The Movement Studio

What The Movement Studio does

The Movement Studio is a privately held, single-location physical rehabilitation and movement conditioning center operating from 4 Ashton Lane in Glasgow's West End since 2004. The studio is co-owned by Finlay Menzies, a PGA Professional golfer and TPI-certified movement specialist, and Kate Menzies, a former professional ballet dancer with Scottish Ballet, Royal Ballet, and Birmingham Royal Ballet who serves as the studio's Gyrotonic and Ballet Rehabilitation Specialist. The business delivers a unified suite of movement-based services built around the Gyrotonic Expansion System — a specialized methodology using rotational-disc and weighted-pulley equipment developed by Juliu Horvath — combined with Gyrokinesis, musculoskeletal rehabilitation, golf-specific conditioning and coaching, ballet coaching, multiple yoga disciplines (Hatha, Vinyasa, Iyengar, Yin, mindfulness), Classical Pilates, and massage therapy.

The studio monetizes through a hybrid pricing model: high-margin one-on-one Gyrotonic sessions at £55/hour and rehabilitation at £60/hour, lower-priced group classes (£10–£14/class or £40–£48 monthly memberships), massage therapy at £25–£70, and ancillary revenue from room hire (a 40m² exercise room at £18/hour and a 15m² treatment room at £12/hour) and an online retail shop. Distribution is direct-to-consumer via the studio website (Acuity Scheduling), phone, and walk-in, with supplementary bookings from healthcare-provider referrals. The client base spans professional and amateur athletes (including publicly named figures Andy Murray, Charlie Flynn, and Andrew Magee), professional dancers via the Scottish Ballet relationship, chronic pain and post-surgical patients, and general wellness consumers in the Glasgow market. The company has no external investors, operates at approximately 24 employees, and has not disclosed revenue.

Name

The Movement Studio

Legal name

The Movement Studio

Website

https://themovementstudio.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Movement Studio is a privately held, single-location physical rehabilitation and movement conditioning center in Glasgow's West End, founded in 2004, delivering Gyrotonic therapy, musculoskeletal rehabilitation, golf and ballet conditioning, yoga, Pilates, and massage to athletes, dancers, and chronic pain patients.

Ownership category

akta.pro rank

Product category

Physical Rehabilitation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Strength & Conditioning Personal Training (HSADAAAB), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Physical rehabilitation services
• Movement therapy
• Gyrotonic training
• Wellness studio
• Sports conditioning

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Gyrotonic Sessions: One-on-one individual sessions using Gyrotonic equipment. Sessions are one hour each and priced at £55 per session, or £240 for a package of 5 sessions.
2. Rehabilitation Services: Physical rehabilitation sessions for musculoskeletal conditions. First appointment priced at £60, package of 5 sessions for £250.
3. Massage Therapy: Massage therapy services by Coralea McKay including Relaxing Massage (30min £25, 60min £50, 90min £70), Swedish Massage, Deep Tissue Massage, and Indian Head Massage.
4. Group Fitness Classes: Scheduled group classes including Pilates (£10/class or 4 for £32), Hatha Yoga (£12/session or £40/month), Yoga with Tiana (£14/class or £48/month membership), Yoga and Mindfulness, Iyengar Yoga, and Friday Yoga Selection.
5. Room Hire: Rental of studio space to other fitness professionals and therapists. Exercise room (40m2) at £18/hour, Treatment room (15m2) at £12/hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Movement Studio operates as a physical rehabilitation and deep physical conditioning centre in Glasgow's West End, delivering one-on-one Gyrotonic sessions using specialised equipment, Gyrokinesis group classes, and musculoskeletal rehabilitation services. The studio also offers golf-specific rehabilitation, swing coaching, and performance conditioning; ballet barre basics, stretch and tone, and one-to-one ballet coaching; group classes in yoga (Hatha, Vinyasa, Yin, Iyengar, Mindfulness) and Classical Pilates; and massage therapy in multiple modalities. Services are sold directly to individual consumers and professional performers/athletes via single sessions, multi-session packages, and monthly class memberships.

Product overview

The Movement Studio is a physical rehabilitation and conditioning centre in Glasgow's West End offering a unified suite of services centered on movement-based therapy. Core offerings include Gyrotonic and Gyrokinesis sessions using specialized exercise equipment, alongside musculoskeletal rehabilitation services. The studio provides group fitness classes including Yoga (Hatha, Vinyasa, Yin, Iyengar, Yoga and Mindfulness), Classical Pilates, and Ballet (Barre Basics, Stretch and Tone, Coaching). Golf-specific services encompass rehabilitation, swing coaching, and performance conditioning. Treatment services include massage therapy. The studio also offers room hire for practitioners and operates a retail shop. All services are delivered through a booking system and cater to ages, abilities, and experience levels from chronic pain sufferers to professional athletes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• PGA Tour golfer Andrew Magee improved from 60th to 30th on money list after Gyrotonic training focused on posture and flexibility
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Scottish BalletcoreStrategic or Co-development PartnerKate Menzies serves as Gyrotonic and Ballet Rehabilitation Specialist within Scottish Ballet's Performance Medicine department. The studio produces ballet-specific content including Ballet Stretch and Tone video downloads commissioned by Scottish Ballet. Kate was invited by Scottish Ballet to produce 15-minute exercise downloads to promote health and exercise to the wider community. The partnership provides ongoing professional exposure and credibility within the dance community.
• Dalziel Golf ClubminorOthersGolf club that provided membership for boxer Charlie Flynn as part of his rehabilitation program working with Finlay Menzies at The Movement Studio. Flynn was given free membership to assist with his back rehabilitation through golf.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ten Health and Fitness: London-based boutique studio combining one-to-one physiotherapy, Pilates, personal training, and massage. Comparable multi-modal boutique model with a strong rehabilitation overlay and a premium positioning, although geographically limited to London.
• Stretch Zone: Franchised assisted-stretching concept delivering practitioner-led, one-to-one sessions on proprietary equipment. Closely comparable as a specialist movement-method franchise targeting flexibility, recovery, and pain relief in a boutique studio environment.
• Club Pilates: Largest US Pilates franchise offering group reformer classes in studio settings. Comparable as a boutique movement-method franchise delivering structured sessions with certified instructors; differs in modality (Pilates vs. Gyrotonic) and group format.
• StretchLab: US-based franchise network offering one-to-one assisted-stretching sessions in boutique studio settings. Highly comparable in operating model: appointment-based, single-location or small-format studios delivering a specialist movement modality to a mix of general-wellness and athletic customers.

Broad incumbents

• Third Space: London premium fitness club combining group exercise, Pilates, and personal training in upscale settings. Comparable premium boutique positioning and class/instructor-led model, but operates at much larger scale and primarily in London.
• Nuffield Health: UK-wide health and fitness operator offering gyms, physiotherapy, hospitals, and corporate wellness. Comparable as a UK incumbent in physical rehabilitation and fitness, but with a much broader portfolio and pricing across mass-market to premium tiers.
• Equinox: Global luxury fitness brand offering group classes, personal training, and recovery services (including stretch and Pilates). Comparable premium positioning and integrated training/recovery offering, but with a vastly larger footprint and broader portfolio.

Others

• GYROTONIC Expansion System: The global licensor of the Gyrotonic and Gyrokinesis methodologies practiced at The Movement Studio. Not a competitor but the central enabler of the studio's differentiated offering, defining training, equipment, and certification standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moveglasgow
• YouTubeyoutube.com/channel/UCrdeVo_q4nKNe_ftstC5Jvg
• Facebookfacebook.com/themovementstudioglasgow
• Instagraminstagram.com/themovementstudioglasgow
• LinkedInlinkedin.com/company/the-movement-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Movement Studio