The Mermaid
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Mermaid firmographics
Firmographics- Name
- The Mermaid
- Legal name
- MUSITOTO
- Website
- https://themermaidburford.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Mermaid industry classification
Industry- Product category
- Online Lottery and Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)
Keywords
The Mermaid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Togel Online betting starting price |
Distribution channels1 record
Marketing channels1 record
The Mermaid product offering
Product offeringCore offering
MUSITOTO operates an online lottery and betting platform acting as a licensed agent for Toto Macau 4D and 5D lottery markets, targeting Indonesian bettors. The platform enables users to place bets online, deposit funds via bank transfer, e-wallets, and QRIS, watch live draw broadcasts, and receive payouts based on Macau lottery results. It also provides 24/7 customer support and emphasizes security, accuracy of results, and high payout rates.
Product overview
MUSITOTO operates as a single unified online lottery platform, offering Toto Macau 4D and 5D betting services. The platform serves as an official licensed agent providing secure transactions via bank transfers and e-wallets, live draw results, and 24/7 customer support. Payment options include BCA, Mandiri, BRI, BNI, DANA, OVO, GoPay, LinkAja, and QRIS.
Differentiator
Problem solved
Functional benefit
Products and services
- Toto Macau 4D Online Betting
Companies that use The Mermaid
Customer profileSegments1 record
Ideal customer profiles1 record
The Mermaid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mermaid partnerships and signals
Strategic signalRecent moves3 records
The Mermaid competitors and assessment
Company assessmentRegional players
- Magnum 4D: Licensed Malaysian 4D lottery operator offering Toto, 4D, and jackpot games. Comparable as an Asian 4D/numbers-game lottery operator in a neighboring market to MUSITOTO's Indonesia base.
- Sports Toto Malaysia: Major Malaysian licensed lottery and numbers-game operator running Toto, 4D, and 5D products. Directly comparable product mix (4D/5D and Toto) to MUSITOTO's Toto Macau 4D/5D offering, but operating under a regulated Malaysian license.
Broad incumbents
- HKJC (Hong Kong Jockey Club): Operator of Hong Kong's regulated Mark Six lottery and betting markets. Comparable as a 4D-style draw lottery operator whose results are widely consumed by informal/gray-market Indonesian agents like MUSITOTO.
- Lottoland: Global online lottery messenger/betting platform that lets users bet on lottery outcomes from multiple jurisdictions. Comparable as an online aggregator of international lottery markets, overlapping MUSITOTO's Toto Macau bet-on-outcome model.
- SGP Pools: Singapore's state-authorized lottery operator running Toto and 4D draws. Comparable product (Toto, 4D) widely re-sold by Indonesian agents such as MUSITOTO via offshore channels.
- Loto-Québec: Crown corporation running Québec's online and retail lottery. Comparable as a regulated iLottery operator, contrasting MUSITOTO's gray-market position.
Emerging players
- TheLotter: Online lottery messenger service providing access to international lottery draws. Comparable as a digital channel for cross-border lottery betting, similar in distribution model to MUSITOTO's cross-border (Macau) lottery offering to Indonesian customers.
- Lotto Agent: Online lottery agent that purchases tickets on behalf of users in international draws. Comparable as a digital 'agen' model — the same word MUSITOTO uses — bridging users to offshore lottery markets.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
The Mermaid social profiles
Digital presenceThe Mermaid financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mermaid leadership team
Management profileNumber of profiles
The Mermaid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mermaid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mermaid
What does The Mermaid do?
MUSITOTO operates an online lottery and betting platform acting as a licensed agent for Toto Macau 4D and 5D lottery markets, targeting Indonesian bettors. The platform enables users to place bets online, deposit funds via bank transfer, e-wallets, and QRIS, watch live draw broadcasts, and receive payouts based on Macau lottery results. It also provides 24/7 customer support and emphasizes security, accuracy of results, and high payout rates.
Is The Mermaid a public or private company?
The Mermaid is a private company. It is classified as unknown and is currently operating.
When was The Mermaid founded?
The Mermaid was founded in -1. It employs 11 to 50 people.
Who are The Mermaid's main competitors?
Regional players on record are Magnum 4D and Sports Toto Malaysia. Broad incumbents are HKJC (Hong Kong Jockey Club), Lottoland, SGP Pools and Loto-Québec. Emerging players are TheLotter and Lotto Agent.
Does The Mermaid have an API?
No public API is recorded for The Mermaid.
What industry is The Mermaid in?
The Mermaid's product category is Online Lottery and Gambling. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132.