedding packages, corporate meeting packages, and social event rentals with spaces including Traditions Ballroom, Legacy Meeting Rooms, Club Lounge, Aria Amphitheater, and Boardroom. Phase II (opened April 2019) is Champions Club, an 82,000 square-foot fitness and aquatic center offering personal training, over 60 group fitness classes per week, aquatics with indoor pool and water slides, Lil' Champs child watch, and facility rentals. Both phases share the property at 285 Shady Oaks Drive and operate under the unified The Marq Southlake brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Champions Club at The Marq Southlake An 82,000 square-foot fitness and aquatic facility offering cardio and weight machines, free weights, functional training areas, two-court gymnasium, group and personal fitness studios, 35-yard indoor turf, 50-yard lighted outdoor turf, indoor leisure pool, dry sauna, water slides, hot tub, outdoor terrace, indoor track, indoor playground, Lil Champs child watch, private locker rooms, activity classrooms, and party rooms.
• Legends Hall at The Marq Southlake A 23,000+ square-foot event venue with Traditions Ballroom (nearly 5,000 sq ft), Legacy Meeting Rooms, Club Lounge, Lounge & Parlor, Aria Amphitheater (up to 1,500 guests), and Boardroom. Offers wedding packages, corporate meeting packages, and social event rentals.
• Personal Training Certified personal trainers create personalized fitness programs based on individual goals, fitness levels, and lifestyle. Offers individual training ($70/session), partner training ($45/person/session), small group training ($24/person/session for 3-5 individuals), and adaptive personal training via Special Strong partnership ($75/session).
• Group Fitness Classes Over 60 group fitness classes per week spanning five categories: Strength, Cardio, Aqua, Dance, and Mind/Body. Includes classes such as Zumba, Spin, HIIT, Body Sculpt, Yoga, Pilates, Aqua HIIT, and more. Available with membership or à la carte pricing.
• Aquatics Center and Swim Lessons Aquatic facility featuring toddler play pool, The River, 3 lap lanes (20 yards each), racing water slides with timer, activity area, and spa heated to 102 degrees. Offers Learn to Swim program for ages 4-14 with private lessons ($135 members / $170 non-members for four 30-minute lessons).
• Lil' Champs Child Watch Child watch service for children ages 6 weeks to 9 years old. Includes infant care (6 weeks-18 months) with 4:1 ratio, children's care (19 months-9 years) with 7:1 ratio. Available Monday-Saturday 8am-1pm and Monday-Friday 3pm-7pm. Included with Family Membership.
• Champions Club Rentals Rental options including private pool parties, gymnasium courts, indoor turf, outdoor turf, and classrooms. Also includes private facility rentals with Sports Bash ($425/hr member), Pool Bash ($420/hr member), and Ultimate Bash ($1,800/hr member) packages for private after-hours events.
• Wedding Packages at Legends Hall Four wedding package tiers at Legends Hall: Diamond Social ($2,950-$7,250, up to 200 guests), Silver Reception ($4,655-$8,750, 200-300 guests), Gold Ceremony ($5,175-$9,450, full ceremony and reception for 200-300 guests), and Platinum Premier ($11,000-$14,000, up to 300 guests). Includes Traditions Ballroom, catering kitchen, covered outdoor terrace, tables, chairs, linens, AV system, and complimentary parking.
• Corporate Meeting & Social Event Packages Event packages including Chrome Corporate Package ($550-$1,150 for up to 60 guests), Emerald School Package ($1,500 for Carroll ISD-affiliated events), and Sapphire School Package ($2,200 for non-Carroll ISD school events). Features flexible spaces for trainings, presentations, conferences, and corporate events.
• Kickstart Program Orientation program for new Champions Club members providing InBody assessment, equipment orientation, group exercise class recommendations, and personal training discussion. Includes complimentary orientation and Kickstart Performance option ($75 for three 45-minute personalized sessions).
• Outdoor Fitness Series Free fitness classes held in various parks throughout Southlake, taught by Champions Club group fitness instructors. Includes Zumba, Yoga, Boot Camp, and High Fitness. No registration or membership required.

Quantifiable outcome

• Open 102 hours per week providing extensive access to members
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Special StrongcoreStrategic or Co-development PartnerChampions Club partners with Special Strong, a nationally recognized adaptive fitness program serving individuals with mental, physical, and cognitive challenges. Special Strong's certified trainers provide personalized workouts focused on functional strength, confidence, and overall wellness. Sessions are available in one-on-one or small group formats.
• Volunteer SouthlakesupportingOthersPartnership with city's Volunteer Southlake program to recruit and manage volunteers at Champions Club and Senior Activity Center. Volunteers assist with special events, child watch, and facility monitoring.
• Preferred Caterers (Legends Hall)coreChannel Partner/ Reseller/ DistributorLegends Hall maintains relationships with preferred catering vendors including Aspen Catering, Beyond the Box, Culinary Art Catering, Ferah Catering & Events, Lahore Bistro Catering, Loveria Caffe, Maharaja Indian Restaurant, Pretty Tasty Foods, and Scratch Catering. These vendors are familiar with venue requirements and receive refundable kitchen fees.
• Suggested Vendors NetworksupportingChannel Partner/ Reseller/ DistributorLegends Hall recommends various vendors for events including bakeries (Cake Flower, Creme Da La Creme, Gigi's Cupcakes, Legacy Cakes), bartending/event staff (HD Liquid Catering, Party Angels, TLC Event Staffing, Trinity Event Staffing), coffee/tea bars (Lemmon Drop), and decor/rentals (AFR Events, Fox Rental, Quest Event Rentals, Up Up Balloons).
• Sunbelt PoolssupportingTechnology or IntegrationSunbelt Pools enhanced Bicentennial Park splash pad system with BECSys5 control system and medium pressure Ultraviolet Supplemental sanitation system for enhanced water safety.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ExperienceSouthlake
• Facebookfacebook.com/ExperienceSouthlake
• Instagraminstagram.com/experiencesouthlake
• LinkedInlinkedin.com/company/the-marq-southlake

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Marq Southlake