Suggested

What Suggested does

Suggested is a London-based, privately held SaaS company founded in 2018 that provides customer feedback management tools for product-focused companies and indie developers. Its platform comprises three integrated modules: a Feedback Portal where end users submit, vote on, and comment on feature requests; a public Roadmap Portal that reflects feedback status (Planned, In Progress, Complete); and a Changelog Portal for announcing product updates with markdown support and scheduling. Supporting features include SSO via OAuth2 (Google, Facebook, GitHub, Twitter), custom-domain hosting, content moderation queues, team permissions, and integrations with Slack, Intercom, and Zapier. The underlying stack is a web-based SaaS application hosted on DigitalOcean infrastructure with payments processed through Stripe.

The company operates a pure product-led growth model with no sales team: prospects self-register for a free 15-day trial without a credit card and can be live within minutes. Pricing is subscription-based and usage-tiered, starting at $20/month and scaled by the number of active users (those who submit, vote, or comment) interacting with the feedback portal, including via integrated channels such as Intercom. Revenue is therefore recurring but tightly correlated with end-user engagement rather than seat counts. Customer segments are hybrid by use case and size tier: product teams needing centralized feedback prioritization are the primary use-case segment, while solo hackers and indie developers are the primary size-tier segment. The company is bootstrapped with no disclosed external funding, and its founder (Sanjeevan) is identified as the sole named leadership figure.

Name

Suggested

Legal name

Suggested

Website

https://suggested.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Suggested is a London-based SaaS platform offering self-serve customer feedback management tools—including feedback portals, public roadmaps, and changelogs—for product teams, growing startups, and solo developers.

Ownership category

akta.pro rank

Product category

Customer Feedback Management Software

NAICS

Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Customer feedback software
• Feature request management
• Public roadmap tool
• Product changelog platform
• User voting prioritization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Active Users: Pricing is based on the number of active users who interact with the feedback portal. Active users are defined as anyone who comments, votes, or submits feedback. SSO users who don't interact are not counted.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Suggested provides a self-serve SaaS platform for collecting, centralizing, and prioritizing customer feedback, featuring a Feedback Portal (feature requests, votes, comments), a public Roadmap Portal, and a Changelog Portal for product updates. The product is sold via subscription, priced per active user (starting at $20/month), and is targeted at product teams, startups, and indie developers who want a lightweight, no-sales-call feedback management tool with SSO, custom branding, and integrations to Slack, Intercom, and Zapier.

Product overview

Suggested is a customer feedback and product management platform consisting of three integrated modules: a Feedback Portal for collecting and managing user feature requests and votes, a Roadmap Portal for publicly displaying product development status, and a Changelog Portal for announcing product updates. The platform also includes SSO integration, custom domain hosting, content moderation, team collaboration tools, and native integrations with Slack, Intercom, and Zapier.

Differentiator

Problem solved

Functional benefit

Products and services

• Suggested Feedback Portal

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SlackcoreTechnology or IntegrationSlack integration provides instant notifications to channels when new feedback, comments, or votes are received.
• IntercomcoreTechnology or IntegrationIntercom integration allows capturing feature requests while talking to customers on Intercom. Users can add feedback directly in Intercom.
• DigitalOceanminorOthersServers are hosted with DigitalOcean. Data is backed up daily to a separate data center.
• StripecoreOthersAll payments go through Stripe for PCI compliance. All payment processing is handled by Stripe.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Canny: Canny is a direct competitor in the customer feedback and feature-request voting space, offering feedback boards, public roadmaps, and changelogs targeted at SaaS product teams. It is the most analogous product to Suggested and competes for the same PLG, SMB-to-mid-market customer segment.
• Sleekplan: Sleekplan offers customer feedback boards, roadmaps, and changelogs aimed at SaaS product teams, with a comparable lightweight, integrated product. It competes head-to-head with Suggested for the same SMB and indie developer segment.
• Beamer: Beamer is a changelog and in-app announcement tool with feedback collection features, targeting SaaS product teams. It overlaps with Suggested on changelog and feedback functionality and serves a similar SMB and mid-market segment.
• Featurebase: Featurebase provides feedback boards, changelogs, and helpdesk functionality for SaaS companies, with a similar self-serve, indie-to-SMB positioning. It overlaps almost one-to-one with Suggested's feature set and target buyer.
• FeedBear: FeedBear provides public feedback boards, idea voting, and changelog tools for SaaS companies, with similar self-serve pricing and positioning. It is a direct peer in functionality, target customer, and go-to-market approach.
• Fider: Fider is an open-source customer feedback platform offering boards, voting, and roadmaps. It targets the same SMB and self-hosted use cases as Suggested and overlaps significantly on core functionality.

Broad incumbents

• Productboard: Productboard is a broader product management platform that includes feedback collection, prioritization, and roadmapping as part of a wider PM suite. It competes with Suggested in feedback and roadmap modules while serving larger enterprise customers.
• Pendo: Pendo is a product analytics and in-app engagement platform that has expanded into feedback and roadmap capabilities. It is a broad incumbent whose feedback features compete with Suggested for product team budgets.
• Aha!: Aha! is a strategy and product management suite that includes ideas portals, feedback, and roadmapping. It is an established incumbent whose feedback portal product competes with Suggested, especially for mid-market and enterprise buyers.
• UserVoice: UserVoice is an established customer feedback and product management platform offering feedback forums, knowledge bases, and in-app feedback. It overlaps with Suggested on feedback collection and voting while serving a more enterprise customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/suggestedco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suggested