Annunciation Maternity Home

What Annunciation Maternity Home does

Annunciation Maternity Home is a 501(c)(3) non-profit organization founded in 2001 and headquartered on a 23-acre campus at 3610 Shell Road in Georgetown, Texas, north of Austin. It is the only Nationally Accredited maternity home in Texas licensed to provide free services, holding Council on Accreditation (COA) accreditation. The organization serves young women (age 12 and older) experiencing crisis or unplanned pregnancies and their children, providing long-term residential housing for up to 36 months after birth, with current capacity for 29 mothers and their children across a teen home and an adult home. Since 2001, it has helped over 1,000 mothers and babies.

The core service is free residential maternity care augmented by an integrated wraparound offering: an on-site accredited high school diploma program, a licensed Infant Development Center, weekly individual and group counseling, daily life skills classes (budgeting, financial literacy, parenting, etc.), transportation to appointments and employment, workforce assistance including resume building and job placement, and help accessing prenatal, postnatal, dental, and vision care. An outreach program extends counseling, parenting classes, and material assistance to clients who already have safe housing. A vehicle donation program accepts cars, vans, trucks, boats with trailers, and RVs, processed through a partnership with Metro Auto Auction. A major campus expansion broke ground in August 2024, adding five new four-bedroom, four-bath homes (opening July 2026), a Community Center, and a new Infant Development Center with playground (March 2027).

The business model is donation-based. Annunciation Maternity Home generates no service revenue from clients; instead, it relies on individual donations (one-time and a recurring 'Lifesaver' program), employer matching gifts (Dell, Apple, 3M, Nelnet), planned giving and stock donations, vehicle donations, event sponsorships (Celebration of Mothers Banquet, Amplify Wilco, Giving Tuesday), and in-kind contributions from major retailers. The stated cost to serve one mother-baby pair is approximately $150 per day. No technology platform or proprietary software underlies the service; operations are delivered in person by an 18-employee staff supported by 5,000+ annual volunteer hours, with marketing and donor engagement run through a WordPress website, NeonCRM donation portal, Facebook, Instagram, annual events, and campus tours.

Name

Annunciation Maternity Home

Legal name

Annunciation Maternity Home

Website

https://thematernityhome.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Annunciation Maternity Home is a 501(c)(3) non-profit founded in 2001 in Georgetown, Texas, providing free residential maternity housing and integrated wraparound services—including accredited high school, licensed childcare, counseling, and life skills training—to young women experiencing crisis pregnancies and their children for up to 36 months post-birth.

Ownership category

akta.pro rank

Product category

Non-Profit Maternity Housing & Social Services

NAICS

Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

Keywords

• Maternity housing services
• Pregnancy support programs
• Non-profit social services
• Life skills education
• Infant development childcare

Headquarters

HQ city

Georgetown, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from individuals. Monthly 'Lifesaver' donor program with recurring payments. Donations are tax-deductible as the organization is a 501(c)(3) non-profit.
2. Employer Matching Gifts: Corporate employee matching gift programs from companies including Dell, Apple, 3M, and Nelnet that double the impact of employee donations.
3. Vehicle Donations: Vehicle donation program accepting cars, vans, trucks, boats with trailers, and RVs. Vehicles may be used for transport, gifted to mothers, or auctioned with proceeds supporting programs.
4. Planned Giving and Stock Donations: Legacy gifts through planned giving and donations of stock.
5. Event Sponsorships: Sponsorships for annual events including the Celebration of Mothers Banquet, Amplify Wilco, and Giving Tuesday.
6. In-Kind Donations: Gift cards (HEB, Target, Walmart, Amazon), wish list items, and material donations supporting mothers and babies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Annunciation Maternity Home provides free residential maternity housing and wraparound support services to young women (age 12+) experiencing unplanned pregnancies and to parenting mothers with children under 36 months. Residents receive on-site accredited high school education, licensed infant childcare, individual and group counseling, daily life skills classes, transportation, workforce assistance, and medical care access for up to 36 months after birth, plus a separate outreach program for clients with stable housing.

Product overview

Annunciation Maternity Home operates as a single, unified service program providing free residential maternity housing and comprehensive wraparound services to young women experiencing crisis pregnancies. The core offering is the free maternity housing facility licensed to serve up to 29 mothers and their children for up to 36 months after birth. This core residential service is augmented by integrated on-site modules including an accredited high school diploma program, a licensed Infant Development Center for childcare, individual and group counseling services, daily life skills classes, transportation assistance, workforce development support, medical care access, and an outreach program for clients living independently. The organization also operates a vehicle donation program to support its mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Maternity Housing Long-term residential housing for young pregnant women and mothers with children under 36 months. Provided free of charge at the Georgetown, Texas campus, with capacity for up to 29 young women and their children during pregnancy and for up to 36 months after birth.
• Outreach Program

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• St. William Catholic Church Parish Evangelization CenterminorOthers · 5 May 2026Venue partner for the 2026 Celebration of Mothers Banquet commemorating 25 years of AMH service. Located for the event on May 5, 2026.
• Metro Auto AuctionminorOthersAMH partners with Metro Auto Auction, an agency approved to accept charitable donations on behalf of the 501(c)(3) organization, to manage and operate the sale of donated vehicles.
• Dell, Apple, 3M, NelnetminorGTM or Marketing PartnerCompanies with employee matching gift programs that double the impact of employee donations to Annunciation Maternity Home. Employees can designate AMH through their workplace giving portal.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Maggie's Place: Non-profit providing residential maternity housing, case management, and parenting education to pregnant women in Phoenix. Directly comparable mission and service model.
• Good Counsel Homes: Network of residential maternity homes providing housing and support to pregnant women in crisis, including locations in Texas. Operates a similar free-of-charge residential model with wraparound services.
• Mary's Shelter: Network of Catholic-affiliated maternity homes providing housing and life-skills programming to pregnant women. Comparable residential care model and faith-based funding approach.
• Seton Home (San Antonio): Texas-based residential maternity program offering housing, education, and counseling to pregnant and parenting young women. Closest geographic peer within Texas.
• The Source for Women: Houston-based non-profit offering residential and non-residential support services for women facing crisis pregnancies. Directly comparable in mission and service mix.

Regional players

• Boaz Ministries / Heart of Texas Pregnancy Resource Center: Texas-based pregnancy resource and support services organization. Comparable regional scope and crisis-pregnancy client focus, though service mix is non-residential.

Broad incumbents

• Bethany Christian Services: Large national non-profit offering a broader portfolio of adoption, foster care, and pregnancy support services. Comparable client population but broader service scope and scale.
• Catholic Charities USA: National federation of Catholic social service agencies, some of which operate maternity housing programs. Comparable faith-based funding model but broader social service mandate.
• Care Net: National network of pregnancy resource centers providing counseling, material support, and referrals. Comparable mission to AMH's crisis-pregnancy focus but primarily non-residential.

Emerging players

• Alpha Center (Pregnancy Resource Center): Pregnancy resource center providing counseling, ultrasounds, and material assistance to women in crisis pregnancies. Comparable client segment but smaller scope and non-residential model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thematernityhome
• Instagraminstagram.com/AnnunciationMaternity
• LinkedInlinkedin.com/company/annunciation-maternity-home

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annunciation Maternity Home