The New Trade Program

What The New Trade Program does

The New Trade Program (NTP) is a US-based workforce development and career training provider founded in 2018 by Salim Holder, a former Fortune 500 brand marketer. It delivers short-format, virtual training programs in three career tracks — Digital Marketing, Cybersecurity, and Artificial Intelligence — with curricula of 8 to 12 weeks (28 to 48+ instruction hours) and built-in preparation for industry certifications from Google, Meta, and CompTIA. Its defining methodology is work-based learning on live businesses: students execute real marketing campaigns for real clients (including the founder-affiliated 4th Ave Market and Adelphi University's Black Men's Mental Health Conference) rather than simulated exercises, producing a portfolio of proof-of-skill.

The company operates two parallel go-to-market motions. Individual learners enroll directly through the website and advisor-led discovery calls, with financing and payment plans available. Institutional partners — high schools, community colleges, and workforce development programs such as NYC Administration for Children's Services, Children's Village, and Elm City Internationals — purchase per-student pricing on customized multi-year contracts, with delivery models ranging from fully managed to train-the-trainer. Reported graduate outcomes include a 92% completion rate and 92% of completers finding employment within six months, with one named graduate achieving a 60% salary increase.

The underlying technology stack is a virtual education platform combining live and recorded instruction with hands-on labs in Meta Ads Manager, Google Ads, and analytics dashboards, plus an AI-integrated curriculum that teaches Claude, ChatGPT, and Canva. A transparent reporting dashboard provides institutional partners with per-graduate outcome tracking. Beyond the core career tracks, the company has launched a family of AI-themed sub-products (AI Fundamentals, AI for Marketing Solopreneurs, AI for LIFE, Claude 101, and the Plug & Profit Program for solopreneurs) and obtained a 2024 Catalyze Challenge Grant (one of 15 winners from 850+ applicants). The organization is founder-owned, operates with approximately 6 employees, and has not disclosed institutional outside capital.

Name

The New Trade Program

Legal name

New Trade Program

Website

https://thenewtradeprogram.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Trade Program is a US-based workforce development provider offering 8-12 week, hands-on virtual training in Digital Marketing, Cybersecurity, and AI, with industry certifications and work-based learning on real client campaigns for individual career-changers and institutional partners.

Ownership category

akta.pro rank

Product category

Career and Technical Education

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical & Digital Skills Training (BPACANAB)

akta.pro secondary industries

Marketing, Communications & Digital Skills Training (EDAGANAM), Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA) (EDANAIAF), IT, Software & Cybersecurity Training (EDAGANAF)

Keywords

• Digital marketing training
• Cybersecurity training
• Artificial intelligence training
• Workforce development programs
• Career training certifications

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Program Tuition: Individual learners pay tuition for career tracks in Digital Marketing, Cybersecurity, and AI. The program offers financing and payment plans for individuals. Tuition includes course materials, lab access, learning platform, and career support. Certification exam fees ($100-$400 depending on certification) are additional.
2. Institutional Per-Student Pricing: Schools, community colleges, and workforce development programs pay a per-student fee customized to their partnership model (fully managed, train-the-trainer, or hybrid), program duration, and career track selection. Flexible billing structures include annual contracts, per-cohort billing, and grant-friendly invoicing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The New Trade Program delivers career-focused tech training programs in Digital Marketing, Artificial Intelligence, and Cybersecurity. The core 12-week Digital Marketing program simulates an agency environment where students execute real marketing campaigns for real clients. Cybersecurity and AI pathways prepare students for industry certifications including CompTIA Security+, Google Ads, and Meta Certified Digital Marketing Associate. Programs run 8–12 weeks with 28 to 48+ hours of instruction and include career support services.

Product overview

The New Trade Program is a career-focused tech training provider offering three main learning pathways: Digital Marketing, Artificial Intelligence, and Cybersecurity. The core Digital Marketing Career Training is a 12-week virtual work-based program where students execute real campaigns for real clients. The AI Pathway includes multiple modular programs (AI Fundamentals, AI for Marketing Solopreneurs, AI for LIFE, Claude 101) ranging from 5-hour workshops to comprehensive courses, all teaching practical AI tool usage, prompt engineering, and workflow automation. The Cybersecurity Pathway offers introductory and advanced programs preparing students for CompTIA certifications. For institutional partners, the Workforce Development Solutions program provides turnkey training with flexible scheduling, curriculum, instructor support, and certification prep across 8-12 week cohorts. The company also offers the Plug and Profit Program for solopreneurs seeking AI-powered business automation.

Differentiator

Problem solved

Functional benefit

Brands

• Plug & Profit Program: AI-powered business sidekick program designed to help solopreneurs automate repetitive tasks, streamline operations, and unlock new ways to scale their businesses.

Products and services

• Digital Marketing Career Training Program A 12-week virtual work-based training program simulating a digital marketing agency environment where students execute real marketing campaigns for real clients. Covers full-funnel strategy, paid ads, analytics, SEO, email campaigns, branding, content marketing, and social media. Designed for career changers and aspiring digital marketers seeking hands-on portfolio building and job placement.
• Workforce Development Solutions for Institutions Partner program offering turnkey training in Digital Marketing, Cybersecurity, and Social Media Marketing for schools and workforce development programs. Includes flexible scheduling, proven curriculum, transparent outcomes, and career placement support. Covers 28 hours to 48+ hours of instruction across 8-12 week programs. Delivered through fully managed, train-the-trainer, hybrid, or self-paced with support models.
• Introduction to Cybersecurity A 28-hour foundation program providing essential cybersecurity knowledge and hands-on lab experience. Designed for beginners to determine if cybersecurity is the right career path before committing to full CompTIA Security+ certification prep.
• AI Fundamentals - Modular Virtual Workshop Series A 5-hour beginner-friendly online program teaching effective communication with AI tools, consistent outputs, and multiple AI tools for real-world tasks. Students build reusable prompt libraries, polished documents, structured workflows, and immediate quick wins.
• AI for Marketing Solopreneurs A 5-hour online program teaching solopreneurs to use AI for clarifying messages, creating content faster, and building repeatable marketing workflows. Delivers brand briefs, 30-day content plans, marketing copy, and reusable AI workflows.
• AI for LIFE An online program teaching AI for personal planning, decision support, and personal organization. Students build goal plans, weekly routines, checklists, templates, and reusable prompts for managing life priorities with more structure.
• Claude 101 Workshop A one-hour live interactive workshop teaching professionals to use Claude AI for deeper thinking, structured prompts, repeatable workflows, long-form content strategies, and business-ready outputs. Students leave with functional AI workflows and reusable frameworks.
• Plug and Profit Program AI-powered business program for solopreneurs bundling practical prompts, templates, automation recipes, and a guided 90-day sprint to help one-person businesses automate tasks, streamline operations, and scale with AI workflows.
• Meta Ads Certification Bootcamp Intensive certification program preparing students for the Meta Certified Digital Marketing Associate credential. Includes hands-on training in Meta Ads strategies and deep understanding of branding and business positioning.

Quantifiable outcome

• 70% of recent Digital Marketing Cohort offered paid work
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Elm City InternationalsminorStrategic or Co-development PartnerElm City Internationals is an institutional partner whose representative (Lauren Mednick) participated in The New Trade Program's digital marketing professional development. Lauren described the training as personal, user-friendly, and practical, noting she walked away with tools to improve efficiency. This represents an institutional training partnership.
• NYC Administration for Children's ServicescoreStrategic or Co-development PartnerNYC ACS is a key institutional partner delivering The New Trade Program's training to youth under the organization's programs. Representatives Dr. Deborah Brooks and Delisia Cuebas have praised NTP's support in scheduling and preparing students for Meta Certification Exams. NTP has worked with multiple cohorts of ACS youth, supporting exam readiness and career preparation.
• Children's VillagecoreStrategic or Co-development PartnerChildren's Village partnered with NTP for a 12-week social media marketing program where students created content for Adelphi University's Black Men's Mental Health Conference and ran real ads for 4th Ave Market brands. This partnership provides hands-on project experience for youth participants.
• 4th Ave MarketcoreStrategic or Co-development Partner4th Ave Market is a live eCommerce business used as a real-world training ground for NTP students. Students run actual ads and marketing campaigns for the platform, gaining hands-on experience with real budgets, real clients, and real outcomes. The business is co-founded/operated by NTP's founder Salim Holder.
• Adelphi UniversityminorStrategic or Co-development PartnerAdelphi University was the beneficiary of student-created marketing content through NTP's partnership with Children's Village. Students developed content for Adelphi's Black Men's Mental Health Conference as part of their hands-on training, providing real-world project experience.
• Thurgood Marshall College FundminorStrategic or Co-development PartnerThe New Trade Program's CEO Salim Holder spoke at the Thurgood Marshall College Fund Workforce Development Summit, positioning the program in front of educational institution leaders. This represents a thought leadership and networking partnership to reach institutional decision-makers.
• GoogleminorOthersGoogle is featured as an industry partner whose certifications (Google Ads) are embedded in the curriculum. Students prepare for and earn Google Ads certifications as part of their training. This is a curriculum alignment rather than a formal commercial partnership.
• MetaminorOthersMeta is featured as an industry partner whose certifications (Meta Certified Digital Marketing Associate) are part of the curriculum. Students prepare for and earn Meta certifications, which are highlighted as credentials employers specifically search for. This is a curriculum alignment rather than a formal commercial partnership.
• CompTIAminorOthersCompTIA is featured as an industry partner whose Security+ certification is part of the Cybersecurity pathway curriculum. Students are prepared for CompTIA Security+ and other CompTIA certifications (A+ to Security+). This is a curriculum alignment rather than a formal commercial partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• General Assembly: Well-established digital marketing and tech bootcamp offering cohort-based programs with employer hiring partners. Directly comparable to NTP in target learner (career changers) and core curriculum (digital marketing, data, coding), though at significantly larger scale.
• CareerFoundry: Online bootcamp specializing in digital marketing, UX, and data with mentor-led programs targeted at career changers. Comparable to NTP on learner profile, mentorship model, and marketing-focused curriculum.
• Brainstation: Digital skills training provider offering courses in digital marketing, data, and product management to career changers and professionals. Overlaps with NTP's digital marketing pathway and target audience.
• Springboard: Online career-focused bootcamp offering mentor-led programs in AI, cybersecurity, and digital marketing with job guarantees. Closely aligned to NTP's career-track, mentor-supported, certification-aligned model.
• Flatiron School: Tech bootcamp offering career tracks in software engineering, data science, and cybersecurity with employer partnerships. Comparable to NTP's career-track, certification-focused approach, particularly on the cybersecurity side.
• NPower: Nonprofit workforce development organization offering IT and cybersecurity training to underserved young adults and veterans. Comparable to NTP on youth-focused (15-22) tech career pathways and institutional/grant funding.
• Year Up: Workforce development nonprofit connecting young adults to corporate careers through training and internships. Highly comparable to NTP on target learner (15-22 career changers) and institutional/government partnership model.
• Simplilearn: Professional certification training provider with deep partnerships across vendors (CompTIA, Microsoft, AWS) and corporate training programs. Comparable to NTP in vendor-certification alignment and corporate/institutional sales motion.
• Per Scholas: National nonprofit providing tuition-free technology training and career support to adults from underserved communities. Direct overlap with NTP's career-changing adult segment and mission-driven, partnership-funded model.

Broad incumbents

• Coursera: Large-scale online course platform offering career certificates and university-credentialed programs in marketing, AI, and cybersecurity. Overlaps with NTP on learner outcomes positioning but operates at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-new-trade-program

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Trade Program