The Morrow Hotel Washington, DC Curio Collection by Hilton
The Morrow Hotel is a single NoMa, Washington DC lifestyle hotel under Hilton's Curio Collection, managed by Hersha Hospitality Management and anchored by Marcus Samuelsson's restaurant concepts. It serves leisure, corporate, wedding, and event guests across rooms, F&B, and curated packages.
- Company typePrivate
- Founded-
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Morrow Hotel Washington, DC Curio Collection by Hilton does
The Morrow Hotel Washington, DC is a single-asset lifestyle hotel operating under Hilton's Curio Collection soft brand in the NoMa neighborhood of Washington, DC. The property is managed by Hersha Hospitality Management and branded around three dining concepts from celebrity chef Marcus Samuelsson: Marcus DC, Sly Rooftop, and Mornings & Bites. The hotel is LEED Gold certified and operates with a lean internal team supported by corporate shared services.
The property generates revenue from multiple streams: guest room bookings, three F&B outlets, event and meeting space for up to 400 guests, weddings, curated experience packages (including the NoMa in Color Artist Retreat, Presidential Pets Package, and Capitol 250 package), wellness programming through partner practitioners, valet parking, and gift cards. Distribution is split between Hilton's global channels (Hilton Honors loyalty, Hilton.com, central reservations) and direct bookings via the property's own website and social channels.
The business model is a standard upper-upscale independent hotel franchise arrangement, monetizing through room revenue, F&B, and group/event sales. The customer base spans transient leisure, corporate travelers, weddings, and social events, with growing emphasis on experience-led packages and wellness stays. The property competes within the DC soft-brand and lifestyle segment rather than on scale.
The Morrow Hotel Washington, DC Curio Collection by Hilton firmographics
Firmographics- Name
- The Morrow Hotel Washington, DC Curio Collection by Hilton
- Legal name
- Hilton Domestic Operating Company Inc.
- Website
- https://themorrowhotel.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Morrow Hotel is a single NoMa, Washington DC lifestyle hotel under Hilton's Curio Collection, managed by Hersha Hospitality Management and anchored by Marcus Samuelsson's restaurant concepts. It serves leisure, corporate, wedding, and event guests across rooms, F&B, and curated packages.
- Ownership category
- akta.pro rank
The Morrow Hotel Washington, DC Curio Collection by Hilton industry classification
Industry- Product category
- Luxury Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- City/Urban Convention Hotels (THAGALAA)
Keywords
Where The Morrow Hotel Washington, DC Curio Collection by Hilton is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Morrow Hotel Washington, DC Curio Collection by Hilton business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Hotel Room Bookings: Revenue from guest room reservations including standard rooms, suites, and the Presidential/Burnham Suite. Part of Hilton Curio Collection with bookings through Hilton.com and direct hotel website.
- Food & Beverage: Revenue from three dining concepts: Marcus DC (ground floor restaurant), Sly Rooftop (rooftop bar), and Mornings & Bites (breakfast/lunch). Also includes in-room dining service.
- Meetings & Events: Revenue from conference room and event space rentals for board meetings and events up to 400 people. Includes audio-visual services.
- Weddings: Revenue from wedding venue rentals and associated event services.
- Packages & Promotions: Revenue from special packages including Breakfast Included, Third Night Free, Capitol 250, Sip Into Summer, Presidential Pets Package, and NoMa in Color Artist Retreat.
- Gift Cards: Electronic gift cards sold in increments of $100 from $100 to $500, redeemable for room nights, in-room dining, restaurant, parking, transportation taxes, and amenity fees.
- Valet Parking: Valet parking service at $65 per night plus tax.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Premium Rooms |
| Subscription | Pay-as-you-go | Suites |
| Subscription | Pay-as-you-go | The Burnham Suite |
| Subscription | Pay-as-you-go | NoMa in Color Artist Retreat |
| Unit Pricing | Pay-as-you-go | Valet Parking |
| Unit Pricing | Pay-as-you-go | Pet Fee |
| Unit Pricing | Pay-as-you-go | Guaranteed Late Check-out |
| Unit Pricing | One time/ perpetual license | Gift Cards |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
The Morrow Hotel Washington, DC Curio Collection by Hilton product offering
Product offeringCore offering
The Morrow Hotel is a 21-employee Curio Collection by Hilton property in Washington DC's NoMa district offering guest accommodations (Premium Rooms, Suites, Accessible Rooms, and the signature Burnham Suite), three celebrity-chef-driven dining concepts (MARCUS DC, Sly Rooftop, Mornings & Bites), in-room dining, meeting and event space for up to 400 guests, weddings, and wellness programming. The property is operated by Hersha Hospitality Management under a Hilton franchise and is LEED Gold certified.
Product overview
The Morrow Hotel is a Curio Collection by Hilton property offering integrated hotel and dining experiences. The hotel provides accommodation options (Premium Rooms, Suites, Accessible Rooms, and the signature Burnham Suite) along with multiple food and beverage outlets: MARCUS DC (celebrity chef Marcus Samuelsson's restaurant), Sly Rooftop Bar, Mornings at Morrow (breakfast), Bites at Morrow (lunch), and In-Room Dining. The hotel features LEED-certified meeting and event spaces, wellness programming, and special packages including the Presidential Pets Package, Capitol 250 celebration, and NoMa in Color Artist Retreat. Guests can also access fitness facilities, valet parking, and various seasonal packages.
Differentiator
Problem solved
Functional benefit
Brands
- Marcus DC: Restaurant by celebrity chef Marcus Samuelsson blending modern American cooking with Black culinary traditions from DC to Ethiopia
- Sly Rooftop
Products and services
- MARCUS DC Restaurant
Companies that use The Morrow Hotel Washington, DC Curio Collection by Hilton
Customer profileSegments5 records
Ideal customer profiles5 records
The Morrow Hotel Washington, DC Curio Collection by Hilton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Morrow Hotel Washington, DC Curio Collection by Hilton partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Khepera WellnesscoreWellness partnership providing signature yoga experiences including Trap Yoga and RnB Yoga, as well as guided Morrow Mindful Meditation sessions held at the hotel weekly and monthly.
- Inner Success MovementminorProvides Spiritual Pilates classes held on Saturdays at 10:30 AM in the Tanner Room, featuring soulful RnB rhythms.
- Pacers RunminorGuided run/walk events through DC streets on a monthly basis with new themes each month and complimentary cocktail afterwards.
- Shop Made in DC / Alchemy DCminorPartnership for Yoga for Creatives event, hosted in collaboration for wellness programming.
- NoMa in Color and NoMa BIDcoreCollaboration for the NoMa in Color Artist Retreat package, transforming the Presidential Suite into an artist's retreat featuring community murals and supporting local artistry. Proceeds from print sales donated to NoMa in Color for artist dispersion.
- Shayo WellnessminorHeart & Soul Yoga partnership hosted by Stacey Rusch (Real Housewife of the Potomac) featuring gospel music and traditional yoga.
- Hersha Hospitality ManagementcoreHotel management company operating The Morrow Hotel. LinkedIn presence for recruitment and corporate communications.
- Hilton Worldwide / Curio CollectioncoreFranchise relationship with Hilton providing global reservation system, Hilton Honors loyalty program, and Curio Collection brand affiliation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Morrow Hotel Washington, DC Curio Collection by Hilton competitors and assessment
Company assessmentDirect peers
- Hotel Zena Washington DC: Boutique DC hotel operated by Hersha Hospitality with themed design and multiple F&B outlets. Direct competitor on operator (Hersha), urban DC boutique positioning, and dining-led differentiation.
- The St. Regis Washington, D.C. Luxury Marriott full-service DC hotel near the White House, serving the same diplomatic, government, and corporate clientele. Direct comparable on premium urban DC positioning and event space.
- The Hay Adams: Iconic luxury DC hotel located near Lafayette Square with strong F&B and event programming for the same corporate, government, and leisure segments. Closely comparable on full-service urban hospitality with destination dining and event space.
- Kimpton Hotel Palomar Washington DC: Boutique lifestyle hotel in downtown DC with strong F&B, wellness amenities, and event space. Competes for similar business and leisure travelers seeking upscale boutique full-service experiences.
- The LINE DC: Lifestyle boutique hotel in DC's Adams Morgan neighborhood with multiple F&B concepts and strong design identity. Competes for the same design-conscious leisure and corporate traveler seeking differentiated dining experiences.
- Eaton DC: Wellness-forward boutique hotel in downtown DC with cultural programming and a wellness-focused brand identity. Comparable on the wellness programming differentiator and the design-conscious urban traveler.
- Conrad Washington, DC: Hilton's luxury flagship in DC, also a Hilton-affiliated urban full-service hotel serving similar corporate, government, and leisure travelers with comparable meeting and dining amenities. The most direct comparable on brand family and product positioning.
Broad incumbents
- Grand Hyatt Washington: Large convention-oriented full-service hotel near the DC Convention Center. Competes for association meetings and corporate groups but operates at a broader, more commoditized scale.
- Washington Hilton: Large Hilton-branded convention hotel in DC's Dupont Circle neighborhood. Same Hilton brand family and large meeting/event capabilities, but broader portfolio scale and more mass-market positioning.
Others
- Hersha Hospitality Trust portfolio: The Morrow's operating company, Hersha Hospitality Trust, owns and operates a portfolio of boutique urban hotels across major US markets. Provides operational and brand-program benchmarking for The Morrow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Morrow Hotel Washington, DC Curio Collection by Hilton social profiles
Digital presenceThe Morrow Hotel Washington, DC Curio Collection by Hilton compliance and trust
Trust signalCompliance3 records
The Morrow Hotel Washington, DC Curio Collection by Hilton financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Morrow Hotel Washington, DC Curio Collection by Hilton leadership team
Management profileNumber of profiles
The Morrow Hotel Washington, DC Curio Collection by Hilton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Morrow Hotel Washington, DC Curio Collection by Hilton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Morrow Hotel Washington, DC Curio Collection by Hilton
What does The Morrow Hotel Washington, DC Curio Collection by Hilton do?
The Morrow Hotel is a 21-employee Curio Collection by Hilton property in Washington DC's NoMa district offering guest accommodations (Premium Rooms, Suites, Accessible Rooms, and the signature Burnham Suite), three celebrity-chef-driven dining concepts (MARCUS DC, Sly Rooftop, Mornings & Bites), in-room dining, meeting and event space for up to 400 guests, weddings, and wellness programming. The property is operated by Hersha Hospitality Management under a Hilton franchise and is LEED Gold certified.
Is The Morrow Hotel Washington, DC Curio Collection by Hilton a public or private company?
The Morrow Hotel Washington, DC Curio Collection by Hilton is a private company. It is classified as corporate owned and is currently operating.
When was The Morrow Hotel Washington, DC Curio Collection by Hilton founded?
The Morrow Hotel Washington, DC Curio Collection by Hilton was founded in -1. It employs 11 to 50 people.
Where is The Morrow Hotel Washington, DC Curio Collection by Hilton based?
The Morrow Hotel Washington, DC Curio Collection by Hilton is headquartered in Washington, United States, in the North America region.
How does The Morrow Hotel Washington, DC Curio Collection by Hilton make money?
Seven revenue lines are on record. Hotel Room Bookings are the primary driver. The others are food & Beverage, meetings & Events, weddings, packages & Promotions, gift Cards and valet Parking.
Who are The Morrow Hotel Washington, DC Curio Collection by Hilton's main competitors?
Direct peers on record are Hotel Zena Washington DC, The St. Regis Washington, D.C., The Hay Adams, Kimpton Hotel Palomar Washington DC, The LINE DC, Eaton DC and Conrad Washington, DC. Broad incumbents are Grand Hyatt Washington and Washington Hilton. Hersha Hospitality Trust portfolio is listed as an others.
Does The Morrow Hotel Washington, DC Curio Collection by Hilton have an API?
No public API is recorded for The Morrow Hotel Washington, DC Curio Collection by Hilton.
What industry is The Morrow Hotel Washington, DC Curio Collection by Hilton in?
The Morrow Hotel Washington, DC Curio Collection by Hilton's product category is Luxury Hotel Hospitality. Its primary akta.pro industry code is THAGALAA, City/Urban Convention Hotels. Its NAICS code is 72111 and its SIC code is 7000.