The Naksh
The Naksh is a bootstrapped, family-owned Indian brand selling pure 925 silver jewelry (primarily toe rings) priced at ₹800–₹1,000 through an Amazon-powered e-commerce site and Amazon India marketplace, targeting individual consumers seeking lightweight, hallmark-certified silver jewelry for everyday wear.
- Company typePrivate
- Founded2010
- HeadquartersSatna, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
The Naksh firmographics
Firmographics- Name
- The Naksh
- Legal name
- Naksh
- Website
- https://thenaksh.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Naksh is a bootstrapped, family-owned Indian brand selling pure 925 silver jewelry (primarily toe rings) priced at ₹800–₹1,000 through an Amazon-powered e-commerce site and Amazon India marketplace, targeting individual consumers seeking lightweight, hallmark-certified silver jewelry for everyday wear.
- Ownership category
- akta.pro rank
The Naksh industry classification
Industry- Product category
- Silver Jewelry
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
Keywords
Where The Naksh is headquartered
LocationHeadquarters
- HQ city
- Satna
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
The Naksh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Jewelry Product Sales: Direct sales of pure 925 silver jewelry to consumers through e-commerce channels. Products include toe rings and other minimal silver jewelry items sold at various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard jewelry products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
The Naksh product offering
Product offeringCore offering
The Naksh designs, crafts, and sells pure 925 silver jewelry — primarily minimalist pieces such as toe rings — for everyday wear. The company operates a direct-to-consumer e-commerce storefront powered by Amazon infrastructure and also sells through the Amazon India marketplace. Products are hallmarked to certify purity and are accompanied by a buyback guarantee.
Product overview
The Naksh is a pure 925 silver jewelry brand that operates as a single-product-category e-commerce platform. The company offers a curated collection of minimal 925 silver jewelry, with Toe Rings as the primary product category featured on their site. Their offering is built on a family legacy of silver craftsmanship dating back to the 1950s, positioning their jewelry as effortless luxury for everyday wear.
Differentiator
Problem solved
Functional benefit
Products and services
- Toe Rings Pure 925 silver toe rings designed as part of a minimal jewelry collection for everyday wear, sold to individual consumers seeking lightweight, authentic silver accessories.
- 925 Silver Jewellery Collection A curated collection of minimal-design pure 925 silver jewelry pieces crafted for daily wear, leveraging a family legacy of silver craftsmanship since the 1950s and sold hallmarked with a buyback guarantee.
Companies that use The Naksh
Customer profileSegments1 record
Ideal customer profiles1 record
The Naksh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Naksh partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon IndiacoreAmazon powers The Naksh's e-commerce website infrastructure, providing secure delivery, payment processing through Amazon systems, and leveraging Amazon's established marketplace trust for customer confidence.
Recent moves4 records
The Naksh competitors and assessment
Company assessmentEmerging players
- Jewelbox: Indian D2C silver jewelry brand selling hallmarked 925 silver pieces online at everyday price points. Directly comparable to The Naksh on material, positioning, and channel strategy, representing the most similar emerging competitive threat.
- GIVA: India-based D2C brand focused on 925 silver jewelry and lightweight gold pieces sold online at accessible price points. Closely comparable to The Naksh's 925 silver positioning, daily-wear thesis, and hallmark-based trust narrative.
Direct peers
- Voylla: India-based D2C fashion jewelry brand offering silver and oxidized jewelry online at accessible price points. Comparable in online silver/fashion jewelry retail, low-price-point strategy, and India-only direct-to-consumer focus.
- CaratLane (Titan Company): Leading Indian online jewelry retailer with both D2C site and offline stores, selling silver and gold pieces for daily and occasion wear. Comparable as a direct competitor in online silver jewelry retail, though at significantly larger scale and with broader assortment.
- Mia by Tanishq: Tanishq's youth-focused sub-brand selling lightweight gold and silver jewelry for daily wear via stores and online. Highly comparable to The Naksh's positioning around minimal everyday silver, though backed by Titan's brand and capital.
- Pipa Bella: Online-first Indian fashion jewelry brand offering trendy and everyday silver-toned and silver jewelry at sub-₹2,000 price points. Comparable as a digital-native, affordable, daily-wear jewelry D2C brand competing for similar price-sensitive consumers.
- Melorra: India-based online-first fine jewelry brand offering lightweight, everyday-wear gold and silver jewelry via D2C e-commerce. Closely comparable to The Naksh in target customer (daily-wear jewelry shoppers), online-only model, and use of hallmarking/lightweight positioning.
Others
- Amazon India Handmade & Silver Jewelry Sellers: The Amazon marketplace in which The Naksh itself operates is also home to thousands of other silver jewelry sellers. These are direct substitutes at the marketplace level rather than direct brand competitors.
Broad incumbents
- Tanishq (Titan Company): India's largest organized jewelry retailer with extensive silver and gold offerings. Not a direct competitor at The Naksh's price points but competes for the same silver-jewelry mindshare of Indian consumers shopping online.
- BlueStone: Large Indian online jewelry retailer offering gold, diamond, and silver jewelry through D2C site and physical stores. Comparable in online silver jewelry retail, but operates at significantly larger scale with broader assortment and stronger brand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
The Naksh social profiles
Digital presenceThe Naksh compliance and trust
Trust signalCompliance1 record
The Naksh financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Naksh leadership team
Management profileNumber of profiles
The Naksh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Naksh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Naksh
What does The Naksh do?
The Naksh designs, crafts, and sells pure 925 silver jewelry — primarily minimalist pieces such as toe rings — for everyday wear. The company operates a direct-to-consumer e-commerce storefront powered by Amazon infrastructure and also sells through the Amazon India marketplace. Products are hallmarked to certify purity and are accompanied by a buyback guarantee.
Is The Naksh a public or private company?
The Naksh is a private company. It is classified as family owned and is currently operating.
When was The Naksh founded?
The Naksh was founded in 2010. It employs 1 to 10 people.
Where is The Naksh based?
The Naksh is headquartered in Satna, India, in the Asia region.
How does The Naksh make money?
One revenue line is on record: jewelry Product Sales.
Who are The Naksh's main competitors?
Emerging players on record are Jewelbox and GIVA. Direct peers are Voylla, CaratLane (Titan Company), Mia by Tanishq, Pipa Bella and Melorra. Amazon India Handmade & Silver Jewelry Sellers is listed as an others. Broad incumbents are Tanishq (Titan Company) and BlueStone.
Does The Naksh have an API?
No public API is recorded for The Naksh.
What industry is The Naksh in?
The Naksh's product category is Silver Jewelry. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones). Its NAICS code is 45831 and its SIC code is 5944.