The National High School Basketball Association

What The National High School Basketball Association does

The National High School Basketball Association (NHSBA) is a U.S. nonprofit organization founded in 2006 by Deuntate Copeland, currently headquartered at 305 West Broadway in New York City. The organization operates as a youth-development platform that uses basketball as an engagement mechanism to deliver five integrated programs to youth ages 13-18: Fast Break (basketball fundamentals, leagues, and tournaments), Winning Through Education (academic support including ACT/SAT prep), Timeout (life skills mentoring covering financial literacy and interviewing), In The Zone (job shadowing and career exploration), and Rebound (community service). It currently reaches participants through 11 chapter locations across 9 U.S. states — Arkansas, California, Florida, Georgia, Tennessee, Texas, New York, and Nevada — with chapter operations managed through the LeagueApps platform and event-based recruitment via school and community partnerships.

NHSBA's core technology stack is minimal: a GoDaddy-hosted website, LeagueApps for chapter and league registration, PayPal for donation processing, and Google reCAPTCHA on application forms. There is no proprietary software, mobile application, or AI/ML capability. Distribution is community-led, relying on citywide Back to School Block Party events, partnerships with charter high schools (e.g., Stella High Charter Academy, Miller Grove High School, Williamsburg Charter High School, Uncommon Charter High School), radio and TV media coverage, and social media presence across Facebook, Instagram, YouTube, and LinkedIn.

The organization's revenue model combines four streams: grants and private donations (501(c)(3)-eligible, processed via PayPal), corporate sponsorship packages (organizational and student tiers), individual student sponsorship (community members paying forward membership fees), and membership fees for participation in local leagues and tournaments. Pricing is not publicly disclosed. Corporate sponsorships have historically been secured for specific events from brands including Adidas, LA Clippers, Ralph Lauren, Disney, Atlanta Hawks, and iHeartMedia. With 12 total employees, NHSBA operates as a small, founder-led nonprofit without institutional investors, funding rounds, or M&A activity.

Name

The National High School Basketball Association

Legal name

The National High School Basketball Association

Website

https://thenhsba.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The National High School Basketball Association is a U.S. nonprofit founded in 2006 that uses basketball as a vehicle to deliver integrated youth-development programming — academics, mentoring, job shadowing, and community service — to youth ages 13-18 across 11 chapter locations in 9 states.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Child and Youth Services (624110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYEDAJAJAA

Interscholastic Athletics (Varsity/JV Teams)

Education/K–12 / Primary & Secondary Education/K–12 Extracurriculars & Athletics (School-Run)

SECONDARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKAJAE

Sport-Specific Private Coaching & Instruction (1:1, Small Group)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth basketball programs
• Nonprofit youth development
• Academic mentoring services
• Community basketball leagues
• Youth sports organizations

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Grants and Private Donations: NHSBA operates primarily on grant funding and private donations. The organization accepts donations via PayPal on its Donate page, supporting its mission to provide youth with a safe haven for basketball development, academic support, mentoring, and community service.
2. Corporate Sponsorships: NHSBA generates revenue through corporate sponsorship packages sold to businesses. Sponsorships are offered at organizational and student levels. The organization also facilitates individual sponsorships where community members can pay forward membership fees for students.
3. Membership Fees: NHSBA sells membership packages to students and individuals who wish to participate in NHSBA leagues, tournaments, and programs. Membership is available through the organization's online store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NHSBA is a 501(c)(3)-eligible nonprofit that runs youth basketball leagues, tournaments, and an integrated suite of development programs for students ages 13–18. Its core offerings combine athletic competition (Fast Break) with academic support such as ACT/SAT prep (Winning Through Education), life skills mentoring (Timeout), career exploration via job shadowing (In The Zone), and community service (Rebound), delivered through 11 chapters across nine U.S. states and supported by membership packages, corporate sponsorships, and private donations.

Product overview

The National High School Basketball Association (NHSBA) is a nonprofit organization offering a portfolio of youth development programs centered around basketball. The core offerings include five integrated programs: Fast Break (basketball fundamentals and competition), Winning Through Education (academic and SAT/ACT prep), Timeout (life skills mentoring), In The Zone (job shadowing/career prep), and Rebound (community service). Supporting these programs are membership packages, sponsorship programs, chapter registration through LeagueApps, and community events. The organization operates chapters in 11 U.S. cities across Arkansas, California, Florida, Georgia, Tennessee, Texas, New York, and Nevada.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered minor.

• AdidasminorGTM or Marketing PartnerAdidas is a corporate sponsor supporting NHSBA events, including the Los Angeles Back to School Block Party and Atlanta Back to School Block Party, where Adidas contributed sponsorship, merchandise, and giveaways.
• LA ClippersminorGTM or Marketing PartnerLA Clippers sponsored the NHSBA Back to School Block Party event in Los Angeles at Stella High Charter Academy on the campus of Los Angeles Southwest College.
• Ralph LaurenminorGTM or Marketing PartnerRalph Lauren contributed to NHSBA events by sponsoring the Los Angeles and Atlanta Back to School Block Party events.
• Los Angeles Southwest CollegeminorGTM or Marketing PartnerLos Angeles Southwest College hosted the NHSBA Back to School Block Party event in Los Angeles at Stella High Charter Academy on its campus.
• DisneyminorGTM or Marketing PartnerDisney participated as a sponsor for the NHSBA Back to School Block Party event in Los Angeles.
• Atlanta HawksminorGTM or Marketing PartnerAtlanta Hawks sponsored the NHSBA Back to School Block Party event in Atlanta at Miller Grove High School, contributing to membership registrations for the ATL Chapter.
• iHeartmedia Radio Station 105.3 THE BEATminorGTM or Marketing PartneriHeartmedia Radio Station 105.3 THE BEAT and radio personality Kodaq served as an Emcee and contributed giveaway prizes at the NHSBA Back to School Block Party event in Atlanta.
• Fox 16 (KLRT-TV)minorGTM or Marketing PartnerFox 16 news covered NHSBA Arkansas students during an In The Zone job shadowing program, providing media visibility for the organization and its career exploration program.
• Stella High Charter AcademyminorStrategic or Co-development PartnerStella High Charter Academy, located on the campus of Los Angeles Southwest College, hosted the NHSBA Back to School Block Party event and serves as a key school partner for NHSBA's Los Angeles chapter recruitment.
• Miller Grove High SchoolminorStrategic or Co-development PartnerMiller Grove High School in Atlanta hosted the NHSBA Back to School Block Party event for membership registrations for the ATL Chapter, with approximately 70-80 youth in attendance.
• Williamsburg Charter High SchoolminorStrategic or Co-development PartnerWilliamsburg Charter High School in Brooklyn partnered with NHSBA for the NYC Chapter launch, contributing athletic directors and coaches to support the new chapter.
• Uncommon Charter High SchoolminorStrategic or Co-development PartnerUncommon Charter High School in Brooklyn partnered with NHSBA for the NYC Chapter launch, contributing athletic directors and coaches to support the new chapter.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Positive Coaching Alliance (PCA): Nonprofit developing "better athletes, better people" through coaching education and youth sports development — adjacent mission to NHSBA's Timeout mentoring and life-skills programs, serving the same youth-sports ecosystem.
• Up2Us Sports: Nonprofit training coaches to deliver sports-based youth development to underserved communities — overlapping with NHSBA's Timeout mentoring/coaching and community-service mission at the youth-development level.

Broad incumbents

• Boys & Girls Clubs of America: National nonprofit providing after-school programming including athletics, academic support, mentoring, and career exploration — directly comparable to NHSBA's whole-person youth development offering, but at vastly greater national scale.
• Jr. NBA / NBA Youth Basketball: The NBA's official youth basketball program offers leagues, clinics, and curriculum for kids — competing for the same youth basketball member pool as NHSBA but with significantly larger brand, media, and sponsorship resources.
• USA Basketball: The national governing body for amateur basketball in the U.S., running youth development programs, national team pipelines, and coach education — overlaps with NHSBA's basketball-development mission at the elite and grassroots levels.
• YMCA of the USA: YMCAs nationwide operate youth basketball leagues, after-school programs, mentoring, and community-service initiatives — competing with NHSBA for both youth members and local sponsorships in many of the same cities.

Direct peers

• After-School All-Stars: Nonprofit providing comprehensive after-school programs including academics, athletics, and enrichment to underserved youth — directly parallel to NHSBA's after-school safe-haven positioning across multiple cities.
• Amateur Athletic Union (AAU): AAU is the largest grassroots youth sports organization in the U.S., running basketball leagues and tournaments for school-age athletes — directly overlapping with NHSBA's Fast Break program and youth athlete member base.
• Police Athletic League (PAL): PAL provides youth athletic, educational, and mentoring programs to underserved youth, closely mirroring NHSBA's combination of sports leagues, academics, mentoring, and community service — comparable nonprofit youth-development model.
• Nike EYBL (Elite Youth Basketball League): High-profile grassroots youth basketball circuit sponsored by Nike, focused on elite high-school players — competing for the same high-school-age basketball talent and tournament visibility that NHSBA's Fast Break program targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-national-high-school-basketball-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The National High School Basketball Association