Hotel de France

What Hotel de France does

Hotel de France is a privately held four-star hotel and spa located on St Saviour's Road on the outskirts of St Helier, Jersey (Channel Islands). The single-property operation offers 129 en-suite rooms across seven categories ranging from 17 sqm Classic Single rooms to The Aubin Suite, complemented by five meeting and event rooms (Saffrons, Fliquet, Belval, Belcroute, Palm Room) capable of hosting up to 140 guests. Core products extend well beyond accommodation to include the 17,000 sq ft Ayush Wellness Spa (the only Ayurvedic-led facility in Jersey, anchored by resident physician Dr Prasanna), the Healthhaus fitness club (10,000+ sq ft with the Milon computerized training system), Bonita Hair & Beauty, and La Terrasse Restaurant & Bar serving modern British cuisine with local Jersey ingredients. Underlying technology is limited to commercially licensed platforms — direct-book.com for room reservations and Zenoti for spa bookings — with no proprietary AI, data, or software products disclosed.

The business operates six distinct revenue streams: room accommodations, spa and wellness treatments, restaurant and bar (including afternoon tea at £22/person, Sunday lunch at £32–£39, Chateaubriand nights at £80/two, and a daily happy hour), gift vouchers, packaged holidays bundling accommodation with Jersey Zoo and Jersey Heritage passes, and events and meetings. Go-to-market is direct-to-consumer with emphasis on the hotel's own website and direct-book.com (offering a best-price guarantee, complimentary breakfast, flexible rebooking, and free travel insurance), supplemented by phone and email reservations. Distribution is regionally focused on Jersey and the UK inbound market, accessed via 20+ UK regional airports.

Customer segmentation spans leisure travelers (primary), business travelers, wellness-focused guests, retreat organizers, and special-occasion celebrants. Strategic marketing partnerships with Durrell Wildlife Conservation Trust (Jersey Zoo) and Jersey Heritage extend the property's value proposition into the broader Jersey destination stack, while the Host Your Retreat program targets group wellness and corporate wellbeing buyers (8–12 guests, from £499 per person all-inclusive). The company has no disclosed parent, no institutional investors, no funding rounds, and no M&A history, operating as an independent owner-managed property with approximately 80–100 employees.

Name

Hotel de France

Legal name

Hotel de France

Website

https://defrance.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel de France is a privately held four-star hotel and spa in St Helier, Jersey, offering 129 rooms, a 17,000 sq ft Ayurvedic wellness spa, a fitness club, a restaurant, and event venues serving leisure travelers, business guests, and wellness retreat organizers.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Spa

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Wellness-Lifestyle Boutique Hotels (THAGADAF), Destination Spas & Spa Resorts (HSALAFAC), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel accommodation
• Wellness spa services
• Corporate event venues
• Restaurant dining
• Wellness retreats

Headquarters

HQ city

St Helier

HQ country

Jersey

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Room Accommodations: Primary revenue from 129 en-suite rooms including Classic King, Classic Double, Classic Twin, Classic Single, Premium Balcony, Executive rooms, and The Aubin Suite. Offers various rates including Bed & Breakfast and flexible booking options.
2. Spa Services and Wellness Treatments: Revenue from Ayush Wellness Spa treatments including Ayurvedic massages, facials, body treatments, wellness retreats. Spa facilities complimentary for hotel guests, treatments charged separately.
3. Restaurant and Bar Dining: La Terrasse Restaurant & Bar generates revenue from breakfast, brunch, lunch, afternoon tea, dinner service, and special dining events including Chateaubriand nights and Sunday lunches with live music.
4. Gift Vouchers: Sale of gift vouchers redeemable for hotel stays, spa days, and dining experiences. Available for various occasions with email, post, or gift box delivery options.
5. Package Holidays and Promotions: Bundled packages combining accommodation, spa treatments, dining, and local attractions (Jersey Zoo, heritage sites) at discounted rates compared to individual booking.
6. Events and Meetings: Revenue from corporate meetings, events, private dining, and celebrations in dedicated function rooms (Saffrons Room, Fliquet Room, Belval Room, Belcroute Room, Palm Room).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel de France is a 4-star hotel and spa in St Helier, Jersey, offering 129 en-suite rooms across seven categories, the 17,000 sq ft Ayush Wellness Spa with authentic Ayurvedic treatments, and La Terrasse Restaurant & Bar serving modern British cuisine. The property also provides five dedicated meeting and event rooms, a Healthhaus fitness centre, and a Bonita hair and beauty salon, with curated package experiences combining accommodation, spa, dining, and Jersey attractions.

Product overview

Hotel de France is a four-star hotel and spa located in St Helier, Jersey, offering a comprehensive hospitality portfolio centered on three core pillars: accommodation (129 en-suite rooms across seven categories from Classic Single to The Aubin Suite), the Ayush Wellness Spa (17,000 sq ft award-winning facility with authentic Ayurvedic treatments), and La Terrasse Restaurant & Bar (modern British dining). The property supplements these core offerings with Healthhaus fitness centre, Bonita Hair & Beauty salon, versatile event spaces (Saffrons, Fliquet, Belval, Belcroute, and Palm Rooms), and curated experiences including Jersey Zoo, Mont Orgueil Castle, Jersey War Tunnels, La Mare Wine Estate, Jersey Tidal Trail, St Ouen's Bay, and Botanic Gardens. The hotel provides various packages including Spa Retreats, Weekday Escape, Jersey Zoo Offer, Jersey Heritage Offer, and Host Your Retreat programs for groups. Online booking and spa reservations are facilitated through direct booking and Zenoti platforms respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Four-star hotel offering 129 en-suite rooms in seven categories ranging from Classic Single to The Aubin Suite, each with modern amenities including Wi-Fi, Satellite TV, tea/coffee facilities, and 24-hour room service. Designed for leisure and business travelers seeking upscale Jersey accommodation.
• Ayush Wellness Spa Award-winning 17,000 sq ft luxury spa offering authentic Ayurvedic therapies and modern treatments including massages, facials, body treatments, and holistic wellness programs. Features infinity pool, hydrotherapy pool, hot/cold plunge pools, sauna, steam room, and six private treatment suites, led by resident Ayurvedic Physician Dr Prasanna.
• La Terrasse Restaurant & Bar Signature restaurant offering modern British cuisine using fresh local Jersey ingredients, open daily for breakfast, brunch, lunch, afternoon tea, and dinner with indoor and terrace seating overlooking St Helier. Also serves as a venue for special dining events such as Sunday lunches with live music and Chateaubriand nights.
• Events & Meeting Spaces Versatile meeting and event venues including Saffrons Room (up to 40 guests), Fliquet Room (up to 30 guests), Belval Room (up to 20 guests), Belcroute Room (up to 16 guests), and The Palm Room (up to 70 seated or 140 standing). Equipped with modern meeting facilities and catering options for corporate meetings, private dining, and celebrations.
• Healthhaus Fitness Centre Exclusive health club spanning over 10,000 sq ft providing a 360-degree approach to health and fitness. Features innovative Milon training system, functional gymnasium, yoga, spinning, circuit training, boxercise, and pilates classes. Open to hotel guests and members.
• Bonita Hair & Beauty In-house hair and beauty salon offering a full range of services for hair, skin, and nails, located within Hotel de France premises and serving hotel guests and local customers.
• The Spa Break Package Overnight spa package including accommodation, breakfast, three-course dinner, and one Ayurvedic treatment per person with choices including Shirobhyanga Head Massage, Padabhyanga Foot Massage, Body Exfoliation, Indian Head Massage, or Facial.
• Jersey Zoo Offer Package Hotel package including minimum two-night stay with complimentary entry to Durrell Wildlife Conservation Trust (Jersey Zoo), daily breakfast, and unlimited spa access.
• Jersey Heritage Offer Package Package for stays of four or more nights including complimentary 7-day Jersey Heritage Pass worth up to £52 per adult or £136 per family, providing access to historic sites including Mont Orgueil Castle, Elizabeth Castle, Maritime Museum, and La Hougue Bie.
• Host Your Retreat Program Group retreat hosting service for 8-12 guests including yoga, mindfulness, fitness, holistic healing, or corporate wellbeing retreats. All-inclusive package from £499 per person covering accommodation, meals, spa access, and airport transfers.
• Gift Vouchers Hotel gift vouchers redeemable for luxury hotel stays, spa days, and dining experiences. Available for purchase online with email, SMS, or postal delivery options.

Quantifiable outcome

• Spa Break package includes overnight stay, breakfast, 3-course dinner, and Ayurvedic treatment for comprehensive wellness experience
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, minor and strategic.

• ZenoticoreTechnology or IntegrationSpa booking technology platform used for online treatment reservations at Ayush Wellness Spa. Guests book treatments through Zenoti's webstore system.
• HealthhauscoreStrategic or Co-development PartnerExclusive health club covering more than 10,000 sq ft within the hotel property, providing Milon training system and group fitness classes. Complements Ayush Wellness Spa for 360-degree health and fitness approach.
• Bonita Hair & BeautyminorOthersIn-house hair and beauty salon operated as separate company within hotel premises, offering hair, skin, and nail services to hotel guests and local customers.
• Durrell Wildlife Conservation Trust (Jersey Zoo)strategicGTM or Marketing PartnerExclusive partnership offering complimentary Jersey Zoo entry with hotel stays of 2+ nights. Joint promotions combining wildlife experiences with hotel accommodation and spa services.
• Jersey HeritagestrategicGTM or Marketing PartnerPartnership providing complimentary 7-day Jersey Heritage Pass with stays of 4+ nights. Pass offers access to Mont Orgueil Castle, Maritime Museum, La Hougue Bie, Hamptonne Country Life Museum, and Elizabeth Castle.
• La Mare Wine EstateminorGTM or Marketing PartnerLocal Jersey vineyard and distillery featured as food and drink experience. Hotel promotes visits to the estate for tours, tastings, and wine experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Champneys: UK-based destination spa and wellness hotel chain offering multi-night wellness retreats, spa treatments, and fitness programs. Comparable to Hotel de France's Ayush Spa and wellness retreat offerings from a UK-centric wellness destination perspective.

Direct peers

• The Grand Jersey Hotel & Spa: 5-star hotel and spa located on the St Helier seafront, Jersey, with comparable room inventory, event facilities, and wellness offerings. Directly competes with Hotel de France for business events, leisure stays, and spa breaks in the same St Helier market.
• Longueville Manor: Award-winning 5-star manor house hotel in St Saviour, Jersey, with 30+ rooms, restaurant, and spa. Operates at the upper end of the Jersey luxury market alongside Hotel de France and competes for the same high-end leisure and special-occasion guests.
• The Club Hotel & Spa: Boutique 4-star spa hotel in St Helier, Jersey, with spa, restaurant, and event spaces. Targets a similar urban-leisure and wellness segment in the same primary market as Hotel de France.
• L'Horizon Beach Hotel & Spa: Boutique 4-star beachfront hotel and spa in St Brelade, Jersey, with 106 rooms, restaurant, and spa facilities. Competes with Hotel de France for leisure and wellness travelers seeking a Jersey beachside escape.
• The Atlantic Hotel: Relais & Châteaux luxury hotel in St Brelade, Jersey, offering 4-star accommodation, fine dining, and leisure facilities. Direct competitor to Hotel de France in the Jersey luxury segment, targeting similar leisure and business travelers with comparable room counts and amenities.
• St Brelade's Bay Hotel: Long-established 4-star seaside hotel in St Brelade, Jersey, with comparable room count, multiple dining venues, and leisure facilities. Competes with Hotel de France for family and leisure travelers visiting Jersey.

Broad incumbents

• Chewton Glen: 5-star luxury country house hotel and spa in Hampshire, UK, with extensive spa, wellness, and dining facilities. Comparable to Hotel de France as a UK luxury destination combining heritage accommodation with substantial wellness and culinary offerings.
• Anantara Hotels, Resorts & Spas: Global luxury hotel and resort brand with strong wellness and Ayurvedic-inspired spa programming. Represents the international benchmark for the premium wellness-resort experience Hotel de France's Ayush Spa competes against in the destination wellness segment.
• Hand Picked Hotels: UK collection of 20+ luxury and historic country house hotels with spas and restaurants. Represents the broader UK luxury heritage-hotel category that Hotel de France competes within for short-haul leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/defrancejersey
• LinkedInlinkedin.com/company/hoteldefrance
• Instagraminstagram.com/hoteldefrance_jersey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel de France