The Moorings Hotel & Restaurant

What The Moorings Hotel & Restaurant does

The Moorings is a family-run independent hotel and restaurant located in St Aubin on the south coast of Jersey (Channel Islands), operating continuously since 1851 and now under the ownership of Matthew and Iselin Jones, who took over in 2021. The property comprises 14 guest rooms across singles, doubles, and family configurations, with advertised nightly rates of £135–£245, alongside four distinct food-and-beverage venues — The Dining Room, Maddie's, the Terrace, and an integrated wellness offering through Studio and Prana Health — supplemented by afternoon tea service and curated wine events priced £90–£135.

The business sells directly to leisure travellers (couples, families, individual tourists visiting Jersey) as well as local diners and event attendees through its own website and a curated network of third-party booking platforms (Michelin Guide, AA Rosettes, Mr & Mrs Smith, Tablet Hotels, Sawdays), and monetises via room nights, multi-outlet F&B revenue, wellness partnerships, and ticketed experiences. Ancillary community programming — including a £4,015 fundraising initiative for a public defibrillator with the Jersey Heart Support Group and partnership activity with Jersey Heritage — anchors the property within the local ecosystem.

With 13 employees, the operation is small and owner-led. There is no disclosed financial data, no external funding, and no evidence of proprietary technology or AI-enabled systems. Unit economics depend on seasonal Jersey tourism occupancy, F&B cover volume, and ancillary spend per guest; brand credibility is anchored in 175 years of operating history, multiple third-party hospitality listings, and over 200 five-star Tripadvisor reviews.

Name

The Moorings Hotel & Restaurant

Legal name

The Moorings Hotel and Restaurant

Website

https://themooringshotel.com

Company type

Private

Founded year

1851

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moorings is a 14-room family-run independent hotel and restaurant in St Aubin, Jersey, established in 1851, serving leisure travellers and local diners through accommodation, multiple F&B venues, wellness partnerships, and curated events.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Restaurant

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Boutique hotel accommodation
• Fine dining restaurant
• Casual dining pizza
• Wine dinner events
• Yoga wellness studio

Headquarters

HQ city

St Martin

HQ country

Jersey

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Overnight stays in 14 rooms (singles, doubles, family rooms) ranging from harbour view to castle view accommodations. Room rates from £135-£245 per night.
2. Restaurant Dining (The Dining Room): Fine dining restaurant open for lunch, dinner and afternoon tea. Global flavours with French and Scandinavian influences, produce-led seasonal menus. Sunday roasts and special occasion dining.
3. Maddie's Casual Dining: All-day casual dining venue serving breakfast (8:30-11:30), Italian pizzas from noon till late, and full bar. Open 7 days a week.
4. Terrace Bar: Outdoor terrace with views over harbour and castle. Cocktails, wine, and drinks. Oyster Happy Hour daily 5-6pm.
5. Afternoon Tea Service: Afternoon tea served 3-5pm Monday-Saturday, 4-5pm Sunday. Priced at £30 per person or £43.75 with champagne.
6. Special Events and Wine Dinners: Hosted wine events, themed dinners, masterclasses, and seasonal events. Examples include Bordeaux Wine Dinner (£95), Lawson's Dry Hills Wine Dinner (£90), Simply Christmas Gala (£135), Tall Tales of Gorey tour and dinner (£100).
7. Packages and Getaways: The Gorey Getaway package at £250 includes overnight stay, 3-course dinner (or £38.50 credit towards a la carte), and breakfast.
8. Wellness Services: Yoga and Pilates studio operated by Pam Toy (Pure Yin), plus health treatments by Emma Mathew (Prana Health & Wellbeing). Open to locals and staying guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Moorings Hotel & Restaurant is a family-run neighbourhood bistro, café, cocktail bar, and 14-room boutique hotel at Gorey Pier in Jersey. It operates multiple dining venues—The Dining Room (fine dining with French and Scandinavian influences), Maddie's (all-day casual dining with Italian pizzas), and The Terrace (outdoor bar)—alongside accommodations and an on-site wellness studio offering yoga, Pilates, and massage therapy. The business also hosts curated wine dinners, themed events, afternoon tea, and seasonal packages such as the Gorey Getaway.

Product overview

The Moorings Hotel & Restaurant is a family-run neighbourhood bistro, café and cocktail bar with rooms, operated by Matthew and Iselin Jones at Gorey Pier in Jersey since 1851. The offering consists of The Dining Room (main restaurant with French-influenced cuisine), Maddie's (casual all-day dining with pizza focus), The Terrace (outdoor waterfront bar and dining), Sleep (14-room hotel accommodation), and Wellness facilities including The Studio yoga/Pilates studio and Prana Health treatments. The property also offers curated experiences including afternoon tea service, wine dinner events, storytelling tours, and seasonal packages like the Gorey Getaway. The venue is listed in the Michelin Guide and holds AA Rosette Awards for Excellence.

Differentiator

Problem solved

Functional benefit

Brands

• The Dining Room: The main restaurant offering global flavours with Gallic influence, serving lunch, dinner, and afternoon tea Monday to Saturday, and Sunday lunches.
• Maddie's
• The Terrace
• The Studio

Products and services

• The Dining Room The hotel's main restaurant offering global flavours with French influence and a Scandinavian twist, serving lunch, dinner, and afternoon tea Monday through Saturday, with Sunday lunches. Produce-led seasonal menus support local small family businesses.
• Maddie's All-day casual dining venue serving made-to-order a la carte breakfast from 8:30-11:30AM, transitioning to Italian-style pizza from noon till late. Features sourdough bases fermented for 48 hours and cooked in a Venetian pizza oven. Open seven days a week to residents and non-residents.
• The Terrace Bar Outdoor waterfront terrace with views over the harbour and Gorey Castle, serving cocktails, wine, and light meals. Features Bergerac's Oyster Happy Hour from 5-6pm daily. Terrace tables available for diners only during specific hours.
• Sleep (Hotel Accommodation) 14-room hotel accommodation including singles, doubles, and family rooms. Nine rooms are sea-facing with views over the Pier and Harbour; five face Mont Orgueil Castle. Rooms feature natural colours, exotic prints by local artist Abi Overland, rattan lampshades, bamboo mirrors, Nespresso machines, and Birchall specialty teas. Rates range from £135 to £245 per night.
• Wellness Services (The Studio & Prana Health) On-site wellness facilities including The Studio for Yoga & Pilates led by Pam Toy of Pure Yin, and Prana Health & Wellbeing offering Swedish and sports massage, yoga instruction, reiki, and health coaching by Emma Mathew. Open to locals and staying guests.
• Afternoon Tea Service Afternoon tea service featuring classic finger sandwiches, warm scones, and French-inspired pâtisserie. Priced at £30 per person or £43.75 with a glass of house champagne. Booking essential.
• Wine Dinners & Masterclasses Hosted wine tasting events and dinners featuring guest wine experts. Includes Bordeaux Wine Dinner with Jane Masters MW (£95 per person) and Bordeaux Exclusive Masterclass (£50 per person). Events include masterclasses and multi-course paired tastings.
• Lawson's Dry Hills Wine Dinner Four-course wine dinner celebrating New Zealand's most sustainably certified wine producer, priced at £90 per person, in partnership with Liberation Drinks Co.
• Tall Tales of Gorey Tour & Dinner Guided storytelling tour of Gorey with Toby Clyde-Smith of Tall Tales Tours, followed by a 3-course dinner at the hotel. Priced at £100 per person including tour, refreshments, and dinner.
• Simply Christmas Gala Dinner Christmas gala dinner event featuring Chris Lafferty performing Christmas classics and crooner music, priced at £135 per person, including welcome drinks at 7:30pm, gala dinner, and live music performance.
• Gorey Getaway Package Winter accommodation package priced at £250 per night including overnight stay, 3-course set menu dinner or £38.50 credit toward a la carte, and full breakfast. Available through end of April except Easter weekend.

Quantifiable outcome

• Defibrillator fundraiser reached £4,015, exceeding the £2,250 target in just 1.5 hours

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Tall Tales ToursminorGTM or Marketing Partner · 27 March 2026Partnership with Toby Clyde-Smith, founder of Tall Tales Tours, for special evening events focused on Gorey. The Tall Tales of Gorey event on 22nd April 2026 includes a walking tour and 3-course dinner at the hotel. Toby is described as an incredible local storyteller who brings to life forgotten characters and hidden stories of Gorey.
• Liberation Drinks Co.minorGTM or Marketing Partner · 25 February 2026Partnership for the Lawson Dry Hills Wine Dinner on 25th March 2026. Liberation Drinks Co. collaborated with The Moorings to host the event celebrating New Zealand's most sustainably certified wine producer.
• Majestic WinesminorGTM or Marketing Partner · 10 February 2026In association with Majestic Wines for the Bordeaux Wine Dinner with Jane Masters MW on 12th March 2026. Majestic's Master of Wine Jane Masters hosts a masterclass and wine dinner. The partnership brings wine expertise and curated French and Spanish collections.
• Chris LaffertyminorGTM or Marketing Partner · 17 September 2025Entertainment partner for the Simply Christmas event on 19th November 2025. Chris Lafferty performed Christmas classics and crooner music at the gala dinner event.
• The Studio (Pure Yin)coreStrategic or Co-development PartnerYoga and Pilates studio operated by Pam Toy of Pure Yin and her team of handpicked, qualified instructors. Located on-site at The Moorings, open to locals and staying guests. Classes can be booked through Pam's website or direct enquiry for private and bespoke classes.
• Prana Health & WellbeingcoreStrategic or Co-development PartnerEmma Mathew runs a treatment room at The Moorings offering Swedish and sports massage, yoga teaching, reiki, and health coaching. Open to staying guests and locals. Participates in annual Christmas Market.
• Jersey Heart Support GroupminorStrategic or Co-development PartnerJersey Heart Support Group sourced defibrillators at no profit and provided free training to Moorings staff. Remaining fundraiser funds donated to the group for maintenance of Gorey defibrillators.
• Jersey HeritageminorStrategic or Co-development PartnerDonated a defibrillator to Jersey Heritage for installation at Mont Orgueil Castle (Gorey Castle). The device was installed at the top of the castle where weddings and events take place, 200 steps up from the ticket office.
• Abi OverlandminorOthersLocal artist whose illustrations adorn all bedroom walls and hotel corridors. Most recently added cocktail prints to walls in Maddie's. Participates in annual Christmas Market selling prints, ceramics, tea towels, bags and homeware.
• Christmas Market ExhibitorsminorOthersAnnual Christmas Market features local partners including: Prana Health & Wellbeing (wellness), Claire Haithwaite Ceramics (local potter using local clay), The Smokey Shed (home cured salmon and biltong), BeCoorie (cosy home goods), Max Young Photography (animal photography), EveryState (functional mushroom products partnered with Ellie Goulding), and Dot&Tom blankets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• La Fregate Hotel: Small independent boutique hotel with restaurant in Guernsey — closely comparable family-run boutique-hotel-with-rooms-and-restaurant proposition across the Channel Islands.
• Old Government House Hotel & Spa: Established boutique hotel and spa in St Peter Port, Guernsey — comparable Channel Islands full-service boutique hotel with restaurant and spa in the same regional market but on a neighbouring island.

Direct peers

• Longueville Manor: Family-owned luxury country-house hotel in Jersey with a renowned restaurant (The Oak Room) and AA/michelin-level recognition — same family-run full-service model with similar scale (15–30 rooms) and culinary positioning.
• L'Horizon Beach Hotel & Spa: Boutique beachfront hotel in St Brelade, Jersey, with multiple dining venues, spa, and terrace bar — directly comparable multi-venue small hotel on the same island.
• The Atlantic Hotel: Small luxury boutique hotel in St Brelade, Jersey, with a strong fine-dining restaurant (Atlantic Grill) and views over St Ouen's Bay — directly comparable small-island full-service hotel with culinary focus.
• Château La Chaire: Small boutique château-style hotel in Jersey with an acclaimed restaurant (Rosemary's), in the same independent, family-run, fine-dining-with-rooms category as The Moorings.
• The Club Hotel & Spa: Boutique hotel and spa in St Helier, Jersey, with dining and event offerings — similar small-scale independent hospitality operation on Jersey.

Broad incumbents

• Grand Jersey Hotel & Spa: Larger chain-affiliated hotel in St Helier, Jersey, operating restaurants, spa, and events — broader incumbent providing same island hospitality but at greater scale.
• Hotel de France: Larger established Jersey hotel with restaurants, spa, and conference facilities — broader incumbent in the same island hospitality market with overlapping F&B and events offerings.

Emerging players

• The Scarlet Hotel: Award-winning small boutique eco-luxury hotel in Cornwall with strong restaurant, spa, and curated-platform presence (Mr & Mrs Smith) — comparable in scale, ethos, and curated-channel distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mooringshoteljersey
• Instagraminstagram.com/themooringsjersey
• LinkedInlinkedin.com/company/the-moorings-hotel-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moorings Hotel & Restaurant